Blend Local Map Marketing Silver Package

Blend Local Map Marketing Silver Package

Blend Local Map Marketing Silver Package

The Blend Local Map Marketing Silver Package is a fast track and affordable entry level web promotion service. First and foremost we will start by claiming your Google map listing before someone else does and customise it with your photos, videos and your company information. We will then ensure it is fully optimized with the correct keyword phrases your customers are using to find you.

Next we will produce your own video and build you a custom ‘channel’ on the largest search engine out there – Youtube. People love watching videos and Google favour them in searches. We will upload your video to your exclusive Youtube channel and fully optimize it with your logo, business bio, keyword phrases and links.

Your video will be syndicate it to 10 other video sharing platforms including Daily Motion and Yahoo! All of which will be fully optimized to provide an endless flow of ‘Google juice’ back to your website.

We will then build you a blog with optimized content; videos, photos and information about you, your business and your industry. With your own blog you can easily inform your customers of all your latest news, offers, products and services and start to create a regular dialogue and build strong relationships with them. Building relationships with your customers means customers for life.

Monthly there after we will maintain your web properties and invest in them further by building quality links or posting articles with links and social bookmarking everything.

This has a two fold effect of providing your website and listing with lots of juicy back links to maintain your page 1 position in local search. It also spreads your business reach all over the net generating targeted leads back to your website and listing.

Click here to see everything you will get in the Blend Local Map Marketing Silver Package.

Click here to upgrade to the new  Gold Profit System

Remember to take advantage of this amazing opening offer by contacting us now. It will not last forever and it may be gone tomorrow!

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Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Blend Local Map Marketing Gold Package

Blend Local Map Marketing Gold Package

blend local map marketing gold packageBlend Local Map Marketing Gold is our premium package. We will start by claiming your Google map listing before someone else does and customise it with your photos, videos and your company information. We will then ensure it is fully optimized with the correct keyword phrases your customers are using to find you.

Next we will create video and 5 web properties, all of which will be fully optimized to provide an endless flow of ‘Google juice’ back to your website. We will also build a blog so you can inform your customers of all your latest news, offers and services.

Monthly there after we will maintain all your web properties and invest in them further by building quality links, posting articles with links and social bookmarking everything.

This has a two fold effect of providing your website and listing with lots of juicy back links to maintain your page 1 position in local search. It also spreads your business reach all over the net generating targeted leads back to your website and listing.

Click here to see everything you will get in the Blend Local Map Marketing Gold Package.

Remember to take advantage of this amazing opening offer by contacting us now. It will not last forever and it may be gone tomorrow! Now closed! See our NEW Profit Systems.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Blend Local Map Marketing Service

Local Map Marketing Services

Blend Local Search Marketing have created an affordable stategy for listing local businesses in the Google Local Map 7 Pack in organic local search page 1 results.

“Your business can feature in the Google Local Map 7 Pack in organic local search with or without a website!”

Google Local Listings have made internet marketing a level playing field for businesses. Now you can compete and beat the big corporations at their own game by implementing an inexpensive local search engine marketing solution. Those who take advantage of this opportunity sooner, rather than later will make the greater returns on investment.

Does your business show up in the Google Local Map 7 Pack? If not, read on to learn how your business can be listed in Google Local Maps in organic local search.

Blend Local Search Marketing have developed an affordable internet marketing strategy that gets your business visible where customers are searching; on the net and on Google Local Maps… it’s called Blend Local Map Marketing (BLMM)

Blend Local SEO

Are you disillusioned with the ROI with your Yellow Pages advertising?

Are you confused by SEO and internet marketing information overload?

Are you paying a fortune for CPC (cost per click) Google Adwords?

 

“If you are serious about having your business in the Google Local Map 7 Pack and on page 1 of organic local search this is going to be the easiest business decision you have ever had to make”.

Google PlacesType in any ‘service’ and a ‘city’ into Google i.e.  cycle shop Lincoln, restaurant Brighton or orthodontist Leeds. This is how your potential customers will find you. Do you want new customers to find you?

Google page 1 shows the same results for the local search. You’ll notice Google local maps have 7 spots (A to G) to the right of the map, below there are 10 organic listings and to the right (and sometimes above) are paid advertisements (CPC).

Here’s the thing… If you are not in the Google Local Map 7 Pack or page 1 of organic local search no one is going to find you. Page two is rarely looked at. The reality is if you are not on page one you are NEVER going to get any business from Google. However, one point to remember is that you don’t even need to have a website.

So why choose the Blend Local Map Marketing service for your effective local search engine marketing solutions? Well we really believe that we have simply put together the strongest local search marketing package available today at the most affordable price. Your success is our success.

Do you want more quality leads?

Do you want to get new customers and engage with existing ones?

Do you want to increase sales?

Get your business in the Google Local Map 7 Pack and be on the first page of organic local search and you will get more leads, engage with customers and skyrocket sales. Well, that’s exactly what we’ll do for you. We’ll get YOU seen in the right place, by the right people so you can convert these qualified leads into sales and build ongoing relationships with them.

Be Seen Where the People Look!

Online local search is the new Yellow Pages and a whole lot more. A whopping 86% of adults now use search engines such as Google to look up information, products and services from local businesses. A reported 80% of all income is spent within a few miles of their homes or place of work. A strategic internet marketing campaign is now imperative to the success of running a thriving business in today’s market and even more so as Google roll out Social Search.

“Someday is not a day of the week”.

Many small businesses have been slow to respond to this shift from traditional media, so NOW is the time to invest in Blend Local Map Marketing and beat your competition to the top spots.

Blend’s Unique Service.

Blend Local Map Marketing will create a customized business profile and optimize your listing for the highest possible ranking in the Google Local Map 7 Pack. We use the correct keyword phrases that your customers use to find you. This ensures that when a consumer uses the internet or a mobile devise and searches for YOUR business or service in YOUR location you WILL be found. 75% of searchers do business with listings they find on the first page. BLMM will ensure you are there.

Does Yellow Pages, cost per click and traditional print media advertising seem like you’re throwing good money away? With local search marketing you are actively investing in your business and building up online real estate, a real company asset.

Here’s Exactly What You Get

An optimized custom business listing in Google Local.

10 UK Business Listings including Bing, AOL and Ask.

10 social bookmarks

A 60 second slideshow video – optimised with 5 keyword phrases and submitted up to 10 video platforms

Your own fully optimized Youtube Channel

1 custom Twitter profile – optimised with 100 organic followers

1 Flickr or Photobucket profile – optimized and loaded with your photographs

1 Facebook Group Page – including all your videos, photos, links and business details.

1 Web 2.0 custom lens – fully optimized with your videos, photos, links and business details

1 Blog – including all videos, photos, links and business details.

Your top 20 keyword phrases

50 UK Business Directory listing submissions

100 Monthly hand built links across City Directories and Industry Specific Directories. Including – videos, photos, business details and links to your website

Monthly detailed reports emailed directly to you.

Here is a list to some of the directories we post to:

Yelp, Dmoz, Qype, HotfrogUK, Ufindus, Scoot, Smilelocal, Bizwiki, Wampit, Yellowpages, Freebusinnessdirectorylisting, Blueboomarang, UKsmallbusinnessdirectory, Business-directory-uk…

Your Bonus – We will set up something else for you. We don’t want to give all our secrets away here but this will give you more links, more customers and possibly another listings in organic results below the Google Local Map.

Blend Consultant - Perry StevensAllow me to introduce myself. My name is Perry (that’s me in the photo) I manage the team at Blend and you have my personal guarantee of the work we will be doing for you to get you in the Google Local Map 7 Pack and listed on page 1 of organic local search results. When you make your order you will get my direct line and Skype so you can have constant communicate with me so you know what we are doing for you. I’ll also give you ideas and advice (on and off line) how you can help improve your rankings.

The Winning Strategy

Blend Local Map Marketing comes in three packages Gold, Silver and Bronze. We recommend the Gold Package as it’s designed to give the best possible return on investment. The Silver Package is very good value for those on a tighter budget or in a market that has little online competition. The Bronze package allows you to claim your Google local listing before someone else does and creates your instant web footprint to be found by your customers.

Click here for your package elements and price plan.

Blend Local Map Marketing Gold Package

Blend Local Map Marketing Silver Package

Blend Local Map Marketing Bronze Package

Satisfaction is guaranteed. Your success is our success. We can’t get you on Google page 1 over-night; it takes time to move up the rankings. It will depend on the competitiveness of your market as to how long it will take to get you ranked on page 1 in local search. However with diligent SEO practise on our part and if you’re patient and trust the process you will eventually reach page one.

We do not insist on a monthly contract so if you are not satisfied with the service we provide you can cancel anytime. If at anytime you cancel the agreement we will discontinue our local search optimization service. It’s our goal to get you to page one of Google in local search so you can begin turning a search in to a sale. The sooner we start, the sooner your listing will show up.

Google can change their algorithms at any time so we may have to implement new optimisation tactics to achieve the same results. I would like to thank you for your business and rest assured the team at Blend are working on your behalf to help your business succeed beyond all expectations in these competitive and difficult times.

Read the ‘Think Local’ Report by Rachel Rosmarin at Forbes.

Twitter for Local Search

Promote Your Website With Twitter

Twitter is the fastest growing micro website full of opportunities to send laser targeted traffic to your website.

blend local search twitter

When Twitter is used properly it can generate a flock of targeted visitors to your profile in a very short space of time. This branded micro site is a great tool to promote your website and business on and off line. It’s easy to notify your customers of new product launches and updates on your website and over time, builds quality links back to your site through optimised posts or tweets.

Blend will create an account and build a customised Twitter profile dedicated to your website ensuring it’s set up correctly with your keyword phrases. We will also post a tweet for the first 30 days for you.

Of course the effectiveness of your promotion depends on the number of organic friends or ‘followers’. We will submit your Twitter profile to 20 directories using your 3 top keyword phrases and guarantee you 100 natural followers in the first 30 days.

The Blend Twitter Creation and Promotion Service Was £147 Now Only £97 for a limited time. Simply fill in the form below and we will contact you.

Don’t have a website? Visit our Website Design here.

Join Blend Local Search Marketing on Twitter for up to the minute tweets.

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Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Local Search Marketing & SEO Dictionary

Blend Local Search Marketing & SEO Dictionary

Local Search Marketing & SEO DictionaryWe like to be open and transparent when communicating with our clients and customers. Therefore, we have compiled the essential list of words and phrases used regularly in the local search marketing and search engine optimisation industries.

Please scroll down the list for the keyword definition.

Algorithm – An algorithm is a set of finite, ordered steps for solving a mathematical problem. Each Search Engine uses a proprietary algorithm set to calculate the relevance of its indexed web pages to your particular Query. The result of this process is a list of sites ranked in the order that the search engine deemed most relevant. Search engine algorithms are closely guarded in order to prevent exploitation of algorithmic results. Search algorithms are also changed frequently to incorporate new data and improve relevancy.

Algorithmic Results – Algorithmic results are the ranked listings search engines provide in response to a Query. They are often referred to as Organic Listings in contrast to Paid Listings because their rank is based on relevancy rather than advertising revenue paid to the search engine. However, paid listings do appear alongside algorithmic results in many search engines, provided they are relevant. Improving a website’s unpaid algorithmic results is known as Organic or Natural Search Engine Optimisation.

Alt Tag/Alt Text – An alt tag is the HTML text that appears while an image is loading or when a cursor is positioned over an image. Alt text is useful in Search Engine Optimisation because it can include keywords that a search engine looks for in response to a query.

Analytics – Analytics refers to all the technology, programming, and data used in Search Engine Marketing to analyze a website’s performance or the success of an Internet marketing campaign.

Anchor Text – Also known as link text, anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on anchor text activates a Hyperlink to another web site. Anchor text is very important in Search Engine Optimisation because search engine algorithms consider the Hyperlink keywords as relevant to the Landing Page.

Backlinks – Also known as back link, backward link, or inbound links, backlinks are all of the links on other websites that direct the users who click on them to your site. Backlinks can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.

Banned – Also known as delisted or blacklisted, a banned site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Banned sites are ignored by search engines.

Banner Ad – A banner ad is a rectangular graphic advertisement. Banner ads are one of the commonest forms of online advertising. Their sizes vary, but most measure 468 pixels wide by 60 pixels high. Clicking on a banner ad will direct you to the advertiser’s website or a designated Landing Page.

Black Hat SEO – Black hat SEO is the term used for unethical or deceptive optimisation techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index.

Blacklisted – Also known as banned or delisted, a blacklisted site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Blacklisted sites are ignored by search engines.

Broken Link – Also known as a dead link, a broken link is a link that no longer points to an active destination or Landing Page. Search engines dislike broken links. Keeping all of your site’s links active is an important part of ongoing optimization.

Canonicalization – In web search and search engine optimization (SEO), URL canonicalization deals with web content that has more than one possible URL. Having multiple URLs for the same web content can cause problems for search engines – specifically in determining which URL should be shown in search results.

Click Fraud – Click Fraud is the illegal practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster of a site that earns money from each click of the advertising links it publishes pays individuals a small fee to click those links. Companies thus pay for advertising to clients who had no intention of buying from them. Some companies have filed class action lawsuits alleging that ad publishers such as Google and Yahoo! have failed to aggressively confront click fraud because they benefit from increased CPC revenue.

Click-Through – Click-through refers to a single instance of a user clicking on an advertising link or site listing and moving to a Landing Page. A higher Click-Through Rate (CTR) is one of the primary goals of Search Engine Optimisation.

Click-Through Rate (CTR) – Click-through rate is the percentage of users who click on an advertising link or search engine site listing out of the total number of people who see it, i.e. four click-throughs out of ten views is a 40% CTR.

Cloaking – Cloaking is the presentation of alternative pages to a search engine Spider so that it will record different content for a URL than what a human browser would see. Cloaking is typically done to achieve a higher search engine position or to trick users into visiting a site. In such cases cloaking is considered to be Black Hat SEO and the offending URL could be Blacklisted. However, cloaking is sometimes used to deliver personalized content based on a browser’s IP address and/or user-agent HTTP header. Such cloaking should only be practiced with a search engine’s knowledge or it could be construed as black hat cloaking.

Content-Centric – Google and other major search engines have decided to go content-centric; the more places you have your content, the more traffic you generate. Social Bookmarking, blog reviews and comments are all good ways to go Content-Centric.

Contextual Link Inventory (CLI) – Search engines/advertising networks use their contextual link inventory to match keyword-relevant text-link advertising with site content. CLI is generated based on listings of website pages with content that the ad-server deems a relevant keyword match. Ad networks further refine CLI relevancy by monitoring the Click-Through Rate of the displayed ads.

Conversion – Conversion is the term used for any significant action a user takes while visiting a site, i.e. making a purchase, requesting information, or registering for an account.

Conversion Analytics – Conversion analytics is a branch of Analytics concerned specifically with conversion-related information from organic and paid search engine traffic, such as the keywords converts used in their queries, the type of conversion that resulted, landing page paths, search engine used, etc.

Conversion Rate – Conversion rate is the next step up from Click-Through Rate. It’s the percentage of all site visitors who “convert” (make a purchase, register, request information, etc.). If three users buy products and one user requests a catalogue out of ten daily visitors, a site’s conversion rate is 40%.

Cost-Per-Acquisition (CPA) – Cost-per-acquisition (CPA) is a return on investment model in which return is measured by dividing total click/marketing costs by the number of Conversions achieved. Total acquisition costs ÷ number of conversions = CPA. CPA is also used as a synonym for Cost-Per-Action.

Cost-Per-Action (CPA) -In a cost-per-action advertising revenue system, advertisers are charged a Conversion-based fee, i.e. each time a user buys a product, opens an account, or requests a free trial. CPA is also known as cost-per-acquisition, though the term cost-per-acquisition can be confusing because it also refers to a return on investment model.

Cost-Per-Click (CPC) – Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it can at times lead to Click Fraud.

Cost-Per-Thousand (CPM) – Also known as cost-per-impression or CPM for cost-per-mille (mille is the Latin word for thousand), cost-per-thousand is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for every 1,000 users who see their ads, regardless of whether a click-through or conversion is achieved. CPM is typically used for Banner Ad sales, while Cost-Per-Click is typically used for text link advertising.

Crawler – Also known as Spider or Robot, a crawler is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

De-listed – Also known as banned or blacklisted, a de-listed site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. De-listed sites are ignored by search engines.

Description Tag – Also known as a meta description tag, a description tag is a short HTML paragraph that provides search engines with a description of a page’s content for search engine Index purposes. The description tag is not displayed on the website itself, and may or may not be displayed in the search engine’s listing for that site. Search engines are now giving less importance to description tags in lieu of actual page content.

Directory – A directory is an Index of websites compiled by people rather than a Crawler. Directories can be general or divided into specific categories and subcategories. A directory’s servers provide relevant lists of registered sites in response to user queries. Directory Registration is thus an important method for building inbound links and improving SEO performance. However, the decision to include a site and its directory rank or categorisation is determined by directory editors rather than an Algorithm. Some directories accept free submissions while others require payment for listing. The most popular directories include Quip, Yelp, Yahoo! And Dmoz.

Doorway Page – Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on doorway pages as a softer form of Cloaking or Spam. However, doorway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.

Dynamic Content – Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web pages that remain the same for all visitors in every context contain “static content.” Many e-commerce sites create dynamic content based on purchase history and other factors. Search engines have a difficult time indexing dynamic content if the page includes a session ID number, and will typically ignore URLs that contain the variable “?”.Search engines will punish sites that use deceptive or invasive means to create dynamic content.

Flash Optimisation – Flash is a vector graphics-based animation program developed by Macromedia. Most corporate sites feature Flash movies/animation, yet because search engine Crawlers were designed to index HTML text, sites that favour Flash over text are difficult or even impossible for crawlers to read. Flash Optimisation is the process of reworking the Flash movie and surrounding HTML code to be more “crawlable” for Search Engines.

Gateway Page – Also known as a doorway page or jump page, a gateway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on gateway pages as a softer form of Cloaking or Spam. However, gateway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.

Geographical Targeting – Geographical targeting is the focusing of Search Engine Marketing on states, counties, cities and neighbourhoods that are important to a company’s business. One basic aspect of geographical targeting is adding the names of relevant cities or streets to a site’s keywords, i.e. ‘Bournemouth beachside restaurants’. Another important element of geo-targeting is increasing your site’s presence on Local Search engines.

Geographic Segmentation – Geographic segmentation is the use of Analytics to categorize a site’s web traffic by the physical locations from which it originated.

Google AdSense – Google AdSense is an ad-serving program operated by Google that provides relevant text, image, and video-based advertisements to enrolled site owners. Advertisers register via Google AdWords and pay for ads on a Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action basis. This revenue is shared with Google AdSense host sites, typically on a PPC basis (which sometimes leads to Click Fraud). Google uses its search Algorithms and Contextual Link Inventory to display the most appropriate ads based on site content, Query relevancy, ad “quality scores,” and other factors.

Google AdWords – Google AdWords is the Keyword Submission program that determines the advertising rates and keywords used in the Google AdSense program. Advertisers bid on the keywords that are relevant to their businesses. Ranked ads then appear as sponsored links on Google Search Engine Results Pages (SERPS) and Google AdSense host sites.

Graphical Search Inventory (GSI) – Graphical Search Inventory is the visual equivalent of Contextual Link Inventory. GSI is non-text-based advertising such as Banner Ads, pop-up ads, browser toolbars, animation, sound, video and other media that is synchronized to relevant Keyword queries.

Gray Hat SEO – Gray hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others. Such techniques include Doorway Pages, Gateway Pages, Cloaking and duplicate content.

Hidden Text – Hidden text is a generally obsolete form of Black Hat SEO in which pages are filled with a large amount of text that is the same colour as the background, rendering keywords invisible to the human eye but detectable to a search engine Crawler. Multiple Title Tags or HTML comments are alternative hidden text techniques. Hidden text is easily detectable by search engines and will result in Blacklisting or reduced Rank.

Hit – A Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server’s access log. If a user visits a page with four images, one hit will be recorded for each graphic image file plus another for the page’s HTML file. A better measure of traffic volume is the number of pages/HTML files accessed.

HTML – The acronym HTML stands for Hyper Text Markup Language, the authoring language used to create pages on the World Wide Web. HTML is a set of codes or HTML tags that provide a web browser with directions on how to structure a web page’s information and features.

Hyperlink – Also known as link or HTML link, a hyperlink is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimisation Strategy.

Hyper Local – A new term used to refer to someone or something that is the best at connecting people, locally.

Index – An index is a Search Engine’s database. It contains all of the information that a Crawler has identified, particularly copies of World Wide Web pages. When a user performs a Query, the search engine uses its indexed pages and Algorithm set to provide a ranked list of the most relevant pages. In the case of a Directory, the index consists of titles and summaries of registered sites that have been categorized by the directory’s editors.

Inbound Links – Also known as back link, backward link, or backlinks, inbound links are all of the links on other websites that direct the users who click on them to your site. Inbound links can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.

Impression – Also known as a page view, an impression is a single instance of an online advertisement being displayed. Search engines and ad networks use impression statistics to charge advertisers on a Cost-Per-Thousand (CPM) basis.

Internet Marketing – On a fundamental level, Internet marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, Internet marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site’s Position, Page Rank and Click-Through Rate.

Internet Marketing Consultant – Also known as SEO professionals or SEO specialists, Internet marketing consultants use their knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank.

Internet Promotion – Also known as search engine promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and Page Rank.

Keyword – Also known as search terms or query terms, keywords are the word(s) or phrase(s) a user enters into a search engine’s Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the searched keywords. One of the most important SEO Strategies companies can employ is to optimise their site pages with content that contains targeted keywords relevant to their products or industry.

Keyword Marketing – Keyword marketing is the use of keyword-optimised content and keyword-specific Link Text to emphasize a site’s relevancy to those terms and thereby increase Rank for related web queries. Keyword marketing can also be done through keyword-based ad programs such as Google AdSense. Keyword marketing is an essential component of Search Engine Optimisation.

Keyword Submission – Keyword submission is an all-inclusive term for the keyword research/selection, bid cost assessment and budgeting that companies undertake to begin Pay-Per-Click keyword campaigns with advertising networks such as Google AdWords.

Landing Page – The landing page is the page on which a visitor “lands” after clicking a search engine listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link. The landing page can be a site’s homepage, but is usually a page designed to appeal to users who Click-Through a specific ad or link. Landing pages are also used to monitor site traffic and measure an advertising campaign’s success. Well-designed landing pages that are relevant to a user’s keyword query will improve Conversion Rates and play a critical role in Search Engine Marketing.

Latent Semantic Indexing Latent Semantic Indexing (LSI) is an approach to understanding keywords in the context of the words on the entire webpage. It is one of the latest techniques that the Google Algorithm has recently put more emphasis upon when determining its main ranking factors

Link – Also known as hyperlink or HTML link, a link is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimisation Strategy.

Link Baiting – Link baiting is the creation of content that incites users to link to your page from another website. The types of link bait vary tremendously, but they include highly informative articles or news stories, useful resources and sometimes controversial or sensationalistic content. Link baiting is a White Hat SEO technique used to help a site improve its Link Popularity and Page Rank. Some sites use link baiting as the centrepiece of a Website Marketing campaign. Link Baiting is another  term given to natural & viral link building.

Link Exchange – A link exchange is a quid pro quo arrangement or reciprocal link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.

Link Farm – A link farm is a webpage or group of webpages that exist solely to increase the number of Backlinks in a site’s link network. A link farm is meant to increase a site’s PageRank or popularity and thus improve its search engine Position. However, link farms are considered a form of Spam and sites that rely on them are penalized by search engines.

Link Popularity – Link popularity is the measure of how popular a webpage is by the number of Backlinks it has. However, link popularity is not solely a matter of quantity. Page Rank is achieved when Backlinks are located on reputable, relevant sites rather than so-called Link Farms. Most search engines use link popularity as a factor in their Algorithmic Results.

Link Text – Also known as anchor text, link text is the visible, clickable text between the HTML anchor and tags. Clicking on link text activates a Hyperlink to another web site. Link text is very important in Search Engine Optimisation because search engine algorithms consider the hyperlink keywords as relevant to the Landing Page.

Listings – Listings are the indexed sites that appear in ranked order on a Search Engine Results Page in response to a user Query.

Local Maps – A Google map shown in local organic search. Also known as the Google 7 pack.

Local Search – Local search refers to both the addition of geographical keywords (cities, streets, etc.) to Search Terms and the use of Yellow Pages-type Search Engines such as Google Maps, Yahoo! Local and AskCity to find business services in a particular zip code. Search Engine Placement Services use local SEO to help traditional “brick and mortar businesses” connect with customers in their community.

Marketing Analytics – Marketing analytics is a branch of Analytics concerned specifically with marketing-related information from organic and paid search engine traffic, such as Unique Visitors, keyword-generated sales, Cost-Per-Click advertising, Click Fraud, Search Engine Marketing, etc.

Meta Description Tag – Also known as a description Tag, a meta description tag is a short HTML paragraph that provides search engines with a description of a page’s content for search engine Index purposes. The meta description tag is not displayed on the website itself, and may or may not be displayed in the search engine’s listing for that site. Search engines are now giving less importance to meta description tags in lieu of actual page content.

Meta Keywords Tag – A meta keywords tag provides search engines with a list of keywords that are relevant to a webpage. This can improve search engine Rank for a page by ensuring it’s properly indexed. However, search engines are now giving less importance to meta keywords tags in lieu of actual page content.

Meta Robots Tag – A meta robots tag (named for a search engine Crawler or Robot) lets page authors prevent their webpages from being added to a search engine’s Index. Alternatives to a meta robots tag are Robots.txt files and password protection.

Meta Search Engine – A meta search engine derives its listings by running user queries through multiple other search engines and then summarizing the results. A meta search engine does not maintain its own Index. Listings are displayed by meta search engines either in aggregate or categorised by search engine source. An example of a meta search engine is Dogpile.com which uses Google, Yahoo!, Bing and Ask.

Meta Tags – Meta tags are HTML tags placed in a webpage that contain information for Crawlers and web browsers. Types of meta tag information include page descriptions (Description Tag), page-relevant keywords (Meta Keywords Tag), whether a page can be indexed (Meta Robots Tag), copyright, page refresh dates and redirection instructions.

Natural Listings (or Natural Optimisation) – Also known as organic listings, natural listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Natural listings can contain Paid Listings, but only if they fulfil the same requirements as natural listings. The best way to improve a site’s natural listing Position is through Natural Search Engine Optimisation.

Natural Search Engine Optimisation – Also known as natural optimisation, organic search engine optimisation or white hat SEO, natural search engine optimisation is the use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, Page Rank and Click-Through Rate. Because about 80% of web users look at Natural Listings first, natural SEO offers a much greater chance of long-term business success than Paid Listings or Pay-Per-Click ad campaigns.

Optimisation Services – Also known as Internet promotion, site optimisation, or search engine placement service, optimisation services are all of the methods a Search Engine Optimisation Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.

Organic Listings (or Organic Optimisation) – Also known as natural listings, organic listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Organic listings can contain Paid Listings, but only if they fulfil the same requirements as organic listings. The best way to improve a site’s organic listing Position is through Natural Search Engine Optimisation.

Outbound Links – Outbound links are all links from a particular webpage that lead to other pages, including pages in the same domain. An excessive number of outbound links can damage a site’s Search Engine Positioning because a Spider may perceive it as a Link Farm.

Page Rank (or PR) – PageRank is a link analysis algorithm developed by Google founders Larry Page and Sergey Brin. A number from one (lowest) to ten (highest) is assigned to a webpage as a measure of its importance, specifically the likelihood that a user will arrive at that page by randomly clicking Links. PageRank is not the same thing as Rank.

Paid Inclusion – Paid inclusion is an advertising program offered by some search engines in which a page is guaranteed inclusion in the Index in exchange for a fee. Unlike Paid Placement, the rank of paid inclusion pages is determined solely by the search engine Algorithm. Paid inclusion sites may or may not be branded as advertisements depending on Search Engine policy.

Paid Listings – Paid Listings, as opposed to Natural Listings or Organic Listings, are sites that appear on a Results Page because money was paid to the search engine for inclusion and/or position. Paid listings are used as an all-inclusive term for the practices of Paid Inclusion and Paid Placement.

Paid Placement – Paid placement is a program in which advertisers’ listings are guaranteed to appear on a Results Page when particular Keywords are searched. The ranking of paid placement listings is determined by competitive bidding. Unlike Paid Inclusion listings, paid placement listings are usually displayed separately from Natural Listings and are labelled as advertisements or sponsored links. Google and Yahoo! Search Marketing are two of the largest paid placement search networks.

Pay-Per-Click (PPC) – Also known as cost-per-click or pay-for-performance, pay-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it has at times led to Click Fraud.

Ping – The term ping has a lot of different meanings. In ‘blog speak’ ping is a tool that you can use to test if a particular host is reachable across an IP network.

Position – Also known as rank, position is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top ten position will often employ a Professional Search Engine Optimisation company. Consumer studies have shown that most search engine users click only on sites that occupy the top ten positions on page one.

Position Reporting – Position reporting is the monitoring of daily changes in search engine Position for indexed URLs that have been optimised for specific keywords by a Search Engine Optimisation Company. Position reporting is also used to generate a Search Engine Ranking Report.

Professional Search Engine Optimisation – Professional search engine optimization is the modification of a website by an SEO company in order to increase its Position and Page Rank and improve its Click-Through Rate and Conversion Rate.

Query – A query is a question or instance of questioning. A search engine query is a user’s request for the information (i.e. webpages) in a search engine’s Index that is most relevant to a Keyword or set of Search Terms. Query is sometimes used to mean the actual keywords a user enters in a search box.

Rank – Also known as position, rank is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top-ten rank will often employ a Professional Search Engine Optimisation company. Consumer studies have shown that most search engine users click only on sites that occupy a top-ten rank.

Reciprocal Link Exchange – A reciprocal link exchange is a quid pro quo arrangement or link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.

Registration – Also known as search engine registration or search engine submission, registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Registration is a basic but important part of Search Engine Optimisation.

Results Page – Also known as search engine results page, the results page is the collection of ranked Listings displayed in response to a search engine Query.

Robot – Also known as Crawler or Spider, a robot is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

Robots.txt – Also known as robots exclusion protocol, Robots.txt is a text file stored in a site’s root directory that tells a search engine Crawler which site pages and sub-folders should not be included in the search engine Index. However, there is no guarantee that a Crawler will comply with this request. Robots.txt is an alternative to a Meta Robots Tag or password protection.

SEO Professional – Also known as Internet marketing consultant or SEO specialist, SEO professionals use their knowledge of Search Engine Optimisation Strategy to improve their clients’ Position and Page Rank.

SEO Services – SEO services are all of the tools used by a Professional Search Engine Optimisation company, including Analytics and Keyword Marketing.

SEO Specialist – Also known as Internet marketing consultant or SEO professional, SEO specialists use their knowledge of Search Engine Optimisation Strategy to improve their clients’ Position and Page Rank.

SEO Strategies – SEO strategies are the techniques used in Search Engine Optimisation to improve a site’s Position and Page Rank and increase its Click-Through Rate. A few SEO strategies are keyword research and content writing, optimized HTML code, and improved Geographical Targeting.

Search Engine – A search engine is a website that enables users to Query an Index of stored webpages gathered by a Crawler for information relevant to specific criteria expressed via a Keyword or Search Terms. The Rank of information/websites on the corresponding Search Engine Results Pages is determined by relevancy as measured by the search engine’s Algorithm and/or payment made to the search engine by indexed sites. Sites ranked solely by relevancy are known as Natural Listings or Organic Listings in contrast to Paid Listings. Popular search engines include Google, Yahoo! and Bing.

Search Engine Marketing (SEM) – Search engine marketing is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimisation.

Search Engine Optimisation (SEO) – Search engine optimisation is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of SEO strategies such as directory and search engine Submission, website optimisation, content writing and improved Link quality.

Search Engine Optimisation Company (SEO Company) – A search engine optimisation company employs SEO Strategies to improve a website’s Search Engine Placement.

Search Engine Optimisation Consultants – Also known as SEO professionals or SEO specialists, search engine optimisation consultants analyze a website’s Position and Keyword strength and offer solutions for improvement.

Search Engine Optimisation Software Systems – Search engine optimisation software systems enable marketers to generate site data and automatically customize Submission schedules. However, automated submissions should generally be avoided in favour of submissions catered to each search engine’s rules.

Search Engine Optimisation Strategy – Search engine optimisation strategy refers to the specific optimisation plan an SEO company employs for the site promotion of an individual client.

Search Engine Placement – Search engine placement means the tactics used by Site Optimisation firms to improve their clients’ Rank. The term search engine placement is sometimes used to mean the Position of a website on a Results Page.

Search Engine Placement Services – Also known as Internet promotion, optimisation services or site optimisation, search engine placement services are all of the methods a Search Engine Optimisation Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.

Search Engine Positioning – The term search engine positioning can be used in two different ways. The first is to describe the ordering process of indexed websites being ranked by a search engine Algorithm in response to a Query. The second refers to the use of Search Engine Optimisation to achieve a higher search engine Position.

Search Engine Promotion – Also known as Internet promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and PageRank.

Search Engine Ranking Report – A search engine ranking report is a monthly, weekly or daily report of the Position of a company’s website Listing in relation to their top Keywords. Position Reporting enables companies to monitor the success of an SEO strategy or Cost-Per-Click advertising campaign.

Search Engine Registration – Also known as search engine submission or web submission, search engine registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Search engine registration is a basic but important part of Search Engine Optimisation.

Search Engine Results Page (SERPs) – Also known as a results page, the search engine results page is the collection of ranked Listings displayed in response to a search engine Query.

Search Engine Submission – Also known as search engine registration or web submission, search engine submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Search engine submission is a basic but important part of Search Engine Optimisation.

Search Terms – Also known as keywords or query terms, search terms are the word(s) or phrase(s) a user enters into a search engine’s Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the search terms that were queried. One of the most important SEO Strategies companies can employ is to optimize their site pages with content that contains targeted search terms relevant to their products or industry.

Shopping Search – Shopping search engines or search engines with a shopping feature (such as Google Product Search) allow users to comparison shop by providing lists of sellers and prices in response to a product Query. Some shopping search sites require Paid Inclusion or offer Paid Placement.

Site Optimisation – Also known as Internet promotion, optimisation services or search engine placement service, site optimisation refers to all of the methods a Search Engine Optimisation Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.

Spam – Spam refers to any and all Search Engine Marketing techniques that violate search engine guidelines or attempt to gain increased Rank for a site using content that is irrelevant, deceptive or of little value to users. Types of spam include Hidden Text, content that contains nonsensical Keyword repetition, deceptive Cloaking or numerous Doorway Pages that redirect users to the same Landing Page. If a search engine detects spamming the offending site will be Blacklisted or lose Position. Spam is a Black Hat SEO technique.

Spider – Also known as Crawler or Robot, a spider is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

Submission – Also known as search engine registration or search engine submission, submission is the providing of a URL to a Directory or Search Engine for inclusion in its Index. Submission is usually free but can also require payment. Submission is a basic but important part of Search Engine Optimisation.

Title Tags – A title tag is an HTML tag which contains a sentence of text describing the contents of its associated webpage. Title tags are a very important part of Search Engine Optimisation because they are frequently used as the text links that lead to sites from a search engine’s Results Page. The best title tags contain strategic keywords that will help a site be indexed properly and appeal to human search engine users.

 

Thematic PR Links – Links from relevant directories back to your site.

Three-Way Link Exchange – A three-way link exchange is a Reciprocal Link Exchange established between three domains. However, unlike a two-way link exchange, not all three sites link to each other. Page A links to Page B and Page B links to Page C and Page C links to Page A. Page B does not post a reciprocal link to Page A and Page C does not post a reciprocal link to Page B. Three-way link exchanges are used by owners of multiple websites to increase the Link Popularity and Page Rank of new or smaller sites.

Unique Visitor – A Unique visitor is a web traffic measuring term which means the registering of at least one hit on one page of a web site from a unique IP address during a specified report period (typically anywhere from twenty-four hours to a month). A subsequent hit(s) by the same IP address is not counted as a unique visitor during that report period. Unique visitor count can be an effective way of measuring the success of an SEO strategy.

Web Analytics – Web analytics is a branch of Analytics that uses web traffic records to study the behaviour of website visitors. Data such as Unique Visitors, Hits, page views, and the connection between Landing Pages and Conversion Rates are used to improve a website or marketing campaign.

Website Marketing – Also known as Internet marketing, website marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, website marketing is known as Search Engine Optimisation (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site’s Position, Page Rank and Click-Through Rate.

Website Optimisation – Also known as search engine optimisation, website optimisation is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of optimisation strategies such as directory and search engine Submission, Keyword Marketing and improved Link quality.

Website Promotion – Website promotion refers to the marketing aspects of Search Engine Optimisation, such as Keyword Submission, Paid Inclusion, and other techniques to increase a site’s exposure.

Website Promotion Services – Also known as search engine marketing, website promotion services is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimisation.

Website Submission – Also known as search engine registration or search engine submission, website submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Website submission is a basic but important part of Search Engine Optimisation.

White Hat SEO – Also known as natural search engine optimisation or organic search engine optimization, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, Page Rank and Click-Through Rate. White hat SEO does not involve the use of Cloaking, Spam or any other Black Hat SEO techniques.

XML – XML is an acronym for Extensible Markup Language, a simple and flexible text-based programming language used in conjunction with HTML. XML is useful for data exchange and the creation of customized tags.

XML Feed – An XML feed is a form of Paid Inclusion or Search Engine Submission in which an XML document is used to provide a search engine with information about multiple web pages. An XML feed is particularly useful for multimedia sites or database sites that draw a variety of relevant search queries.

If you know of any other word or phrase that you think should be included on this list, please let us know.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Google 7 Pack v Directory Marketing

A Symbiotic Relationship

A few days ago we posted an article ‘Directory Marketing 5* Google Juice for Local Search’.

We explained how directories were effectively the new search engines in local search. We carried out a test on the words ‘restaurants’ and Brighton’ and revealed that 9 out 10 results were directories. Proving the importance of directory marketing and why every business, if they have a website or not, should use directory marketing to gain an online presence.

What we failed to mention was the Google 7 pack in this local search experiment. The following video presentation explains the importance of the Google 7 pack and how you can use directory marketing to rank highly in it.

Google 7 Pack v Directory Marketing

Of course if you are serious about promoting your business and dominating google page 1 in local search contact us here at Blend. We will be happy to exceed in all your SEO and online marketing needs.

FREE to You.

We featured the directory ‘Yelp’ in the video presentation. Get you free directory listing here The five-photo limit applied to business owner accounts has been lifted. What does this mean?

You should start taking great photos of your business, your products, your smiling staff and upload away.

Hair stylist or auto body shop? Upload before-and-after shots.
Restaurant? Upload an image file of your menu.
Orthodontist service? Upload some pictures of your smile.

Putting your best foot forward by visually messaging your business is a powerful way to convert your page traffic into new customers. Did I mention it’s free! So what are you waiting for? ; )

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Local Search For You.

Local Search Marketing is for you!

If you have a business with or without an online presence in the form of a website, you should be marketing where your customers are searching for products and services, and that’s on the net.

search local online

Google, CNN and AOl to name but three search engines have put their business model behind local search. Increasing numbers of consumers use a PC or mobile phone to find products or services. We call mobile phone users ‘Hyper Locals’. How can you harness the upward trend of local search for your company?

Blend Local Search Marketing can tailor a sustained online marketing campaign for your business whatever the size of the company or budget.

To emphasize the depth and scope of local search marketing we have produced a presentation video in two bite size chunks – Local Search Explained Parts 1 & 2. They can be viewed below.

Local SearchExplained Part 1-2

Local Search Explained Part 2-2

Can you afford to do it? Can you afford not to do it?

“Businesses that get in to local search sooner rather than later will get the greater returns on investment!”

You do what you do best – running your business!

Blend Local Search Marketing will tell the world about your business.

If you are serious about marketing your company online, finding new customers, skyrocketing sales and increasing profits with an excellent ROI, simply contact us here.

For more information about local search trends and figures follow these links.

Hyper-Local

Local Search Outpacing Regular Search

Related Blogs

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

The Post Oscars Party with… Local Search

Local Search Explained Video Pt. 2-2

We hope you enjoyed Local Search Explained Video Pt. 1-2 posted a couple of days ago. Click here And the Oscar Goes to… Local Search if you haven’t.

video marketing

 

 

 

 

 

 

So you may have won a major award and are basking in the glory, or you may be basking in someone else’s glory. Maybe you’re still at the party but now it’s back down to business of Local Search.

In Part 2 we cover the subjects of photographs, directory, links, blogs, comments, reviews, RSS feeds, mobile devices and reporting.

PART 2

Photograph

We ensure every photograph is named with your chosen keyword phrase

Load photographs to social network sites

Load photographs to photo hosting sites

Load photographs to micro blogs

Include photographs in video slide shows

Directory

Completing all fields in directories and get to the top of Google’s 7 pack in local search results.

Links

We build one way and two way back links to relevant sites like yours.

Regularly test the links to ensure they are not broken.

Blogs

We will design, build, host and maintain your WordPress blog

We’ll ping your website or blog to more than 50 sites systematically.

Comments

We write comments in relevant blogs , posts and forums with a hyperlink back to your site.

We will advice you on how to engage with your customers to add comments.

Reviews

We write positive reviews ensuring they are keyword density rich.

We will advice you on how to engage with your customers to add reviews.

News, Article, Comment & RSS Feeds

RSS Feeds or Really Simply syndication are a quick and easy way to get the news that matters most to you, as soon as it is published.

These feeds contain headlines, links and descriptions and are updated as the website is updated with new stories.

We will optimise your blog for RSS feeds.

Press Releases

We take your PR stories and press releases & post them in the correct format to the appropriate syndication site.

A well crafted press release will be seen by hundreds of thousands of journalists in over 170 countries.

An effective step to reach journalists, editors, newspapers, TV, radio stations and Internet sites.

Increase the SEO of your website.

Mobile Devices

We will create and manage your ad for smart phones.

Reporting

We have an open and transparent policy

Monthly itemised time sheets

Video view reports

Viewed minutes, viewer attention span/drop-off embed tracking, geo-graphic‘s, referring sites & search terms, stream quality , data filter by region, date range, embed and category

Traffic statistics & analytics

Google Screenshots

Alexa ranking

Blog Tracking Reports

Geo-locations

Page Hits

Number of Hits and Unique Visits

In Summary

Blend provide comprehensive service in SEO, Internet marketing and Google Page 1 Domination in Local Search.

Our aim is to:

a) Have your company dominate Page 1 of Google in Local Search –    eliminating your online competition.

b) Building quality internet real estate that is deep, long lasting and a company asset.

c) Provide a professional service with an excellent ROI for your company

Blend provide their Google Page 1 Domination in Local Search tactics exclusively to only one company in your business sector. Don’t let it be your competition. Contact us now, before your competition does.

‘those who take advantage of this opportunity sooner rather than later will make the biggest returns on investment’.

www.BlendLocalSearchMarketing.com

Discover the right Profit System for you here Now!

Dominate Google Page 1 with Local Search Now!

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

 

And the Oscar Goes to… Local Search!

It’s the week of the Oscars and we’ve all been enjoying the glitz and the glamour and making mental notes to go and see all those films we have not found the time to see… yet!

Which got us thinking about rolling out the red carpet and marketing your business on the web.

From Rags to Riches

Blend will take your online profile from a supporting role to Hollywood Star status and dominate Google page 1 in local search.

We’ve produced not one but two films that will explain how Blend Local Search Marketing will make this happen. Part two will be coming to a screen near you soon. Now grab some popcorn and your beverage of choice. Here’s part 1:

Search habits have changed. We don’t ‘let our fingers do the walking’ anymore. We just ‘Google it!’


 

Are you happy with your internet presence?

Do you want to be No. 1 in Google searches?

Do you want to completely dominate page 1 of Google in local search so your competitors don’t get a look in?

Here is the truth, Yellow Pages is dead! Everyone searches for products and services using the power of the internet with Google being the # 1 search engine of choice.

Are Blend another SEO Company?

In a word no! Most SEO experts optimize one static website and are not ‘in marketing.’

Sure, Blend Local Search Marketing will optimize your website for the search engines but takes the marketing of that website to a whole new place. Blend creates multiple listings outside of your website to dominate Google Page 1 in local search using keyword phrases your customers use to find you.

Why Multiple Listings?

Today it isn’t enough to be on Page 1 of Google, you need to completely dominate it in local search!

“If you share page 1 of Google in local search with other competing businesses in your sector you still only get part of the market share. By completely dominating it you get the lions share”.

Blends 3 Steps to Google Page 1 Domination in Local Search.

Step 1

Firstly we will run you a website analysis and keyword research report on your site:

Keyword phrase density and viability

Value of cost per click (CPC) advertising

Wide and closed search pages

Global and local search numbers

Local search competition

Future Trends & Insights

Analyitics

Step 2

We will advice you on the optimum keyword phrases you should include in all your:

Website meta data

Website copy

Rich media

Social

Blogs

Tags etc.

Step 3

We will build you an internet marketing stategy around your correct keyword phrases

This will include some or all of the following media:

Social Bookmarks, Social Networks, Directories, Classifieds,

Videos, Photographs, Link Building, Blogs, Pings, Articles,

Comments, News, Reviews, Press Releases, Rich Media.

The numbers…

Up to 225 Social Bookmark sites

1000’s of Directories

List your business in relevant directories

Include: Name, address, contact number, email, website,

company bio, opening hours, payment  methods, facilities

Videos, Photograph etc.

100’s of Classifieds

up to 350 Article Directories

We will write and post your articles to article directories.

Ensure desired length of article for directory

Make sure of the correct keyword % density

Include website links back to your website

Rich Media Video

We will produce your video in house with our sister company

Full production videos

Photographic slide show
We will host your videos on over 20 media platforms

+ Social Media Sites

+ Your website

To get your Website Analysis and Keyword Phrase Report complete the required fields on this formhere. It’s quick and easy and can transform your company to star status.

Remember to check back for part 2 of Local Search Explained.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

 

How to Get Your FREE Website Analysis and keyword Phrase Report

Blend have launched their FREE website analysis and keyword phrase report today.

Blend Local Search Marketing are an internet marketing consultancy specializing in local search marketing and Google page 1 domination.

In today’s fast moving technolocial world, it isn’t enough to be indexed on page 1 of Google in local or organic search. You need to completely dominate it for the keyword phrases and terms used by your customers when searching online.

SEO organic searchIf you share page 1 of Google with other businesses in your field you still only get part of the market share. By completely dominating it you get the lions share. Those who take advantage of this opportunity sooner rather than later will make the biggest returns on investment.

Why are keyword phrases important?

A keyword is way to broad…

For instance, if you Google the word ‘Security’ you get 569,000,000 page results, but what are you really looking for? Security in a relationship, security gate or a security alarm?

Keyword phrases of between 2 and 4 words produce more focused results. ie. ‘Yacht security specialists’ – 77,400 results.

Factor in Local Search using a town or city name – ‘Yacht security specialists Brighton’ and the results are a manageable 5510.

Perry the founder of Blend Local Search Marketing picks up the thread ‘We run reports for businesses on keyword phrases by getting into the mindset of the customers and their search habits. Time and time again we look at beautiful websites that have been SEO’d for a single word or phrase only to discover in the data that it is not a phrase that has ever been used in a search. So while the MD may see his website sitting pretty at the no.1 spot in Google, no-one else is ever going to find it, it’s dead in the water.’

Blend SEO your website using the proven keywords your customer use to search and ensure you have the correct local search listings.

Outside of your website we build a rich mix of supporting links, web 2.0 pages and media including: Social Bookmarks, Social Networks, Directories, Classifieds, Videos, Photographs, Link Building, Blogs, Pings, Articles, Comments, News, Reviews, Press Releases and other Rich Media.

This heady combination of web 2.0 and link building increase your web footprint, drive traffic to your site and provides lots of Google juice to keep it high is search results for years to come.

For instance, it’s important to have your business listed in as many relevant online directories as possible. There are literally thousands out there but submitting your contact details, opening times, payment terms, keyword rich bio, photographs, videos, voucher etc. is time consuming and tedious, besides your too busy doing what you do best, running your business.

Blend Local Search Marketing provide this service for you as part of our Google Page 1 Domination strategy.

You want video?

You should because Google love it (in fact they actually bought Youtube) Blend Local Search Marketing produce videos in house through our sister company IMP Film Co. so you can have professional media content at a realistic prices and then have it hosted on dozens of video platforms.

Blend will take care to grow and nourish you internet presence month by month and provide a detailed monthy report of the progress.

To take advantage of the Blend FREE Website Analysis and Keyword Phrase Report, enter your details here.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

 

Directory Marketing = 5* Google Juice for Local Search

The Next Big Thing in Local Search will Not Be Search Engines.

It will be online directories. Need confirmation? Try this little test. Go to your search engine of choice, Google, Yahoo or Bing etc. and type in a well known city name along with “restaurants” in the search box. Example “Brighton Restaurants”. A staggering 9 out of the first 10 generic results are for directories, not restaurants.

Brighton directory listing on Google

Why? Search engines realize that human powered directories with specialized knowledge can do a better job of leading users through the final phase of the search process. So specialized directory publishing will be the next big opportunity in online local search.

Visit Blend Local Search Marketing, City of London on Qype

It’s important to have your business listed in as many online directories as possible. There are literally thousands out there but submitting your contact details, opening times, Keyword rich bio, photographs, videos, voucher etc. is time consuming and tedious, besides your too busy doing what you do best, running your business.

Blend Local Search Marketing provide this service for you as part of our Google Page 1 Domination strategy. Building up over time, a network of authority directory pages in the correct and relevant directories for your business. These listings in turn provide strong back links directly to your website, create high search results in specific categories and locations and even top positioning on competitor listings. They are also 5* search engine optimisation Google juice and are also the intelligent integration of local search results.

Get Your Website Ranked High in The Search Engines
With a No Cost Website Analysis and Ranking Report! Contact Blend today!

Read more here…

Your Location your Biggest Digital Asset

100 Essential Websites

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Local Search for Perry’s Aquatic Centre

Perry’s Aquatic Centre of Lincoln are pleased to announce they have signed a 1 year contract with Blend Local Search Marketing.

Wayne Perry the owner of the 19 year old company says “We thought we would trial the local search marketing route for 4 months and have been overwhelmed by the response we have got in terms of footfall, new customers and sales in that time”.

Local Search Perrys Aquatic Centre

“We now have a strong web presence and are able to communicate with our customers every new development we have in store. We now culture Phyto Plankton on site for instance and this has been a big hit with customers new and old”.

He goes on to say “We have actually ceased advertising in trade magazines and in Yellow Pages and put our marketing budget online. We believe it’s a more direct way of communicating, it’s certainly more dynamic, timely and a better return on investment than traditional print press”.

Blend Local Search Marketing look forward to serving Perry’s Aquatic Centre over the next twelve months and wish them every success in their underwater world.

For more information about Lincolnshire’s premier pet and aquatic centre click on this link Perry’s Aquatic Centre.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

 

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Blends Google Wave Open Invitations

We have had our signing up confirmed to Google Wave which will allow us to give early feedback on Google Wave.

Blend Local Search Marketing would like to extent an invitation to other online marketers to join the Beta Google Wave to improve the product and discuss ways to use the revolutionary tools to benefit our online businesses in Marketing, Sales, Lists and Local Search.

The idea is to create a group and start a wave of like minded individuals to really push this new tool and explore ways of getting ahead of the curve in the months to come to maximise sales and marketing businesses on the web.

If you don’t have Google Wave and would like to be invited to join in on the Beta testing, send your contact email to us with a short note describing your business and interest in Google Wave.

We will then invite you to join us in this new and exciting online revolution.

We look forward to seeing you on the other side.

For more information on Google Wave watch this long video here.

or this video here

If you want an invitation to join Google Wave contact us here at Blend Local Search Marketing.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Ride the Wave in Local Search

We’ve seen the future… and it’s local search!

Get ahead of the curve and ride the wave.

Google wave logoThe Google Wave.

Google are releasing a real-time communication platform called Google Wave. This will transform the way we work and communicate online in the very near future.

We think the open source platform will render social network sites such as Facebook and Twitter to history as it combines elements of email, IM, web chat, video and photograph hosting, wikis, social networking and project management in one friendly in-browser communication tool.

Sharing files, editing documents and viewing videos with friends or business partners will be simplicity itself. These element will no doubt add more ammunition to the box of tricks we use for promotion in Local Search Marketing.

Google Apps can be added to existing websites to promote too and communicate more effectively with customers and colleagues alike. You should be using video as one of your marketing techniques to promote your business and services now to stay ahead of the curve. If you are using video already, you will be ready to ride the Google Wave.

More information about Google Wave can be found here.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

 

 

Do you want to be a Google Page 1 Rock Star?

Do you want to be a Google Page 1 Rock Star?

A successful business is a visible business

Now days, being visible means being where your customers are looking and that is on Page 1 of Google – the largest search engine in the world!

Blend Local Search Marketing will make your business a Google Page 1 Rock Star in Local Search. Not only that, but we will blend your marketing exposure and completely dominate the top ten. (Not even The Beatles managed that!)

We promise to take your company website internet presence from…

PUB SINGER

ranking on page 1 on Google

is there anybody there?

To

ONE HIT WONDER

SEO

Do you remember this one?

To

X FACTOR

Local Search gareth gates

Here today, gone tomorrow!

To

Rock Star

Local search crowd hands

Hello World!

Click here for more information about how Blend Local Search Marketing can skyrocket your business to the top of Google in Local Search!

Further information about Local Search Marketing can be found online here.

Local Search Guide

Search Engine Land

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

 

What is Local Search Marketing?

Local Search Marketing Explained

We are witnessing a slow death of the traditional methods of reaching potential customers through the outdated Yellow Pages, print media and expensive television and radio advertising.

Today, to get your business or service in front of people you need to be where they are looking and that is on the internet. Over 80% of people searching for products or services start on the internet using search engines such as Google, Yahoo or Bing. Google is by far the largest of all the search engines so we will concentrate on them throughout this website.

local search marketingAccording to a Piper Jaffray 2008 research paper, 30 percent of all queries contain a town, city or postcode. With 2.6 billion local searches performed each month, the Internet has now surpassed print Yellow Pages and newspapers as a primary source for local consumer service information. The adoption of smart phones will only add to these numbers, currently 27% and rising of all mobile searches are for local information.

Local Search is predicted to grow by 400% by the end of 2010

It’s no good just having a website. It is in fact invaluable to your business to be on page 1 of Google.  It’s a well know fact that very few users go beyond page 1 when searching for anything on Google. So if you want to make an impact, gain new traffic and customers then you need to be up there with your index listing.

What a lot of people don’t know is you do not need a website to do this! However, we highly recommend you do have an online presence in the form of a website to maximise your return and establish your business on the internet.

You website can convey important information about your business such as opening hours, parking facilities, maps, address, contact information, directions, products, services, photographs, videos, sales, special offers and money-off vouchers etc.

Blend Local Search Marketing can maximise your business exposure by dominating the entire page 1 of Google using your local search keyword terms and phrases.

If you share page 1 of Google with other competing businesses in your sector you still only get part of the market share. By completely dominating it you get the lions share.

Local Search MarketingDid you know…

1)      63% of listings in the #1 search position get a click

2)      Natural or organic search results receive 250% more clicks than paid search

3)      A site with #1 & #2 search positions will get 70% of the traffic for that search term

4)      A listing in natural search means a 30% chance of a click through

5)      Natural search converts 3 times better than paid search

6)      It’s FREE

When you completely dominate page 1 of Google for local search your competitors don’t even get a look in.

What would that mean to you in regards of new business, sales and the bottom line?

Do you want to boom your business?

Do you want to skyrocket sales?

Do you want 10, 100 or 1000’s of new customers?

Local searchers are ones ready to buy and by completely dominating page 1 of Google, who do you think they are going to buy the product or service from? Blend Local Search Marketing offers small and medium sized companies a great opportunity to reach customers on the internet and those who take advantage of this opportunity sooner rather than later will make the biggest returns on investment.

Read the Blend Local Search Case Study #1 here and #2 here

The Blend promise.

We exclusively provide our Local Search and Google Page 1 Domination tactics to only one company in its business sector. Don’t let it be your competition. Contact us now, before the opposition does.

Google is the trademark/service mark of Google Inc., and its use is not intended to imply any referral, affiliate or endorsement from Google Inc. and is not associated with Blend Local Search Marketing.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Related Blogs

About Us

Blend Local Search Marketing is dedicated to providing quality services and information on the subject of online local search marketing and Google page 1 domination.
Here you will find helpful reviews, informative information and tips and much more. This site is in the format of a ‘weblog’ so that each time we post new information, it will come to the top of the front page. This means that you can check back here frequently to see new updates to the information found here.

You can navigate through the site by using the menus on the right side of the page. Also don’t hesitate to follow the links you see in bold throughout each post to learn more about the services being spoken about.

We hope you find the information we provide valuable and helpful.

All the best,
The Blend Local Search Marketing Team

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Contact Us

If you have any questions regarding the content in this website, local search, about the products that are mentioned, or just any questions at all don’t hesitate to contact us at the following address. We’d also love to hear any feedback on the site if you’ve found it helpful or have some ideas about how we can improve the site in some way.

Please contact Blend Local Search Marketing here

We will reply to all messages as soon as possible.
The Blend Local Search Marketing Team.

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

Privacy Policy

Our Commitment To Your Privacy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

Our Commitment To Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Our Commitment To Children’s Privacy

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 18, and no part of our website is structured to attract anyone under 18. Under our Terms of Service, children under 18 are no allowed to access our service.

Collection of Personal Information

On visiting this site, the IP address used to access the site will be logged along with the dates and times of access. This information is purely used to analyse trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use. Importantly, IP addresses are not linked to personally identifiable information.

Links to third party websites

We have included links on this site for your reference. We are not responsible for the privacy policies on these websites.

lterations to this Privacy Statement

The content of this statement may be altered at any time.

Have a question? Just contact us here.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

 

Dominate Google Page 1 in Local Search

Are you happy with your internet presence?

 

Do you want to be No. 1 in Google searches?

 

Do you want to completely of Google so your competitors don’t get a look in?

Here is the truth, the Yellow Pages are dead! Everyone searches for products and services using the power of the internet with Google being the # 1 search engine of choice.

Take a look at your own business, how do you find products and services? You Google them, right?

Google use sophisticated algorithms and rewards its customers by giving them exactly what they want. We all search using keywords and keyword phrases i.e. London Property Videos.

How would you like to own page 1 of Google? Think about it… owning page one of Google effectively ‘shuts down’ your competition.

What would that mean to you in regards to new business, sales and the bottom line?

Do you want to boom your business?

Do you want to skyrocket your sales?

Do you want more 10, 100 or 1000’s of new customers?

Most consultants and SEO experts do only one thing. They optimize ONE static website for a client to get it on page one. This usually takes about a minimum of three months to see any results.

We are offering far more value and a higher return on investment. Our tactics will take over MULTIPLE page one rankings and eliminate almost all competition.

It’s like taking a magic marker to every yellow pages in every household or turning the lights out, locking the door and throwing away the key to your competitor’s premises. We can quite literally blow them out of the water!

With our SEO insider knowledge and the diverse cutting edge tools at our disposal, we can guarantee page 1 domination of Google for your business now and maintain that ownership for months and years to come.

By positioning your website at Google page number 1 and covering other multiple rankings makes your website virtual realty gold with a high value of its own.

 

Why Local Search?

local business online marketing

According to a Piper Jaffray 2008 research paper, 30 percent of all queries contain a city, state or postcode.

With 2.6 billion local searches performed each month, the Internet has now surpassed print Yellow Pages and newspaper as a primary source for local consumer service information.  The adoption of smart phones will only add to these numbers, currently 27 % of all mobile searches are for local information.

Blend use a verity of methods to dominate Google Page 1 in local search for small and medium sized businesses. We create a universal, local search, online presence to the companies we work with that give the searcher rich content and relevant information on the business and its services they seek.

Competitors are simply not seen and are completely left out in the dark.

Contact Blend to skyrocket your business, generate more leads, gain new customers and make more sales now!

Don’t delay – For more information on Local Search Marketing read our case study # 1 here and #2 here and contact Blend before your competitor does!

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Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119