Increase Your WordPress Website Security
Since WordPress is one of the most popular content management systems, it gets a lot of attention from hackers who want to exploit your website and its resources. WordPress website security is not something that can be taken lightly. If your website is compromised, it can get you blacklisted in search engines, cause irreparable damage to your business and ruin the credibility you have worked so hard to maintain. Read more
Blend Moves Hosted Domains to Siteground
FOR IMMEDIATE RELEASE:
June 11, 2015
Blend Local Search Marketing Moves Hosted Domains to Siteground
If you are in orthodontics and you want to expand your online marketing presence, then you will be happy to hear about the new strategic partnership between Blend Local Search Marketing and Review Concierge. This offers some exciting new options for orthodontists to improve their performance on local searches as well as use the review management tools from Review Concierge to make sure they address any and all concerns that patients discuss in reviews. Read more
Tisseront Orthodontics Launch New Look Website
PRESS RELEASE – For Immediate Release 27 April 2015
With advancing technologies, having interactive, mobile friendly websites is essential for all types of businesses, including dental companies. Customers’ decisions on whether to go with a company are often heavily influenced by the information and design of a company’s website. Read more
Google’s “MobileGEDDON” update is coming 21st. April 2015
IS YOUR WEBSITE MOBILE FRIENDLY?
Wanted – Looking for a dynamic individual to join our amazing social media team.
Be able to add blog posts to WordPress sites and complete basic onsite SEO.
You must also have English as your first language and be great with communication, both verbal and written.
Yo Ho Ho
I wanted to take this opportunity at this special time of year, to thank each and everyone in team Blend for their hard work and dedication that goes a long way towards delivering happiness to our amazing clients.
Blend Local Search Marketing CEO, Perry Stevens and Operations Manager Giovanni Greenard were recently invited to be guest on an upcoming webinar for 150 leading orthodontists.
A short survey was sent out to the members via Survey Monkey and 30 people responded. The answers were particularly interesting in getting to know the audience, find out where they needed help online and deliver a benefit driven webinar. Read more
I’ve hosted sites in the USA with Hostgator for getting on for 5 years years now. First with their Babycroc Hosting and more recently VPS. In all that time I’ve been a loyal brand ambassador and affiliate. I believed in their product, loved their customer support and was very happy with the service provided.
A couple of months ago all that changed. Sites were disabled without any prior notice for ‘cashe’ plugin issues.
We are proud to announce the incorporation of Blend Local Search Marketing PTE Ltd.
With the continued growth and success of our business with have moved our operations from the UK to Singapore to reflect the truly global reach of our brand and company ethos.
The Republic of Singapore (Lion City) is a sovereign city-state in Asia and is widely regarded as one of the safest places to conduct business. The banks have strong liquidity, so it’s a naturally safe place for us to invest and grow our business.
“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” – Corey Eridon
In traditional forms of advertising we can see a big focus on telling a story so that it can connect with the customer. Connection to the customer is key and that loyalty in connection is what will eventually sell products. In new media telling a story is important as well but the main focus for advertisers who are utilizing platforms like Twitter and Facebook for advertising, is to get the customers to share stories about their products organically.
It can take some time to really get a company and their products to this point. It takes establishing brand loyalty and intense focusing on people within a products target market and area demographic. To target these groups many online marketers are turning to local SEO to produce engaging promotional material that targets people within a company’s demographic or their local area.
When a company has found a group of people or a local market that is extremely loyal it’s very important that they continue to market their new products to this group directly and this is what local search marketing is all about. By taking the time to focus posts on social media at a local audience and with customers directly, customers can begin to feel that loyalty connection with the company. When the loyalty grows stronger customers may begin to organically start talking about products as they are released and recommending them to friends and family.
As customers begin to talk about a companies products this is perhaps one of the best ways to see an increase in sales. Perhaps one of the most effective types of advertising is word of mouth advertising. We may see products each and every day and not even consider trying them until we hear about the same product from someone in our peer group. The same can be said when someone shares a product on Facebook. Getting a share and allowing customers to market your products for you is one of the greatest results that can come from social media marketing beyond increased sales numbers which will certainly follow.
Blend Local Search Marketing Ltd, Overseas House 66-68 High Road, Bushey Heath Hertfordshire WD23 1GG, Phone: +44 203 114 5119
Tell a Good Story
While you probably read this title and are wondering how you could ever learn something from Batman and Robin and then implement that lesson into your marketing campaigns, it is true. They have plenty of different things to them that we can take away and come up with a more successful online marketing strategy. So let’s take a quick look.
Have a Consistent Public Image
First off, the most important part about Batman is that his identity is a secret, but he puts a lot of effort into letting the public know he’s out there. Same thing should go for your company. You should come up with a public image that you would like to have, then prove that image to everyone. You want to be consistent with your branding. You Don’t see Batman trying to change his public image all of the time, so neither should you. The longer you work on your image, the stronger it will become.
Batman and Robin are as unique as you can get, which is why they stand out and get a lot of attention. If you are trying to attract as many people as possible in a niche where there is plenty of competition, then you are going to need to do something drastic to catch their attention. You can’t be the same as all of the other sites out there, come up with a way to attract your target audience that no one has thought of before. While this may be hard at first, after a while, you will start to understand what works and what doesn’t.
Get a Partner
You should try and find another site that is in your niche to partner up with. Most people think that everyone else in their niche is a threat and should be treated as such. This is untrue and you can come up with some truly beneficial relationships if you partner with the right people. You can come up with guest posting partnerships, to expose each other’s content to new audiences. Or you could always have a link building relationship where each of you has to post the other site’s links a few times a month. Although the links are coming from the same domain name, search engines will still count them, and those links will look more natural as well.
Try to Appeal to as Many People as Possible
Batman and Robin had ways of be able to attract everyone in Gotham city. Either by saving them, the press, or by shining a light in the sky, all of them worked. You can do the same thing. While you might not being shining a light up in the sky, you can still come up with ways to increase your visibility on the internet. Use social media, press releases, blogs, and other tools to help get as many people interested in your site as possible.
Plan Your Strategies and Go In Hard
Batman has always been very strategic, which is why he is so effective at beating bad guys. The same things works with online marketing. The longer you take to fully understand and plan your marketing strategies, the more effective they are going to be. You should be researching your competition, your audience, your conversion rates, traffic, and every other aspect of your site.
Although Batman and Robin are not online marketing specialists, they still have some pretty great lessons to teach us about how to become successful and attract more and more people overtime.
About the Author:
Ness writes articles on behalf of MakeAWebsite. They have reviews on the most popular web hosts so make sure to visit their website and read reviews if you are currently looking for the perfect provider to host your site.
We Want: A dynamic individual to join our team who will report to our Social Media Manager.
You will ideally have experience with online B2C marketing, Blogging, WordPress and the leading Social Networks (Facebook, Twitter, Pinterest, Youtube & Google+ etc.) this will be a distinct advantage although full training and ongoing support will be given to the right candidate.
The motivated individual we seek must be able to read and write English as a first language, have a positive ‘can do’ attitude, be reliable and have access to a laptop and an Internet connection (This is a remote position)
Flexible Working Conditions and a Whole Lot More…
We offer flexible hours, locations, development and remuneration dependent on experience.
To Apply: Wow us! Send your 1 page application letter telling us why we should hire you and including links to any previous related work or websites you have worked on to: impecommerce @ gmail (dot) com
Deadline: 8 November 2013
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg
“When you break down all the fluff, there are two ways to promote and market your business: dumber, slower, and expensive- or smarter, faster, and cheaper.”
Advertising has changed significantly even over the past five years. In the past advertising a business required the help of a large labor force. People would have to get in touch with ad agencies as well as television stations, publications, radio stations and more in order to advertise their products or their company. Today however posting your own advertisements online can be done for mere pennies or even better with an established relationship from a high ranking page. As such, advertising is now smarter faster and cheaper than ever before.
The problem with this new revolution in marketing and advertising is that many companies are slow to jump on the bandwagon. Many existing retailers still continue to use the old methods without embracing some of the newer methods that are available. New social media websites are emerging each and every day to help people connect and advertise, it is important to do constant research to determine areas where you can reach your customers faster.
Many companies are experiencing great results from social media advertising. The advantage to using social media advertising is that you can very easily connect with your customer base online and is very inexpensive. Any user driven creative business page on Facebook or on Twitter, it really only costs your time. For large companies, social media management can require paid staff in order to keep track of advertising campaigns and customer messages, smaller companies can keep this up throughout the working day.
Embracing change in technology is part of the modern business world and in order to effectively advertise for the next generation, companies must be willing to direct their focus from older styles of advertising into advertising with new media. Traditional advertising is still very effective but for businesses who are looking to generate engagement while minimizing costs, online advertisements through social media is smarter, faster and cheaper.
If you want to boost your online presence, and explore new modern ways of advertising your business, you can contact us by clicking here. Alternatively join the revolution and like us on Facebook or follow us on Twitter.Blend Local Search Marketing Ltd, Overseas House 66-68 High Road, Bushey Heath Hertfordshire WD23 1GG, Phone: +44 203 114 5119 Modern Advertising
“On Twitter we get excited if someone follows us. In real life we get really scared and run away.”
Isn’t it amazing how far we’ve come with social media even within just the past few years. From the initial creation of a few websites where people could connect, eventually spawned more intuitive systems such as twitter that now connect us in ways we never thought possible. Twitter has started a revolution in connecting people across classes, cultures and creeds. Ultimately a follow online could be all that it takes to open up a new online community.
Twitter is also heavily used by celebrities, television shows and the news media to connect their content directly to users as well as hear feedback from members of the general public. With interfaces like twitter our idols, our news and the consumer businesses that we use every day are much more accessible.
As annoying as it may be to have someone constantly looking over your shoulder and following you, on Twitter this type of mentality is encouraged and celebrated. Keeping up on tweets and sharing tweets is what helps to gain you more followers. As much as we might hate having real-life stalkers, online stalkers can make us feel good and appreciated for the content that we are posting.
Because of these feelings it seems as though the twitter pages with the most online “power” are that with the most followers and supporters. Still it is amazing just how much a single tweet can spread throughout the community. With just one good insight, you can start a trend and trends happen on twitter hourly if not daily. While it is advantageous to build a large following so that content that you post on twitter is seen by a large community, you would be surprised just how far good content can go even if you are starting with just a few followers on your twitter page.
Understanding the best strategies for Twitter is really important for your business, so you should it wisely. In case you need more help, feel free to give us a comment or contact us here.Blend Local Search Marketing Ltd Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG Phone: +44 203 114 5119 Fax: +44 208 421 9883
Are you a Follower?
“The best way to engage honestly with the marketplace via Twitter is to never use the words “engage,” “honestly,” or “marketplace.”
So many companies and individuals get extremely hung up when it comes to connecting with their marketplace. While there are many people using Twitter for promotional materials it is very important to consider that you shouldn’t make your tweets overt advertisements.
People can get very tired of the same tweets over and over again and desire some type of engaging content in order to keep them following your page. Remember while it is important to advertise your product online is much more important to connect with your customer base to establish a brand loyalty and rapport.
Connect with your audience
Producing some promotional materials or even something as simple as answering some user questions online can really help to connect and make you more honest and engaging in your own marketplace. Social media is something that you have to work at it you may want to consider even using management systems to stay on top of all of the incoming tweets that you might get in a day.
Social media is not something that you can just automate or post out once a day. You need to make yourself available to respond to tweets and also to treat engaging content regularly. So many companies try to force interaction by asking questions and simply posting statements over and over again on their page. By producing excellent and engaging content for your Twitter page this is how you can form interaction.
When and how to tweet
Making timely responses, re-tweeting users posts and replying when they ask questions or all in good practice to developing a brand loyalty online. Twitter is a tool that is meant to be used for interaction and interaction isn’t something that should be forced. The best way to sell products using Twitter and beginning an interaction with the fan base is by not letting people realize that you are trying to sell them anything at all. A great product will sell itself with great marketing strategy.
There are plenty of ways to do online marketing but if you don’t know how to do it wisely you could be harming your business. Contact us today to boost your online presence.
The best way to engage honestly with the marketplace
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart
Many companies focus on social media with the standpoint of increasing their business sales. In reality social media is all about increasing the notoriety of your business as well as establishing loyalty with your customers. You can certainly drive sales through social media by posting new products and offers through your Twitter page, Facebook page or any other social media account that you might have but social media isn’t all about the sales.
Establishing a direct link between your customer base and your company is the true purpose of social media. Creating engaging content and regularly responding to your customers is one of the best ways that you can provide a high-quality social media experience. Instead of continuously posting links to new products, pose questions about how your products could be improved, work on forging relationships with valuable customers, and produce promotional material that lets people feel more connected to your company.
Make it personal
By providing people with a link to your company that makes it feel more personal to them and offers a real connection to your products, you can work at establishing more loyalty. When people know how a product is made, who is working at your company and the types of ideas that you may have for the future they will be much more on board with everything that your company is planning as well as any future releases that you might have in mind for your product lines.
Taking consumer feedback online is also a great way that you can rapidly improve your products and understand some faults that might exist within your current product line. By providing this link to the people who are regularly purchasing your product and visiting your store locations, you can work at making them part of your company family I providing for them. Sales will result from this type of connection.
We would love to hear your questions and your feedback is very welcome. If you want to understand more about Social Media or get more attention for your business, feel free to contact us here.
Social Media is About the People! Not About Your Business
Google Reader Is Officially Dead Today :( | Search Engine Journal – http://www.searchenginejournal.com/google-reader-is-officially-dead-today/65521/
If you want to get more customers with Local Search Marketing, please visit here – http://bit.ly/13u5ebb
As Seen On