In our first case study for Local Search Marketing by Blend, we are going to have a look at Perry’s Aquatic Centre.
Perry’s Aquatic Centre is a tropical, marine and coldwater fish shop in Lincolnshire. The business has been around for over 18 years but had no website.
Blend started by discussing with the owner what they wanted to achieve with an online presence and together decided on what search terms they wanted to be found by. We then build a Blog website that allowed the owners to manage content and communicate with their customers on a regular basis in the future.
In less than two weeks Blend had positioned Perry’s Aquatic Centre on Page 1 of Google and within three weeks had 7 out of 10 listings for the keyword search terms. A further 4 listings were recorded on Page 2 of Google.
The first new customer the website produced purchased goods from the centre with a ‘Print-off and Present’ voucher on the second weekend after the websites launch.
Blend also opened an affiliate account with Amazon and built an online store on the website. This generates a revenue stream of passive income for the owners. In other words they earn money for doing nothing. Amazon looks after all the sales and posts Perry’s Aquatic Centre a commission check every month. All they have to do is cash it.
Above The end-of-week 1 screen shots using the keywords ‘Aquatics Centre Lincoln’. The search term turns up 151,000 listings. Notice Perry’s Aquatic Centres website has yet to rank on Google Page 1 but directory listing are present.
Above At the end of week 3, Perry’s Aquatic Centre completely dominates Google Page One with 7 out of 10 local search listings including #1 and #2. There is also a map, directions and the company’s telephone number and full postal address.
It also has two video listings further down that catch the eye of the searcher. Also notice the #2 listing is indented. If you click on ‘show more results’ button another 5 pages of Perry’s Aquatic Centre are opened.
The methods we use to blend local search and market this company give the searcher rich content and relevant information on the business and the competitors are completely blown out of the water.
More Local Search Marketing Case Studies.
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We write to you regarding the work that you have done in producing our new website, http://www.perrysaquaticscentrelincoln.com. Before you contacted us, our first website was a very standard affair without any interesting content. We thought that the website was okay at the time and maybe this was because we were unfamiliar with how websites and the internet work until I had my first conversations with you. Your approach to building websites is really great, you have opened my eyes to the benefits of websites and the internet and how this can help my company through your help and hard work.
From our first initial conversations to seeing our website up and running was only a matter of days and with only limited input from myself which was great because all of the hard work was done without me having to worry about it. We found the site very easy to navigate from page to page and I’m sure that our customers will find it just as easy. In only a couple of weeks of the site going live I am amazed at all of the positive feedback we have received from our customers and also the fact that we are dominating pages one and two of the Google local search. We are getting a lot of new customers through our doors who have found us by using Google local search looking for aquatic shops in Lincoln.
The way that the site is built to include daily blogs and special offers for customers is working well. It is nice that we can offer our customers special offers through the site to get things like discounts in our shop and customers through the door. Customers have said that the articles and short films on the site are very interesting to watch and read about and the fact that we are dominating so many spots on Google local search has been the topic of many a conversation. Also, the inclusion of maps on the website that new customers can use to get here is also so useful.
We have been trading for many years and have always avoided the internet side of things because of the lack of understanding of how it all worked, perceived cost and underestimating the benefits it would give to our business. But now having been educated by you in all of the advantages of hosting a current content rich website, I can see how useful a website can be for a business and how much new trade it can put through the doors just from being more active on the internet.
You have certainly opened my eyes to a new way of advertising and I can only thank you for that.
Many thanks again for all your help and hard work.