https://blendlocalsearchmarketing.com/wp-content/uploads/2013/11/18851589_s.jpg 450 450 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2013-11-16 11:06:322020-04-13 17:52:53How to Blog for Business Success with Google’s Hummingbird
Of late there has been a lot of talk on and offline about Google’s new Algorithm named ‘Hummingbird‘. Hummingbird unlike Penguin and Panda is not a algorithm update, but a whole new algorithm. So what does this mean for content marketing and search results?
I reached out to the professional blogging community and asked the question “In the light of Google’s new ‘Hummingbird’ algorithm, what would you say are the top three essential blogging techniques for success?” Here are some of the replied we received:
https://blendlocalsearchmarketing.com/wp-content/uploads/2020/04/Communicate-with-Social-Media.jpg 312 820 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2020-04-07 14:57:282020-04-07 14:57:28How to Communicate with Social Media During a Crisis
How to Communicate With Social Media in Times of a Pandemic
Understanding how to communicate with social media is paramount. There’s no denying just how significant the impact of COVID-19 has been on the planet in recent times. That’s the reason that communication styles have had to change so dramatically as of late. If you want to be able to communicate with others amid unpredictable circumstances, then social media platforms may be able to help you do so. Adopting smart social media communication methods can achieve a lot for professionals who want to be able to tackle the dilemmas that are linked to such trying circumstances.
https://blendlocalsearchmarketing.com/wp-content/uploads/2020/03/Corona-Update-from-Blend-Local-Search-Marketing.png 1080 1080 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2020-03-17 14:25:242020-03-17 15:04:09Coronavirus Update from Blend
Coronavirus – none of saw this black swan event coming.
However, from our side, there will be no disruptions as our team is spread over 3 continents and we all work remotely.
https://blendlocalsearchmarketing.com/wp-content/uploads/2020/03/No-SEO.jpg 312 820 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2020-03-03 11:28:512020-03-03 11:28:51What Happens If You Stop Doing SEO?
When SEO is stopped on a website, it can be difficult to reverse the momentum once rankings start to decline.
As a digital marketing professional, I often watch businesses enlist the help of a search engine optimization company for a few months and then abandon the project altogether.
They are under the impression that it won’t cause any problems.
But when you have a client that wants to stop their digital marketing campaigns, you have the data to cover the details of what the repercussions can be.
https://blendlocalsearchmarketing.com/wp-content/uploads/2020/01/SEO-Ranking-Guarantees.jpg 312 820 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2020-01-30 15:42:062020-01-30 15:42:06Why We Don’t Offer SEO Ranking Guarantees
When marketing your business and assigning an advertising budget, you want to know that your money will be well spent and comes with SEO ranking guarantees. Just as with equipment purchased for your daily operation, you need the confidence that the promotional methods you choose will translate to paying customers. With digital marketing, is it always possible to get a guarantee that your outlay will have a specific outcome?
https://blendlocalsearchmarketing.com/wp-content/uploads/2020/01/Why-Its-Dumb-to-Hire-a-Local-Local-SEO-Agency-or-Person-2020.jpg 312 820 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2020-01-13 15:10:232020-01-13 15:10:23Why It’s Dumb to Hire a Local Local SEO Agency or Person 
Going the local route is often considered a positive change when doing business. However, there are times where going for homegrown talent is not the best decision to make. Reaching out to a company for SEO help is a better idea than sourcing local talent. Here are some compelling reasons not to jump ship and go local for an SEO agency.
https://blendlocalsearchmarketing.com/wp-content/uploads/2020/01/Google-My-Business-Its-Worth-More-Than-You-Think.jpg 312 820 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2020-01-06 21:04:552020-01-06 21:09:49Google My Business – It’s Worth More Than You Think!
For smart business people who are looking to expand their digital presence, few options surpass the one presented by Google My Business. In the coming years, this already important channel will gain even more prominence.
Local search is now the primary channel for businesses to gain website traffic. Google Maps and related properties not only send qualified local traffic, but they also send people who are far into the purchasing cycle. For just about any business, what’s better than eligible customers arriving or calling due to a search?
https://blendlocalsearchmarketing.com/wp-content/uploads/2019/12/Hipaa.jpg 312 820 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2019-12-09 13:29:042019-12-24 11:28:59Orthodontic Websites – Is Your Website HIPAA Compliant?
HIPAA is one of the scariest words in the medical profession. nearly every nurse and administrative staff member has a Horror Story about extraordinary actions that needed to be taken to satisfy the laws requirements. Ever since its passage in the 1990s, medical professionals have had to change their daily routine in order to accommodate this law. This concern extends past simple online and paper records and to the realm of websites. More and more medical professionals are fretting over the possibility that there website designs will not fit the strictures of the HIPAA law. These medical professionals should worry no longer. There are a number of steps that medical professionals can take in order to ensure that their best orthodontic websites meet all of HIPAA’s website regulations.
https://blendlocalsearchmarketing.com/wp-content/uploads/2019/10/Is-Your-Website-ADA-Compliant-or-Could-it-Get-You-Sued_.jpg 312 820 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2019-12-10 10:37:022019-12-10 19:21:48Is Your Website ADA Compliant or Could it Get You Sued? Here’s How To Stop It From Happening
In October of 2019, the Supreme Court refused to listen to arguments in a lawsuit between Domino’s Pizza and a disability rights activist over the lack of an ADA compliant website, leading to widespread concerns that this precedent will result in a multitude of similar cases.
https://blendlocalsearchmarketing.com/wp-content/uploads/2013/09/BLSM2.1.jpg 600 800 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2013-10-03 09:00:432019-11-14 14:29:41The Best Way to Engage Honestly with the Marketplace
“The best way to engage honestly with the marketplace via Twitter is to never use the words “engage,” “honestly,” or “marketplace.”
So many companies and individuals get extremely hung up when it comes to connecting with their marketplace. While there are many people using Twitter for promotional materials it is very important to consider that you shouldn’t make your tweets overt advertisements.
People can get very tired of the same tweets over and over again and desire some type of engaging content in order to keep them following your page. Remember while it is important to advertise your product online is much more important to connect with your customer base to establish a brand loyalty and rapport.
https://blendlocalsearchmarketing.com/wp-content/uploads/2013/09/BLSM1.1.jpg 600 800 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2013-10-10 09:00:182019-11-14 14:03:08Are you a Follower?
“On Twitter we get excited if someone follows us. In real life we get really scared and run away.”
Isn’t it amazing how far we’ve come with social media even within just the past few years. From the initial creation of a few websites where people could connect, eventually spawned more intuitive systems such as twitter that now connect us in ways we never thought possible. Twitter has started a revolution in connecting people across classes, cultures and creeds. Ultimately a follow online could be all that it takes to open up a new online community.
https://blendlocalsearchmarketing.com/wp-content/uploads/2013/10/BLSM5.1.jpg 600 800 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2013-10-17 09:46:182019-11-14 13:06:43Modern Advertising
“When you break down all the fluff, there are two ways to promote and market your business: dumber, slower, and expensive- or smarter, faster, and cheaper.”
Advertising has changed significantly even over the past five years. In the past advertising a business required the help of a large labor force. People would have to get in touch with ad agencies as well as television stations, publications, radio stations and more in order to advertise their products or their company. Today however posting your own advertisements online can be done for mere pennies or even better with an established relationship from a high ranking page. As such, advertising is now smarter faster and cheaper than ever before.
https://blendlocalsearchmarketing.com/wp-content/uploads/2013/10/BLSM4.1.jpg 600 800 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2013-10-24 09:50:412019-11-14 13:03:26Conversion Rates
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg
Companies today are extremely focused on building their customer base and establishing a massive market for their products. It seems as though traffic is king when it comes to online interactions and the focus for many marketing campaigns. Companies feel as though if they can draw someone to their page, they should be able to make a sale of their products. By making efforts to massively draw traffic into their page regardless of where it’s coming from, many companies are successful in making sales.
https://blendlocalsearchmarketing.com/wp-content/uploads/2013/10/Hiring.png 480 640 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2013-10-30 10:42:192019-11-14 12:59:41We’re Hiring!
We Want: A dynamic individual to join our team who will report to our Social Media Manager.
You will ideally have experience with online B2C marketing, Blogging, WordPress and the leading Social Networks (Facebook, Twitter, Pinterest, Youtube etc.) this will be a distinct advantage although full training and ongoing support will be given to the right candidate.
The motivated individual we seek must be able to read and write English as a first language, have a positive ‘can do’ attitude, be reliable and have access to a laptop and an Internet connection (This is a remote position).
https://blendlocalsearchmarketing.com/wp-content/uploads/2013/11/10-28-2013-11-19-55-PM.jpg 525 935 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2013-11-11 04:10:332019-11-14 12:55:50Find Out How Batman and Robin Can Help you in Your Online Marketing Campaign
While you probably read this title and are wondering how you could ever learn something from Batman and Robin and then implement that lesson into your marketing campaigns, it is true. They have plenty of different things to them that we can take away and come up with a more successful online marketing strategy. So let’s take a quick look.
https://blendlocalsearchmarketing.com/wp-content/uploads/2013/11/BLSM7.11.jpg 600 800 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2013-11-13 08:45:482019-11-14 12:52:39Tell a Good Story
“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” – Corey Eridon
In traditional forms of advertising we can see a big focus on telling a story so that it can connect with the customer. Connection to the customer is key and that loyalty in connection is what will eventually sell products. In new media telling a story is important as well but the main focus for advertisers who are utilizing platforms like Twitter and Facebook for advertising, is to get the customers to share stories about their products organically.
https://blendlocalsearchmarketing.com/wp-content/uploads/2018/05/echo-dot-2937627_1280.jpeg 768 1152 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2018-05-15 09:46:422019-11-14 12:47:17Do You Have an Alexa Echo Marketing Strategy?
As competition gets stiffer, it becomes imperative for a business to reevaluate their annual business goals and emerging market technologies, and voice bots are today’s hottest technology. Voice controlled devices are redefining how a business communicates not just internally but also externally with its customers. Each voice-controlled assistant operates within its unique ecosystem.
https://blendlocalsearchmarketing.com/wp-content/uploads/2014/02/1609556_10152244139064282_1272534765_n.jpg 960 540 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2014-02-11 04:42:322019-11-14 12:36:15Going Global, Local, Social
We are proud to announce the incorporation of Blend Local Search Marketing PTE Ltd.
With the continued growth and success of our business with have moved our operations from the UK to Singapore to reflect the truly global reach of our brand and company ethos.
The Republic of Singapore (Lion City) is a sovereign city-state in Asia and is widely regarded as one of the safest places to conduct business. The banks have strong liquidity, so it’s a naturally safe place for us to invest and grow our business.
https://blendlocalsearchmarketing.com/wp-content/uploads/2014/11/logo-yext.png 72 188 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2014-12-16 04:27:092019-11-07 12:48:02Yext Certified Partner – The Local Business Listings Service
7 November 2019 – Blend Local Search Marketing no longer use or endorse Yext or its products.
SINGAPORE – Blend Local Search Marketing advanced the cost-efficiency value of its innovative and proven-productive online marketing strategies today with the announcement of joining the rapidly growing Yext Certified Partners network. Read more
https://blendlocalsearchmarketing.com/wp-content/uploads/2019/10/Health-and-Medical-Sites-Rely-on-Google-for-87-of-Their-Traffic.jpg 312 820 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2019-10-17 15:59:312019-10-17 16:01:46Health and Medical Sites Rely on Google for 87% of Their Traffic
How Health and Medical Websites Rely on Google
The nature of the topic of health makes Google a very valuable tool for medical professionals running their own health and medical sites. Prospective patients turn to the largest search engine in the world to find more information about their health issues or cosmetic procedures they would like to undertake.
Understanding how Google ranks your practice’s website and what places a health-related website above the competition is essential to placing your services in front of your target audience so that they may come in contact with you.
https://blendlocalsearchmarketing.com/wp-content/uploads/2019/10/The-Evolution-of-Orthodontic-Marketing.png 312 820 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2019-10-09 16:02:042019-10-09 16:02:04Is your Orthodontic Office SoLoMo Friendly?
The Evolution of Orthodontic Marketing
Orthodontic marketing is evolving to become a more holistic process of reaching out to prospective local clients. SoLoMo is a term in online marketing that has surfaced relatively recently and stands for Social, Local and Mobile. The concept, however, is not new. Businesses have been combining their presence on social media with their local marketing and mobile device targeting in a consorted way for almost a decade, albeit in a more rudimentary fashion.
https://blendlocalsearchmarketing.com/wp-content/uploads/2019/07/Indispensable-SEO-Tips-for-Orthodontists.png 450 810 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2019-07-11 12:06:332019-09-25 09:15:26SEO Tips for Orthodontists [Indispensable Guide]
SEO Tips for Orthodontists – Oral health, has been reported to have a significant link to your general health and may contribute to cardiovascular disease, pregnancy complications, endocarditis and pneumonia.
Meanwhile charcoal toothpaste, teeth whitening kits and mail-order braces are all trending right now. However, these products can’t replace the professional care and attention of a dentist or orthodontist. People are looking for real specialist to trust and create a beautiful, healthy smile.
At Blend Local Search Marketing we help you connect with more patients, grow your business and increase your profits. Implement these SEO tips for orthodontists or speak with us today.
https://blendlocalsearchmarketing.com/wp-content/uploads/2019/09/SEO-vs.-Social-Media_-How-to-Measure-ROI.png 512 1024 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2019-09-18 12:56:272019-09-18 13:24:09SEO v Social Media – How to Measure the ROI
SEO vs. Social Media: How to Measure ROI for Your Orthodontic Marketing
The internet landscape provides several avenues via which to apply orthodontic marketing for your practice. As an orthodontist, you have the opportunity to build your brand and generate leads for your business by selecting the best strategy for your bottom line. However, choosing to implement a set of actions with a measurable return on investment is as important as the exposure you will receive from these actions.
https://blendlocalsearchmarketing.com/wp-content/uploads/2012/11/Super-SEO.png 345 615 Guest Post https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Guest Post2012-11-05 06:30:032019-09-09 18:04:43Bad SEO Practices You Need To Always Avoid
Bad SEO Practices You Need To Always Avoid
I have used website SEO for my application development business site to make it rank much better over the last year, especially in my local area of Cleveland, Ohio USA. I implemented a number of strategies including keyword research for competitive and relevant search terms, appropriate keyword density per page, keywords in the title tag, minimal use of headers and a naturally conversant style of page content with just a few keywords included. These are all appropriate onsite optimization techniques or what they call “white hat” SEO.
https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png 0 0 Perry Stevens https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png Perry Stevens2011-11-28 08:31:562019-09-09 11:39:32STOP! DO NOT Read this Blog: Be Local, Be Vocal, Vocalyze
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
Be Local, Be Vocal, Vocalyze
DO NOT Read this blog… Vocalyze! Listen, we are always on the look out for new ways to amplify our marketing messages and those of our clients. Vocalyze does exactly that!
Vocalyze can be easily installed on a WordPress blog as a plugin. (Also available for Blogger and Tumblr) You can download the Vocalyze WP plugin from here (no longer supported). Once you’ve configured it and installed the Toucan button on your page you’re set and ready to go. Now anyone visiting your blog can click on the button and listen to your posts instead of reading them. This is an ideal solution when you’re multi-tasking, have site-impaired visitors to your blog or at the end of a long day, like me, have just very tired eyes!
Now listen up! This is where Vocalyze gets really interesting. It also comes as an App so you can listen to any website from your smart phone – iPhone & Android. It’s a Free download and you can grab it here for iPhone. This wonderful App allows you to listen to your favorite websites or blog while you are commuting, walking the dog or like my business partner Lee, on the treadmill at the gym. It’s a great time management tool! There is also a Twitter integration feature in Vocalyze, so you could try adding your favorite comedian to your list for a few laughs.
The synthesized voice alternates between male and female and generally sounds pretty good… for a robot.
3 Ways to Listen to the Blend Blog with Vocalyze
1) On the home page of Blend Local Search Marketing you can locate the Vocalyze button above our optin box (See above). Click on the Toucan avatar and a new window will open. Now choose the blog post you would like to listen to while you type up that report. Alternatively find a second Vocalyze button in our footer. It looks like this:
2) Head to the Vocalyze website and create an account. From there you can compile your playlist. Add Blend Local Search Marketing and other favorites like Mashable, The Onion or the NYTimes Business. Easily share you favorites with friends and across your social media channels.
3) To really leverage you’re Vocalyze listening experience download the Free App for iPhone or Android and listen to your favorite blog IE. Blend Local Search Marketing on the go. Wherever you are, you can access your playlist and listen to your content so you stay both productive and and up to date with the latest news and views from your favorite media channels.
Anyway that’s enough from me. If you’re still reading this why don’t you go ahead, listen to it instead (and some of our other blog posts) and leave a comment below to tell us what you think of Vacalyze.
Contact Us here.
Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119