Seasons’ Greetings from Blend Local Search Marketing

Seasons’ Greetings from Blend Local Search Marketing

Local Search Marketing

Wow what a year it’s been for local search marketing! We’ve experienced unprecedented growth in our industry, within our own company and all our clients have grown, taken on new staff and reported their best years profits to date. Not bad when all we hear in the media are stories of doom and gloom! It just goes to show that if you are set in your ways and doing the same old thing, you’ll only at best, get the same results. Those with the for-sight to embrace local search marketing, use video and actively get involved with social media are reaping the benefits of getting more customers and more profits with a healthy ROI.

Next year will see the chasm between the old ways and the new ways of reaching customers getting even bigger and those businesses who embrace mobile local will be the main beneficeries.

 

Inside Blend Local Search Marketing

Early in 2011 saw some major changes in Blend Local Search Marketing with the appointment of Lee Bannister as the New Business Manager while the founder Perry Stevens – now Chief Operations Manager, left London behind and relocated to Bangkok, Thailand in April to oversee the day-to-day running and direction on the company. Blend are now servicing more clients in the UK and North America then ever before with a large proportion of new business coming from word of mouth from their existing client base.

Blend Local Search Marketing have a number of exciting ‘things‘ in development and will be launching a series of new initiatives in the first quarter of the new year. There are certainly some exciting times ahead both personally and professionally for the team behind Blend Local Search Marketing.

Merry Christmas from Blend Local Search Marketing

Local Search Marketing

“We would like to take this opportunity to wish all our friends, families, staff and local search marketing clients and associates a very merry Christmas and a prosperous New Year!”

- Lee & Perry – Blend Local Search Marketing.

Join us Facebook. Contact us here.

 

Blend Local Search Marketing

 

 

Blend Custom Fan Pages

Facebook, Facebook, Facebook! There’s no getting away from it. It’s everywhere and permeates just about every aspect of our lives.

It’s a great way to stay in touch with family and friends (the average Facebook user has 130 friends). As I travel around a lot, it has certainly made my world a smaller place. Sometimes it doesn’t feel like I’m away at all, as I’m in constant contact with my closest friends.

Another great thing about Facebook is the opportunity it opens up to Internet Marketers and just about anyone who wants to promote their business, products or services online.

Facebook is a high impact, low cost viral marketing medium that can’t be ignored!

Every band, brand or business should have a Facebook page, AKA landing page, business page and fan page (different to a Facebook Profile).

A Facebook Page allows you to promote your business through the Like button. When people ‘Like’ your page your posts are published on their wall. Friends can see these posts and may have similar interests so ‘Like‘ your page to. This is what’s known as Viral Marketing.

To establish your brand on Facebook you will need a Custom Fan Page. A Custom Fan Page is a page designed on iFrame and looks more like a regular website. They can include video, an opt-in box and a whole lot more.

A well designed Custom Fan Page will increase your ‘Likes’, drive more traffic to your website, build your list, engage viewers with video and even allow you to sell your products or services straight from Facebook.

Blend Custom Fan Page Gallery

We are launching a design service that will get your Custom Fan Pages built and live on Facebook easily and stress free.

Click here to discover more about Blend Custom Fan Pages. and here to ‘LikeBlend Custom Fan Pages Facebook Page.

 

 

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Easily Host and Install a WordPress Blog

Hosting and Installing a WordPress Blog

I am fortunate enough to be able to do a lot of of traveling and I also spend a considerable amount of time online but it always surprises me when I find a business that doesn’t have a website. After all, online is where customers are searching for products and services and a website is your shop window to the world.

I, like most people, ran a company many years ago and I wanted to get my business seen online and needed a website building. I didn’t know anything about DNS, HTML, PHP, CSS, Style Sheets and all the other coding scripts and tech babble so I bought ‘Building a Website for Dummies’.

I struggled to get my head around the simplest of ideas and I could see this was going to take a forever to figure out and build a functional and good looking website. Time I didn’t have as I was running a business. I wasn’t a designer or a coder.

A long story short, a friend built me a  websites instead. All well and good but I often wanted to change or add new content to my site. This was expensive and I couldn’t always get hold of him so the updates were not very timely.

This I found very frustrating but made me determined to find a solution to my problem. I knew there was a way of being in control of my own site and business. What I needed was to have the ability to update my website as often as I wanted and do so without breaking the bank. That’s when I discovered WordPress. If you’ve had similar experiences read on…

The perfect fusion between, design, functionality and SEO.

WordPress is an open source web blog, meaning literally thousands of people and companies contribute to developing the style and functionality of the code and do so continually.

No 2 WordPress’s are ever be the same as there are thousands of designs, widgets, plugins and themes to mix and match. They are totally customizable and incredibly search engine and design friendly. They really are the perfect fusion between, design, functionality and SEO (Search Engine Optimization).

You can have a free WordPress and host it on their platform or a self hosting wordpress giving you unlimited functionality. To self host your WordPress (it’s what I would recommend) all you need to do is purchase a domain name from a domain name company like Namecheap. (more about domain names and web hosting in future posts) Once you have your domain name for example: www.mywordpress.com you need to host it somewhere. Never purchase a domain name and host it with the same company. It’s like having all your eggs in one basket!

I highly recommend Hostgator as the hosting company for your domain. They have round the clock customer service that is second to none and dozens of fantastic training videos. So if you want to learn how to carry out just about any task on your website by literally watching over someone’s shoulder, you can start/pause and teach yourself very easily using these video tutorials. Hostgator are also committed to providing greener solutions for their servers. With their certified Renewable Energy Credits (REC’s) in wind power, HostGator is not just neutralizing their environmental impact, they’re actually reversing it. So by hosting your website with them you’ll be making a positive impact on the environment too.

You will need to point the DNS (Domain Name Servers) to your servers and wait for it to propergate. When this is done (it can take a few minutes or up to a day) look for the Fantastico DeLuxe logo or Hostgator’s WordPress Quickinstall in your control panel. Click on one of the logos and follow the easy instruction and in less than a minute you will have a live WordPress blog style website. Now all you need to do is customize it for your business and optimize it for the search engines. (More about how to do this in future posts)

It really is that easy, I mean if I can do it just about anybody can! And as I say, there are excellent training videos showing you how to do it, each and every simple step of the way.

If you would like help building or designing a WordPress Website or you require some assistance purchasing a domain name and hosting, contact Perry at Blend Local Search Marketing. I’m always happy to help!

We are always interested in what you have to say, so please leave your comments and questions below.

Important Note: I like to be open and transparent so I want to make you aware that if you click on some of the links in this article you will be taken to third party sites where if you buy a product or service I may be paid an affiliate fee. I only recommend products and services that I am happy to use myself and be associated with so you can be sure of the same level of service.

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Article Writing Service

Don’t Have Time to Write Articles and/or Press Releases?

That’s OK, we can write them for you. We’ve made submitting articles to our privately owned domains simplicity itself. You can get started straight away for FREE here – Blend Article Marketing Service. (Discontinued)

Of course you may not want to write an article or press release if you are pushed for time, don’t like writing or would rather pay a professional to do it for you.

Introducing our 10X10 Article Writing and Submission Service.

“There’s no better proven way to put your search engine optimization and link building efforts on auto-pilot and as well as attract thousands of visitors to your website every month than article marketing”.

Before we start to research and write your articles we firstly need to get some information from you such as topic, category, keywords and your website URL. Armed with this information our team of professional writers can then write a series of eye-catching articles for you.

Each unique, 400 – 500 word, well researched article is content rich and contains the optimum keywords and phrase density favoured by the search engines.

We ensure each article title is highly relevant to your industry to attract targeted and lucrative visitors to the article pages, and finally to your website. We also include 2 one way links pointing back to your website, one at the top and one at the bottom of the article, so readers can fast track over to your website or landing page.

We then release one article per month for 10 12 months* into our privately owned article network. Each article is syndicated across our network at a rate of 10-20 sites a day. The links generated are STATIC one-way content rich inbound links to your website and will boost your search engine ranking safely and consistently over time.

We understand advanced search engine optimization tactics and have designed our technology to meet new rules and the ever-changing formulas of Google and other major search engines. You can be assured that our article marketing submission service and technology always has your best interest at heart.

Summary

*12 articles for the price of 10

*400 words per article

*Unique content – well researched

*Keyword optimized

*Submitted to our privately owned domains over a year (1 per month)

* Thousands of quality, static, one way, permanent back links

Price: A one off investment of £347

 

Discover more about our article marketing submission service. Click here – Article Marketing.

Start submitting your own articles and press releases right now. Click here – Blend Article Marketing Service.

Your comments and questions are welcome.

 

Related Blogs

Local Search Marketing Services Press Release

London, England (Press Release) 1 July 2010. It’s still a tough and uncertain time for trading in any business sector post election but small local businesses can now finally compete with the big companies and beat them at their own marketing game.

While top end grocers (TEG’s) are not content to dominate with their hyper stores and continue to pursue their growth with ‘Local’ and ‘Metro’ brands, Google now offer small and medium size businesses a golden opportunity to get seen where the customers are looking… and that’s on the net.

One London based internet marketing company is aiming to provide all the Internet marketing strategies these small companies need at affordable rates to dominate in online local search. Perry Stevens founded the company, Blend Local Search Marketing in 2009. Prior to establishing Blend, Perry worked in marketing with some of the biggest household brands in the world before running his own successful small business, IMP Film Co. a production company again in London.

Blend was born of the advertising shift from TV, radio and traditional print media to online, viral, social and local marketing. Small businesses are now able to claim and build their own real estate in the form of web properties and utilize the growing trend for social networking, video and map marketing to laser target new customers and elevate their company profiles to rock star status in local search.

‘It’s very important for business to claim their brand online. This means claiming a listing in Google local, registering websites and having accounts and profiles in all the major social media sites such as Twitter, Facebook and Youtube’. Perry continues ‘If you don’t claim your brand, there is a strong chance someone else will ‘hijack’ it and create all kinds of problems for you down the line’.

Blend Local Search Marketing is not an SEO company in the traditional sense. Blend build and optimize web properties and directory listings for small companies with or without a website. However they strongly recommend a website or Blog for maximum effect in local search results to stay ahead of their competition, help build their brand and create invaluable company awareness.

Blend offers three affordable packages to get any small business on the first page of Google in local search – Gold, Silver and Bronze.

Blend claim your business listings and then build and fully optimize each web property with videos, photos, keyword rich copy and use a whole suite of tools to rank you higher then your competition, using the keyword phrases your customers use to find you.

Every small business today should have a web presence and Blend’s ‘Local Map Marketing Service’ is the affordable first steps to be seen were the customers are searching and that’s online.

A reported 86% of all local searches are online with 90% of these searches resulting in offline activity. 61% of this offline activity results in a purchase with 90% of these consumer purchases being made within a 20 mile locality of where people live or work. If you run a local company wouldn’t you want those customers coming to you? Your competition certainly would!

If your company isn’t seen on the first page of Google, the fact is you are not going to get any customers from online. Can your business afford to miss out on new customers, growth and sales?

The real beauty of investing in local and social marketing is three fold:

  • Firstly, it’s working for you 365 days a year all round the clock (sounds like the perfect employee!) and continues to grow and evolve over time.
  • Secondly is the invaluable dialogue you can have with your customers. You want them to be talking about your products and services so why not lead the discussion and build long lasting relationships with them?
  • Thirdly, most people like to do business with people they know. By stamping your personality all over your web properties, searches get to know you and long standing, trusting relationship are formed.

A strong Local Map Marketing strategy will raise your company profile above your competition, engage and inform your customers which in turn result in retaining old and creating new customers, more sales and a healthy ROI.

For more information on internet marketing for small business in the UK and the USA (you don’t have to be local to us to have a successful local search marketing campaign) contact Blend Local Search Marketing.

www.BlendLocalSearchMarketing.com

45 Bridge Meadows, London England SE14 5SU

T: 0207 635 0549

E: blendlsm @ googlemail.com

Perry StevensPerry Stevens – Founder of Blend Local Search Marketing.


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Blend Local Search Case Study #1

In our first case study for Local Search Marketing by Blend, we are going to have a look at Perry’s Aquatic Centre.

Perry’s Aquatic Centre is a tropical, marine and cold-water fish shop in Lincolnshire. The business has been around for over 18 years but had no website.

Blend started by discussing with the owner what they wanted to achieve with an online presence and together decided on what search terms they wanted to be found by. We then build a Blog website that allowed the owners to manage content and communicate with their customers on a regular basis in the future.

In less than two weeks Blend had positioned Perry’s Aquatic Centre on Page 1 of Google and within three weeks had 7 out of 10 listings for the keyword search terms. A further 4 listings were recorded on Page 2 of Google.

The first new customer the website produced purchased goods from the centre with a ‘Print-off and Present’ voucher on the second weekend after the websites launch.

Blend also opened an affiliate account with Amazon and built an online store on the website. This generates a revenue stream of passive income for the owners. In other words they earn money for doing nothing. Amazon looks after all the sales and posts Perry’s Aquatic Centre a commission check every month. All they have to do is cash it.

Local Search aquatics centre1

Local Search aquatics centre2

Above The end-of-week 1 screen shots using the keywords ‘Aquatics Centre Lincoln’. The search term turns up 151,000 listings. Notice Perry’s Aquatic Centres website has yet to rank on Google Page 1 but directory listing are present.

Local Search aquatics centre 3

Local Search aquatic centre 4

Above At the end of week 3, Perry’s Aquatic Centre completely dominates Google Page One with 7 out of 10 local search listings including #1 and #2. There is also a map, directions and the company’s telephone number and full postal address.

It also has two video listings further down that catch the eye of the searcher. Also notice the #2 listing is indented. If you click on ‘show more results’ button another 5 pages of Perry’s Aquatic Centre are opened.

The methods we use to blend local search and market this company give the searcher rich content and relevant information on the business and the competitors are completely blown out of the water.

More Local Search Marketing Case Studies.

To skyrocket your business, generate more leads, gain new customers and make more sales contact Blend now.

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20 Benefits of Local Search Marketing

The Blend Local Search Marketing Strategy is designed to elevate your on and offline business and services so you are recognized as the go-to authority in your profession.

We believe ‘Content is King’ and unlike the some SEO companies who only build links, we bring marketing strategies to the table. We produce content that not only provide those important links back to your site but engage with your prospects, presenting you in a way that they will know, like and trust you. People, who know like and trust you, want to do business with you and refer their family and friends.

Content is king 4

Be Local. Be Social. Blend.

Here are 20 Benefits of the Blend Local Search Marketing Strategy

1) Full 360* Marketing Strategy

2) By dominating keywords and phrases with our strategy your competition gets outranked in page 1 search results as your content pushes them out.

3) If Google changes their algorithms your campaigns do not disappear overnight because the strategy is a multi layered blend of proven disciplines.

4) The traffic that arrives at your site can be monitored and the strategy can be tweaked accordingly.

5) We provide flexibility to your online marketing. So if you have news worthy story for instance, we can post a Press Release instead of an article.

6) The video content we produced is designed so people get to know, like and trust you.

7) We upload a high volume of video content because we know how to use it and it works.

  1. a. The search engine love videos
  2. b. 25% of all content viewed online is video

8) Search engines love consistency – we feed them with more content month after month.

9) Search engines love authority – we ensure you are the authority by volume and quality of content.

10) Your online marketing is working for you 24/7 365 days of the year. (The perfect employee).

11) The web properties we build for you are always there growing, bigger, deeper and stronger month after month, year upon year, unlike many links that are annual.

  1. a. Google loves history

12) Exclusivity – we only work with one business in a profession in any one area.

13) You’re investing in long lasting real estate – a company asset.

14) Web property links have a high page rank value.

15) We work with your 20 best keywords and phrases including local search terms.

16) Flexibility.

17) We provide monthly reports and updates.

18) We are open and transparent in all we do for you.

19) We are real people who you can contact on a phone, Skype or IM. We can even sit down over a nice cup of tea!

20) Our success is built on your success.

Is local search marketing right for my business? I bet your competition is thinking the same thing!

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Blend Youtube Search Story

Here is a great way to make a video to promote your business in 5 minutes flat.

Youtube Search Stories allows you to make a short video story using maps, news, web, images, music and much more to create your own viral.

Anyone can do this, so why not give it a go and then blast it around all your social network sites like Twitter, Myspace, Facebook and Flickr for all the world to see.


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Twitter for Local Search

Promote Your Website With Twitter

Twitter is the fastest growing micro website full of opportunities to send laser targeted traffic to your website.

blend local search twitter

When Twitter is used properly it can generate a flock of targeted visitors to your profile in a very short space of time. This branded micro site is a great tool to promote your website and business on and off line. It’s easy to notify your customers of new product launches and updates on your website and over time, builds quality links back to your site through optimised posts or tweets.

Blend will create an account and build a customised Twitter profile dedicated to your website ensuring it’s set up correctly with your keyword phrases. We will also post a tweet for the first 30 days for you.

Of course the effectiveness of your promotion depends on the number of organic friends or ‘followers’. We will submit your Twitter profile to 20 directories using your 3 top keyword phrases and guarantee you 100 natural followers in the first 30 days.

The Blend Twitter Creation and Promotion Service Was £147 Now Only £97 for a limited time. Simply fill in the form below and we will contact you.

Don’t have a website? Visit our Website Design here.

Join Blend Local Search Marketing on Twitter for up to the minute tweets.

Once you have a Twitter profile you make it into another revenue stream with Tweetomatic Profiteer.

UK Link Directory

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Local Search For You.

Local Search Marketing is for you!

If you have a business with or without an online presence in the form of a website, you should be marketing where your customers are searching for products and services, and that’s on the net.

search local online

Google, CNN and AOl to name but three search engines have put their business model behind local search. Increasing numbers of consumers use a PC or mobile phone to find products or services. We call mobile phone users ‘Hyper Locals’. How can you harness the upward trend of local search for your company?

Blend Local Search Marketing can tailor a sustained online marketing campaign for your business whatever the size of the company or budget.

To emphasize the depth and scope of local search marketing we have produced a presentation video in two bite size chunks – Local Search Explained Parts 1 & 2. They can be viewed below.

 

Local SearchExplained Part 1-2

 

Local Search Explained Part 2-2

Can you afford to do it? Can you afford not to do it?

“Businesses that get in to local search sooner rather than later will get the greater returns on investment!”

You do what you do best – running your business!

Blend Local Search Marketing will tell the world about your business.

If you are serious about marketing your company online, finding new customers, skyrocketing sales and increasing profits with an excellent ROI, simply contact us here.

 

For more information about local search trends and figures follow these links.

Hyper-Local

Local Search Outpacing Regular Search

Local Search Outpaces Overall Online Search

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The Post Oscars Party with… Local Search

Local Search Explained Video Pt. 2-2

We hope you enjoyed Local Search Explained Video Pt. 1-2 posted a couple of days ago. Click here And the Oscar Goes to… Local Search if you haven’t.

So you may have won a major award and are basking in the glory, or you may be basking in someone else’s glory. Maybe you’re still at the party but now it’s back down to business of Local Search.

In Part 2 we cover the subjects of photographs, directory, links, blogs, comments, reviews, RSS feeds, mobile devices and reporting.

 

PART 2

Photograph

We ensure every photograph is named with your chosen keyword phrase

Load photographs to social network sites

Load photographs to photo hosting sites

Load photographs to micro blogs

Include photographs in video slide shows

Directory

Completing all fields in directories and get to the top of Google’s 7 pack in local search results.

Links

We build one way and two way back links to relevant sites like yours.

Regularly test the links to ensure they are not broken.

Blogs

We will design, build, host and maintain your WordPress blog

We’ll ping your website or blog to more than 50 sites systematically.

Comments

We write comments in relevant blogs , posts and forums with a hyperlink back to your site.

We will advice you on how to engage with your customers to add comments.

Reviews

We write positive reviews ensuring they are keyword density rich.

We will advice you on how to engage with your customers to add reviews.

News, Article, Comment & RSS Feeds

RSS Feeds or Really Simply syndication are a quick and easy way to get the news that matters most to you, as soon as it is published.

These feeds contain headlines, links and descriptions and are updated as the website is updated with new stories.

We will optimise your blog for RSS feeds.

Press Releases

We take your PR stories and press releases & post them in the correct format to the appropriate syndication site.

A well crafted press release will be seen by hundreds of thousands of journalists in over 170 countries.

An effective step to reach journalists, editors, newspapers, TV, radio stations and Internet sites.

Increase the SEO of your website.

Mobile Devices

We will create and manage your ad for smart phones.

Reporting

We have an open and transparent policy

Monthly itemised time sheets

Video view reports

Viewed minutes, viewer attention span/drop-off embed tracking, geo-graphic‘s, referring sites & search terms, stream quality , data filter by region, date range, embed and category

Traffic statistics & analytics

Google Screenshots

Alexa ranking

Blog Tracking Reports

Geo-locations

Page Hits

Number of Hits and Unique Visits

In Summary

Blend provide comprehensive service in SEO, Internet marketing and Google Page 1 Domination in Local Search.

Our aim is to:

a) Have your company dominate Page 1 of Google in Local Search -    eliminating your online competition.

b) Building quality internet real estate that is deep, long lasting and a company asset.

c) Provide a professional service with an excellent ROI for your company

Blend provide their Google Page 1 Domination in Local Search tactics exclusively to only one company in your business sector. Don’t let it be your competition. Contact us now, before your competition does.

‘those who take advantage of this opportunity sooner rather than later will make the biggest returns on investment’.

www.BlendLocalSearchMarketing.com

Discover the right Profit System for you here Now!

Dominate Google Page 1 with Local Search Now!

Do you want to be a Google Page 1 Rock Star?

A successful business is a visible business. Now days, being visible means being where your customers are looking and that is on Page 1 of Google – the largest search engine in the world!

Blend Local Search Marketing will make your business a Google Page 1 Rock Star in Local Search. Not only that, but we will blend your marketing exposure and completely dominate the top ten. (Not even The Beatles managed that!)

We promise to take your company website internet presence from…

PUB SINGER

Local Search Pub Singer

is there anybody there?

To

ONE HIT WONDER

joe Dolce one hit search wonder

Do you remember this one?

To

X FACTOR

Local Search gareth gates

Here today, gone tomorrow!

To

Rock Star

Local search crowd hands

Hello World!

Click here for more information about how Blend Local Search Marketing can skyrocket your business to the top of Google in Local Search!

Further information about Local Search Marketing can be found online here.

Local Search Guide

Search Engine Land

Dominate Google Page 1 in Local Search

Are you happy with your internet presence?

Do you want to be No. 1 in Google searches?

Do you want to completely dominate page 1 of Google so your competitors don’t get a look in?

Here is the truth, Yellow Pages is dead! Everyone searches for products and services using the power of the internet with Google being the # 1 search engine of choice.

Take a look at your own business, how do you find products and services? You Google them, right?

Google use sophisticated algorithms and rewards its customers by giving them exactly what they want. We all search using keywords and keyword phrases i.e. London Property Videos.

How would you like to own page 1 of Google? Think about it… owning page one of Google effectively ‘shuts down’ your competition.

What would that mean to you in regards to new business, sales and the bottom line?

Do you want to boom your business?

Do you want to skyrocket your sales?

Do you want more 10, 100 or 1000’s of new customers?

Most consultants and SEO experts do only one thing. They optimize ONE static website for a client to get it on page one. This usually takes about a minimum of three months to see any results.

We are offering far more value and a higher return on investment. Our tactics will take over MULTIPLE page one rankings and eliminate almost all competition.

It’s like taking a magic marker to every yellow pages in every household or turning the lights out, locking the door and throwing away the key to your competitor’s premises. We can quite literally blow them out of the water!

With our SEO insider knowledge and the diverse cutting edge tools at our disposal, we can guarantee page 1 domination of Google for your business now and maintain that ownership for months and years to come.

By positioning your website at Google page number 1 and covering other multiple rankings makes your website virtual realty gold with a high value of its own.

Why Local Search?

SMBs online media graphic

According to a Piper Jaffray 2008 research paper, 30 percent of all queries contain a city, state or postcode.

With 2.6 billion local searches performed each month, the Internet has now surpassed print Yellow Pages and newspaper as a primary source for local consumer service information.  The adoption of smart phones will only add to these numbers, currently 27 % of all mobile searches are for local information.

Blend use a verity of methods to dominate Google Page 1 in local search for small and medium sized businesses. We create a universal, local search, online presence to the companies we work with that give the searcher rich content and relevant information on the business and its services they seek.

Competitors are simply not seen and are completely left out in the dark.

Contact Blend to skyrocket your business, generate more leads, gain new customers and make more sales now!

Don’t delay – For more information on Local Search Marketing read our case study # 1 here and #2 here and contact Blend before your competitor does!

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