Changes in Google Places, Your Business & Local Search

Changes in Google Places, Your Business & Local Search

Google are at it again and the effect could alter your position in local search results. They have changed the way Google Places looks. It’s now cleaner and has more emphasis on customer reviews and photos/videos. The ‘Write a Review‘ button is now in red in a prominent position on the page. (Fig 1. Why did I added an arrow to this screen shot? Ed) This demonstrates the importance and weight that Google give to reviews on your Google Places page in local search results. HINT: They want you to get reviews for your business… lots of reviews… the more the better… get the picture? Good read on…

Google Places

If we scroll down the Google Places page a little further we notice another prominent ‘Write a Review‘ button (Fig 3. What do Google want us to do?) but this is where the story takes a sudden twist.

 

The Change in Local Search Listings post Google Places Changes

Google used to pull in reviews from third party review sites like Yelp, Qype and Local.Yahoo and feature them quite heavily. Now they have all gone except for a couple of nondescript links at the foot of the page. (Fig 4. Indicated by my 4th and final arrow ; )

Some say that Google built Google Places scraping review content from third party sites using an unfair advantage but now, as ‘Google Places‘ has enough content of it’s own they can stand alone and no longer need the 3rd party support. Google couldn’t have built this service without the 3rd parties and have now abandoned them. Whether this was ethical or morally right or wrong is another debate but they have now changed their policy.

One other thing to note is that you may have had 100′s of reviews on your Google Places page only to see that number now reduced to just a handful as the 3rd party reviews are no longer being counted. We are still investigating how this has effected rankings and place positions. Also take into consideration that only gmail account holders can write reviews on Google Places.

I’m currently beta testing Google + and wouldn’t be surprised if Google Places features in this new social phenomenon in the near future. So what does all this mean to your business listing on Google Places and your position in Local Search?

Local Search

Google Places Should Be the Cornerstone of your Local Search Strategy

At Blend Local Search Marketing we have always treated Google Places as the primary business listing for our clients. Now more than ever, it is essential to claim your Google Places listing and complete all sections fully including photographs, videos, and a comprehensive description of your local business.

Once your Google Places listing is set up correctly, actively encourage your customers to visit the page and write a review. They need a gmail account to do this.

You can even email your Google Places page to your customers. It’s as easy as 1,2,3!

1) Simply click on the ‘More‘ button (Fig 2.) underneath your business address and a small window appears.

2) Click on ‘Send‘ and add an email address and short message.

3) Press send again.

In the same window you will also find a URL link. You can cut and paste this link into the ‘Signature box’ in your email account. Then every time you send an email, you will be actively promoting you Google Places page.

Remember, Google want you to get reviews and will reward you by giving your Google Places page a higher ranking in customer search results. This is a sure fire way of getting a number 1 ranking in Google local search results.

We want you to succeed in your local search marketing efforts. If you want your business to be found for your local search keywords by hungry customers in Google Places we can help you set it up right now so you can benefit immediately.

To see what we do and how we can help you click here. To contact me or one of my associates click here. Alternatively leave a comment below – Perry.

FYI - Readers of this blog can claim 25% OFF Green Web Hosting with Hostgator with this exclusive code: GreenBlend

Local Search Marketing starts with Google Places

How to Tweet to The Number One Spot

How to Tweet to The Number One Spot

Here is a screen shot of BlendLSM (that’s Blend Local Search Marketing on twitter). We made the number 1 position for the keyword ‘Namecheap’. Namecheap for those who don’t know are a domain name company, a very good one in our books, but this is irrelevant in this post. But if you want to take advantage of their huge discounts, click here! : )

I received an email from Namecheap informing me of their huge price reductions, up to 59% off domain names. I tweeted this out to our followers on twitter as I thought it was relevant to them and hey, we all like to save a few dollars, right! (and make a few affiliate commissions lol)

As you can see in the screen shot, BlendLSM achieved a number 1 position for the keyword Namecheap with a single tweet. Out of interest, my business partner Lee sent me this screen shot from Oslo, Norway, I’m in Bangkok Thailand.

So What Does This Mean?

So it seems that Google are placing some weight to real time searches. What the recency v’s relevancy ratio’s are is anybodies guess. How long it stayed there at number 1 is unknown too. ( I wasn’t going to sit up all night refreshing the page)

I tried to repeat the listing later and only managed a number 10 spot on page 1 (still incredible) but again how long it stayed there is still open to question. This screen shot was taken from a computer in Bangkok.

It does seem that twitter conversations predict Google searches and influence the traditional news media. Remember how stories of the tsunami in Japan spread across the world – twitter or the demise of Osama bin Laden was revealed to the world more than an hour before President Obama’s address from the White house – twitter.

So What Can We Take From This?

While we can’t predict the news it demonstrates that Google are putting huge emphasis on breaking stories. So keep tweeting regularly, always put your keywords in your tweets and look our for breaking stories either from world/local news or a hot new offer from your favorite band or brand. By making your tweet relevant to these breaking stories you could expose your twitter to millions of potential new followers.

If you’ve achieved a number 1 listing in Google for a big keyword using twitter, why not share your story with us too. Your comments are always welcome. Perry.

Using the Google Keyword Tool for Research

In this post we are going to be looking at how Google can help you get your website ranking high in search engine result pages (SERP’s). Of course we can discuss ‘Competitor Analysis’ and ‘Reverse Engineering’ but that is a another post entirely. Today we are going to look at the benefits of using targeted keywords and how to find the very ones your prospects are typing into search engines to find you.

Click here to go directly to Google Keyword Tool

Google are the biggest search engine in the world with over 60% of the market share. They also provide email services such as gmail, social networks like buzz, local search profiles – Google Places and analyitics tools to track the traffic on your website or blog.

They also have what is known as Adwords – Google Keyword Tool that allow you so view and analyize data to find the volumes, cost and location of keywords or tags that people use to search for anything and everything online.

As we know, next no-one uses Yellow Pages anymore and besides you would never get this kind of analyitical information from thumbing through the big yellow book. (80% of searches are now done online)

The Keyword Tool is an invaluable tool when setting up a website, starting a PPC (pay per click) Adwords campaign or snooping on your competitors. And the best thing is… it’s free.

There are other similar tools out there, some free and some you have to pay a monthly service or buy some software. It’s good to use 2 or 3 of these to dig deep and crunch the data when you start to get more serious about your Internet Marketing. For now however, Google Keyword Tool is a great place to start.

With the Google Keyword Tool you can set up your website or campaign using the correct keywords to attract the maximum amount of organic traffic for your service or offer. It also shows other relevant keywords that you may want to use but never even thought about.

You can check out Google Keyword Tools here.

Alternatively, if you want a website building and optimizing with the correct keywords and keyword phrases to attract tons of free organic traffic by the search engines contact Perry at Blend Local Search Marketing. I’M Always happy to help!

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The End of Keyword Research.

Dominate Page 1 of Google in Local Organic Search With a No Cost Website Analysis and Keyword Research Report from Blend.

These days it isn’t enough to be on Page 1 of Google, you need to completely dominate it!

If you share page 1 of Google with other competing businesses in your sector you still only get part of the market share. By completely dominating it you get the lions share.

Did you know that over 80% of website traffic is the result of search engines? If you want to increase the number of visitors to your website it is crucial that you have a top search engine position for the keywords your customers are using for search.

Most SEO experts optimize one static website. Blend creates multiple listings outside of your website to dominate Google Page 1 using keyword phrases your customers use when searching.

At No Cost to You, Blend will run a website analysis and keyword research report showing you exactly where your business is visible on the net. This will include the optimum keyword phrases your customers use to find you, monthly searches, cost per click (CPC), Local search competition and domination viability. Then we will email you our analysis report along with the recommendations of how we can market your company on the net, increase your ranking, improve your websites traffic dramatically, eliminate your online competition and produce a high ROI.

We exclusively provide our Local Search and Google Page 1 Domination tactics to only one company in its business sector. Don’t let it be your competition.

To Get Your No Cost Website Analysis & Keyword Research Report Today Complete the Form Below or follow this link to see how Google Page 1 Domination looks.

‘Get 12 months for the price of 10 with this exclusive offer’.

We look forward to running your report.

Perry  Stevens - Blend Local Search Marketing Consultant Perry Stevens – Founder of BLEND Local Search Marketing

This Offer is Now Closed

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Blend Local Map Marketing Service

Blend Local Search Marketing have created an affordable stategy for listing local businesses in the Google Local Map 7 Pack in organic local search page 1 results.

“Your business can feature in the Google Local Map 7 Pack in organic local search with or without a website!”

Google Local Listings have made internet marketing a level playing field for businesses. Now you can compete and beat the big corporations at their own game by implementing an inexpensive local search engine marketing solution. Those who take advantage of this opportunity sooner, rather than later will make the greater returns on investment.

Does your business show up in the Google Local Map 7 Pack? If not, read on to learn how your business can be listed in Google Local Maps in organic local search.

Blend Local Search Marketing have developed an affordable internet marketing strategy that gets your business visible where customers are searching; on the net and on Google Local Maps… it’s called Blend Local Map Marketing (BLMM)

Blend Local Map Marketing

Are you disillusioned with the ROI with your Yellow Pages advertising?

Are you confused by SEO and internet marketing information overload?

Are you paying a fortune for CPC (cost per click) Google Adwords?

“If you are serious about having your business in the Google Local Map 7 Pack and on page 1 of organic local search this is going to be the easiest business decision you have ever had to make”.

google local map 7 packType in any ‘service’ and a ‘city’ into Google i.e.  cycle shop Lincoln, restaurant Brighton or orthodontist Leeds. This is how your potential customers will find you. Do you want new customers to find you?

Google page 1 shows the same results for the local search. You’ll notice Google local maps have 7 spots (A to G) to the right of the map, below there are 10 organic listings and to the right (and sometimes above) are paid advertisements (CPC).

Here’s the thing… If you are not in the Google Local Map 7 Pack or page 1 of organic local search no one is going to find you. Page two is rarely looked at. The reality is if you are not on page one you are NEVER going to get any business from Google. However, one point to remember is that you don’t even need to have a website.

So why choose the Blend Local Map Marketing service for your effective local search engine marketing solutions? Well we really believe that we have simply put together the strongest local search marketing package available today at the most affordable price. Your success is our success.

Do you want more quality leads?

Do you want to get new customers and engage with existing ones?

Do you want to increase sales?

Get your business in the Google Local Map 7 Pack and be on the first page of organic local search and you will get more leads, engage with customers and skyrocket sales. Well, that’s exactly what we’ll do for you. We’ll get YOU seen in the right place, by the right people so you can convert these qualified leads into sales and build ongoing relationships with them.

Be Seen Where the People Look!

Online local search is the new Yellow Pages and a whole lot more. A whopping 86% of adults now use search engines such as Google to look up information, products and services from local businesses. A reported 80% of all income is spent within a few miles of their homes or place of work. A strategic internet marketing campaign is now imperative to the success of running a thriving business in today’s market and even more so as Google roll out Social Search.

“Someday is not a day of the week”.

Many small businesses have been slow to respond to this shift from traditional media, so NOW is the time to invest in Blend Local Map Marketing and beat your competition to the top spots.

Blend’s Unique Service.

Blend Local Map Marketing will create a customized business profile and optimize your listing for the highest possible ranking in the Google Local Map 7 Pack. We use the correct keyword phrases that your customers use to find you. This ensures that when a consumer uses the internet or a mobile devise and searches for YOUR business or service in YOUR location you WILL be found. 75% of searchers do business with listings they find on the first page. BLMM will ensure you are there.

Does Yellow Pages, cost per click and traditional print media advertising seem like you’re throwing good money away? With local search marketing you are actively investing in your business and building up online real estate, a real company asset.

Here’s Exactly What You Get

An optimized custom business listing in Google Local.

10 UK Business Listings including Bing, AOL and Ask.

10 social bookmarks

A 60 second slideshow video – optimised with 5 keyword phrases and submitted up to 10 video platforms

Your own fully optimized Youtube Channel

1 custom Twitter profile – optimised with 100 organic followers

1 Flickr or Photobucket profile – optimized and loaded with your photographs

1 Facebook Group Page – including all your videos, photos, links and business details.

1 Web 2.0 custom lens – fully optimized with your videos, photos, links and business details

1 Blog – including all videos, photos, links and business details.

Your top 20 keyword phrases

50 UK Business Directory listing submissions

100 Monthly hand built links across City Directories and Industry Specific Directories. Including – videos, photos, business details and links to your website

Monthly detailed reports emailed directly to you.

Here is a list to some of the directories we post to:

Yelp, Dmoz, Qype, HotfrogUK, Ufindus, Scoot, Smilelocal, Bizwiki, Wampit, Yellowpages, Freebusinnessdirectorylisting, Blueboomarang, UKsmallbusinnessdirectory, Business-directory-uk…

Your Bonus – We will set up something else for you. We don’t want to give all our secrets away here but this will give you more links, more customers and possibly another listings in organic results below the Google Local Map.

Blend Consultant - Perry StevensAllow me to introduce myself. My name is Perry (that’s me in the photo) I manage the team at Blend and you have my personal guarantee of the work we will be doing for you to get you in the Google Local Map 7 Pack and listed on page 1 of organic local search results. When you make your order you will get my direct line and Skype so you can have constant communicate with me so you know what we are doing for you. I’ll also give you ideas and advice (on and off line) how you can help improve your rankings.

The Winning Strategy

Blend Local Map Marketing comes in three packages Gold, Silver and Bronze. We recommend the Gold Package as it’s designed to give the best possible return on investment. The Silver Package is very good value for those on a tighter budget or in a market that has little online competition. The Bronze package allows you to claim your Google local listing before someone else does and creates your instant web footprint to be found by your customers.

Click here for your package elements and price plan.

Blend Local Map Marketing Gold Package

Blend Local Map Marketing Silver Package

Blend Local Map Marketing Bronze Package

Satisfaction is guaranteed. Your success is our success. We can’t get you on Google page 1 over-night; it takes time to move up the rankings. It will depend on the competitiveness of your market as to how long it will take to get you ranked on page 1 in local search. However with diligent SEO practise on our part and if you’re patient and trust the process you will eventually reach page one.

We do not insist on a monthly contract so if you are not satisfied with the service we provide you can cancel anytime. If at anytime you cancel the agreement we will discontinue our local search optimization service. It’s our goal to get you to page one of Google in local search so you can begin turning a search in to a sale. The sooner we start, the sooner your listing will show up.

Google can change their algorithms at any time so we may have to implement new optimisation tactics to achieve the same results. I would like to thank you for your business and rest assured the team at Blend are working on your behalf to help your business succeed beyond all expectations in these competitive and difficult times.

Read the ‘Think Local’ Report by Rachel Rosmarin at Forbes.
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The Post Oscars Party with… Local Search

Local Search Explained Video Pt. 2-2

We hope you enjoyed Local Search Explained Video Pt. 1-2 posted a couple of days ago. Click here And the Oscar Goes to… Local Search if you haven’t.

So you may have won a major award and are basking in the glory, or you may be basking in someone else’s glory. Maybe you’re still at the party but now it’s back down to business of Local Search.

In Part 2 we cover the subjects of photographs, directory, links, blogs, comments, reviews, RSS feeds, mobile devices and reporting.

 

PART 2

Photograph

We ensure every photograph is named with your chosen keyword phrase

Load photographs to social network sites

Load photographs to photo hosting sites

Load photographs to micro blogs

Include photographs in video slide shows

Directory

Completing all fields in directories and get to the top of Google’s 7 pack in local search results.

Links

We build one way and two way back links to relevant sites like yours.

Regularly test the links to ensure they are not broken.

Blogs

We will design, build, host and maintain your WordPress blog

We’ll ping your website or blog to more than 50 sites systematically.

Comments

We write comments in relevant blogs , posts and forums with a hyperlink back to your site.

We will advice you on how to engage with your customers to add comments.

Reviews

We write positive reviews ensuring they are keyword density rich.

We will advice you on how to engage with your customers to add reviews.

News, Article, Comment & RSS Feeds

RSS Feeds or Really Simply syndication are a quick and easy way to get the news that matters most to you, as soon as it is published.

These feeds contain headlines, links and descriptions and are updated as the website is updated with new stories.

We will optimise your blog for RSS feeds.

Press Releases

We take your PR stories and press releases & post them in the correct format to the appropriate syndication site.

A well crafted press release will be seen by hundreds of thousands of journalists in over 170 countries.

An effective step to reach journalists, editors, newspapers, TV, radio stations and Internet sites.

Increase the SEO of your website.

Mobile Devices

We will create and manage your ad for smart phones.

Reporting

We have an open and transparent policy

Monthly itemised time sheets

Video view reports

Viewed minutes, viewer attention span/drop-off embed tracking, geo-graphic‘s, referring sites & search terms, stream quality , data filter by region, date range, embed and category

Traffic statistics & analytics

Google Screenshots

Alexa ranking

Blog Tracking Reports

Geo-locations

Page Hits

Number of Hits and Unique Visits

In Summary

Blend provide comprehensive service in SEO, Internet marketing and Google Page 1 Domination in Local Search.

Our aim is to:

a) Have your company dominate Page 1 of Google in Local Search -    eliminating your online competition.

b) Building quality internet real estate that is deep, long lasting and a company asset.

c) Provide a professional service with an excellent ROI for your company

Blend provide their Google Page 1 Domination in Local Search tactics exclusively to only one company in your business sector. Don’t let it be your competition. Contact us now, before your competition does.

‘those who take advantage of this opportunity sooner rather than later will make the biggest returns on investment’.

www.BlendLocalSearchMarketing.com

Discover the right Profit System for you here Now!

Dominate Google Page 1 with Local Search Now!

How to Get Your FREE Website Analysis and keyword Phrase Report

Blend have launched their FREE website analysis and keyword phrase report today.

Blend Local Search Marketing are an internet marketing consultancy specializing in local search marketing and Google page 1 domination.

In today’s fast moving technolocial world, it isn’t enough to be indexed on page 1 of Google in local or organic search. You need to completely dominate it for the keyword phrases and terms used by your customers when searching online.

SEO organic searchIf you share page 1 of Google with other businesses in your field you still only get part of the market share. By completely dominating it you get the lions share. Those who take advantage of this opportunity sooner rather than later will make the biggest returns on investment.

Why are keyword phrases important?

A keyword is way to broad…

For instance, if you Google the word ‘Security’ you get 569,000,000 page results, but what are you really looking for? Security in a relationship, security gate or a security alarm?

Keyword phrases of between 2 and 4 words produce more focused results. ie. ‘Yacht security specialists’ – 77,400 results.

Factor in Local Search using a town or city name – ‘Yacht security specialists Brighton’ and the results are a manageable 5510.

Perry the founder of Blend Local Search Marketing picks up the thread ‘We run reports for businesses on keyword phrases by getting into the mindset of the customers and their search habits. Time and time again we look at beautiful websites that have been SEO’d for a single word or phrase only to discover in the data that it is not a phrase that has ever been used in a search. So while the MD may see his website sitting pretty at the no.1 spot in Google, no-one else is ever going to find it, it’s dead in the water.’

Blend SEO your website using the proven keywords your customer use to search and ensure you have the correct local search listings.

Outside of your website we build a rich mix of supporting links, web 2.0 pages and media including: Social Bookmarks, Social Networks, Directories, Classifieds, Videos, Photographs, Link Building, Blogs, Pings, Articles, Comments, News, Reviews, Press Releases and other Rich Media.

This heady combination of web 2.0 and link building increase your web footprint, drive traffic to your site and provides lots of Google juice to keep it high is search results for years to come.

For instance, it’s important to have your business listed in as many relevant online directories as possible. There are literally thousands out there but submitting your contact details, opening times, payment terms, keyword rich bio, photographs, videos, voucher etc. is time consuming and tedious, besides your too busy doing what you do best, running your business.

Blend Local Search Marketing provide this service for you as part of our Google Page 1 Domination strategy.

You want video?

You should because Google love it (in fact they actually bought Youtube) Blend Local Search Marketing produce videos in house through our sister company IMP Film Co. so you can have professional media content at a realistic prices and then have it hosted on dozens of video platforms.

Blend will take care to grow and nourish you internet presence month by month and provide a detailed monthy report of the progress.

To take advantage of the Blend FREE Website Analysis and Keyword Phrase Report, enter your details here.

Google Video

We found this funny video on Youtube and thought we share it with you.

Directory Marketing = 5* Google Juice for Local Search

The Next Big Thing in Local Search will Not Be Search Engines.

It will be online directories. Need confirmation? Try this little test. Go to your search engine of choice, Google, Yahoo or Bing etc. and type in a well known city name along with “restaurants” in the search box. Example “Brighton Restaurants”. A staggering 9 out of the first 10 generic results are for directories, not restaurants.

brighton directory listing o Google

Why? Search engines realize that human powered directories with specialized knowledge can do a better job of leading users through the final phase of the search process. So specialized directory publishing will be the next big opportunity in online local search.

Visit Blend Local Search Marketing, City of London on Qype

It’s important to have your business listed in as many online directories as possible. There are literally thousands out there but submitting your contact details, opening times, Keyword rich bio, photographs, videos, voucher etc. is time consuming and tedious, besides your too busy doing what you do best, running your business.

Blend Local Search Marketing provide this service for you as part of our Google Page 1 Domination strategy. Building up over time, a network of authority directory pages in the correct and relevant directories for your business. These listings in turn provide strong back links directly to your website, create high search results in specific categories and locations and even top positioning on competitor listings. They are also 5* search engine optimisation Google juice and are also the intelligent integration of local search results.

Get Your Website Ranked High in The Search Engines
With a No Cost Website Analysis and Ranking Report! Contact Blend today!

Read more here…

Your Location your Biggest Digital Asset

Get More Customers with Local Search Marketing

100 Essential Websites

Visit Blend Local Search Marketing on Wampit

Blends Google Wave Open Invitations

We have had our signing up confirmed to Google Wave which will allow us to give early feedback on Google Wave.

Blend Local Search Marketing would like to extent an invitation to other online marketers to join the Beta Google Wave to improve the product and discuss ways to use the revolutionary tools to benefit our online businesses in Marketing, Sales, Lists and Local Search.

The idea is to create a group and start a wave of like minded individuals to really push this new tool and explore ways of getting ahead of the curve in the months to come to maximise sales and marketing businesses on the web.

If you don’t have Google Wave and would like to be invited to join in on the Beta testing, send your contact email to us with a short note describing your business and interest in Google Wave.

We will then invite you to join us in this new and exciting online revolution.

We look forward to seeing you on the other side.

For more information on Google Wave watch this long video here.

or this video here

If you want an invitation to join Google Wave contact us here at Blend Local Search Marketing.

Dominate Google Page 1 in Local Search

Are you happy with your internet presence?

Do you want to be No. 1 in Google searches?

Do you want to completely dominate page 1 of Google so your competitors don’t get a look in?

Here is the truth, Yellow Pages is dead! Everyone searches for products and services using the power of the internet with Google being the # 1 search engine of choice.

Take a look at your own business, how do you find products and services? You Google them, right?

Google use sophisticated algorithms and rewards its customers by giving them exactly what they want. We all search using keywords and keyword phrases i.e. London Property Videos.

How would you like to own page 1 of Google? Think about it… owning page one of Google effectively ‘shuts down’ your competition.

What would that mean to you in regards to new business, sales and the bottom line?

Do you want to boom your business?

Do you want to skyrocket your sales?

Do you want more 10, 100 or 1000’s of new customers?

Most consultants and SEO experts do only one thing. They optimize ONE static website for a client to get it on page one. This usually takes about a minimum of three months to see any results.

We are offering far more value and a higher return on investment. Our tactics will take over MULTIPLE page one rankings and eliminate almost all competition.

It’s like taking a magic marker to every yellow pages in every household or turning the lights out, locking the door and throwing away the key to your competitor’s premises. We can quite literally blow them out of the water!

With our SEO insider knowledge and the diverse cutting edge tools at our disposal, we can guarantee page 1 domination of Google for your business now and maintain that ownership for months and years to come.

By positioning your website at Google page number 1 and covering other multiple rankings makes your website virtual realty gold with a high value of its own.

Why Local Search?

SMBs online media graphic

According to a Piper Jaffray 2008 research paper, 30 percent of all queries contain a city, state or postcode.

With 2.6 billion local searches performed each month, the Internet has now surpassed print Yellow Pages and newspaper as a primary source for local consumer service information.  The adoption of smart phones will only add to these numbers, currently 27 % of all mobile searches are for local information.

Blend use a verity of methods to dominate Google Page 1 in local search for small and medium sized businesses. We create a universal, local search, online presence to the companies we work with that give the searcher rich content and relevant information on the business and its services they seek.

Competitors are simply not seen and are completely left out in the dark.

Contact Blend to skyrocket your business, generate more leads, gain new customers and make more sales now!

Don’t delay – For more information on Local Search Marketing read our case study # 1 here and #2 here and contact Blend before your competitor does!

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