Internet Marketing Resources

Internet Marketing Resources

We could all do with a little help online from time to time so today I thought I’d share some of my Internet Marketing Resources with our readers.
I committed 26 of my Internet marketing resources to a PDF and aptly titled it ‘The A2Z of Cool Internet Marketing Resources, Websites and Apps” so it was easy to share and syndicate on document sharing sites like Slideshare.net.
You can find it below and download it for future reference, embed it in your website or read it directly from the page.
Incidently, using the Slideshare.net and/or similar sites, is a great way to repackage and position your content, spread your messages, build links back to your site and drive new traffic to your website.
If you have old content of PDF’s on your hard drive you can quickly get them up online and get them working for you at next to no cost.
Remember to use your keywords in the title and in the keyword field then away you go, no description to write or like videos, long upload times.
Internet Marketing Resources
In less than 24 hours our shared document was seen almost 200 times (see above) on Slideshare alone. We actually uploaded it to a further 20 similar document sharing sites like scribd and docstoc but there is no way of telling how many times it has been downloaded or embedded into other sites without paying for the Pro version of the service on Slideshare.
Low and behold! Those nice people at Slideshare sent me an email after reaching 100 views and offered a free 1 month Pro Account so I can find out where those views are coming from: )
document sharing
So now I hope you have seen the power of document sharing for getting your message out to a new audience and driving traffic back to your website or offer. Document sharing also makes good SEO as I’ve seen some of them appearing on page 1 of Google, which is always a good thing too!
If you like this great Internet marketing resource and found it of value, post it to your friends or share it on Facebook, twitter or all your other favorite social networks.

A2Z of Cool Internet Marketing Resources Websites & Apps

View more documents from Perry Stevens

internet marketing resources

About the author of The A2Z of Cool Internet Marketing Resources, Websites and Apps

Perry is the founder and Chief Operations Director of Blend Local Search Marketing. He’s guest blogs on other SEO and Marketing websites, drinks tea, loves travel and currently lives in Bangkok, Thailand.
To get your business seen online so your website brings in more customers and more profits contact Team Blend Today!

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Internet Marketing Resources

The Best Practice Local SEO for Your Business in 2012

The Best Practice Local SEO for Your Business in 2012

OK, it’s been a while since I wrote my last blog post or even anything Local SEO related. There are reasons for that, and I’ll come to them shortly.

I have just read my New Years message from last year and got to thinking so much has changed in the Local SEO field, but at the same time nothing has really changed at all. We have just celebrated the Chinese New Year for 2555 here in Bangkok so I thought it was about time I got my skates on and my pen out!

So while the western world economy continues to stumble along, out here in Asia where I’m writing from, the economy is still growing despite natural disasters and the like.

After living and working on client Local SEO from Bangkok for nearly a year now, I really noticed how far behind business are here with their online presence. I can’t quote figures but very few local businesses have websites here, yet alone claimed there Google Place page. Believe me trying to check out a restaurant online is sometime next to impossible (it’s a tough life I lead!) There’s definitely a huge opportunity for web design companies here.

What the area lacks in websites, can’t be said for smartphones and iPads. You can’t move around Siam Square or on the Skytrain for them. Marketing for this young upwardly mobile population is the way to go! (This is only my opinion based on observations in Bangkok and other metropolitan areas. I would love to see some figures too, believe me!)

Local SEO is hotting up in the West

Last year we saw some radical changes from Google that saw some websites disappearing from the face of the earth. It’s safe to say that content is still King. Writing unique, quality content for your website or blog and posting on a regular basis should still be the foundation of your local SEO. The competition amongst local business all competing for the top spots on Google is getting fierce. We’ve seen all manner of dodgy tricks employed by some SEO companies trying to get there clients to the number position in SERP’s. Download Google’s Guide to Search Engine Optimization here.

The best advice I could give to any local business website owner would be to ensure you have great Local SEO content on your site, update regularly and be social. Yes it takes a little time, but it’s time worth investing in your company and your customers that will pay off for years to come. Don’t look for the quick fix, employing a SEO company to build you 4000 backlinks. Get the basics right on your site first and then engage with your prospects and customer using Twitter, Facebook, Youtube and Foursquare. No one is more passionate and knowledgeable about your business than you! Spend 20 minutes each morning updating these social networks, answering questions and leaving comments. You can do this while enjoying a refreshing cup of tea, you may even enjoy it and you will definitely start to enjoy the benefits it brings to your business as it grows and you get to know your customers and vice-versa.

Encourage, cajole or incentivize your customers to use your products and services instead of your competitors:

1) Use ‘check in’ with Facebook Places. Each time your customers checks in to your business, they will broadcast your business and location to all their friends. Instant viral marketing at it’s finest!

2) Make a ‘special’ for Foursquare so you can be easily found by all those mobile young things looking for a 2-4-1 offer at lunch or ‘exclusive happy hour’ from 6pm. Remember it only takes a few minutes a day. You see tea is good for you… and your business!

3) Claim your Google Place Page and complete it fully with your business name, address and telephone number. Then add more information about your company and a coupon to drive traffic to your site or physical location.

Local SEO Going Mobile

2012 will see mobile marketing come to the fore. Ensure your website is mobile friendly and you are using video to market your business and get multiple listings for your business on the first page of searches. Everyone has a smartphone now days and can view the web from just about anywhere. The trick is to make sure it’s your website, your google place and your videos that are getting views. Better still start using a text messaging service to send SMS directly to your customers. Having a slow night at your restaurant? Ping! You just sent a text message to all your customers informing them of ” today’s special offer’ you’ll never have a slow night again!

We believe in this low cost, direct marketing so much we will shortly be announcing our own SMS service for the UK market. So keep your eyes and ears peeled for the forthcoming announcement and launch.

So, I said I would let you into the secret why I haven’t posted for a while at the beginning of this article. Well, I’ve been working 13 – 16 hour days on a number of projects to help even more local businesses succeed online and to ultimately get more customers and more profits. Not only are we launching our SMS Marketing Service in the very near future but we will also be announcing our own membership site.

I’ve been in the fortunate position where I have been able to mentor a number of people in the fine arts of local SEO over the last year or so. I’ve seen the positive transformation this has had on them personally and in their businesses and naturally wanted to take it to the next level and share my knowledge with others who want to take action and create a better life for themselves and their families, it’s very rewarding. So at Blend Local Search Marketing we have been quietly but diligently, building a membership site and breaking down all our proven local SEO strategies into easy to follow guides. These will be available in written, audio and video formats. It’s taking longer than we anticipated but we are perfectionists and really want to over deliver, so our members really can benefit from them and see results fast. There will also be a forum in the members area so like minded business owners can network with us and each other. We are adding our amazing inventory of resources designed to save you hours of your time everyday. Again check back here or on our Facebook Page for the big announcement.

And if you thought two major projects wasn’t enough… we have a 3rd! We will also be announcing the 1st Blend Online Business Marketing Awards in the very near future but it’s all a bit hush-hush at the moment. And a 4th – our Free 30 page information packed online resource ebook will shortly hit viral bookshelves. Register here for an advanced copy with ebook as the subject line.

In the second half of the year we will also be announcing our exclusive Local SEO training seminars. These will be week long events for a small select group of marketing managers and business owners, to join us at one of the most exclusive hotels and resorts in Thailand to get our personal Local SEO training and mentoring. Our exclusive guest will also enjoy our business breakfasts, golf at some of the regions most desirable clubs, use of the resorts catamaran, 7 swimming pools and all the floodlit tennis courts and award winning spa facilities. You will enjoy 5 star treatment from when you land at Thailand’s International Airport until you have to leave (you may not want too!) To register your interest leave your details here with Seminar in the subject line.

local seo

Perry Stevens - Blend Local Search Marketing

So in summary I would like to say lets stop listening to all the stories of doom and gloom, stop living in fear, fear is corrosive and leads to failure! Now is the time to take a positive outlook on life and your business, it’s time to stand up and take action. 2012 is the year to be connected and be social.

My crack Local SEO team and I would love to help you in anyway we can.

Your thought, comments and questions are welcome.

See you around soon,

Perry

social media marketing services

Local SEO in 2012

Seasons’ Greetings from Blend Local Search Marketing

Seasons’ Greetings from Blend Local Search Marketing

Local Search Marketing

Wow what a year it’s been for local search marketing! We’ve experienced unprecedented growth in our industry, within our own company and all our clients have grown, taken on new staff and reported their best years profits to date. Not bad when all we hear in the media are stories of doom and gloom! It just goes to show that if you are set in your ways and doing the same old thing, you’ll only at best, get the same results. Those with the for-sight to embrace local search marketing, use video and actively get involved with social media are reaping the benefits of getting more customers and more profits with a healthy ROI.

Next year will see the chasm between the old ways and the new ways of reaching customers getting even bigger and those businesses who embrace mobile local will be the main beneficeries.

 

Inside Blend Local Search Marketing

Early in 2011 saw some major changes in Blend Local Search Marketing with the appointment of Lee Bannister as the New Business Manager while the founder Perry Stevens – now Chief Operations Manager, left London behind and relocated to Bangkok, Thailand in April to oversee the day-to-day running and direction on the company. Blend are now servicing more clients in the UK and North America then ever before with a large proportion of new business coming from word of mouth from their existing client base.

Blend Local Search Marketing have a number of exciting ‘things‘ in development and will be launching a series of new initiatives in the first quarter of the new year. There are certainly some exciting times ahead both personally and professionally for the team behind Blend Local Search Marketing.

Merry Christmas from Blend Local Search Marketing

Local Search Marketing

“We would like to take this opportunity to wish all our friends, families, staff and local search marketing clients and associates a very merry Christmas and a prosperous New Year!”

– Lee & Perry – Blend Local Search Marketing.

Join us Facebook. Contact us here.

 

Blend Local Search Marketing

 

 

Are Business Directories a Good Source of Free Advertising?

Are Business Directories a Good Source of Free Advertising?

Here at Blend Local Search Marketing we are passionate about finding the best possible sources for advertising and marketing your business on the Internet.  This is in order to increase you position in major search engine’s results, and ultimately to increase customer enquiries.  So in this article written by Wampit guest blogger – James Stevens, we are going to focus on the world of free advertising and  business directories and how they can benefit your company on the Internet.

The Internet has created many new and innovative ways for people to advertise and market their business for free.  These range from producing and hosting a promotional video, through to participating and networking in forums to get your business known and trusted amongst your target market.

Business directories have been a popular source of free advertising over the last 10 years, i.e. free advertising sites that allow business owners to create a profile for their company that is then added to the directory (usually by category or keyword).  These business directory profiles (advert listings) are then returned in search results on the site for people looking for a business, product or service.

Traditionally these business directories relied on people knowing about their service in order to search for and find businesses directly.  However, in more recent times it’s a well published fact that about 80% of Internet searches are now actioned in the major search engines (Google / Yahoo / Bing), with Google taking about 80% of this proportion.

Today, the quality business directories have evolved with this trend by organising and serving their content in a search engine friendly format – they do this by:

–        Creating a unique page for every advertiser, e.g. www.directory.com/your-co-name.html

–        Internally linking to these pages via category and location structures, e.g. ‘Plumbers’ or ‘London

–        Submitting the unique page’s URL to search engines via XML Sitemaps (basically a file with a list of up to 50,000 URLs in)

This means the content that these sites own can now be crawled and indexed by major search engines more easily.  So for example, when someone types ‘Plumber in London’ in Google then links to pages owned by the business directories that match this search entry have the potential to be displayed in Google’s search results.

The obvious benefit of this process is that the person looking for a business or service can land on an advert without knowing about that site or searching in it directly.

So Does This Mean I Should Advertise On All Business Directories?

Absolutely Not – basically like a lot of other free advertising services on the Internet, there are varying levels of quality and service.  A few years ago it was a popular SEO strategy to list your business on as many sites as you could, in order to gain links to your site.  However, this strategy has changed recently and even more so since the Google Panda updates earlier this year (changes to Google’s search in the pursuit of displaying quality results and relevancy) – so now it’s important to only associate your business website with quality and trusted free advertising services.

So What Are The Top Business Directories?

The best free advertising services are ones that are established, operate ethical and best practice processes, and are trusted by its users.  The major search engines favour human-edited business directories, i.e. so the content it holds is of the highest quality.

The following sites are quality and human edited free advertising services based in the UK: business directories

1.     Yell

2.     My Local Services

3.     FreeIndex

4.     Thomson Local

In Conclusion

We recommend adverting your company on these quality sites, however, there are a few golden rules you must follow when actioning this marketing strategy:

1.     Add well written content to each one describing your business / services

2.     Don’t copy text from your website or other sites – unique content only

3.     Link to your own website from the business profiles to make it easier for potential customers to visit your site

4.     Keep the content up-to-date throughout the year, and add details about any special offers / discounts you’re running

It’s as simple as that, and should take you no longer than a couple of hours to get your site noticed on the best quality UK business directories.

Claim your Free business listing on Wampit – a leading global advertising service today!

About the Author: James Stevens works as freelance blogger and has a passion for all things business and Internet related. He’s recently worked with various business marketing companies – you can read his Google+ profile here. You can now list your business on Wampit in the UK, USA, Canada, Australia and EU.


Free Advertising with Wampit Business Directories

STOP! DO NOT Read this Blog: Be Local, Be Vocal, Vocalyze

Be Local, Be Vocal, Vocalyze

DO NOT Read this blog… Vocalyze! Listen, we are always on the look out for new ways to amplify our marketing messages and those of our clients. Vocalyze does exactly that!

vocalyzeVocalzye is web-text-to-speech technology that creates a real-time audio stream of your blog. “It does what… it reads your blog?”  Yes, but it gets even better…

Vocalyze can be easily installed on a WordPress blog as a plugin. (Also available for Blogger and Tumblr) You can download the Vocalyze WP plugin from here. Once you’ve configured it and installed the Toucan button on your page you’re set and ready to go. Now anyone visiting your blog can click on the button and listen to your posts instead of reading them. This is an ideal solution when you’re multi-tasking, have site-impaired visitors to your blog or at the end of a long day, like me, have just very tired eyes!

Now listen up! This is where Vocalyze gets really interesting. It also comes as an App so you can listen to any website from your smart phone – iPhone & Android. It’s a Free download and you can grab it here for iPhone. This wonderful App allows you to listen to your favorite websites or blog while you are commuting, walking the dog or like my business partner Lee, on the treadmill at the gym. It’s a great time management tool! There is also a Twitter integration feature in Vocalyze, so you could try adding your favorite comedian to your list for a few laughs.

The synthesized voice alternates between male and female and generally sounds pretty good… for a robot.

 

3 Ways to Listen to the Blend Blog with Vocalyze

Vocalyze

1)    On the home page of Blend Local Search Marketing you can locate the Vocalyze button above our optin box (See above). Click on the Toucan avatar and a new window will open. Now choose the blog post you would like to listen to while you type up that report. Alternatively find a second Vocalyze button in our footer. It looks like this:

Vocalyze

2)    Head to the Vocalyze website and create an account. From there you can compile your playlist. Add Blend Local Search Marketing and other favorites like Mashable, The Onion or the NYTimes Business. Easily share you favorites with friends and across your social media channels.

Vocalyze
Blend Local Search Marketing can be easily added to “My Favorites” from the “Featured Blogs” list on the mobile and through any web browser.

3)    To really leverage you’re Vocalyze listening experience download the Free App for iPhone or Android and listen to your favorite blog IE. Blend Local Search Marketing on the go. Wherever you are, you can access your playlist and listen to your content so you stay both productive and and up to date with the latest news and views from your favorite media channels.

VocalyzeHere is a quick video overview of Vocalyze.

Unable to display content. Adobe Flash is required.
 

Anyway that’s enough from me. If you’re still reading this why don’t you go ahead, listen to it instead (and some of our other blog posts) and leave a comment below to tell us what you think of Vacalyze.

—————————————————

Posted by Perry Stevens – Chief Operations Director of Blend local Search Marketing

Contact Us here.

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Your WordPress Ping List

Your WordPress Ping List

Wordpress Ping ListWhat is a Ping? What is a WordPress Ping List? Why do I need to Ping my blog? In this post we are going to be looking at Search Engines or rather we are going to be looking at an easy way to notify them of any changes you’ve made to your website or blog. I mean, why wait for the search engines to ‘crawl’ your site when you can notify them by pinging your blog?

To notify the search engines of the new changes to your website or blog you need to ‘Ping’ them.

Basically a Ping is a push button way to say to the search engine ‘Hey! Look over here, we’re new, relevant and we have something you should take a look at!’

The best way to do that if you have a WordPress blog is to cut and paste the following WordPress ping list of over 25 ping services into your WordPress Blog Update Services Field.

We’ve also made a short video literally showing you ‘over my shoulder’ the exact steps you need to take to do this.

Unable to display content. Adobe Flash is required.

WordPress Ping List

http://feedburner.google.com/fb/a/pingSubmit?bloglink=http%3A%2F%2Fwww.yourdomain.com/
http://audiorpc.weblogs.com/RPC2
http://www.bing.com/webmaster/ping.aspx
http://blog.with2.net/ping.php
http://www.youdao.com/
http://blogping.unidatum.com/RPC2/
http://blogsearch.google.com/ping/RPC2
http://catapings.com/ping.php
http://www.news2paper.com/ping
http://bitacoras.com/agregador/enviar
http://ping.bloggers.jp/rpc/
http://ping.fc2.com
http://ping.groove-cast.com/ping.php
http://ping.rss.drecom.jp
http://ping.syndic8.com/xmlrpc.php
http://ping.wordblog.de
http://rpc.bloggerei.de/ping/
http://rpc.pingomatic.com/
http://rpc.twingly.com/
http://rpc.weblogs.com/RPC2
http://services.newsgator.com/ngws/xmlrpcping.aspx
http://www.wasalive.com/ping/
http://xianguo.com/xmlrpc/ping.php
 

Add Your Your WordPress Ping List to Your Blog

Your WordPress Blog Update Services Field can be found by accessing your WordPress Admin Dashboard or backend. Scoll down the page and search the left hand side column until you find: Settings > Writing > Update Services Field.

Cut and paste the WordPress ping list from above and then hit the save button. Next time you make a change to your blog or publish a new post or page to your website, it will automatically ‘ping’ it to all the search engines allowing greater visibility for your site.

When you publish a new post, WordPress automatically notifies the Ping site update services. (Pingomatic is the only service set by default).

For more about this, see Update Services on the Codex. Remember to separate multiple service URLs with line breaks or commas.

A Word of Warning! – Don’t manually ping your blog without making changes or updates to it as this can be seen by the search engines as spammy and black hat. Once is enough when you make an update and this will be automatic so, it’s literally set and forget!

The search engine love to see relevant and regularly updated blogs, so now is the time to take action! You now know what a Ping is, you have a WordPress Ping list and know the importance of why you should Ping your blog, so post a new article today!

 

Video Update on Power of Your WordPress Ping List

Watch this video below to see the proof of the speed of this actual post ‘Your WordPress Ping List‘ appearing on the first page of Google SERP’s (Search Engine Result Pages) for it’s main keywords.

Unable to display content. Adobe Flash is required.

If you found this Wordpres Ping List and this post of value, please ‘share’ or ‘Like‘ on Facebook, tweet on Twitter and leave a comment below.

Feel free to Contact Us if you need any questions answered. We’re always happy to help.

Post by Perry Stevens Movember 2011.

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Twitter: BlendLSM

 

WordPress Ping List

It’s Movember – We Need Your Help to Raise Awareness of Prostate Cancer

Our Chief Operations Director – Perry Stevens is teaming up with his fellow Mo Bros, LA based actor Marc Crumpton to grow a hairy upper lip for Movember, but don’t worry, it’s all for a good cause.

Marc ‘Crumpy’ Crumpton (Los Angeles) and Perry Stevens (Bangkok) are growing hairy upper lips to raise awareness and some money for The Prostate Cancer Charity throughout the month of Movember.

Oh yeah, they are both going to look pretty stupid doing it: )

 

What is Movember, we hear you cry!

Above a short video by Perry explaining what Movember is all about and how you can get involved!

During the month of November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces around the world. The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men.

On Movember 1st, both Perry and ‘Crumpy’ registered at Movember.com with clean-shaven faces and then for the rest of the month, they will grow, groom, trim and wax their way into the annals of fine moustachery.

Mark Crumpton

They need your support, our Mo Sistas and Mo Bros, to help them raise funds by seeking out donations for their Mo-growing efforts.

They aim to raise a modest £500 collectively for their Movember team – City of Mo Fo’s.

Visit their Official Movember Page  and make a donation to Perry or Crumpy or collectively or for the team – City of Mo Fo’s..

Go team City of Mo Fo’s!!

Perry Stevens

 

How Else Can You Support!

Mo Bros – if you want to join their team and help raise Mo money and awareness they would be happy to see you and welcome you into the City of Mo Fo’s.

Click here to join City of Mo Fo’s Official Movember Page or make a donation.

Click here and ‘Like’ the City of Mo Fo’s Official Facebook Movember Page.

Please help us raise awareness and Mo money for The Prostrate Cancer Charity by Retweeting, Liking and Sharing on Twitter and Facebook with your friends.




The Prostate Cancer Charity is a charity registered in England and Wales (1005541)

So What is Google Places and Why Does Your Business Need to Claim it!

Google Places

Google is the largest search engine in the world with nearly 70% of the market share. This single fact alone makes it vitally important that your business claims its Google Places Page. It’s the most important directory listing you should have and it’s free. Secondly it should be correctly optimized so it will get found on the first page of Google. Then when prospects are looking for your products and services from their desktops or smart phone it’s you they are find and not your competition.

What is Google Places?

If you have gone to a Google Places Page that is empty or has little information on it you will notice how unprofessional it looks. This is a poor reflection on the company you don’t want, so ensure your Google Places Page is filled out completely with all your companies’ information and you will attract more customers.

You will need to add your company name, address, zip/post code, telephone, fax and website. Also include your opening times, payment methods, category and lots of photos and videos.

 

‘People don’t do business with businesses they do business with people!’

Use photos and videos on your Google Places Page to show customers that you are real, personable and trustworthy. Also show photos of the inside and outside of your shop, restaurant or office so people can easily recognize and find it.

Videos can be like your own TV commercial but hosted online and available to see 24/7. They can also be FAQ’s or customer testimonials that will help win over new customers.

Getting all this right will give you the edge over your competition so you get the business you need not only to survive but also prosper in today’s market.

 

Still not sure if you need to be on Google Places?

Lets look at some interesting local search marketing facts and figures about Google Places and the future of local search:

* 97% of consumers search for local businesses online. (Google)

* Google dominate as the primary site used to search for local businesses with 74% market share.

* 59% of consumers report using Google every month to look for a good local business.

* 71% of searchers report they value the information provided in local search results.

* 60% of online searchers report that they notice images and logos on local search results more. However less than half the businesses that have claimed their Google Places Page haven’t included them.

* Only 20% of businesses have added a video to their local Google Places listing

Google have now integrated Google Places listings into organic SERP’s (Search Engine Result Pages) but when your Google Places Page is optimized correctly you can still reach the top spots.

Google PlacesThe Future of Local Search is Mobile

According to a 2010 Google study, 1 in 3 mobile searches are local, and 61 percent of those users actually called the business. So it is vitally important that your Google Places Page is optimized for mobile with your company name, address, website and telephone number.

* 33 percent of mobile users are looking to access local content relevant to their GPS positioned location (eMarkerter, August 2011).

* 77.1 Million mobile subscribers use local content on a mobile device accounting for 33% of all mobile subscriptions.

* Only 5% of business who have claimed their Google Places Page have added a mobile coupon to their local listing

There is a huge opportunity for your business to jump ahead of the competition. More and more local searches are now being conducted, not on desktops but on smart phones. So as technology moves forward we have to stay ahead of the competition to. The release of the iPhone 4S is the game changer, here’s why…

The iPhone S4 comes with Siri voice recognition integrated into its operating system. This in short means it can answer questions and perform actions across multiple Apps. With a single voice command, Siri can control Apps and search Google Places Maps.

Google PlacesThis will revolutionize local mobile search, making it both simpler and user friendly. By simply speaking a command like ‘florist near me’ Siri uses your geo-targeted location to perform a local search of florists in your immediate area leveraging the Google Places Maps database of local businesses. It will also search for listings and reviews from other sites like Yelp and City Search.

It delivers a list of results from within the App, then allows the smart phone user to speak another command ‘get directions’.

So to ensure your local search listing gets picked up by Siri it is now more important then ever to ensure your Google Places Page is fully completed with your company name, address, telephone number and website.

You should be in the correct categories and include the keywords your customers use to find you such as Orthodontist or Florist. The description field should also be SEO friendly and include your keywords, photos named with your keywords and videos have your name address and telephone number in their description (and hosted on Youtube).

It’s important to maintain your other listings on Yelp and City Search etc and encourage reviews for all your local directory listings including Google Places.

So there’s no doubt that the smartest business decision you can make today is to claim your Google Places Page and get it completed correctly and fully optimized with your essential business information.

Blend Local Search Marketing can do this for you and will even make you a video to promote your company online. For more information of what Blend can do for you click here.

Summary: Claim your Google Places and other online local directory listings ( Yelp, Yellow Pages, Qype, City Search, etc.) ASAP. Complete them with relevant information about your businesses and its physical location.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 Google Places

What is Google Places?

Business Owners Only:

Who Else Wants To Unleash Your
Hidden Profits With The Ultimate
Google Places System?

 

Google Places

I Have An Important Announcement!

RIGHT NOW – You Can Get More Customers, Increase Profits, Dominate Your Market, Focus on your Targeted Customers, and reduce your costs!

Finally The SECRETS – To Get success Online are here!

  • Gain More Customers
  • Increase profits
  • Dominate Your Market
  • Focus on your motivated buyers and your best customers

‘Google Places is Guaranteed To
Make A Positive Breakthrough In Your Business’

 

Dear Friend,

What is Google Places?

September 2009 was the launch of Google Places, and it has become an exciting place for business owners who maximise its potential to get a flood of new customers without paying for every click.

Business owners can update their Google Places listings page with their hours of operation, photos, exciting videos, coupons and more and this is in addition to having your website.

 

Why should I care as a business Owner about What is Google Places?

80% of your local customers who used to look in the local paper directories are now looking online. While some businesses blame the recession, there are exciting opportunities for smart business owners to get new customers, and go where the motivated buying market is.

Want more Profits the easy way?

The customers who used to look in paper directories are now looking online, and on their mobile phones, be honest when was the last time you used the paper directories to find a local business?

LOCAL PAPER DIRECTORIES ARE DEAD!

Google Places

While your competitors are possibly wasting a fortune advertising with pay per click or trying to cut costs, you can unleash your profit potential! Why? Google places is not only where your customers are looking, by clicking the map button at the top on Google, but also Google Places appears in the natural search listings at the very top on Google! The truth is if you have a business address you must maximise your listing here or else you are handing over money to your competition.

Here is the proof: One of our customers here is at the
top of Google! Their competitors on the
same page are paying £20.00 per click!  There are receiving thousands of pounds worth of enquires for FREE
Do YOU Want More Customers & More Profits?

Google Places

So You want to appear at the top of local searches with Google Places?

Here is the best news; we can help you fast, why? 98% of business set them up completely wrong, and also most SEO companies are not aware of the secrets to maximize the listings here. So we can help you maximize the listing and dominate your local target market.

Get Found On mobile phones!
There are now more mobile phone searches than on the internet, and by allowing us to help you maximize your listing, it enables you to be found by the motivated buyer someone who is typing in (repossession help London) or your product or service followed by an area or post code enables you to be found by your motivated target market at the top of Google and on Mobile Phones.

“Now You Can Make A Positive Breakthrough In Your Business As Our ‘Google Places’ System Low Risk it Gives You a High Return On Investment”

 

Why it is vital for you business to get found here?

  • Your buying target market is looking here for your products and services
  • 80% of your ideal customers are looking here and the best thing 75% of your competitors are not targeting here yet so hurry and claim those extra profits
  • Appear at the top of Google and get an explosion of new enquires
  • Connect with more customers due to the explosion in mobile phone searches you can get found here too!
  • Push your competitors down the page on Google as the listings appear above the normal listings.

How do you set Google Places to maximize your listing and get to the top?

Google loves content so in order to get to the top of the Google Places you need to maximize the content of your business above your competitors, this includes making videos, and adding relevant content descriptions, adding and naming photographs, organising the right number and best online directory listings with your information. Getting the strategy right and structuring of your main target and profit keywords, not keyword stuffing!  Also adding relevant links and much more. We invite you to stop asking: What is Google Places and let us transform your business

WARNING: Get any of this in the wrong order and you could suddenly be trying to swim in a sea of mud. Every business owner we have helped has set them up completely wrong but that is OK because we are here to help. Also most businesses don’t have any videos, so we decided to make easy for our clients and introduced the Bronze System.

What exactly are you going to receive when
you order bronze local search Marketing system today?

When you order today, we will get a few details from you and you are away its simple its fast its easy and before you know it you will see your maps set up and maximised and appearing more importantly you will hear the phone ringing…

Bronze Set up usually  £497.00 Special Price £247.00

Claim your bronze package or above and get a £247.00 video promotional video made for FREE!

Yes you get a Promotional Video made for FREE no matter what your business we can make you a video!

 

  1. Bronze System Local Search Marketing System – includes Set up and enhancement of the Google Place maps & placement listing to connect with more customers.
  2. Your very own Gmail account set up within Google enabling us access to your map listing and set up of all directories, and activate them so you can get on running your business.
  3. Expert setting up of your business details, on Google Places to maximise your potential.
  4. Your business added to 50 of the very best business directories. Not just your name but we list many of your products and services too this is where real people are searching for your products and services.
  5. Your very own commercial made promoting your business and its services.
    (standard price £247.00)
  6. Here is an example video and a website we made for a client>> Google Places
  7. Get your video distributed to 20 video channels sites for greater customer visibility and online domination.

    Having a video on your Google Places listing puts you above most of your competition!

BONUS

  • Free internet expert website review not from designers or programmers point of view put from an expert point of you for profits!
  • Free expert website analysis for your primary target market revealing the profits you could be missing out on
  • Every 3 months we make your business a new video as long as you are a member of the bronze system!

Bronze monthly – we continually protect your business online for only £97.00 a month!

  • Google is always changing when it changes we change to help you!
  • Damage Limitation- We manage and maintain your Google Place listing and the other Online Directories we have set up for you. We monitor reviews and alert you to any negative comments so you can make a management response turning any negatives into positives.
  • We add 25 Directory listings per month- to help you stay at the top of Google
  • We update your top 5 local directories with current seasonal offers and coupons enabling you to shout out your message and get more customers
  • Every 90 days we produce a new video promoting your products and services. Your video will be uploaded to 20 video hosting sites; it is then bookmarked and submitted to 10 RSS feeds. Why? This means 1 video can be accessed from 2000 places! This helps your business connect with a greater number of customers and boosts your chances of profits.
  • Not only that it produces multiple listings on Google knocking your competitors of the page, and creates thousands of links back to your website, which helps your site rank higher in Google.

– Ongoing Skype or telephone support.

Wouldn’t it be worth a simple easy payment to get new enquiries month on month and have all the work done for you plus get expert advice on Internet strategies?

If you are serious about getting more customers:
I am sure you would agree, any price would be worth it. After speaking with countless Internet Marketing experts, we all decided, anything less than £497 would be high-way robbery.

I concluded £497 is too much of a price for the “average” small business to pay in these hard times.

Right now, you can put your hands on Bronze System for only £247 and for our marketing roll-out save £200 off the retail price and claim a FREE video valued at £247.00 pound too!

YES! That means the price of the set up works out Free!

What do you do next?

Let me tell you what you should do next, contact us… why wait?

  • Contact us by sending us an email or by clicking this link and we will make you your FREE video.
  • To see a free video on the bronze system go to the bronze system page and enter your name and email

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Google Places

Changes in Google Places, Your Business & Local Search

Changes in Google Places, Your Business & Local Search

Google are at it again and the effect could alter your position in local search results. They have changed the way Google Places looks. It’s now cleaner and has more emphasis on customer reviews and photos/videos. The ‘Write a Review‘ button is now in red in a prominent position on the page. (Fig 1. Why did I added an arrow to this screen shot? Ed) This demonstrates the importance and weight that Google give to reviews on your Google Places page in local search results. HINT: They want you to get reviews for your business… lots of reviews… the more the better… get the picture? Good read on…

Google Places

If we scroll down the Google Places page a little further we notice another prominent ‘Write a Review‘ button (Fig 3. What do Google want us to do?) but this is where the story takes a sudden twist.

 

The Change in Local Search Listings post Google Places Changes

Google used to pull in reviews from third party review sites like Yelp, Qype and Local.Yahoo and feature them quite heavily. Now they have all gone except for a couple of nondescript links at the foot of the page. (Fig 4. Indicated by my 4th and final arrow ; )

Some say that Google built Google Places scraping review content from third party sites using an unfair advantage but now, as ‘Google Places‘ has enough content of it’s own they can stand alone and no longer need the 3rd party support. Google couldn’t have built this service without the 3rd parties and have now abandoned them. Whether this was ethical or morally right or wrong is another debate but they have now changed their policy.

One other thing to note is that you may have had 100’s of reviews on your Google Places page only to see that number now reduced to just a handful as the 3rd party reviews are no longer being counted. We are still investigating how this has effected rankings and place positions. Also take into consideration that only gmail account holders can write reviews on Google Places.

I’m currently beta testing Google + and wouldn’t be surprised if Google Places features in this new social phenomenon in the near future. So what does all this mean to your business listing on Google Places and your position in Local Search?

Local Search

Google Places Should Be the Cornerstone of your Local Search Strategy

At Blend Local Search Marketing we have always treated Google Places as the primary business listing for our clients. Now more than ever, it is essential to claim your Google Places listing and complete all sections fully including photographs, videos, and a comprehensive description of your local business.

Once your Google Places listing is set up correctly, actively encourage your customers to visit the page and write a review. They need a gmail account to do this.

You can even email your Google Places page to your customers. It’s as easy as 1,2,3!

1) Simply click on the ‘More‘ button (Fig 2.) underneath your business address and a small window appears.

2) Click on ‘Send‘ and add an email address and short message.

3) Press send again.

In the same window you will also find a URL link. You can cut and paste this link into the ‘Signature box’ in your email account. Then every time you send an email, you will be actively promoting you Google Places page.

Remember, Google want you to get reviews and will reward you by giving your Google Places page a higher ranking in customer search results. This is a sure fire way of getting a number 1 ranking in Google local search results.

We want you to succeed in your local search marketing efforts. If you want your business to be found for your local search keywords by hungry customers in Google Places we can help you set it up right now so you can benefit immediately.

To see what we do and how we can help you click here. To contact me or one of my associates click here. Alternatively leave a comment below – Perry.

FYI – Readers of this blog can claim 25% OFF Green Web Hosting with Hostgator with this exclusive code: GreenBlend

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Local Search Marketing starts with Google Places

Local Search Marketing, Your Business and The 2012 London Olympics

Local Search Marketing, Your Business and The 2012 London Olympics

Are You a Winner?

Local Search MarketingBe a winner with Local Search Marketing! There is an amazing, once in a life-time opportunity opening up for London businesses especially if those business are located in the East London boroughs of Hackney, Greenwich, Tower Hamlets, Newham and Waltham Forest.

In case you haven’t heard (where have you been?), the 2012 Olympic Games are being held in London from 27 of July followed by the Paralympics until 9 September.

Thousands of athletes and millions of people will descend on the capital and will need products and services that you can provide as a business owner. So now is the time to make sure your business is ready for this huge influx of people and to ensure that it benefits from this rare opportunity.

Most visitors to London 2012 Olympic Games will be searching on websites for the products and services they will need during their stay long before they get of the plane at Heathrow.

 

Local Search Marketing Winner! Have You Claimed Your Google Place Page?local search marketing

To win the Local Search Marketing game, the first thing to do is to claim your Google Place page and ensure you complete every section. This will include you business name, address and telephone number, a business description, opening hours, payment methods, photos, videos and much more.

This is the single most important thing you can do for your business today, Olympics or no Olympics. Why? Because it can catapult you to page 1 of Google in local search. Do you want to be on page one of Google?

 

Optimize Your Website or Blog with Local Search Marketing Content.

When people search for products and services near the Olympic venues you need to ensure that it is your content that gets seen in the Search Engine Result Pages (SERP’s).

You can do this by making sure you include your location, full address, postcode and phone number in all your posts and pages.

Of course, not everyone speaks English, so why not get some of your web pages translated to one or two other languages. If you have built your blog on WordPress you can easily install a Translation plug-in.

Make it easy for people visiting your site and your business and you will be rewarded especially when you competitors are doing nothing to take advantage of this wonderful opportunity.

Local Search Marketing

Sell Your Self and Your Business With Video

Everyone loves video and they are very easy to make and share online. You can record yourself selling the virtues of your business and upload it to Youtube.

If you are not comfortable in front of the camera get a member of staff or a friend to do it for you. Better still if you can speak another language or have family of friends that can, ask them to do this also. Then upload all the videos to Youtube.

Once you have uploaded your video(s) use a title with a local search keyword in it. Also remember to include a link to your website in the description. For more information about optimizing videos on Youtube click here.

 

Search Engine Optimization (SEO)

It goes without saying that your website needs to be seen by as many people as possible, so it is essential to ensure every page is optimized for the search engines with your local geo targeted keywords.

Once you’re on-page optimization is complete you can look at off-the-page optimization to help rank your site even higher. This can include many things from online Press Releases, Videos, Social Media and Directories. Consistently building relevant links to your website will ensure it stays at the top of Google for all your keyword search terms.

 

Converting Website Traffic to Paying Customers

It isn’t as simple as having a number one website on Google if people can’t navigate the site, find where you are or even call you. You’re site needs to convert that traffic into customers.

You’re website not only needs to be optimized for the search engine with keywords your prospects use to find you but also optimized for converting them into customers.

*If your business requires people to visit you  (i.e. restaurant, car hire, guest house) can they find you? Do you have a map on your website with your specific location and clear directions?

*Is your address clearly visible? Can people find your phone number? Does anyone pick up the phone when it rings? If not maybe you can hire a Telephone Answering service or use Skype.

*Do you check and respond to emails?

*Do you have an email opt in form on your website? Maybe you could encourage people to opt in by offering them some free advice about the area or service.

If people visit to your site but can’t find a way to contact you, they will move on and once they are off your site you have lost them for good. With just a few tweaks and a little bit of testing you can optimize your conversions and increase your profits.

 

More Local Search Marketing and Social Media Marketing

To compliment your website and dominate your search terms in Google set up a Facebook Fan Page, Youtube Channel and a Twitter account.

These are all great ways to find, engage and socialize with your customers and offer them exclusive deals through each channel.

I would recommend you start to implement some or all of these recommendations today because before we know it, the 2012 Olympic Games will be but a distant memory. One that will leave your business a gold medal winning enterprise for having taken part if you get things moving now!

However, remember that building up a strong Internet and social media presence is a Marathon not a race. It takes time to grow and nurture online relationships but when done correctly will pay dividends for a long, long time.

Blend Local Search Marketing can set up and manage all your social media channels and implement proven winning Internet marketing strategies that will get you more customers and more profits. Contact us today to discover how we can help you.

To your gold medal local search marketing success,

Local Search Marketing

How to Tweet to The Number One Spot

How to Tweet to The Number One Spot

Here is a screen shot of BlendLSM (that’s Blend Local Search Marketing on twitter). We made the number 1 position for the keyword ‘Namecheap’. Namecheap for those who don’t know are a domain name company, a very good one in our books, but this is irrelevant in this post. But if you want to take advantage of their huge discounts, click here! : )

I received an email from Namecheap informing me of their huge price reductions, up to 59% off domain names. I tweeted this out to our followers on twitter as I thought it was relevant to them and hey, we all like to save a few dollars, right! (and make a few affiliate commissions lol)

As you can see in the screen shot, BlendLSM achieved a number 1 position for the keyword Namecheap with a single tweet. Out of interest, my business partner Lee sent me this screen shot from Oslo, Norway, I’m in Bangkok Thailand.

So What Does This Mean?

So it seems that Google are placing some weight to real time searches. What the recency v’s relevancy ratio’s are is anybodies guess. How long it stayed there at number 1 is unknown too. ( I wasn’t going to sit up all night refreshing the page)

I tried to repeat the listing later and only managed a number 10 spot on page 1 (still incredible) but again how long it stayed there is still open to question. This screen shot was taken from a computer in Bangkok.

It does seem that twitter conversations predict Google searches and influence the traditional news media. Remember how stories of the tsunami in Japan spread across the world – twitter or the demise of Osama bin Laden was revealed to the world more than an hour before President Obama’s address from the White house – twitter.

So What Can We Take From This?

While we can’t predict the news it demonstrates that Google are putting huge emphasis on breaking stories. So keep tweeting regularly, always put your keywords in your tweets and look our for breaking stories either from world/local news or a hot new offer from your favorite band or brand. By making your tweet relevant to these breaking stories you could expose your twitter to millions of potential new followers.

If you’ve achieved a number 1 listing in Google for a big keyword using twitter, why not share your story with us too. Your comments are always welcome. Perry.

Using Twitter for Local Search Marketing

Using Twitter For Local Search Marketing To Drive More Traffic To Your Website

Twitter is one of the fastest growing website on the planet and certainly one that is getting lots of media attention at the moment as it breaks news stories that spread like a virus at lightening speed around the globe. Twitter at last has come of age, but how can it help you and your business?

Most people carry smart phones and they are never more than 3 feet away from them. Many of these phone have the twitter app built in. If you have a twitter following you can message them several times a day straight to their phones that are in their hands. No waiting for them to get to a PC or open and read your email.

If you engage your followers correctly you can use this phenomenon to your advantage and drive your targeted followers to your website, offers and promotions or your local followers directly to your retail outlet.

Of course it takes time to build a list of targeted followers, send tweets and manage your social media effectively while running your business. That’s where we can help you…

* We Set-up and Manage Your Twitter Account With Your Brand Identity.

* Build a List of Targeted Followers

* We Set-up Follow Lists Targeting:

Your keywords

Geolocators (Local Search)

Followers of your competitors

Followed by you competitors

 

* We manage your:

Thank you messages

Replies

Retweets

New follows

Unfollows

 

* We Tweet:

Your 140 character or less messages:

4-8 times a day

Include a trackable link to your website in each tweet

Promote your products and service, videos, website, Facebook Page etc.

Engage followers with loyalty promotions

Broaden Tweets with industry news and local interest stories.

Your RSS Feed

 

This proven winning strategy builds a targeted list of followers at a rate of 100’s of people a month who are happy to receive your tweets and engage with you. “Perry has managed to reveal the true commercial value of Twitter to someone who really only ever used it to find out what Lisa Snowdon was having for breakfast….. Miraculous!!!” Read Will’s full testimonials here.

Blend Local Search Marketing will help you get new targeted customers for pennies on the pound who are hungry for your products and services. Contact us today to get started now!

Blend Local Search Marketing News

Blend Local Search Marketing News

Today – Monday 2 May Blend Local Search Marketing launch their new look website and officially welcome their new Director to the company.

 

Local Search Marketing

Perry Stevens – Founder

Perry Stevens, founder of Blend Local Search Marketing has now taken up residence in Bangkok, Thailand and has assumed the position of Chief Operations Director of the company. Perry’s new role will allow him and his team to focus on all clients local search marketing, social media, video production and SEO from their new South East Asian base in one of the world’s most vibrant capital cities.

Blend Local Search Marketing – New Look Website

The new look website consolidates the key principals that Blend Local Search Marketing passionately believe in, what they can do for customers and what the customer can expect to achieve by investing in their Profit Systems for their businesses.

In a little over 18 months Blend Local Search Marketing have built a proven track record of what works, not only to get you to the top of Google in local search but to also dominate the search engines and convert new traffic to customers. All their clients without exception are not only bucking the economic downturn but actually achieving month on month growth, making bigger profits and employing new staff. That’s something we are immensely proud off.

Local Search Marketing Goes Global

Blend Local Search Marketing are now servicing clients on three continents with their local search and SEO tactics, proving that local really is the new global!

Feel free to look around the new look site, there’s a wealth of information in our blog that you can take and implement for your company benefit. Better still allow us to show you how we can help you achieve online success, convert more customers and bank bigger profits using proven local search marketing strategies.

You can contact Perry or Lee at Blend Local Search Marketing here.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Local Search Marketing

Find Me A Local Contractor!

Are you a local tradesman or home improvement contractor?

Do you want local targeted work request for your services?

Do you want to save on marketing budgets and reduce your advertising costs?

 

Blend Local Search Marketing has teamed up with Service Magic to offer local home improvement contractors the opportunity to receive up to date work requests in their local area.

The benefits to you…

* You get a company that has been matching customers with businesses since 1998. The majority of which are private individuals and homeowners. However architects, shop owners, companies and public sector organisations also use the service to find local contractors.

* You only get work request tailored to your trade and location as specified in your profile.

* Total flexibility of how many work requests you accept.

* Make major savings in your marketing budget.

* 100% Free to register

* No commissions to pay.

Here is a list of Local tradesmen and home improvement contractors who can register to this service for free:

 

 

Heating – Ventilation – Air conditioning

Air conditioning, Ventilation, Boiler, Solar water heater, Geothermal heating (heat pump), Electric heating

Windows – Blinds – Doors

Windows (uPVC frame), Windows (timber frame), Awnings – Sunshades, Blinds, Shutters, Electric garage door

Kitchen – Bathroom – Bedroom

Kitchen fitting, Bathroom fitting, Bedroom fitting, Wardrobe fitting, Kitchen unit

Conversion – Extension

Home extension, Loft Conversion, Conservatory, Basement conversion

Refurbishment – Improvement

Home refurbishment / improvement, Shop refurbishment / improvement, , Office refurbishment / improvement

Painting – Decorating – Plastering

Painting (interior), Painting (varied), Painting (external walls), Suspended ceilings, Plastering

Electricity – Wiring

Electrical work, IT and network cabling, Solar panels

Flooring (carpet, tile, laminate, etc.)

Wood flooring / Parquet, Laminate flooring, Tiling / Tile

Other jobs

Architect (residential), Interior design (residential), Project manager, Scaffolding, Lightning protection, Swimming pool

Alarm – Security

Intruder alarm, CCTV, Intercom system, Fire / Smoke alarm, Alarm monitoring / Security

New build (house, block, garage, etc.)

Build a house, Build a timber frame house, Build a garage, Build a housing block (apartments, flats, etc.), Build an office block

Brickwork – Roofing – Demolition

Roofing (tiles, slate, zinc,…), Fascia / Soffit, Flat roof waterproofing, Brickwork / Masonry work, Roof work (repair, insulate, replace, clean, etc.)

Survey – EPC – Pest control

Asbestos survey, Homebuyer survey, Quantity surveyor

Patio – Drive – Paving

Paving, Drive laying, Garden decking, Patio

Plumbing – Drains

Plumbing, Drains, Septic tank, Utilities connections

Garden – Landscaping – Fencing

Gate automation, Tree surgery, Gate and electric gate, Fencing

Insulation – Dampness – Humidity

Damp proofing, Roof and loft insulation, Dampness / Humidity treatment

 

Remember it’s absolutely FREE to register and start receiving work request. You have nothing to loose and no commissions to pay.

If after the trial period you wish to order customer contact details they are offered to you from £5 to £29 each dependent on the different type of work request.

Local trade and contract professionals register here (Coming Soon). This registration form is for companies and trades people only.

ServiceMagic is an operating business of IAC

Related Blogs

Blend Local Search Marketing Website Design

Web Design, Build and Manage

If you don’t currently have a website or any internet presence at all, this doesn’t mean you can’t make use of Local Search Marketing and all the benefits it brings to your business. Blend can register, host, design and build a blog or website for you in five working days.

We build unique bespoke blogs and websites using WordPress, a state-of-the-art publishing platform. This kind of website is loved by Google and has a great focus on aesthetics, web standards, SEO and usability.

In fact this Blend Local Search Marketing website is built on the same WordPress platform. At the foot of this page are links to other sites we have built or manage for clients.

Your *bespoke website will consist of the following elements:

  • Up to 5 Pages
  • Up to 10 Blog Posts per Month
  • Choice of Design
  • Unlimited Images and Videos
  • POP 3 Email Account
  • Monthly Site Updates, Reports and Analytics
  • Free .com .net or co.uk Domain Name
  • Free Hosting
  • We will advise you on additional widgets, plugins, affiliate links, online stores, Google maps, videos and auto-responders to maximise the potential of your unique website.

Exclusivity

To ensure the highest calibre of service to our clients, Blend Local Search Marketing will not take on a potential new customer if the work they undertake presents a potential conflict of interest with an existing Blend Local Search Marketing client.

 

Advice and Support

We want to see our customers business thrive and we are happy to act as consultants and ensure that our clients have a clear understanding of the methods which they can utilise online to increase traffic, convert and create more revenue and/or reduce costs. We provide ongoing support and advice by email, IM, Skype and telephone.

We host our websites and highly recommend Hostgator for all your web hosting needs. They have excellent customer service and excellent products and are a carbon neutral company.

Fees

Blend Local Search Marketing can produce your bespoke website in 5 days for a one off set up fee. We can also manage all the SEO on a rolling monthly subscription to ensure it consistently ranks high in Search Engine Result Pages (SERP’s) if you wish. (Show some love to your website and Google will show it some love back with higher rankings!)

 

Here are some examples of Sites Designed, Built and Managed by Blend Local Search Marketing

Wedding Dress Emporium

Green Web Hosting Reviews

Raw Talent Classified

Perry’s Aquatic Centre

Love Fancy Dress Hire

Stop Smoking Inside Man

Orthodontist London

Please leave your comments or questions if you would like to know more about the Blend Local Search Marketing Website Design Service for your business or brand. Click here.

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Blend Custom Fan Pages

Facebook, Facebook, Facebook! There’s no getting away from it. It’s everywhere and permeates just about every aspect of our lives.

It’s a great way to stay in touch with family and friends (the average Facebook user has 130 friends). As I travel around a lot, it has certainly made my world a smaller place. Sometimes it doesn’t feel like I’m away at all, as I’m in constant contact with my closest friends.

Another great thing about Facebook is the opportunity it opens up to Internet Marketers and just about anyone who wants to promote their business, products or services online.

Facebook is a high impact, low cost viral marketing medium that can’t be ignored!

Every band, brand or business should have a Facebook page, AKA landing page, business page and fan page (different to a Facebook Profile).

A Facebook Page allows you to promote your business through the Like button. When people ‘Like’ your page your posts are published on their wall. Friends can see these posts and may have similar interests so ‘Like‘ your page to. This is what’s known as Viral Marketing.

To establish your brand on Facebook you will need a Custom Fan Page. A Custom Fan Page is a page designed on iFrame and looks more like a regular website. They can include video, an opt-in box and a whole lot more.

A well designed Custom Fan Page will increase your ‘Likes’, drive more traffic to your website, build your list, engage viewers with video and even allow you to sell your products or services straight from Facebook.

Blend Custom Fan Page Gallery

We are launching a design service that will get your Custom Fan Pages built and live on Facebook easily and stress free.

Click here to ‘LikeBlend Custom Fan Pages Facebook Page.

 

 

Related Blogs

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Easily Host and Install a WordPress Blog

Hosting and Installing a WordPress Blog

I am fortunate enough to be able to do a lot of of traveling and I also spend a considerable amount of time online but it always surprises me when I find a business that doesn’t have a website. After all, online is where customers are searching for products and services and a website is your shop window to the world.

I, like most people, ran a company many years ago and I wanted to get my business seen online and needed a website building. I didn’t know anything about DNS, HTML, PHP, CSS, Style Sheets and all the other coding scripts and tech babble so I bought ‘Building a Website for Dummies’.

I struggled to get my head around the simplest of ideas and I could see this was going to take a forever to figure out and build a functional and good looking website. Time I didn’t have as I was running a business. I wasn’t a designer or a coder.

A long story short, a friend built me a  websites instead. All well and good but I often wanted to change or add new content to my site. This was expensive and I couldn’t always get hold of him so the updates were not very timely.

This I found very frustrating but made me determined to find a solution to my problem. I knew there was a way of being in control of my own site and business. What I needed was to have the ability to update my website as often as I wanted and do so without breaking the bank. That’s when I discovered WordPress. If you’ve had similar experiences read on…

The perfect fusion between, design, functionality and SEO.

WordPress is an open source web blog, meaning literally thousands of people and companies contribute to developing the style and functionality of the code and do so continually.

No 2 WordPress’s are ever be the same as there are thousands of designs, widgets, plugins and themes to mix and match. They are totally customizable and incredibly search engine and design friendly. They really are the perfect fusion between, design, functionality and SEO (Search Engine Optimization).

You can have a free WordPress and host it on their platform or a self hosting wordpress giving you unlimited functionality. To self host your WordPress (it’s what I would recommend) all you need to do is purchase a domain name from a domain name company like Namecheap. (more about domain names and web hosting in future posts) Once you have your domain name for example: www.mywordpress.com you need to host it somewhere. Never purchase a domain name and host it with the same company. It’s like having all your eggs in one basket!

I highly recommend Hostgator as the hosting company for your domain. They have round the clock customer service that is second to none and dozens of fantastic training videos. So if you want to learn how to carry out just about any task on your website by literally watching over someone’s shoulder, you can start/pause and teach yourself very easily using these video tutorials. Hostgator are also committed to providing greener solutions for their servers. With their certified Renewable Energy Credits (REC’s) in wind power, HostGator is not just neutralizing their environmental impact, they’re actually reversing it. So by hosting your website with them you’ll be making a positive impact on the environment too.

green web hostingYou will need to point the DNS (Domain Name Servers) to your servers and wait for it to propergate. When this is done (it can take a few minutes or up to a day) look for the Fantastico DeLuxe logo or Hostgator’s WordPress Quickinstall in your control panel. Click on one of the logos and follow the easy instruction and in less than a minute you will have a live WordPress blog style website. Now all you need to do is customize it for your business and optimize it for the search engines. (More about how to do this in future posts)

It really is that easy, I mean if I can do it just about anybody can! And as I say, there are excellent training videos showing you how to do it, each and every simple step of the way.

If you would like help building or designing a WordPress Website or you require some assistance purchasing a domain name and hosting, contact Perry at Blend Local Search Marketing. I’m always happy to help!

We are always interested in what you have to say, so please leave your comments and questions below.

Important Note: I like to be open and transparent so I want to make you aware that if you click on some of the links in this article you will be taken to third party sites where if you buy a product or service I may be paid an affiliate fee. I only recommend products and services that I am happy to use myself and be associated with so you can be sure of the same level of service.

Related Blogs

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Using the Google Keyword Tool for Research

Google Keyword Research

In this post we are going to be looking at how Google can help you get your website ranking high in search engine result pages (SERP’s). Of course we can discuss ‘Competitor Analysis’ and ‘Reverse Engineering’ but that is a another post entirely. Today we are going to look at the benefits of using targeted keywords and how to find the very ones your prospects are typing into search engines to find you.

Click here to go directly to Google Keyword Tool

Google are the biggest search engine in the world with over 60% of the market share. They also provide email services such as gmail, social networks like buzz, local search profiles – Google Places and analyitics tools to track the traffic on your website or blog.

keyword research

 

 

 

 

 

 

 

They also have what is known as Adwords – Google Keyword Tool that allow you so view and analyize data to find the volumes, cost and location of keywords or tags that people use to search for anything and everything online.

As we know, next no-one uses Yellow Pages anymore and besides you would never get this kind of analyitical information from thumbing through the big yellow book. (80% of searches are now done online)

The Keyword Tool is an invaluable tool when setting up a website, starting a PPC (pay per click) Adwords campaign or snooping on your competitors. And the best thing is… it’s free.

There are other similar tools out there, some free and some you have to pay a monthly service or buy some software. It’s good to use 2 or 3 of these to dig deep and crunch the data when you start to get more serious about your Internet Marketing. For now however, Google Keyword Tool is a great place to start.

With the Google Keyword Tool you can set up your website or campaign using the correct keywords to attract the maximum amount of organic traffic for your service or offer. It also shows other relevant keywords that you may want to use but never even thought about.

You can check out Google Keyword Tools here.

Alternatively, if you want a website building and optimizing with the correct keywords and keyword phrases to attract tons of free organic traffic by the search engines contact Perry at Blend Local Search Marketing. I’M Always happy to help!

Related Blogs

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Take Action – Your Local Search Marketing in 2011

Local Search Marketing in 2011

Blend Local Search Marketing have just returned to the UK after a after a 2 month trip to S/E Asia, in the main, Thailand, the beautiful land of smiles. While there Blend provided consultancy and Internet marketing training to the top hotel resort and spa in the region and other local businesses such as restaurants, bars and online retailers.

Local Search Marketing

Vitanart Vathanakul and Perry Stevens – Royal Cliff Hotels Group

While there we observed businesses facing the same problems in two very different economic climates. As the UK, Europe and the USA struggle with their heavy burden of debt, the East is absolutely booming, so much so that you can almost feel it in the air.

Global/Local Search Marketing

The common problem businesses face in both climates is visibility, and now days that means online with local search marketing. Everyone knows they need a website but it’s still surprising that even in 2011 there are still hundreds and thousands of businesses without one.

Most businesses also know they need a Facebook page, Twitter and Google Places but don’t know how or have the time to get themselves established online or even know what to do with them if they already have them.

Record Growth

Blend Local Search Marketing celebrated their first year in business at the beginning of February and now service clients on 3 continents. All our clients without exception have reported steady growth, more customers and increased profits in the short time we have implemented and managed their Internet marketing strategies. Some have experienced growth as much as 30%, others have had record sales month on month. Not bad at all in the current climate!

Listening to the radio, watching TV or reading the papers and all we hear are stories of doom and gloom so it’s inspiring to hear success stories such as these across many different industries. It’s inspiring but not surprising because our clients are smart! They knew where their prospects and potential customers were and took action to reach them… and that was online!

 

Local Search Marketing – Taking Action

Google Adwords are getting more expensive and who can afford to throw money at this advertising medium month after month when Google can pull the plug on your account without warning like it did to 40,0000 accounts last year. Over night your whole advertising and marketing strategy has disappeared along with you potential new customers and leads.

Blend Local Search Marketing have a proven track record of getting their clients on page 1 of Google for their chosen keywords and with multiply listings that have the added benefit of knocking your competition off the page and can demonstrate this in real time searches.

Blend Local Search Marketing can help your business get more customers, increase profits and help you produce record sales in 3 steps.

* Firstly by analyzing your competitors.

* Secondly by implementing a winning and proven Internet marketing strategy.

* Thirdly, maintaining, building and broadening your Internet marketing across the net.

Your investment will last for years to come and will only grow bigger and stronger with time.  You see Google love history and relevancy and that is exactly what our online marketing strategies are built on.

To hire Perry for Internet marketing consultancy, speaking engagements or staff training days click here.

To get your business or brand visible online and to discuss your Internet marketing needs and strategies Contact Blend Local Search Marketing click here.

Internet Marketing with Blend Local Search Marketing

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Youtube and Internet Video Marketing SEO 101

Marketing Your Videos With SEO

 

Internet Video Marketing

Internet Video Marketing

 

Google love Internet video marketing! They own Youtube and Google Video. Google bot crawls video hosting sites hundreds of times an hour so if you set up your new videos correctly, you can have them indexed and get a high rank on SERP’s in a matter of hours. Follow the guide lines below for the best results…

Video SEO 101 – To increase the performance of your Internet videos and to give them the best chance of being viewed online, follow and implement the following internet video marketing strategy 6 simple but effective steps.

 

1.     Always use your keywords in your Youtube video titles. Research the keywords your customers are using. i.e. Cambodian Beach Safari

2.     The first and last thing in your internet video description should be your website URL. Ideally link it to the page the video refers to instead of your home page. This reduces the journey time for a customer and avoids page bounce or ‘drop offs’.

a.     Don’t forget to have the http:// in front of your web address as this makes it open to click through. Eg. http://www.hanuman.travel/

b.     You can also use a URL shortening service so you can track the links and click through rates to see which of your internet video marketing strategies are performing best for you. Try bit.ly

3.     In your unique description write 300 – 400 words and include your keywords and phrases at between 1-3%. This will give the search engines lots of information to deliver in search queries. Split your paragraphs up (white space) so it’s easier to read.

4.     End your description with a 2nd clickable link to your website.

5.     Youtube call keywords ‘tags’. Use 5 long tail keywords (2 to 5 words phrases) that your customers would use to find you instead of broad terms like ‘holidays, Vacation etc. Try using Google’s Keyword tool to find good keywords and alternative keywords with search figures to give you an idea of how many people are using them in searches. Separate each tag with a comma. Eg. Cambodia adventure holiday, Cambodia travel, holidays in Cambodia, Cambodia adventure travel, adventure Cambodia.

This is called ‘targeted keywords’. In the sales funnel the customer has already made a number of decisions about their intent. You are capturing then at the end of the sales cycle when they are most likely to spend money. Lower traffic but higher conversions!

Also I would recommend that your Internet video marketing strategy consists of your own Youtube channel to host your videos and allow viewers to leave comments. Assign someone in your team to regularly check and edit all your social media and answer any questions and comments.

6. Subscribe to other Youtube channels and become ‘Friends ‘ with them, ask them to sub back and become friends too. This will help raise your profile and get your videos seen. Use the ‘Bulletin’ feature to send a message to your subscribers when you upload a new video to get your videos seen

I hope you found this helpful. If you take action and make these small changes you’ll get big results.

Take Your Internet Video Marketing to the Highest Level with the Blend Video Strategy

* We produce 1 HD video with a ‘call to action’ – Include your keywords in the title, detailed description & 5 tags + 2 links. (We can also work with your existing videos)
* Uploaded to 20 video hosts sites including: Youtube, Vimeo & Google Video
* Bookmark each video 20 times including: Digg, Dropjack & Stumleupon
* Submit each video to 10 RSS feeds
Video SEOThis strategy creates over 600 relevant links back to your website so you will notice them popping up in organic search results resulting in less competitors on the page and infinitely more chances of being found online.

It also provides an endless flow of Google ‘juice’ back to your website helping it to rank higher in SERP’s (Search Engine Result Pages)

Example: Google the Keyword – ‘Orthodontist Specialist Manhattan Beach’ and view the organic listings for Beach Braces. Next hit the ‘Video’ tab on the left and see how Beach Braces dominate this keyword. This is just one video and one keyword! We have produced over 20 videos in 5 months for Dr. Panucci and Beach Braces and focus on over 20 keywords.

Uploading your video to 20 video channels, bookmarking them all and submitting them to RSS feed takes time and can be a hassle. Allow Blend Local Search Marketing to take all the stress and worry out of Internet video marketing for you and your business. We have a tried and tested Internet video marketing strategy and a dedicated team that get proven results waiting to help you. Contact Blend Local Seach Marketing today to get your business seen by thousands of new customers in 2011 and beyond.

Video marketing online

Internet Video Marketing

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Happy New Year from Blend Local Search Marketing

I would like to take this opportunity to personally wish all our clients, subscribers and visitors to this blog a very happy and prosperous new year.

Last year was a great year for Blend Local Search Marketing as we grew steadily throughout the year and can now boast of a client base on three continents, Europe, North America and South East Asia. The former is where I am writing this post from this morning – the beautiful and rugged island archipelago Koh Chang in Thailand.

Perry – Koh Chang Thailand 2011

Blend have worked closely with our clients throughout the year and share in their success when they tell us they have more new customers, more sales and profits than the previous year. Not bad at all considering the state of the world economy! We promise our clients new and old, to continue to innovate and reach more customers online with our Internet marketing strategies throughout 2011 and beyond.

Feel free to contact us if you would like more information or help with marketing your business online, staff training, local search marketing and search engine optimization etc.

Here’s to your success in 2011

Perry Stevens – Head of Internet Marketing – Blend Local Search Marketing.

PS. We all know Google loves video sharing sites, after all they own Youtube and Google Video, but did you know that Google bots crawl video sites hundreds of times and hour? Did you also know that Google will list your new video in search engine result pages (SERP’s) in less than an hour and rank it very high?

And did you also know Google will list the same video more than once in SERP’s as long as it is posted to other video hosting sites like Daily Motion or social networking sites like Facebook

I will be posting a blog tomorrow that will help you with your Internet video marketing. Implement the strategy on all your new and old videos and be ahead of 99% of the others who don’t do it and reap the results – more listings on SERP’s, more traffic to your website and more customers finding your business over your competition.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Is Facebook Working for You ‘Like’ You Know it Should?

Your Custom Landing Page

on


By Blend

 

 

 

 

 

 

Facebook – it’s a Phenomenon!

Is Facebook Working for You ‘Like’ You Know it Should?

If Not You Are Missing Out On What the High-Impact, Low-Cost Viral Marketing Tool Can Do For You!


Whenever someone interacts with your page, Facebook automatically notifies that person’s friends through their ‘news feed’. The average Facebook user has around 150 friends. That means that the more people who interact with your page, the more people will find out about you from their friends, virally and for free… It’s like ‘word of mouth’ but online and better!

Facebook Has Turned Business on it’s Head


Are you leveraging this unstoppable power to reach more customers, skyrocket sales and produce more profit?

The key to marketing success on Facebook is to offer high value content that encourages positive dialogue and enthusiastic interactions between your friends and customers. These ‘brand advocates‘ will promote your brand to their friends and so on…

 

 

 

Do you want your company page to look just like every other?


Or do you want it to stand out from the crowd, reinforce your brand and provide more information for your customer with a higher ROI?


5 Reasons Why Your Business Needs a Custom Landing Page on Facebook:

1. Drive more traffic to your website

2. Generate leads and build your email list

3. Sell more products/services

4. Announce special offers

5. Announce upcoming events

 

And 5 more:

6. Share photos and videos

7. Get feedback from customers

8. Chat & engage with customers

9. Improve your relationships with your customers

10. Improved Search Engine Optimization (SEO)

 

Get Your Brand, Message, Product or Service to More People Faster and Cheaper Than Ever Before!

Blend Custom Landing Pages Accelerate Your Success by Growing Your Business Virally on Facebook.

 

Your Custom Landing Page on Facebook will include a video, opt-in box, photo, links and description for only – *£497

Include a second custom page for only – *£297

Search online and and see similar products for twice the price!

*This is a time sensitive offer and only available on orders before 31 December 2010. Order Now to avoid disappointment!

 

  • Drive More Traffic To Your Website
  • Build Your Email List
  • Wow Clients with Video
  • Sell Products on Facebook
  • Turn visitors to Fans and Fans into Long Standing Customers

‘Like’ it or not, your customers are talking about you. Don’t you want to lead the conversation? Get Facebook working for you ‘Like you know it should! Contact Blend here and remember our unbeatable price offer is guaranteed on orders before 31 December 2010. Don’t miss out!

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Buying and Hosting Your Domain Name

10 Things I Wish I Knew When I Started Internet Marketing

No 2. Hostgator

Before you even start to build your own website there are two things you will need. The first is a domain name and the second is a website hosting company.

A good place to purchase your domain name from is Namecheap. You can get all your .com’s, .nets and .co.uk’s  there. Always remember to have you keyword in your domain title i.e. LibertiesRestaurant.com, RoyalCliffBeachResort.com or BlendLocalSearchMarketing.com.

Namecheap also offer a free Whoisguard. Did you know that when you register your domain, your name, address and phone number are readily made available to anyone that requests it via a whois search? Whoisguard privacy protection allows you to keep your information private, as it should be. Don’t let spammers and telemarketers compromise your privacy. Get Whoisguard protected free with Namecheap.

Before you purchase  your domain, Google ‘Namecheap discount code’. Use this code if applicable to save a few dollars on your purchase. Once you have purchased your new domain name, you need to host it somewhere. Never host your domain where you bought it. (Never keep all your eggs in one basket!)

HostGator is one of the world’s top 10 largest web-hosting companies with more than 2,500,000 hosted domains around the globe. They have over 400 employees to provide you with superior around the clock support. They are the perfect choice whether you are looking for business, personal, or even Fortune 500 hosting.

Hostgators web hosting plans come with a 45-day money back guarantee, 99.9% uptime guarantee and are fully guaranteed by the owner himself.

From experience I can tell you they have unparalleled telephone support and 500+ ‘how to’ and training videos, over 600 articles and an active forum.

Did you know servers use a huge amount of energy? Hostgator shared servers are all wind powered and they purchase certified renewable energy credits so they are actually reversing the environmental impact the amount of electricity used on powering and cooling their servers. So by hosting your domain on Hostgator you will not only have the assurance of top quality hosting and customer service but you’ll also be doing your bit for the environment.

Why not let Blend Local Search Marketing take the hassle out of registering ane hosting your domain? We can build you a custom WordPress website and host it on hostgator for you. Contact Perry now for a no obligation quote.

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119