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2019 has been undoubtedly one of the busiest years for SEO as Google algorithms are quickly transitioning into AI, and real-time algorithmic updates. Added to this, voice search is also starting to change the way people search.
These fast and furious changes have an impact on everything we do now and into 2020. Fortunately, we are not big corporate SEO agency, so we can respond to these changes just as quick and and keep our clients sites at the top of search results.
This was reflected in our blog posts throughout the year.
In case you missed a good read, we’ve curated the best of the blog 2019 below.
Best of the Blog
Facebook Marketing Singapore
Facebook is constantly evolving as a platform. Since its inception and launch, the social media site has incorporated and advanced its advertising capabilities. At the same time, it has changed how organic traffic works and how many of your audience members your content will be shared with. By showing your content to fewer users organically, Facebook pushes its business users to pay in order to get their message across.
This may be a sound business practice for Facebook and its shareholders, but not for small and medium sized businesses wishing to create a community on the website. Continue reading here (opens in a new window).
SEO Packages Singapore
Boost Business in Singapore with SEO. Finding the best SEO packages in Singapore is a good starting point for businesses wanting to increase their market share.
Whether your business offers products and services centered around technology, e-commerce or any other field, the advantages one gains from appearing on the top of search engine results are equally important.
Read more here (opens in a new window).
Finding the Best SEO Agency in Singapore to Grow Your Business.
The booming business culture of Singapore offers the best incentives for brands to thrive. The city’s innovation has resulted in a healthy and competitive sector of digital marketing and SEO.
In ASEAN as in the rest of the world, competing brands are in need of tried and tested ways of reaching their target market.
Optimizing their business website is vital so that it can be found directly ahead of their competition and in front of the right people who are looking for the products and services they offer.
Billions of people create the online traffic of our digital marketing age. Tapping into that gigantic pool of people and owning your niche requires you to use the expert services of the best SEO agency in Singapore. Continue reading here (opens in a new window).
Health and Medical Sites Rely on Google for 87% of Their Traffic
How Health and Medical Websites Rely on Google.
The nature of the topic of health makes Google a very valuable tool for medical professionals running their own health and medical sites. Prospective patients turn to the largest search engine in the world to find more information about their health issues or cosmetic procedures they would like to undertake.
Understanding how Google ranks your practice’s website and what places a health-related website above the competition is essential to placing your services in front of your target audience so that they may come in contact with you. Read more here (opens in a new window).
Is Your Orthodontic Office SoLoMo Friendly?
Orthodontic marketing is evolving to become a more holistic process of reaching out to prospective local clients. SoLoMo is a term in online marketing that has surfaced relatively recently and stands for Social, Local and Mobile. The concept, however, is not new. Businesses have been combining their presence on social media with their local marketing and mobile device targeting in a consorted way for almost a decade, albeit in a more rudimentary fashion. Continue reading here (opens in a new window).
Content Marketing for Orthodontists
While there are many digital marketing strategies you can use for your business, content marketing is often underestimated. It’s not just a trend in marketing circles. The goal of using content is to attract members of your target audience through valuable content. This brings prospects into your marketing funnel where you can build a relationship with them or follow up with a drip marketing campaign.
It’s a big contrast to traditional push marketing strategies where you try to interrupt and get in front of your target audience with your offer. With content, you are presenting value before an offer or even asking for a sale. You are showcasing your authority, establishing your credibility, and building your brand through the content. Read more here (opens in a new window).
Is Your Website ADA Compliant or Could it Get You Sued?
In October of 2019, the Supreme Court refused to listen to arguments in a lawsuit between Domino’s Pizza and a disability rights activist over the lack of an ADA compliant website, leading to widespread concerns that this precedent will result in a multitude of similar cases.
On February 6, 2019, CBS 17 released an article addressing the cases filed by Emily Fuller, a Florida resident. The woman, who refers to herself as an activist for disability rights, is intent on using the legal system to force businesses to make their websites more accessible to people with disabilities. She has succeeded in bringing lawsuits against large corporations like Home Depot, Helzberg Diamonds and Chick-Fil-A. She has now set her sights on small businesses and their websites. Continue reading here (opens in a new window).
Not All Keywords are Created Equal
Even with the constant changes in Google’s search engine algorithms, keywords remain as one of the main focal points to building a successful SEO campaign. Targeting the right keywords is what allows your website to be found by the right prospects. It helps your business show up for searches that are relevant to the problems, needs, and wants of your target audience.
But choosing the right keywords isn’t as easy as it seems. You need to have a good amount of experience to really understand what kind of keyword phrases you should be targeting for your SEO campaign. The terms you choose also play into your marketing strategy. For example, a landing page for keywords where prospects are looking for specific information should be different from a landing page for keywords where prospects are ready to make a purchase. Read more here (opens in a new window).
Marketing in a Recession
Understand Your Market. While it may be tempting to cut your market budget as you enter into a recessionary period, this is the time that you need to understand your target audience better. It is one of the key things that recession proof businesses do differently.
You can start to use free tools available to you to understand who exactly is in your target audience. One of the best places to start is in Google Analytics. Open your analytics account and click on the ‘Audience’ tab. Then, click on the ‘Overview and Market’ segment. Clicking on the various categories on the market segment page allows you to see demographics for each group. You can then apply what you have learned about your target audience to marketing your local business. Continue reading here (Opens in a new window)
We would like to take this opportunity to thank all our website visitors who read, commented or contributed to our blog during 2019. You are the best!
If you are ready to invest in proven SEO and digital marketing strategies for your business in 2020, contact us today for a no-obligation consultation.
Best of the Blog 2019