The photos section of Google My Business listings is one of the most overlooked features. When done right, however, your GMB photos can earn you more organic traffic and revenue via Google, the world’s foremost search engine.
Make Sure Your Images are of High Quality
Utilise Photo Categories
- Interior – amenities, lobbies (for accommodations), aisles in stores
- A variety of angles of your storefront, a few landmarks with your store in the shot
- Service staff performing various types of services (TV repair, paver installation, massage)
- Merchandise – the items you sell at stands and aisles, or the foods you serve
- Staff in the office, at meetings, or participating in events organised by the company
Have Your Customers Upload Your Content For You
When customers review your establishment, they can upload their photos to your Google My Business page. Customers benefit from this because it gives them an authentic look at your business since customers uploading photos are typically doing so from their phones. When you don’t have any new photos to upload yet, this is the perfect time for you to collect more photos as it continuously provides new content.
There is, however, some risk involved. The images your customers post to your GMB listing are sometimes beyond your control, but you can flag and report irrelevant photos. It can be inconvenient to moderate photos, but Google will offer assistance to business owners in resolving issues.
Need further proof this works?
Check out these images stats from my last vacay.
If you’re struggling with your business ranking in maps, contact us today for a chat to see how we can help.
How Important Are Photos On Google My Business?