Local or Social… It’s a Media Revolution

Local or Social… it’s a Media Revolution

Social Media is having a massive impact on the way we connect with others, market our businesses and sell to local and global markets. But like all things there is a right way and a wrong way to do things. It’s not called Social Media for nothing… and that’s where some people get it wrong.

Social is as social does. It does exactly what it says on the tin! It’s social, it’s not called selling media. The first rule of social media is that you never sell anything. The second rule of social media is you never sell anything and the third rule… you get the picture.

Social media is a way of connecting, networking, sharing, engaging, highlighting, informing and influencing. It’s all these things and a whole lot more but never selling. Well, not in the old way!

Imagine if you will a long lost friend contacts you and invites you over for dinner. You accept and a few days later your friend is seating you at his table. You make small talk over the starters and before the main course arrives he tries to sell you an insurance policy, gets you to buy into a dodgy business venture or offers you a once in a life time opportunity to join a MLM scheme. How uncomfortable is the rest of the dinner going to be?

It’s the same with social media. It doesn’t matter if it’s Facebook, Linkedin, Twitter, Youtube or any other network, never ever sell on these platforms. Instead engage and build relationships, pass on sound advice, jokes, news and videos of cats up trees. Be active and post comments, reply to comments, give things away for free, start groups and fan pages, subscribe to other channels and support your online friends.

Those in your social network will know what you do if you have completed your profile correctly and when the time is right they will approach to buy from you so you never have to sell to them.

Most people do business with others within a 20 mile radius of their place of work or home. Social media allows you to broaden your social circle and reach more people. It also allows you to reach your friends friends. Friends talk so good recommendations are very important in social media. After all who would you rather do business with, a stranger or a friend or of a friend?

Be Local, Be Social, Blend

If you would like more information about any of the issues in this article please leave a comment below. We promise never to try and sell you insurance, a dodgy business venture or MLM.

Related Blogs

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Explosive Internet Video Marketing

Video Marketing

 

Video marketing is quite simply the most influential form of marketing there is available to us today. What’s more, video can generate immense amounts of traffic to your website and that is all free traffic! People are naturally drawn to and will always watch videos whether they are on television, ipad, smart phone, airplane or on the Internet. So why not give them what they want?

video marketing

Marketing using the power of video is a highly efficient communication tool and the competition out there is much less than standard website search engine rankings.

Videos can take many forms and as with all business decisions it is best to have a clear strategy and achievable objective before you start to implement video  marketing into your overall marketing mix.

A video can be as simple as a talking head or vox pop, a Powerpoint Presentation, a mini series, a vlog, product or service announcement, an EPK (Electronic Press Kit), a showreel, a teaser trailer, Property Video, How To Video or a full blown production depending on your business, objectives and budget.

Uploading your videos to Youtube and dozens of other diverse video hosting sites such as Revver, Daily Motion and Yahoo Video will broaden your influence on the Internet. One of the main benefits of video marketing above all other forms of Internet marketing is the viral effect. It’s very easy to send someone a video, link it to your and anybodies Facebook page and even twitter it to literally hundreds of other social networking sites.

To ensure you get the most from your video marketing it is important to set up the video with an appropriate title, description, links, keywords or tags, and submit it to a suitable category. For maximum results we also bookmark videos on a minimum of 20 social bookmarking sites and submit them to 10 RSS feeds.

Search engines such as Google, Yahoo! And Bing give more weight to website pages containing video than text alone. They also have the power to keep people on your page longer. When 8 seconds is the average time for someone to land on a page before leaving, video can keep them there a lot longer, 3 to 5 minutes is not uncommon.

Video Marketing Advantages

* The most effective way to immediately drive traffic to your website.

* An excellent strategy to build relevant and quality back links to your

website.

*Increase your Google ranking quickly for highly competitive keywords.

* More listings on SERP (Search Engine Result Pages)

* An estimated 90% of people would rather watch a video than read.

* Allows people to get to know, like and trust you.

* The viral effect

Just 4 examples of videos we have produced.

Video Baby Monitor Reviews

How to Cure Phyto Plankton

IMP Film Co. Showreel

How Long Will it Take to complete Orthodontic Treatment?

Below is a screen grab of one of our clients videos dominating is SERP.

Video Marketing

Discover how Internet video Marketing can increase traffic to your website, position you as the go-to expert in your field, allow customers to know, like and trust you, dominate SERP for multiple keywords and distribute your business or brand all over the net. Contact Blend here Now!

                                video seo

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Marketing Round Our Way

So the Yellow Pages has a new look!

I received a letter this morning from Yell informing me that the famous Yellow Pages directory has been redesigned to make it better.

business citations

Apparently they’ve split it into two distinct sections. Business paying advertisers will now appear at the front and general free listings are now in alphabetical order at the back. This means paid for ads will stand out.

Apparently their research suggests that the changes could increase usage by up to 12%. Their research as far as I could ascertain was in two small areas back in 2009.

Now I would suggest this research is already out of date. How have they’ve bucked the trend from online searches back to paper when all other research in this area points to online searches still growing at huge monthly increments and the traditional methods trailing off and bottoming out?

The compact size maybe easier to fit in the letter box but it’s just as easy as it ever was to drop in the recycling facility.

 

Congratulations to Wampit! local business directories

Meanwhile the online business directory Wampit celebrates it’s first year with 350,000 business listings and 60,000 unique monthly visitors to it’s site.

Business Advertising on the Wampit UK business directory.

 

Home Based Business Opportunities

And finally if you are looking for opportunities to start a home based business or How To Make Money from home, check out the Cambridge Business Academy for advice and a wealth of resources.

The Blend Article Marketing Service also has had a great first week since launch. You can find easy to use Article, Link Building and Banner Adverting solutions here. Try it for Free and guage how well it works for your own SEO efforts.

Link Market – Free Link Exchange, Link Building and Link Trade Directory
Have you ever tried to exchange links, link building, or trade links? Was it hard? Use link market instead; – it is easy to use, free and very smart. It will save you hours of work.

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Easy Back Links and Banners Solutions

SEO – it’s all about Back Links!

Is your website going no where? No inbound back links? No Traffic? No sales? We have a few select tailored solutions that can help you right now! Stop trading links with other sites and put your link building efforts on auto-pilot with us!

We’ve made it affordable, quick and easy for you to get all the back links you need to boost your website and Page Rank.

• Effortlessly Build Tens Of Thousands Of Inbound Back Links Over Time

• Put Your Search Engine Optimization Link Building Efforts On Auto-Pilot

• Increase Your Ranking & Link Popularity Quickly

Why is Link Building Important?

The most important source of traffic you have to your website comes directly from search engines like Google, Yahoo! and Bing. Visitors that find your website via the search engines are more likely to purchase your product or service and best of all – organic traffic costs you nothing.

Our link building solutions are tailored to quickly and effectively put your link building efforts on autopilot. For start-ups and newly developed sites our packages can quickly and effectively establish your site within the search engines by providing thousands of inbound back links to your page and ongoing efforts to increase your Page Rank over time. This results in better Page Rank, search engine ranking, and content relevance for your site. Best of all – its very affordable for the small business budget!

Blend Article Marketing Services have 4 inexpensive solutions that are guaranteed to establish your site with the search engines, increase your Page Rank, provide 1000’s of relevant inbound back links and bring floods of traffic to your website.

We invite you to check them out…

Back Links

Homepage Network Wide Link Building

“Do You Need Fast Indexing, Ranking & SEO Results?” This is a powerful solution that will bring you a boost in Page Rank and results!

If you need a powerful link campaign that will instantly get your site indexed and positions moving then this is a powerful solution for you. Our Homepage Link Building package will place your website link on the homepage of over 6000 domains across our content network. Within weeks you will see a vast increase in your search engine positions, link popularity, and visitor count from targeted keyword phrases that count.

 

Article Network Wide Link Building

Increase your inbound link volume with our article network wide back links! This will give you THOUSANDS of content rich pages pointing to your website.

If your site is newly developed and you need to increase your indexed pages and link count, our Article Network Wide link building can provide you with the inbound links required to jump start your search engine optimization efforts. This will create you hundreds of inbound links on each of our 6ooo+ domains – leaving you with tens of thousands of links.

 

Long Term Back Links Building

Auto pilot your long-term link building efforts with ease! This method will allow you to submit your website ONCE to our network and never have to resubmit it.

Although we recommend this option for all of our customers – we especially want to invite those working on a low or start-up budget. This option provides you with a simple yet effective Long Term link building effort. This product will continue to build links to your website indefinably as our network grows and builds the foundation of your search engine optimization efforts.

 

Network Banner Ads & Back Links

Increase your inbound links while also advertising your website to the tens of thousands of weekly visitors to our network.

For our clients that love banners we also offer a banner placement that act as static links across the network of our article pages. Your ad will appear in rotation on a domain, and stay on that domain, for a pre-defined duration of time. Not only will this build you inbound links but bring you qualified visitors to your website as well.

All of our banners are static links as we do not use java code or other scripts to plant them on the domain so you can be assured that these links will count as inbound links to your website.

NB. The Back Links Service Have Now Been Discontinued in this format.

Back Links

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Article Writing Service

Don’t Have Time to Write Articles and/or Press Releases?

That’s OK, we can write them for you. We’ve made submitting articles to our privately owned domains simplicity itself. You can get started straight away for FREE here – Blend Article Marketing Service. (Discontinued)

Of course you may not want to write an article or press release if you are pushed for time, don’t like writing or would rather pay a professional to do it for you.

Introducing our 10X10 Article Writing and Submission Service.

“There’s no better proven way to put your search engine optimization and link building efforts on auto-pilot and as well as attract thousands of visitors to your website every month than article marketing”.

Before we start to research and write your articles we firstly need to get some information from you such as topic, category, keywords and your website URL. Armed with this information our team of professional writers can then write a series of eye-catching articles for you.

Each unique, 400 – 500 word, well researched article is content rich and contains the optimum keywords and phrase density favoured by the search engines.

We ensure each article title is highly relevant to your industry to attract targeted and lucrative visitors to the article pages, and finally to your website. We also include 2 one way links pointing back to your website, one at the top and one at the bottom of the article, so readers can fast track over to your website or landing page.

We then release one article per month for 10 12 months* into our privately owned article network. Each article is syndicated across our network at a rate of 10-20 sites a day. The links generated are STATIC one-way content rich inbound links to your website and will boost your search engine ranking safely and consistently over time.

We understand advanced search engine optimization tactics and have designed our technology to meet new rules and the ever-changing formulas of Google and other major search engines. You can be assured that our article marketing submission service and technology always has your best interest at heart.

Summary

*12 articles for the price of 10

*400 words per article

*Unique content – well researched

*Keyword optimized

*Submitted to our privately owned domains over a year (1 per month)

* Thousands of quality, static, one way, permanent back links

Price: A one off investment of £347

 

Discover more about our article marketing submission service. Click here – Article Marketing.

Start submitting your own articles and press releases right now. Click here – Blend Article Marketing Service.

Your comments and questions are welcome.

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Local Search Marketing Services Press Release

London, England (Press Release) 1 July 2010. It’s still a tough and uncertain time for trading in any business sector post election but small local businesses can now finally compete with the big companies and beat them at their own marketing game.

While top end grocers (TEG’s) are not content to dominate with their hyper stores and continue to pursue their growth with ‘Local’ and ‘Metro’ brands, Google now offer small and medium size businesses a golden opportunity to get seen where the customers are looking… and that’s on the net.

One London based internet marketing company is aiming to provide all the Internet marketing strategies these small companies need at affordable rates to dominate in online local search. Perry Stevens founded the company, Blend Local Search Marketing in 2009. Prior to establishing Blend, Perry worked in marketing with some of the biggest household brands in the world before running his own successful small business, IMP Film Co. a production company again in London.

Blend was born of the advertising shift from TV, radio and traditional print media to online, viral, social and local marketing. Small businesses are now able to claim and build their own real estate in the form of web properties and utilize the growing trend for social networking, video and map marketing to laser target new customers and elevate their company profiles to rock star status in local search.

‘It’s very important for business to claim their brand online. This means claiming a listing in Google local, registering websites and having accounts and profiles in all the major social media sites such as Twitter, Facebook and Youtube’. Perry continues ‘If you don’t claim your brand, there is a strong chance someone else will ‘hijack’ it and create all kinds of problems for you down the line’.

Blend Local Search Marketing is not an SEO company in the traditional sense. Blend build and optimize web properties and directory listings for small companies with or without a website. However they strongly recommend a website or Blog for maximum effect in local search results to stay ahead of their competition, help build their brand and create invaluable company awareness.

Blend offers three affordable packages to get any small business on the first page of Google in local search – Gold, Silver and Bronze.

Blend claim your business listings and then build and fully optimize each web property with videos, photos, keyword rich copy and use a whole suite of tools to rank you higher then your competition, using the keyword phrases your customers use to find you.

Every small business today should have a web presence and Blend’s ‘Local Map Marketing Service’ is the affordable first steps to be seen were the customers are searching and that’s online.

A reported 86% of all local searches are onlinewith 90% of these searches resulting in offline activity. 61% of this offline activity results in a purchase with 90% of these consumer purchases being made within a 20 mile locality of where people live or work. If you run a local company wouldn’t you want those customers coming to you? Your competition certainly would!

If your company isn’t seen on the first page of Google, the fact is you are not going to get any customers from online. Can your business afford to miss out on new customers, growth and sales?

The real beauty of investing in local and social marketing is three fold:

  • Firstly, it’s working for you 365 days a year all round the clock (sounds like the perfect employee!) and continues to grow and evolve over time.
  • Secondly is the invaluable dialogue you can have with your customers. You want them to be talking about your products and services so why not lead the discussion and build long lasting relationships with them?
  • Thirdly, most people like to do business with people they know. By stamping your personality all over your web properties, searches get to know you and long standing, trusting relationship are formed.

A strong Local Map Marketing strategy will raise your company profile above your competition, engage and inform your customers which in turn result in retaining old and creating new customers, more sales and a healthy ROI.

For more information on internet marketing for small business in the UK and the USA (you don’t have to be local to us to have a successful local search marketing campaign) contact Blend Local Search Marketing.

www.BlendLocalSearchMarketing.com

45 Bridge Meadows, London England SE14 5SU

T: 0207 635 0549

E: blendlsm @ googlemail.com

Perry StevensPerry Stevens – Founder of Blend Local Search Marketing.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Blend Local Search Case Study #1

Local SEO Case Study

In our first case study for Local Search Marketing by Blend, we are going to have a look at Perry’s Aquatic Centre.

Perry’s Aquatic Centre is a tropical, marine and cold-water fish shop in Lincolnshire. The business has been around for over 18 years but had no website.

Blend started by discussing with the owner what they wanted to achieve with an online presence and together decided on what search terms they wanted to be found by. We then build a Blog website that allowed the owners to manage content and communicate with their customers on a regular basis in the future.

In less than two weeks Blend had positioned Perry’s Aquatic Centre on Page 1 of Google and within three weeks had 7 out of 10 listings for the keyword search terms. A further 4 listings were recorded on Page 2 of Google.

The first new customer the website produced purchased goods from the centre with a ‘Print-off and Present’ voucher on the second weekend after the websites launch.

Blend also opened an affiliate account with Amazon and built an online store on the website. This generates a revenue stream of passive income for the owners. In other words they earn money for doing nothing. Amazon looks after all the sales and posts Perry’s Aquatic Centre a commission check every month. All they have to do is cash it.

Local Search aquatics centre1

Local SEO

Above The end-of-week 1 screen shots using the keywords ‘Aquatics Centre Lincoln’. The search term turns up 151,000 listings. Notice Perry’s Aquatic Centres website has yet to rank on Google Page 1 but directory listing are present.

Local Search

Local Search client

Above At the end of week 3, Perry’s Aquatic Centre completely dominates Google Page One with 7 out of 10 local search listings including #1 and #2. There is also a map, directions and the company’s telephone number and full postal address.

It also has two video listings further down that catch the eye of the searcher. Also notice the #2 listing is indented. If you click on ‘show more results’ button another 5 pages of Perry’s Aquatic Centre are opened.

The methods we use to blend local search and market this company give the searcher rich content and relevant information on the business and the competitors are completely blown out of the water.

More Local Search Marketing Case Studies.

To skyrocket your business, generate more leads, gain new customers and make more sales contact Blend now.

Related Blogs

 

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

The End of Keyword Research.

Dominate Page 1 of Google in Local Organic Search With a No Cost Website Analysis and Keyword Research Report from Blend.

These days it isn’t enough to be on Page 1 of Google, you need to completely dominate it!

If you share page 1 of Google with other competing businesses in your sector you still only get part of the market share. By completely dominating it you get the lions share.

Did you know that over 80% of website traffic is the result of search engines? If you want to increase the number of visitors to your website it is crucial that you have a top search engine position for the keywords your customers are using for search.

Most SEO experts optimize one static website. Blend creates multiple listings outside of your website to dominate Google Page 1 using keyword phrases your customers use when searching.

At No Cost to You, Blend will run a website analysis and keyword research report showing you exactly where your business is visible on the net. This will include the optimum keyword phrases your customers use to find you, monthly searches, cost per click (CPC), Local search competition and domination viability. Then we will email you our analysis report along with the recommendations of how we can market your company on the net, increase your ranking, improve your websites traffic dramatically, eliminate your online competition and produce a high ROI.

We exclusively provide our Local Search and Google Page 1 Domination tactics to only one company in its business sector. Don’t let it be your competition.

To Get Your No Cost Website Analysis & Keyword Research Report Today Complete the Form Below or follow this link to see how Google Page 1 Domination looks.

‘Get 12 months for the price of 10 with this exclusive offer’.

We look forward to running your report.

Perry Stevens - Blend Local Search Marketing Consultant Perry Stevens – Founder of BLEND Local Search Marketing

This Offer is Now Closed

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Local Search Marketing – Case Study #2

In the second case study for Local Search Marketing by Blend we are going to have a look at London Property Video Productions.

This is a new company that produce videos to promote the selling and rental of properties. Their service, already established in the USA and Asia is new to the UK market. A website was required to showcase their products and services B2B.

The keywords chosen were in a very competitive area producing nearly 64 million index listings. This makes it much harder to rank in Google or any other search engine.

A content rich site was constructed. A blend of SEO, vertical, local and social marketing techniques is used to rank the website. Within six weeks London Property Video Productions have established themselves in the front of their customer base by dominating Google page #1 and #2 with 8 Google page one listings and 6 page two listings.

Local Search London Property Videos 1

Local Search London Property Videos 2

Above Google Page 1 Domination with London Property Video Productions taking 8 out of 10 listings in a very competitive market place.

Local Search London Property Videos 3

Local Search London Property Videos 4

Above London Property Video Productions even have 6 index listings on Google Page 2 and note there are 63.8 million listing for this search term.

The methods we use to blend local search and market this company give the potential searcher rich content and relevant information on the business and its property video marketing services. Their competitors are simply not seen and are completely left out in the dark.

A website that ranks as well as the one above is a piece of company real estate commanding a high value and a tangible asset.

Back to Previous Local Search Case Study.

Contact Blend to skyrocket your business, generate more leads, gain new customers and make more sales now!

Related Blogs

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Geo Loco- The Local Search Marketing Monster

The Local Search Marketing Monster

 

Geo Loco – The Local Search Marketing Monster is the new face and blue furry body of Blend Local Search Marketing’s new 20 part online viral video campaign – The Geo Loco Show.

The Geo Loco Show - The Local Search Monster

During the first seasons series of videos, all less than one minute in duration, Geo Loco answers the top 20 frequently asked questions about Local Search Marketing with a focus on small and medium sized businesses.

The GEO Loco Show

Season 1 Show 1

In addition to the 20 viral videos, Geo Loco will feature in out-takes and blooper videos taken from the set of the two day shoot in London.

Perry Stevens explains further “The videos are fun but they do have a serious intent. The idea of the videos series is to introduce, educate and explain the benefits of local and social search marketing to small and medium sized business owners/managers in a non techie, entertaining and informative way”.

Geo Loco was born to be the alternative antidote to all the noise, slick presentations and so-called experts of Local Search Marketing. Of course behind the big blue hairy monster is Blend Local Search Marketing, a real company with real clients who have benefited from Blends Local Map Strategy and other online local search marketing solutions such as video, web 2.0 and social networks’.

Discover how your business can be get seen online, attract new customers and benefit from local search marketing using video and an arsenal of other tried and tested SEO and SEM strategies we use to dominate Google in SERP’s (search engine results pages).

25% and growing of all Internet traffic is from videos. Do you want to be in a dead end street staring at a wall or cruising down a super highway?

This is really a call to action. You’re online and watching video of a puppet. If you’re are watching it, you can bet your bottom dollar others are too. Now just imagine instead of watching a blue furry puppet you were watching a video that sells the benefits of your business, product or service.

Blend Local Search Marketing has a successful 20 X 20 Video Strategy that is designed to dominate in SERP’s and establish you as the Go-To business expert in your profession.

Here is what we do in 5 easy steps…

* We produce 20 videos.

* We host each video on 20 video sites

* We bookmark each video on each hosting site to 20 social bookmarking sites

* We submit each video on each site to 10 RSS feeds

* We Ping each and every video submission.

You win big when Blend implement their 20 X 20 Video Strategy. Here are just 7  amazing benefits…

1) 1000’s of high ranking and permanent back-links that you own pointing to your website

2) Each video is optimized with your keywords and phrases

3) Each video description is optimized with your keywords and phrases

4) Your videos pop up all over the place in organic search results.

5) Your videos get muliple listings in organic search results.

6) Your videos will dominate in Youtube Videos, Google Videos, Yahoo! Videos and many, many more.

7) All these ‘satelite’ videos give you more chances of being seen online and funnel traffic back to your website.

In a later post we will provide a case study so you can see for yourself how our video strategy dominates search results for our clients.

Thinking about starting to use online video to market your company?

* Do you want to establish yourself as the expert in your field?

* Want to dominate search results for your keywords?

* Do you want 1000’s of quality and permanent back-links that you own?

Don’t be a puppet, Contact Us Today.

Look out for Geo Loco – The Local Search Marketing Monster! Watch more videos and subscribe to The Geo Loco Show on Youtube.

The Geo Loco Show is recorded using Flip Video mino HD. Discover Flip Video Here

FYI – Inspiration for Geo Loco comes from Animal ‘The Muppets’, Mr. T. ‘The A Team’, Yoda ‘Star Wars’, Zig and Zag, Fraggle Rock, Motley Crue and of course Robert DeNiro.

Be Local. Be Social. Blend.

 

Related Blogs

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

20 Benefits of Local Search Marketing

Local Search Marketing

The Blend Local Search Marketing Strategy is designed to elevate your on and offline business and services so you are recognized as the go-to authority in your profession.

We believe ‘Content is King’ and unlike the some SEO companies who only build links, we bring marketing strategies to the table. We produce content that not only provide those important links back to your site but engage with your prospects, presenting you in a way that they will know, like and trust you. People, who know like and trust you, want to do business with you and refer their family and friends.

local search marketing

Be Local. Be Social. Blend.

Here are 20 Benefits of the Blend Local Search Marketing Strategy

1) Full 360* Marketing Strategy

2) By dominating keywords and phrases with our strategy your competition gets outranked in page 1 search results as your content pushes them out.

3) If Google changes their algorithms your campaigns do not disappear overnight because the strategy is a multi layered blend of proven disciplines.

4) The traffic that arrives at your site can be monitored and the strategy can be tweaked accordingly.

5) We provide flexibility to your online marketing. So if you have news worthy story for instance, we can post a Press Release instead of an article.

6) The video content we produced is designed so people get to know, like and trust you.

7) We upload a high volume of video content because we know how to use it and it works.

  1. a. The search engine love videos
  2. b. 25% of all content viewed online is video

8) Search engines love consistency – we feed them with more content month after month.

9) Search engines love authority – we ensure you are the authority by volume and quality of content.

10) Your online marketing is working for you 24/7 365 days of the year. (The perfect employee).

11) The web properties we build for you are always there growing, bigger, deeper and stronger month after month, year upon year, unlike many links that are annual.

  1. a. Google loves history

12) Exclusivity – we only work with one business in a profession in any one area.

13) You’re investing in long lasting real estate – a company asset.

14) Web property links have a high page rank value.

15) We work with your 20 best keywords and phrases including local search terms.

16) Flexibility.

17) We provide monthly reports and updates.

18) We are open and transparent in all we do for you.

19) We are real people who you can contact on a phone, Skype or IM. We can even sit down over a nice cup of tea!

20) Our success is built on your success.

Is local search marketing right for my business? I bet your competition is thinking the same thing!

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Affordable Internet Marketing for Small Businesses

Blend Local Search Marketing – Press Release.

London, England (Press Release) 18 May 2010. It’s still a tough and uncertain time for trading in any business sector post election but small local businesses can now finally compete with the big companies and beat them at their own marketing game.

While top end grocers (TEG’s) are not content to dominate with their hyper stores and continue to pursue their growth with ‘Local’ and ‘Metro’ brands, Google now offer small and medium size businesses a golden opportunity to get seen where the customers are searching… and that’s on the net.

One London based internet marketing company is aiming to provide all the internet marketing strategies these small companies need at affordable rates to dominate in online local search. Perry Stevens founded the company, Blend Local Search Marketing in 2009. Prior to establishing Blend, Perry worked in marketing with some of the biggest household brands in the world before running his own successful small business, IMP Film Co. a production company again in London. Perry Stevens - Blend Local Search Marketing

Blend was born of the advertising shift from TV, radio and traditional print media to online, viral, social and local marketing. Small businesses are now able to claim and build their own real estate in the form of web properties and utilize the growing trend for social networking, video and map marketing to lazer target new customers and elevate their company profiles to rock star status in local search.

‘It’s very important for business to claim their brand online. This means claiming a listing in Google local, registering websites and having accounts and profiles in all the major social media sites such as Twitter, Facebook and Youtube’. Perry continues ‘If you don’t claim your brand, there is a strong chance someone else will ‘hijack’ it and create all kinds of problems for you down the line’.

Blend Local Search Marketing is not an SEO company in the traditional sense. Blend build and optimize web properties and directory listings for small companies with or without a website. However they strongly recommend a website or Blog for maximum effect in local search results to stay ahead of their competition, help build their brand with video and create invaluable company awareness.

Blend offers three affordable packages to get any small business on the first page of Google in local search – Gold, Silver and Bronze.

Blend claim your business listings and then build and fully optimize each web property with videos, photos, keyword rich copy and use a whole suite of tools to rank you higher then your competition, using the keyword phrases your customers use to find you.

Every small business today should have a web presence and Blend’s ‘Local Map Marketing Service’ is the affordable first steps to be seen were the customers are searching and that’s online.

A reported 86% of all local searches are onlinewith 90% of these searches resulting in offline activity. 61% of this offline activity results in a purchase with 90% of these consumer purchases being made within a 20 mile locality of where people live or work. If you run a local company wouldn’t you want those customers coming to you? Your competition certainly would!

If your company isn’t seen on the first page of Google, the fact is you are not going to get any customers from online. Can your business afford to miss out on new customers, growth and sales?

The real beauty of investing in local and social marketing is three fold:

* Firstly, it’s working for you 365 days a year all round the clock (sounds like  the perfect employee!) and continues to grow and evolve over time.

* Secondly is the invaluable dialogue you can have with your customers. You want them to be talking about your products and services so why not lead the discussion and build long lasting relationships with them?

* Thirdly, most people like to do business with people they know, like and trust. By stamping your personality all over your web properties, searches get to know you and long standing, trusting relationship are formed. These customers want to do business with you.

A strong Local Map Marketing strategy will raise your company profile above your competition, engage and inform your customers which in turn result in retaining old and creating new customers, more sales and a healthy ROI.

For more information on internet marketing for small business in the UK contact Blend Local Search Marketing.

www.BlendLocalSearchMarketing.com

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Contact Us here.

E: Perry @ BlendLocalSearchMarketing . com

Related Blogs

Local & Social Search Blueprint

The Local and Social Search Blueprint

Confucius said ‘Give a man a fish and he’ll eat for a day, teach a man to fish and he’ll eat for a lifetime’

At Blend Local Search Marketing we really believe that we have simply put together the strongest local search marketing packages available at the most affordable price and that your success is our success. We’ll take care of your online local search marketing while you do what you do best, running your business and capitalizing on your new customers.

However, we know how rocky the business landscape is at the moment. The thought of committing to an monthly marketing strategy is maybe out of your reach. Building and ranking highly in the Google Local Map 7 Pack and in organic local search, although an essential must today and very attractive, may not be financially viable for some small businesses at the moment. Maybe you have one resource you could use more effectively and efficiently… your staff!

Introducing… The Local and Social Search Blueprint

Do you have staff members with time on their hands?

Do you want your staff to retrain and learn new skills?

Do you want to utilize down time to promote your company and services online?

blueprint social-media

The Local and Social Search Blueprint is an essential investment in your staff and your business.

Blend Local Search Marketing Consultant Perry Stevens will visit your place of work and coach a small number of your key staff members on how to implement and effectively use Local and Social Search as an effective marketing solution for your business.

“During the two day course I’ll teach one on one or a small group of your workforce how to build and implement an effective online local search marketing strategy”.

The day starts with and will continue to focus on Google as they are by far and away the biggest search engine with around 65% of the market.

“We encourage a best practice approach and

record management from the start”.

The course is ‘hands on’ meaning we will be:

*Listing and optimizing your business in Google Local Maps

*Building a Facebook Group page

*Opening a Twitter profile and optimizing it

*Constructing Web 2.0 properties and adding relevant content

*Opening a Youtube Channel and uploading a video

*Starting a Flickr account

*Building a blog

Once we have built the web properties we look at how social bookmaking can help you achieve your goals, build links, drive traffic to your sites and customers to your business.

We will also look at the free tools and software available to maximise the exposure of your web properties and make an attention grabbing video.

While we encourage students to take notes throughout the course we also provide full course details, step by step instructions and resource notes at the end of the day in a PDF format.

Blend Local & Social Search Blueprint

The Local and Social Search Blueprint (2 Days) is a one time investment of £1497 for a lifetime of rewards.

YES I want to make that investment in my staff and my company by booking The Local and Social Search Blueprint in my workplace.

Please contact us here  now.

“Those who take advantage of this offer sooner rather than later will make the greater returns on investment”.

Related Blogs

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Blend Youtube Search Story

Here is a great way to make a video to promote your business in 5 minutes flat.

Youtube Search Stories allows you to make a short video story using maps, news, web, images, music and much more to create your own viral.

Anyone can do this, so why not give it a go and then blast it around all your social network sites like Twitter, Myspace, Facebook and Flickr for all the world to see.

Related Blogs

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Blend Local Map Marketing Bronze Package

Blend Local Map Marketing Bronze Package

Blend BRONZE

The Blend Local Map Marketing Bronze Package is our entry level into local map marketing for your business.

We will first and for mostly claim your Google map listing before someone else does and customise it with your photos, videos and your company information. We will then ensure it is fully optimized with the correct keyword phrases your customers are using to find you.

We will then submit your information to 50 of the UK’s high ranking web directories. This will benefit your business in two ways.

1)      It will provide good Google juice back to your Google listing ranking you higher.

2)      It will provide your customers with over 50 more chances of finding you in organic local search

When we have completed you manual submissions we will bookmark your website with the top 10 social bookmarking sites.

As an opening price we are offering this investment to you at the incredibly low price. This will not last long. So take advantage of this today.

Click here to see everything you will get in the Blend Local Map Marketing Bronze Package.

FREE ‘The Top 10 Tips to Optimize Your Website’ with every enquiry. Yours to keep whatever you decide.

Remember to take advantage of this amazing opening offer by contacting us Now using the form below. It can’t last forever and it may be gone tomorrow!

Do you want to upgrade? Click here for our SILVER or Gold Package.

UPDATE: This service has now been modified and is know as BRONZE PROFIT SYSTEM

Related Blogs

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Top 10 Tips to Optimize Your Website

The Top 10 Tips to Optimize Your Website

 

Blend Local Search Marketing

Top 10 Tips to Optimize your Website

 

 

 

Legal Notice COPYRIGHT:

Copyright 2010 © BlendLocalSearchMarketing.com, All rights reserved.

LIMITS OF LIABILITY / DISCLAIMER OF WARRANTY:

This report is NOT legal or accounting advice. You need to do your own due-diligence to determine if the content of this report is right for YOUR business. No earnings claims are being made anywhere in this report or in the marketing of this report. The publisher of this report is not liable for any damages or losses associated with the content in this report.

In English: You are a business person, I am a business person – you need to be responsible for your own marketing and actions online.

DISCLAIMER: THE PERFORMANCE EXPERIENCED BY THE USER COMMENTS AND TESTIMONIALS ON THIS PAGE AND/OR OUR WEBSITE IS NOT WHAT YOU SHOULD EXPECT TO EXPERIENCE. COMPANY HAS NOT INVESTIGATED OR SUBSTANTIATED ANY OF THE USER COMMENTS OR CLAIMS. SOME OF THE USERS MAY, IN SOME CASES, BEEN INCENTIVIZED TO SUBMIT THEIR COMMENTS, AND COMPANY HAS NOT VERIFIED THE FIGURES QUOTED IN THEM.

The Top 10 Tips To

Optimize Your Website

 

If you already have a company website of course you need to have it working for you and not against you. A fully optimized website is your shop window and your calling card to the world. First impressions count and it is reported that you have about 8 seconds to impress a casual web browser to stick around, entice back and ultimately buy your product or service.

An attractive, functional and fully optimized website will rank high in the search engine providing you with free traffic 24/7 and 365 days a year. It never takes holidays, turns up late for work goes on strike. In fact I like to think of a website as the best employee you could just about have.

Here are our top 10 tips to optimize your website.

1) Keyword Phrases – Find and use the keyword phrases your customers would use to find you. (Put yourself in your customers shoes) When I say phrases I mean 2, 3 or even four words. Google have some free tools you can use to find the value and number of times your keyword phrases are used in monthly searches. Get Keyword Tool here.

2) Local Search Optimization To optimize your website for local search, include your bricks and mortar business address at the foot of the page including postcode and telephone numbers.

3) Website directory Structure – Target your specific keyword phrases for pages on the directory structure. Keywords and phrases need to be generic i.e. local search, local maps or local listings etc.

4) File Names – File names and your website URL need to be targeted towards your keyword phrases.

5) Titles
Titles, Metatags, Meta Description, and Meta Keywords: Ideally there should be around 10 words in your title and 25 words in the description. You’ll notice when you surf the keywords you use are in bold in the website description. These are the keywords. Do not over stuff keywords or keyword phrases into your description. Once or twice is enough.

Before I start to build a website I put all the information I need into a Notepad. Then I know where it is and I can cut and paste from it when ever I need it. (Do not use Word for this).

Titles and Metatags should start with a keyword and need to have key phrases in them. For example Local Search Marketing in London, Local Search Services in London.

6) Sitemaps – There are two different types of Sitemaps that should be used for a new website. These are Sitemap.html within a website and the other one is a Google Sitemap (Sitemap.xml). The xml based sitemap can be generated using a Sitemap Generating Tool. If you use a Google friendly WordPress get the Google XML Sitemaps plugin. Asitemap.html page will have links with all the inner pages of a website. These two sitemaps are to make the pages saturated on the search engine databases. This is referred as Search Engine Saturation.

7) Body Content – Great ‘copy’ or content is the main reason that a website exists. It needs to provide information, entertain, enlighten or convert visitors to sale or to just make a better site stickiness for the users. (Video is good sticky content). We need to use an online LSI tool like Quintura to help make a web page more relevant to the website. The Quintura search engine works the way people search and its LSI tool evaluates latent semantic terms.

Each page should have at least 3 text links (anchored texts or hyper-links) to the inner pages that are relevant to the context of a page. Navigation should be consistent and run through the site’s pages. Most  important pages need to be linked from the index page that includes the Sitemap.html.

A note about positioning relevant content on a web page: It is good to understand a little bit about how a search engine spider sees a web page while scanning it. Search engines read pages like we do, from top to bottom. It is reported that they also assume that the content near the top of the page is more important than the content at the bottom of the page. The text at the top of a page receives more weight than the text at the bottom. Hence it is better to shift the unnecessary code such as the navigation links on to a side bar menu or to the bottom of the page.

8) Coding Web Pages – When coding WebPages for a website, calling external CSS (Cascading Style Sheets) can be used to minimize the amount of code on web pages and is beneficial website optimization process. Also, CSS should use a different style sheet for mobile visitors, not a different site. If you use WordPress for your blog you do not need to code a single line and we would recommend that you use this open source platform for your websites. They are extremely search engine friendly and customizable.

9) Back Links – this is one of the most important factors that many of the search engines consider to weigh a website. Links should be built up over a period of time and come from relevant sites to your own. You should check for websites that offer backlinks without a NoFollow Tag to your website. This makes the link value (Link Juice) flow from site A to Site B.

10) Check Links – Check all your links to ensure they are working correctly and are linking to the correct site, page or are broken resulting in an error message.

Don’t forget to name all your photographs with your relevant keywords and phrases. The search spiders will thank you for this (more juice!) and your customers will be able to read the text if the photo doesn’t load (Jpeg3 doesn’t look good or mean anything to anyone!).

Local Map Restaurants E1othodonists Local listings

 

solicitors google Maps

The three screenshots above are of the Google Local Map 7 Pack. This is where YOUR business needs to be seen. If you are not seen here, you will not be seen at all.

We have 3 affordable packages to get your business listed in the Google Local Map 7 Pack.

Blend Gold Profit System

Blend Silver Profit System

Blend Bronze Profit System

“Someday isn’t a day of the week”

Get in the Blend and contact us now to get listed on Google Places and on page 1 of organic local search!

Email: Blend

Website: Blend Local Search Marketing

Related Blogs

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Blend Local Map Marketing Silver Package

Blend Local Map Marketing Silver Package

Blend Local Map Marketing Silver Package

The Blend Local Map Marketing Silver Package is a fast track and affordable entry level web promotion service. First and foremost we will start by claiming your Google map listing before someone else does and customise it with your photos, videos and your company information. We will then ensure it is fully optimized with the correct keyword phrases your customers are using to find you.

Next we will produce your own video and build you a custom ‘channel’ on the largest search engine out there – Youtube. People love watching videos and Google favour them in searches. We will upload your video to your exclusive Youtube channel and fully optimize it with your logo, business bio, keyword phrases and links.

Your video will be syndicate it to 10 other video sharing platforms including Daily Motion and Yahoo! All of which will be fully optimized to provide an endless flow of ‘Google juice’ back to your website.

We will then build you a blog with optimized content; videos, photos and information about you, your business and your industry. With your own blog you can easily inform your customers of all your latest news, offers, products and services and start to create a regular dialogue and build strong relationships with them. Building relationships with your customers means customers for life.

Monthly there after we will maintain your web properties and invest in them further by building quality links or posting articles with links and social bookmarking everything.

This has a two fold effect of providing your website and listing with lots of juicy back links to maintain your page 1 position in local search. It also spreads your business reach all over the net generating targeted leads back to your website and listing.

Click here to see everything you will get in the Blend Local Map Marketing Silver Package.

Click here to upgrade to the new  Gold Profit System

Remember to take advantage of this amazing opening offer by contacting us now. It will not last forever and it may be gone tomorrow!

Related Blogs

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Blend Local Map Marketing Gold Package

Blend Local Map Marketing Gold Package

blend local map marketing gold packageBlend Local Map Marketing Gold is our premium package. We will start by claiming your Google map listing before someone else does and customise it with your photos, videos and your company information. We will then ensure it is fully optimized with the correct keyword phrases your customers are using to find you.

Next we will create video and 5 web properties, all of which will be fully optimized to provide an endless flow of ‘Google juice’ back to your website. We will also build a blog so you can inform your customers of all your latest news, offers and services.

Monthly there after we will maintain all your web properties and invest in them further by building quality links, posting articles with links and social bookmarking everything.

This has a two fold effect of providing your website and listing with lots of juicy back links to maintain your page 1 position in local search. It also spreads your business reach all over the net generating targeted leads back to your website and listing.

Click here to see everything you will get in the Blend Local Map Marketing Gold Package.

Remember to take advantage of this amazing opening offer by contacting us now. It will not last forever and it may be gone tomorrow! Now closed! See our NEW Profit Systems.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Blend Local Map Marketing Service

Local Map Marketing Services

Blend Local Search Marketing have created an affordable stategy for listing local businesses in the Google Local Map 7 Pack in organic local search page 1 results.

“Your business can feature in the Google Local Map 7 Pack in organic local search with or without a website!”

Google Local Listings have made internet marketing a level playing field for businesses. Now you can compete and beat the big corporations at their own game by implementing an inexpensive local search engine marketing solution. Those who take advantage of this opportunity sooner, rather than later will make the greater returns on investment.

Does your business show up in the Google Local Map 7 Pack? If not, read on to learn how your business can be listed in Google Local Maps in organic local search.

Blend Local Search Marketing have developed an affordable internet marketing strategy that gets your business visible where customers are searching; on the net and on Google Local Maps… it’s called Blend Local Map Marketing (BLMM)

Blend Local SEO

Are you disillusioned with the ROI with your Yellow Pages advertising?

Are you confused by SEO and internet marketing information overload?

Are you paying a fortune for CPC (cost per click) Google Adwords?

 

“If you are serious about having your business in the Google Local Map 7 Pack and on page 1 of organic local search this is going to be the easiest business decision you have ever had to make”.

Google PlacesType in any ‘service’ and a ‘city’ into Google i.e.  cycle shop Lincoln, restaurant Brighton or orthodontist Leeds. This is how your potential customers will find you. Do you want new customers to find you?

Google page 1 shows the same results for the local search. You’ll notice Google local maps have 7 spots (A to G) to the right of the map, below there are 10 organic listings and to the right (and sometimes above) are paid advertisements (CPC).

Here’s the thing… If you are not in the Google Local Map 7 Pack or page 1 of organic local search no one is going to find you. Page two is rarely looked at. The reality is if you are not on page one you are NEVER going to get any business from Google. However, one point to remember is that you don’t even need to have a website.

So why choose the Blend Local Map Marketing service for your effective local search engine marketing solutions? Well we really believe that we have simply put together the strongest local search marketing package available today at the most affordable price. Your success is our success.

Do you want more quality leads?

Do you want to get new customers and engage with existing ones?

Do you want to increase sales?

Get your business in the Google Local Map 7 Pack and be on the first page of organic local search and you will get more leads, engage with customers and skyrocket sales. Well, that’s exactly what we’ll do for you. We’ll get YOU seen in the right place, by the right people so you can convert these qualified leads into sales and build ongoing relationships with them.

Be Seen Where the People Look!

Online local search is the new Yellow Pages and a whole lot more. A whopping 86% of adults now use search engines such as Google to look up information, products and services from local businesses. A reported 80% of all income is spent within a few miles of their homes or place of work. A strategic internet marketing campaign is now imperative to the success of running a thriving business in today’s market and even more so as Google roll out Social Search.

“Someday is not a day of the week”.

Many small businesses have been slow to respond to this shift from traditional media, so NOW is the time to invest in Blend Local Map Marketing and beat your competition to the top spots.

Blend’s Unique Service.

Blend Local Map Marketing will create a customized business profile and optimize your listing for the highest possible ranking in the Google Local Map 7 Pack. We use the correct keyword phrases that your customers use to find you. This ensures that when a consumer uses the internet or a mobile devise and searches for YOUR business or service in YOUR location you WILL be found. 75% of searchers do business with listings they find on the first page. BLMM will ensure you are there.

Does Yellow Pages, cost per click and traditional print media advertising seem like you’re throwing good money away? With local search marketing you are actively investing in your business and building up online real estate, a real company asset.

Here’s Exactly What You Get

An optimized custom business listing in Google Local.

10 UK Business Listings including Bing, AOL and Ask.

10 social bookmarks

A 60 second slideshow video – optimised with 5 keyword phrases and submitted up to 10 video platforms

Your own fully optimized Youtube Channel

1 custom Twitter profile – optimised with 100 organic followers

1 Flickr or Photobucket profile – optimized and loaded with your photographs

1 Facebook Group Page – including all your videos, photos, links and business details.

1 Web 2.0 custom lens – fully optimized with your videos, photos, links and business details

1 Blog – including all videos, photos, links and business details.

Your top 20 keyword phrases

50 UK Business Directory listing submissions

100 Monthly hand built links across City Directories and Industry Specific Directories. Including – videos, photos, business details and links to your website

Monthly detailed reports emailed directly to you.

Here is a list to some of the directories we post to:

Yelp, Dmoz, Qype, HotfrogUK, Ufindus, Scoot, Smilelocal, Bizwiki, Wampit, Yellowpages, Freebusinnessdirectorylisting, Blueboomarang, UKsmallbusinnessdirectory, Business-directory-uk…

Your Bonus – We will set up something else for you. We don’t want to give all our secrets away here but this will give you more links, more customers and possibly another listings in organic results below the Google Local Map.

Blend Consultant - Perry StevensAllow me to introduce myself. My name is Perry (that’s me in the photo) I manage the team at Blend and you have my personal guarantee of the work we will be doing for you to get you in the Google Local Map 7 Pack and listed on page 1 of organic local search results. When you make your order you will get my direct line and Skype so you can have constant communicate with me so you know what we are doing for you. I’ll also give you ideas and advice (on and off line) how you can help improve your rankings.

The Winning Strategy

Blend Local Map Marketing comes in three packages Gold, Silver and Bronze. We recommend the Gold Package as it’s designed to give the best possible return on investment. The Silver Package is very good value for those on a tighter budget or in a market that has little online competition. The Bronze package allows you to claim your Google local listing before someone else does and creates your instant web footprint to be found by your customers.

Click here for your package elements and price plan.

Blend Local Map Marketing Gold Package

Blend Local Map Marketing Silver Package

Blend Local Map Marketing Bronze Package

Satisfaction is guaranteed. Your success is our success. We can’t get you on Google page 1 over-night; it takes time to move up the rankings. It will depend on the competitiveness of your market as to how long it will take to get you ranked on page 1 in local search. However with diligent SEO practise on our part and if you’re patient and trust the process you will eventually reach page one.

We do not insist on a monthly contract so if you are not satisfied with the service we provide you can cancel anytime. If at anytime you cancel the agreement we will discontinue our local search optimization service. It’s our goal to get you to page one of Google in local search so you can begin turning a search in to a sale. The sooner we start, the sooner your listing will show up.

Google can change their algorithms at any time so we may have to implement new optimisation tactics to achieve the same results. I would like to thank you for your business and rest assured the team at Blend are working on your behalf to help your business succeed beyond all expectations in these competitive and difficult times.

Read the ‘Think Local’ Report by Rachel Rosmarin at Forbes.

Related Blogs

Twitter for Local Search

Promote Your Website With Twitter

Twitter is the fastest growing micro website full of opportunities to send laser targeted traffic to your website.

blend local search twitter

When Twitter is used properly it can generate a flock of targeted visitors to your profile in a very short space of time. This branded micro site is a great tool to promote your website and business on and off line. It’s easy to notify your customers of new product launches and updates on your website and over time, builds quality links back to your site through optimised posts or tweets.

Blend will create an account and build a customised Twitter profile dedicated to your website ensuring it’s set up correctly with your keyword phrases. We will also post a tweet for the first 30 days for you.

Of course the effectiveness of your promotion depends on the number of organic friends or ‘followers’. We will submit your Twitter profile to 20 directories using your 3 top keyword phrases and guarantee you 100 natural followers in the first 30 days.

The Blend Twitter Creation and Promotion Service Was £147 Now Only £97 for a limited time. Simply fill in the form below and we will contact you.

Don’t have a website? Visit our Website Design here.

Join Blend Local Search Marketing on Twitter for up to the minute tweets.

Related Blogs

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Local Search Marketing & SEO Dictionary

Blend Local Search Marketing & SEO Dictionary

Local Search Marketing & SEO DictionaryWe like to be open and transparent when communicating with our clients and customers. Therefore, we have compiled the essential list of words and phrases used regularly in the local search marketing and search engine optimisation industries.

Please scroll down the list for the keyword definition.

Algorithm – An algorithm is a set of finite, ordered steps for solving a mathematical problem. Each Search Engine uses a proprietary algorithm set to calculate the relevance of its indexed web pages to your particular Query. The result of this process is a list of sites ranked in the order that the search engine deemed most relevant. Search engine algorithms are closely guarded in order to prevent exploitation of algorithmic results. Search algorithms are also changed frequently to incorporate new data and improve relevancy.

Algorithmic Results – Algorithmic results are the ranked listings search engines provide in response to a Query. They are often referred to as Organic Listings in contrast to Paid Listings because their rank is based on relevancy rather than advertising revenue paid to the search engine. However, paid listings do appear alongside algorithmic results in many search engines, provided they are relevant. Improving a website’s unpaid algorithmic results is known as Organic or Natural Search Engine Optimisation.

Alt Tag/Alt Text – An alt tag is the HTML text that appears while an image is loading or when a cursor is positioned over an image. Alt text is useful in Search Engine Optimisation because it can include keywords that a search engine looks for in response to a query.

Analytics – Analytics refers to all the technology, programming, and data used in Search Engine Marketing to analyze a website’s performance or the success of an Internet marketing campaign.

Anchor Text – Also known as link text, anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on anchor text activates a Hyperlink to another web site. Anchor text is very important in Search Engine Optimisation because search engine algorithms consider the Hyperlink keywords as relevant to the Landing Page.

Backlinks – Also known as back link, backward link, or inbound links, backlinks are all of the links on other websites that direct the users who click on them to your site. Backlinks can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.

Banned – Also known as delisted or blacklisted, a banned site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Banned sites are ignored by search engines.

Banner Ad – A banner ad is a rectangular graphic advertisement. Banner ads are one of the commonest forms of online advertising. Their sizes vary, but most measure 468 pixels wide by 60 pixels high. Clicking on a banner ad will direct you to the advertiser’s website or a designated Landing Page.

Black Hat SEO – Black hat SEO is the term used for unethical or deceptive optimisation techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index.

Blacklisted – Also known as banned or delisted, a blacklisted site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Blacklisted sites are ignored by search engines.

Broken Link – Also known as a dead link, a broken link is a link that no longer points to an active destination or Landing Page. Search engines dislike broken links. Keeping all of your site’s links active is an important part of ongoing optimization.

Canonicalization – In web search and search engine optimization (SEO), URL canonicalization deals with web content that has more than one possible URL. Having multiple URLs for the same web content can cause problems for search engines – specifically in determining which URL should be shown in search results.

Click Fraud – Click Fraud is the illegal practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster of a site that earns money from each click of the advertising links it publishes pays individuals a small fee to click those links. Companies thus pay for advertising to clients who had no intention of buying from them. Some companies have filed class action lawsuits alleging that ad publishers such as Google and Yahoo! have failed to aggressively confront click fraud because they benefit from increased CPC revenue.

Click-Through – Click-through refers to a single instance of a user clicking on an advertising link or site listing and moving to a Landing Page. A higher Click-Through Rate (CTR) is one of the primary goals of Search Engine Optimisation.

Click-Through Rate (CTR) – Click-through rate is the percentage of users who click on an advertising link or search engine site listing out of the total number of people who see it, i.e. four click-throughs out of ten views is a 40% CTR.

Cloaking – Cloaking is the presentation of alternative pages to a search engine Spider so that it will record different content for a URL than what a human browser would see. Cloaking is typically done to achieve a higher search engine position or to trick users into visiting a site. In such cases cloaking is considered to be Black Hat SEO and the offending URL could be Blacklisted. However, cloaking is sometimes used to deliver personalized content based on a browser’s IP address and/or user-agent HTTP header. Such cloaking should only be practiced with a search engine’s knowledge or it could be construed as black hat cloaking.

Content-Centric – Google and other major search engines have decided to go content-centric; the more places you have your content, the more traffic you generate. Social Bookmarking, blog reviews and comments are all good ways to go Content-Centric.

Contextual Link Inventory (CLI) – Search engines/advertising networks use their contextual link inventory to match keyword-relevant text-link advertising with site content. CLI is generated based on listings of website pages with content that the ad-server deems a relevant keyword match. Ad networks further refine CLI relevancy by monitoring the Click-Through Rate of the displayed ads.

Conversion – Conversion is the term used for any significant action a user takes while visiting a site, i.e. making a purchase, requesting information, or registering for an account.

Conversion Analytics – Conversion analytics is a branch of Analytics concerned specifically with conversion-related information from organic and paid search engine traffic, such as the keywords converts used in their queries, the type of conversion that resulted, landing page paths, search engine used, etc.

Conversion Rate – Conversion rate is the next step up from Click-Through Rate. It’s the percentage of all site visitors who “convert” (make a purchase, register, request information, etc.). If three users buy products and one user requests a catalogue out of ten daily visitors, a site’s conversion rate is 40%.

Cost-Per-Acquisition (CPA) – Cost-per-acquisition (CPA) is a return on investment model in which return is measured by dividing total click/marketing costs by the number of Conversions achieved. Total acquisition costs ÷ number of conversions = CPA. CPA is also used as a synonym for Cost-Per-Action.

Cost-Per-Action (CPA) -In a cost-per-action advertising revenue system, advertisers are charged a Conversion-based fee, i.e. each time a user buys a product, opens an account, or requests a free trial. CPA is also known as cost-per-acquisition, though the term cost-per-acquisition can be confusing because it also refers to a return on investment model.

Cost-Per-Click (CPC) – Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it can at times lead to Click Fraud.

Cost-Per-Thousand (CPM) – Also known as cost-per-impression or CPM for cost-per-mille (mille is the Latin word for thousand), cost-per-thousand is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for every 1,000 users who see their ads, regardless of whether a click-through or conversion is achieved. CPM is typically used for Banner Ad sales, while Cost-Per-Click is typically used for text link advertising.

Crawler – Also known as Spider or Robot, a crawler is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

De-listed – Also known as banned or blacklisted, a de-listed site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. De-listed sites are ignored by search engines.

Description Tag – Also known as a meta description tag, a description tag is a short HTML paragraph that provides search engines with a description of a page’s content for search engine Index purposes. The description tag is not displayed on the website itself, and may or may not be displayed in the search engine’s listing for that site. Search engines are now giving less importance to description tags in lieu of actual page content.

Directory – A directory is an Index of websites compiled by people rather than a Crawler. Directories can be general or divided into specific categories and subcategories. A directory’s servers provide relevant lists of registered sites in response to user queries. Directory Registration is thus an important method for building inbound links and improving SEO performance. However, the decision to include a site and its directory rank or categorisation is determined by directory editors rather than an Algorithm. Some directories accept free submissions while others require payment for listing. The most popular directories include Quip, Yelp, Yahoo! And Dmoz.

Doorway Page – Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on doorway pages as a softer form of Cloaking or Spam. However, doorway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.

Dynamic Content – Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web pages that remain the same for all visitors in every context contain “static content.” Many e-commerce sites create dynamic content based on purchase history and other factors. Search engines have a difficult time indexing dynamic content if the page includes a session ID number, and will typically ignore URLs that contain the variable “?”.Search engines will punish sites that use deceptive or invasive means to create dynamic content.

Flash Optimisation – Flash is a vector graphics-based animation program developed by Macromedia. Most corporate sites feature Flash movies/animation, yet because search engine Crawlers were designed to index HTML text, sites that favour Flash over text are difficult or even impossible for crawlers to read. Flash Optimisation is the process of reworking the Flash movie and surrounding HTML code to be more “crawlable” for Search Engines.

Gateway Page – Also known as a doorway page or jump page, a gateway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on gateway pages as a softer form of Cloaking or Spam. However, gateway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.

Geographical Targeting – Geographical targeting is the focusing of Search Engine Marketing on states, counties, cities and neighbourhoods that are important to a company’s business. One basic aspect of geographical targeting is adding the names of relevant cities or streets to a site’s keywords, i.e. ‘Bournemouth beachside restaurants’. Another important element of geo-targeting is increasing your site’s presence on Local Search engines.

Geographic Segmentation – Geographic segmentation is the use of Analytics to categorize a site’s web traffic by the physical locations from which it originated.

Google AdSense – Google AdSense is an ad-serving program operated by Google that provides relevant text, image, and video-based advertisements to enrolled site owners. Advertisers register via Google AdWords and pay for ads on a Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action basis. This revenue is shared with Google AdSense host sites, typically on a PPC basis (which sometimes leads to Click Fraud). Google uses its search Algorithms and Contextual Link Inventory to display the most appropriate ads based on site content, Query relevancy, ad “quality scores,” and other factors.

Google AdWords – Google AdWords is the Keyword Submission program that determines the advertising rates and keywords used in the Google AdSense program. Advertisers bid on the keywords that are relevant to their businesses. Ranked ads then appear as sponsored links on Google Search Engine Results Pages (SERPS) and Google AdSense host sites.

Graphical Search Inventory (GSI) – Graphical Search Inventory is the visual equivalent of Contextual Link Inventory. GSI is non-text-based advertising such as Banner Ads, pop-up ads, browser toolbars, animation, sound, video and other media that is synchronized to relevant Keyword queries.

Gray Hat SEO – Gray hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others. Such techniques include Doorway Pages, Gateway Pages, Cloaking and duplicate content.

Hidden Text – Hidden text is a generally obsolete form of Black Hat SEO in which pages are filled with a large amount of text that is the same colour as the background, rendering keywords invisible to the human eye but detectable to a search engine Crawler. Multiple Title Tags or HTML comments are alternative hidden text techniques. Hidden text is easily detectable by search engines and will result in Blacklisting or reduced Rank.

Hit – A Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server’s access log. If a user visits a page with four images, one hit will be recorded for each graphic image file plus another for the page’s HTML file. A better measure of traffic volume is the number of pages/HTML files accessed.

HTML – The acronym HTML stands for Hyper Text Markup Language, the authoring language used to create pages on the World Wide Web. HTML is a set of codes or HTML tags that provide a web browser with directions on how to structure a web page’s information and features.

Hyperlink – Also known as link or HTML link, a hyperlink is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimisation Strategy.

Hyper Local – A new term used to refer to someone or something that is the best at connecting people, locally.

Index – An index is a Search Engine’s database. It contains all of the information that a Crawler has identified, particularly copies of World Wide Web pages. When a user performs a Query, the search engine uses its indexed pages and Algorithm set to provide a ranked list of the most relevant pages. In the case of a Directory, the index consists of titles and summaries of registered sites that have been categorized by the directory’s editors.

Inbound Links – Also known as back link, backward link, or backlinks, inbound links are all of the links on other websites that direct the users who click on them to your site. Inbound links can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.

Impression – Also known as a page view, an impression is a single instance of an online advertisement being displayed. Search engines and ad networks use impression statistics to charge advertisers on a Cost-Per-Thousand (CPM) basis.

Internet Marketing – On a fundamental level, Internet marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, Internet marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site’s Position, Page Rank and Click-Through Rate.

Internet Marketing Consultant – Also known as SEO professionals or SEO specialists, Internet marketing consultants use their knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank.

Internet Promotion – Also known as search engine promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and Page Rank.

Keyword – Also known as search terms or query terms, keywords are the word(s) or phrase(s) a user enters into a search engine’s Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the searched keywords. One of the most important SEO Strategies companies can employ is to optimise their site pages with content that contains targeted keywords relevant to their products or industry.

Keyword Marketing – Keyword marketing is the use of keyword-optimised content and keyword-specific Link Text to emphasize a site’s relevancy to those terms and thereby increase Rank for related web queries. Keyword marketing can also be done through keyword-based ad programs such as Google AdSense. Keyword marketing is an essential component of Search Engine Optimisation.

Keyword Submission – Keyword submission is an all-inclusive term for the keyword research/selection, bid cost assessment and budgeting that companies undertake to begin Pay-Per-Click keyword campaigns with advertising networks such as Google AdWords.

Landing Page – The landing page is the page on which a visitor “lands” after clicking a search engine listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link. The landing page can be a site’s homepage, but is usually a page designed to appeal to users who Click-Through a specific ad or link. Landing pages are also used to monitor site traffic and measure an advertising campaign’s success. Well-designed landing pages that are relevant to a user’s keyword query will improve Conversion Rates and play a critical role in Search Engine Marketing.

Latent Semantic Indexing Latent Semantic Indexing (LSI) is an approach to understanding keywords in the context of the words on the entire webpage. It is one of the latest techniques that the Google Algorithm has recently put more emphasis upon when determining its main ranking factors

Link – Also known as hyperlink or HTML link, a link is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimisation Strategy.

Link Baiting – Link baiting is the creation of content that incites users to link to your page from another website. The types of link bait vary tremendously, but they include highly informative articles or news stories, useful resources and sometimes controversial or sensationalistic content. Link baiting is a White Hat SEO technique used to help a site improve its Link Popularity and Page Rank. Some sites use link baiting as the centrepiece of a Website Marketing campaign. Link Baiting is another  term given to natural & viral link building.

Link Exchange – A link exchange is a quid pro quo arrangement or reciprocal link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.

Link Farm – A link farm is a webpage or group of webpages that exist solely to increase the number of Backlinks in a site’s link network. A link farm is meant to increase a site’s PageRank or popularity and thus improve its search engine Position. However, link farms are considered a form of Spam and sites that rely on them are penalized by search engines.

Link Popularity – Link popularity is the measure of how popular a webpage is by the number of Backlinks it has. However, link popularity is not solely a matter of quantity. Page Rank is achieved when Backlinks are located on reputable, relevant sites rather than so-called Link Farms. Most search engines use link popularity as a factor in their Algorithmic Results.

Link Text – Also known as anchor text, link text is the visible, clickable text between the HTML anchor and tags. Clicking on link text activates a Hyperlink to another web site. Link text is very important in Search Engine Optimisation because search engine algorithms consider the hyperlink keywords as relevant to the Landing Page.

Listings – Listings are the indexed sites that appear in ranked order on a Search Engine Results Page in response to a user Query.

Local Maps – A Google map shown in local organic search. Also known as the Google 7 pack.

Local Search – Local search refers to both the addition of geographical keywords (cities, streets, etc.) to Search Terms and the use of Yellow Pages-type Search Engines such as Google Maps, Yahoo! Local and AskCity to find business services in a particular zip code. Search Engine Placement Services use local SEO to help traditional “brick and mortar businesses” connect with customers in their community.

Marketing Analytics – Marketing analytics is a branch of Analytics concerned specifically with marketing-related information from organic and paid search engine traffic, such as Unique Visitors, keyword-generated sales, Cost-Per-Click advertising, Click Fraud, Search Engine Marketing, etc.

Meta Description Tag – Also known as a description Tag, a meta description tag is a short HTML paragraph that provides search engines with a description of a page’s content for search engine Index purposes. The meta description tag is not displayed on the website itself, and may or may not be displayed in the search engine’s listing for that site. Search engines are now giving less importance to meta description tags in lieu of actual page content.

Meta Keywords Tag – A meta keywords tag provides search engines with a list of keywords that are relevant to a webpage. This can improve search engine Rank for a page by ensuring it’s properly indexed. However, search engines are now giving less importance to meta keywords tags in lieu of actual page content.

Meta Robots Tag – A meta robots tag (named for a search engine Crawler or Robot) lets page authors prevent their webpages from being added to a search engine’s Index. Alternatives to a meta robots tag are Robots.txt files and password protection.

Meta Search Engine – A meta search engine derives its listings by running user queries through multiple other search engines and then summarizing the results. A meta search engine does not maintain its own Index. Listings are displayed by meta search engines either in aggregate or categorised by search engine source. An example of a meta search engine is Dogpile.com which uses Google, Yahoo!, Bing and Ask.

Meta Tags – Meta tags are HTML tags placed in a webpage that contain information for Crawlers and web browsers. Types of meta tag information include page descriptions (Description Tag), page-relevant keywords (Meta Keywords Tag), whether a page can be indexed (Meta Robots Tag), copyright, page refresh dates and redirection instructions.

Natural Listings (or Natural Optimisation) – Also known as organic listings, natural listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Natural listings can contain Paid Listings, but only if they fulfil the same requirements as natural listings. The best way to improve a site’s natural listing Position is through Natural Search Engine Optimisation.

Natural Search Engine Optimisation – Also known as natural optimisation, organic search engine optimisation or white hat SEO, natural search engine optimisation is the use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, Page Rank and Click-Through Rate. Because about 80% of web users look at Natural Listings first, natural SEO offers a much greater chance of long-term business success than Paid Listings or Pay-Per-Click ad campaigns.

Optimisation Services – Also known as Internet promotion, site optimisation, or search engine placement service, optimisation services are all of the methods a Search Engine Optimisation Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.

Organic Listings (or Organic Optimisation) – Also known as natural listings, organic listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Organic listings can contain Paid Listings, but only if they fulfil the same requirements as organic listings. The best way to improve a site’s organic listing Position is through Natural Search Engine Optimisation.

Outbound Links – Outbound links are all links from a particular webpage that lead to other pages, including pages in the same domain. An excessive number of outbound links can damage a site’s Search Engine Positioning because a Spider may perceive it as a Link Farm.

Page Rank (or PR) – PageRank is a link analysis algorithm developed by Google founders Larry Page and Sergey Brin. A number from one (lowest) to ten (highest) is assigned to a webpage as a measure of its importance, specifically the likelihood that a user will arrive at that page by randomly clicking Links. PageRank is not the same thing as Rank.

Paid Inclusion – Paid inclusion is an advertising program offered by some search engines in which a page is guaranteed inclusion in the Index in exchange for a fee. Unlike Paid Placement, the rank of paid inclusion pages is determined solely by the search engine Algorithm. Paid inclusion sites may or may not be branded as advertisements depending on Search Engine policy.

Paid Listings – Paid Listings, as opposed to Natural Listings or Organic Listings, are sites that appear on a Results Page because money was paid to the search engine for inclusion and/or position. Paid listings are used as an all-inclusive term for the practices of Paid Inclusion and Paid Placement.

Paid Placement – Paid placement is a program in which advertisers’ listings are guaranteed to appear on a Results Page when particular Keywords are searched. The ranking of paid placement listings is determined by competitive bidding. Unlike Paid Inclusion listings, paid placement listings are usually displayed separately from Natural Listings and are labelled as advertisements or sponsored links. Google and Yahoo! Search Marketing are two of the largest paid placement search networks.

Pay-Per-Click (PPC) – Also known as cost-per-click or pay-for-performance, pay-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it has at times led to Click Fraud.

Ping – The term ping has a lot of different meanings. In ‘blog speak’ ping is a tool that you can use to test if a particular host is reachable across an IP network.

Position – Also known as rank, position is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top ten position will often employ a Professional Search Engine Optimisation company. Consumer studies have shown that most search engine users click only on sites that occupy the top ten positions on page one.

Position Reporting – Position reporting is the monitoring of daily changes in search engine Position for indexed URLs that have been optimised for specific keywords by a Search Engine Optimisation Company. Position reporting is also used to generate a Search Engine Ranking Report.

Professional Search Engine Optimisation – Professional search engine optimization is the modification of a website by an SEO company in order to increase its Position and Page Rank and improve its Click-Through Rate and Conversion Rate.

Query – A query is a question or instance of questioning. A search engine query is a user’s request for the information (i.e. webpages) in a search engine’s Index that is most relevant to a Keyword or set of Search Terms. Query is sometimes used to mean the actual keywords a user enters in a search box.

Rank – Also known as position, rank is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top-ten rank will often employ a Professional Search Engine Optimisation company. Consumer studies have shown that most search engine users click only on sites that occupy a top-ten rank.

Reciprocal Link Exchange – A reciprocal link exchange is a quid pro quo arrangement or link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.

Registration – Also known as search engine registration or search engine submission, registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Registration is a basic but important part of Search Engine Optimisation.

Results Page – Also known as search engine results page, the results page is the collection of ranked Listings displayed in response to a search engine Query.

Robot – Also known as Crawler or Spider, a robot is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

Robots.txt – Also known as robots exclusion protocol, Robots.txt is a text file stored in a site’s root directory that tells a search engine Crawler which site pages and sub-folders should not be included in the search engine Index. However, there is no guarantee that a Crawler will comply with this request. Robots.txt is an alternative to a Meta Robots Tag or password protection.

SEO Professional – Also known as Internet marketing consultant or SEO specialist, SEO professionals use their knowledge of Search Engine Optimisation Strategy to improve their clients’ Position and Page Rank.

SEO Services – SEO services are all of the tools used by a Professional Search Engine Optimisation company, including Analytics and Keyword Marketing.

SEO Specialist – Also known as Internet marketing consultant or SEO professional, SEO specialists use their knowledge of Search Engine Optimisation Strategy to improve their clients’ Position and Page Rank.

SEO Strategies – SEO strategies are the techniques used in Search Engine Optimisation to improve a site’s Position and Page Rank and increase its Click-Through Rate. A few SEO strategies are keyword research and content writing, optimized HTML code, and improved Geographical Targeting.

Search Engine – A search engine is a website that enables users to Query an Index of stored webpages gathered by a Crawler for information relevant to specific criteria expressed via a Keyword or Search Terms. The Rank of information/websites on the corresponding Search Engine Results Pages is determined by relevancy as measured by the search engine’s Algorithm and/or payment made to the search engine by indexed sites. Sites ranked solely by relevancy are known as Natural Listings or Organic Listings in contrast to Paid Listings. Popular search engines include Google, Yahoo! and Bing.

Search Engine Marketing (SEM) – Search engine marketing is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimisation.

Search Engine Optimisation (SEO) – Search engine optimisation is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of SEO strategies such as directory and search engine Submission, website optimisation, content writing and improved Link quality.

Search Engine Optimisation Company (SEO Company) – A search engine optimisation company employs SEO Strategies to improve a website’s Search Engine Placement.

Search Engine Optimisation Consultants – Also known as SEO professionals or SEO specialists, search engine optimisation consultants analyze a website’s Position and Keyword strength and offer solutions for improvement.

Search Engine Optimisation Software Systems – Search engine optimisation software systems enable marketers to generate site data and automatically customize Submission schedules. However, automated submissions should generally be avoided in favour of submissions catered to each search engine’s rules.

Search Engine Optimisation Strategy – Search engine optimisation strategy refers to the specific optimisation plan an SEO company employs for the site promotion of an individual client.

Search Engine Placement – Search engine placement means the tactics used by Site Optimisation firms to improve their clients’ Rank. The term search engine placement is sometimes used to mean the Position of a website on a Results Page.

Search Engine Placement Services – Also known as Internet promotion, optimisation services or site optimisation, search engine placement services are all of the methods a Search Engine Optimisation Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.

Search Engine Positioning – The term search engine positioning can be used in two different ways. The first is to describe the ordering process of indexed websites being ranked by a search engine Algorithm in response to a Query. The second refers to the use of Search Engine Optimisation to achieve a higher search engine Position.

Search Engine Promotion – Also known as Internet promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and PageRank.

Search Engine Ranking Report – A search engine ranking report is a monthly, weekly or daily report of the Position of a company’s website Listing in relation to their top Keywords. Position Reporting enables companies to monitor the success of an SEO strategy or Cost-Per-Click advertising campaign.

Search Engine Registration – Also known as search engine submission or web submission, search engine registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Search engine registration is a basic but important part of Search Engine Optimisation.

Search Engine Results Page (SERPs) – Also known as a results page, the search engine results page is the collection of ranked Listings displayed in response to a search engine Query.

Search Engine Submission – Also known as search engine registration or web submission, search engine submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Search engine submission is a basic but important part of Search Engine Optimisation.

Search Terms – Also known as keywords or query terms, search terms are the word(s) or phrase(s) a user enters into a search engine’s Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the search terms that were queried. One of the most important SEO Strategies companies can employ is to optimize their site pages with content that contains targeted search terms relevant to their products or industry.

Shopping Search – Shopping search engines or search engines with a shopping feature (such as Google Product Search) allow users to comparison shop by providing lists of sellers and prices in response to a product Query. Some shopping search sites require Paid Inclusion or offer Paid Placement.

Site Optimisation – Also known as Internet promotion, optimisation services or search engine placement service, site optimisation refers to all of the methods a Search Engine Optimisation Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.

Spam – Spam refers to any and all Search Engine Marketing techniques that violate search engine guidelines or attempt to gain increased Rank for a site using content that is irrelevant, deceptive or of little value to users. Types of spam include Hidden Text, content that contains nonsensical Keyword repetition, deceptive Cloaking or numerous Doorway Pages that redirect users to the same Landing Page. If a search engine detects spamming the offending site will be Blacklisted or lose Position. Spam is a Black Hat SEO technique.

Spider – Also known as Crawler or Robot, a spider is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

Submission – Also known as search engine registration or search engine submission, submission is the providing of a URL to a Directory or Search Engine for inclusion in its Index. Submission is usually free but can also require payment. Submission is a basic but important part of Search Engine Optimisation.

Title Tags – A title tag is an HTML tag which contains a sentence of text describing the contents of its associated webpage. Title tags are a very important part of Search Engine Optimisation because they are frequently used as the text links that lead to sites from a search engine’s Results Page. The best title tags contain strategic keywords that will help a site be indexed properly and appeal to human search engine users.

 

Thematic PR Links – Links from relevant directories back to your site.

Three-Way Link Exchange – A three-way link exchange is a Reciprocal Link Exchange established between three domains. However, unlike a two-way link exchange, not all three sites link to each other. Page A links to Page B and Page B links to Page C and Page C links to Page A. Page B does not post a reciprocal link to Page A and Page C does not post a reciprocal link to Page B. Three-way link exchanges are used by owners of multiple websites to increase the Link Popularity and Page Rank of new or smaller sites.

Unique Visitor – A Unique visitor is a web traffic measuring term which means the registering of at least one hit on one page of a web site from a unique IP address during a specified report period (typically anywhere from twenty-four hours to a month). A subsequent hit(s) by the same IP address is not counted as a unique visitor during that report period. Unique visitor count can be an effective way of measuring the success of an SEO strategy.

Web Analytics – Web analytics is a branch of Analytics that uses web traffic records to study the behaviour of website visitors. Data such as Unique Visitors, Hits, page views, and the connection between Landing Pages and Conversion Rates are used to improve a website or marketing campaign.

Website Marketing – Also known as Internet marketing, website marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, website marketing is known as Search Engine Optimisation (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site’s Position, Page Rank and Click-Through Rate.

Website Optimisation – Also known as search engine optimisation, website optimisation is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of optimisation strategies such as directory and search engine Submission, Keyword Marketing and improved Link quality.

Website Promotion – Website promotion refers to the marketing aspects of Search Engine Optimisation, such as Keyword Submission, Paid Inclusion, and other techniques to increase a site’s exposure.

Website Promotion Services – Also known as search engine marketing, website promotion services is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimisation.

Website Submission – Also known as search engine registration or search engine submission, website submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Website submission is a basic but important part of Search Engine Optimisation.

White Hat SEO – Also known as natural search engine optimisation or organic search engine optimization, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, Page Rank and Click-Through Rate. White hat SEO does not involve the use of Cloaking, Spam or any other Black Hat SEO techniques.

XML – XML is an acronym for Extensible Markup Language, a simple and flexible text-based programming language used in conjunction with HTML. XML is useful for data exchange and the creation of customized tags.

XML Feed – An XML feed is a form of Paid Inclusion or Search Engine Submission in which an XML document is used to provide a search engine with information about multiple web pages. An XML feed is particularly useful for multimedia sites or database sites that draw a variety of relevant search queries.

If you know of any other word or phrase that you think should be included on this list, please let us know.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Google 7 Pack v Directory Marketing

A Symbiotic Relationship

A few days ago we posted an article ‘Directory Marketing 5* Google Juice for Local Search’.

We explained how directories were effectively the new search engines in local search. We carried out a test on the words ‘restaurants’ and Brighton’ and revealed that 9 out 10 results were directories. Proving the importance of directory marketing and why every business, if they have a website or not, should use directory marketing to gain an online presence.

What we failed to mention was the Google 7 pack in this local search experiment. The following video presentation explains the importance of the Google 7 pack and how you can use directory marketing to rank highly in it.

Google 7 Pack v Directory Marketing

Of course if you are serious about promoting your business and dominating google page 1 in local search contact us here at Blend. We will be happy to exceed in all your SEO and online marketing needs.

FREE to You.

We featured the directory ‘Yelp’ in the video presentation. Get you free directory listing here The five-photo limit applied to business owner accounts has been lifted. What does this mean?

You should start taking great photos of your business, your products, your smiling staff and upload away.

Hair stylist or auto body shop? Upload before-and-after shots.
Restaurant? Upload an image file of your menu.
Orthodontist service? Upload some pictures of your smile.

Putting your best foot forward by visually messaging your business is a powerful way to convert your page traffic into new customers. Did I mention it’s free! So what are you waiting for? ; )

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Local Search For You.

Local Search Marketing is for you!

If you have a business with or without an online presence in the form of a website, you should be marketing where your customers are searching for products and services, and that’s on the net.

search local online

Google, CNN and AOl to name but three search engines have put their business model behind local search. Increasing numbers of consumers use a PC or mobile phone to find products or services. We call mobile phone users ‘Hyper Locals’. How can you harness the upward trend of local search for your company?

Blend Local Search Marketing can tailor a sustained online marketing campaign for your business whatever the size of the company or budget.

To emphasize the depth and scope of local search marketing we have produced a presentation video in two bite size chunks – Local Search Explained Parts 1 & 2. They can be viewed below.

Local SearchExplained Part 1-2

Local Search Explained Part 2-2

Can you afford to do it? Can you afford not to do it?

“Businesses that get in to local search sooner rather than later will get the greater returns on investment!”

You do what you do best – running your business!

Blend Local Search Marketing will tell the world about your business.

If you are serious about marketing your company online, finding new customers, skyrocketing sales and increasing profits with an excellent ROI, simply contact us here.

For more information about local search trends and figures follow these links.

Hyper-Local

Local Search Outpacing Regular Search

Related Blogs

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

The Post Oscars Party with… Local Search

Local Search Explained Video Pt. 2-2

We hope you enjoyed Local Search Explained Video Pt. 1-2 posted a couple of days ago. Click here And the Oscar Goes to… Local Search if you haven’t.

video marketing

 

 

 

 

 

 

So you may have won a major award and are basking in the glory, or you may be basking in someone else’s glory. Maybe you’re still at the party but now it’s back down to business of Local Search.

In Part 2 we cover the subjects of photographs, directory, links, blogs, comments, reviews, RSS feeds, mobile devices and reporting.

PART 2

Photograph

We ensure every photograph is named with your chosen keyword phrase

Load photographs to social network sites

Load photographs to photo hosting sites

Load photographs to micro blogs

Include photographs in video slide shows

Directory

Completing all fields in directories and get to the top of Google’s 7 pack in local search results.

Links

We build one way and two way back links to relevant sites like yours.

Regularly test the links to ensure they are not broken.

Blogs

We will design, build, host and maintain your WordPress blog

We’ll ping your website or blog to more than 50 sites systematically.

Comments

We write comments in relevant blogs , posts and forums with a hyperlink back to your site.

We will advice you on how to engage with your customers to add comments.

Reviews

We write positive reviews ensuring they are keyword density rich.

We will advice you on how to engage with your customers to add reviews.

News, Article, Comment & RSS Feeds

RSS Feeds or Really Simply syndication are a quick and easy way to get the news that matters most to you, as soon as it is published.

These feeds contain headlines, links and descriptions and are updated as the website is updated with new stories.

We will optimise your blog for RSS feeds.

Press Releases

We take your PR stories and press releases & post them in the correct format to the appropriate syndication site.

A well crafted press release will be seen by hundreds of thousands of journalists in over 170 countries.

An effective step to reach journalists, editors, newspapers, TV, radio stations and Internet sites.

Increase the SEO of your website.

Mobile Devices

We will create and manage your ad for smart phones.

Reporting

We have an open and transparent policy

Monthly itemised time sheets

Video view reports

Viewed minutes, viewer attention span/drop-off embed tracking, geo-graphic‘s, referring sites & search terms, stream quality , data filter by region, date range, embed and category

Traffic statistics & analytics

Google Screenshots

Alexa ranking

Blog Tracking Reports

Geo-locations

Page Hits

Number of Hits and Unique Visits

In Summary

Blend provide comprehensive service in SEO, Internet marketing and Google Page 1 Domination in Local Search.

Our aim is to:

a) Have your company dominate Page 1 of Google in Local Search –    eliminating your online competition.

b) Building quality internet real estate that is deep, long lasting and a company asset.

c) Provide a professional service with an excellent ROI for your company

Blend provide their Google Page 1 Domination in Local Search tactics exclusively to only one company in your business sector. Don’t let it be your competition. Contact us now, before your competition does.

‘those who take advantage of this opportunity sooner rather than later will make the biggest returns on investment’.

www.BlendLocalSearchMarketing.com

Discover the right Profit System for you here Now!

Dominate Google Page 1 with Local Search Now!

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

 

And the Oscar Goes to… Local Search!

It’s the week of the Oscars and we’ve all been enjoying the glitz and the glamour and making mental notes to go and see all those films we have not found the time to see… yet!

Which got us thinking about rolling out the red carpet and marketing your business on the web.

From Rags to Riches

Blend will take your online profile from a supporting role to Hollywood Star status and dominate Google page 1 in local search.

We’ve produced not one but two films that will explain how Blend Local Search Marketing will make this happen. Part two will be coming to a screen near you soon. Now grab some popcorn and your beverage of choice. Here’s part 1:

Search habits have changed. We don’t ‘let our fingers do the walking’ anymore. We just ‘Google it!’


 

Are you happy with your internet presence?

Do you want to be No. 1 in Google searches?

Do you want to completely dominate page 1 of Google in local search so your competitors don’t get a look in?

Here is the truth, Yellow Pages is dead! Everyone searches for products and services using the power of the internet with Google being the # 1 search engine of choice.

Are Blend another SEO Company?

In a word no! Most SEO experts optimize one static website and are not ‘in marketing.’

Sure, Blend Local Search Marketing will optimize your website for the search engines but takes the marketing of that website to a whole new place. Blend creates multiple listings outside of your website to dominate Google Page 1 in local search using keyword phrases your customers use to find you.

Why Multiple Listings?

Today it isn’t enough to be on Page 1 of Google, you need to completely dominate it in local search!

“If you share page 1 of Google in local search with other competing businesses in your sector you still only get part of the market share. By completely dominating it you get the lions share”.

Blends 3 Steps to Google Page 1 Domination in Local Search.

Step 1

Firstly we will run you a website analysis and keyword research report on your site:

Keyword phrase density and viability

Value of cost per click (CPC) advertising

Wide and closed search pages

Global and local search numbers

Local search competition

Future Trends & Insights

Analyitics

Step 2

We will advice you on the optimum keyword phrases you should include in all your:

Website meta data

Website copy

Rich media

Social

Blogs

Tags etc.

Step 3

We will build you an internet marketing stategy around your correct keyword phrases

This will include some or all of the following media:

Social Bookmarks, Social Networks, Directories, Classifieds,

Videos, Photographs, Link Building, Blogs, Pings, Articles,

Comments, News, Reviews, Press Releases, Rich Media.

The numbers…

Up to 225 Social Bookmark sites

1000’s of Directories

List your business in relevant directories

Include: Name, address, contact number, email, website,

company bio, opening hours, payment  methods, facilities

Videos, Photograph etc.

100’s of Classifieds

up to 350 Article Directories

We will write and post your articles to article directories.

Ensure desired length of article for directory

Make sure of the correct keyword % density

Include website links back to your website

Rich Media Video

We will produce your video in house with our sister company

Full production videos

Photographic slide show
We will host your videos on over 20 media platforms

+ Social Media Sites

+ Your website

To get your Website Analysis and Keyword Phrase Report complete the required fields on this formhere. It’s quick and easy and can transform your company to star status.

Remember to check back for part 2 of Local Search Explained.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119