Is SEO free? Is it effective? Is it better than paid ads on search engines? Those are just a few of the questions that pop up in your mind, thanks to the increasing talks about the effectiveness of SEO.
Realizing this fact, we have gathered the answers to the most common questions about SEO at once place.
So is SEO Free or Does It Cost You Anything?
Simply put, SEO is not free. Getting your website to rank higher on search results does have a price to it.
Whenever you search for something on Google, the keywords return two types of results:
- Paid ads through Pay Per Click (PPC).
- Organic results through SEO.
Understanding their details helps you know why SEO is not free and how spending on it can help your business grow further.
Paid Ads Through PPC
These ads are basically paid placements on the search engine, for which you pay Google and other search engines directly for each click. You can set which keywords will show your ad results to your target audience.
These results are shown prominently on the search engine results page. But they are marked clearly as ads so people know you are not ranking by relevance but because you paid for the ad.
Organic Results Through SEO
These are the actual search engine results that are shown on the page. Here, Google and other search engines return the most relevant listings to searchers against your keywords. Unlike paid placements, these results are related to relevance and appeal more to searchers.
You don’t have to pay Google or other search engines for these listings. This is why the traffic generated from these listings is considered “free” traffic.
But seeing that you have to improve your site’s relevance to its keywords to rank higher on search results, the traffic does require you to either invest your money or time to it.
This is where you can hire professional SEO experts to help you improve your site’s organic rankings against your keywords.
Is SEO Effective?
When done right, SEO is very effective in helping you rank higher on search results.
Through well-devised content marketing, social media outreach, and high quality backlinks, SEO experts are able to show your site’s credibility to search engines.
As a result, your site ranks higher on search engine results against relevant keywords. The higher you rank on search engine result pages, the more “free” traffic you are able to drive to your site.
What is the Difference Between SEO and PPC?
The main difference between SEO and PPC is how you pay for each visitor that’s driven to your site.
In PPC, each click costs you a certain amount of money, even if the visitor doesn’t convert to a sale.
But in SEO, even if you are receiving hundreds of thousands of visitors in the long term, you don’t have to pay any fee to Google.
How to Improve Your SEO Rankings?
As defined above, SEO does help you in improving your site’s rankings. But it needs professionals to obtain the best results. Experts know about the latest updates and marketing trends, and they have complete knowledge of the latest marketing trends that help you rank higher on search engine results.
Hiring an SEO expert also helps you know that your digital marketing is being handled by professionals. This way you can focus on growing your business while letting the experts handle the complexities of SEO.
If you are looking for Singapore SEO services in order to grow your business, then don’t hesitate to reach out to us today.
IS SEO Free?