The Art of Creating Blogs That Get Results Right From Day One!
by Dr. Jeffrey Lant (Guest Blogger)
Blogs are in! Blogs are omnipresent! Blogs are the future of the ‘net! All true but what is a blog… and how do you profit from it?
Purists may offer a different definition (purists usually do)… but to me, the complete capitalist, a blog is and always will be about one thing: making money. Every day. All the time.
Let me say this another way because for far too many people blogs are an unbridled (and correspondingly horrifying) excess of vanity, self-gratification, arrogance, not to mention an avalanche of incredibly boring stuff and Things You Don’t Want To Know. Yes, too many smart people use them as a cheap form of venting and therapy.
But (my recommendations in hand) you won’t. You’ll stay forever focused on the main chance: using your blog to generate prospect leads… and make money. Now… dig in. I am about to deliver an embarrass du choix for big blog bucks.
Train your readers to be responsive
Brett L. via Compfight If you intend to use your blog to make money, you must train your readers to be responsive. Otherwise, you will dramatically curtail and limit your responses (and blog profits)… which is the exact opposite of what you want.
The Internet is, at its best, the best interactive tool in the galaxy. But what if readers don’t understand that? Why, then, mon frere, you must remind them of their duty… you must remind them that yours is a fully interactive endeavor and that the responsibility of EVERY reader is – to respond. Ensuring this result is your #1 objective.
A blog is NOT a standard newspaper or magazine… as readers must be told and trained to use.
Consider the case of your morning newspaper. It is packed with articles. How many do you respond to? Silly question, right? Periodical readers, except on the occasions they have a bee in their bonnets and write a Letter to the Editor, never respond to articles. They just read ’em.
But a blog is essentially different. You want to bring articles and information of interest and importance to your readers; you want them to respond. In other words, blog content should trigger a continuing stream of reader commentary… and help build knowledge about these readers as well as build the relationships that deliver business effortlessly.
Establish a confidential tone from the get-go
Your readers (whether they ever say so or not) will read your blog (as opposed to a million others) because you give them interesting copy that the rest of the world cannot deliver. It’s not just that Enquiring Minds Want To Know: it’s that these minds want to know things they cannot easily get anywhere else.
Thus your tone is everything: let the reader know that yours is a fresh, new, entirely compelling voice. The more you let them know that yours is an “insider” place, a locale of smart commentary delivered with wit, insight, good humor and progressive outlook, the better.
Always use the second person — YOU! — in your blog content
Blogs are the most person-centered of media. Thus, you must always speak to your readers in the second person, that is with an explicit or implied “you” (the blog reader). This will immediately establish the right tone… and the right focus. Your readers must understand that you are writing to them, for them.
Whenever possible, too, use your blog as a means to speak to individual readers BY NAME, just like Ann Landers, the famous “gossip” columnist used to do, with such devices as “Special for Lola Mae in Seattle.” You should regard each issue as incomplete that does not address some pertinent, personal comment to at least one reader by name.
Share (select) personal data and reflections about yourself
Remember, blogs are, by definition, personal. That means you should share (some) personal information with your readers; asking them to share (some) personal data with you.
This policy, while establishing stronger and more enduring links with your readers, also has in it the seeds of embarrassment,discomfort, even disaster. Reason? It’s easy to put things in your blog about yourself which are too personal, too intimate. And by the same token, your readers might share such things with you, for publication.
Actung! Cuidado! Beware! Think long and hard before you publish. Once you hit the send key, your thought and candid revelation belong to the world.
Ask especially for reader comment on all articles you publish
The articles you publish in your blog may be, of course, on any subject you regard as significant. But blogs by business people should be about how to run such a business with such-and-such products for maximum profit. In other words, if you’re selling automobiles… blog articles (“content”) should be germaine to this topic, above all.
As you publish such articles, ask readers to comment. As comments come in be sure to use (and then later reuse) them. What people say in reference to your blog content is worthy of publication… and your comment.
Make sure that you request responding readers to include complete name, business name (where appropriate), email address, and phone. Remember, reader comments are not so much about the substance of the comment, as they are about getting the reader to respond, tell you what interests her, and provide complete follow-up details. This is absolutely essential. Mike Licht via Compfight
Follow up blog comments and responses at once
What more business? Following these steps ensures you will get a steady stream of the best prospect leads in the world… from people who already “know” you (or at least think they do), are interested in what you offer, and have provided you with complete follow-up details.
Thus, pick up the phone and call readers (now prospects) who respond to you… unless, of course, you have been the smartest cookie, given them your phone, and advised them to CALL you.
The telephone, you see, is essential for making your blog profitable for you. You must say and constantly reiterate the need to call you, as Jeanette McDonald sang, “I am calling you……………. will you answer true…….? Get the picture?
Last words
Face it. Blogs are here to stay. People love ’em. Thus, the real question is: will you do the necessary to ensure that the time and money you invest in your blog pays off? To ensure that it does, implement these recommendations ASP… if not sooner. Then blog your way to profits that increase as fast as your list.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online.
Republished with author’s permission by Craig Telfer
PS. Here’s my website where you can get some really good money making tips and more… www.mytrafficinjection.com
PSS. Want to know how I can be using this amazing “AUTO PILOT” marketing system? I bet you do.. sign up at NO cost anytime and get 50,000 visitors
to the site of YOUR choice: www.mytrafficinjection.com
Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
The Art of Creating Blogs That Get Results Right From Day One!
Local_SEO_Now
/in Blogging for Business /by Perry StevensIf you want to get more customers with Local Search Marketing, please visit here – http://bit.ly/13u5ebb
Important Announcement
/in Company News /by Perry StevensAfter considerable thought and consideration about our business partnership, Mr. Lee S Bannister and I would like to inform all as effective from Tuesday 9th April 2013 at 3.00pm we amicable dissolved the partnership known as Blend Local Search Marketing.
The decision we made were are based solely on professional reasons as to what is best for the company I started in 2008 and the vision of where I want to take it.
Lee has many fine qualities that should serve him well in the future with whatever he decides to do and we wish him well on his path to success.
Perry Stevens is the CEO of Blend Local Search Marketing specialize in helping small businesses with Website Design, Local SEO & Social Media Marketing
All enquires can be directed to +44 203 114 5119, the ‘Get Instant Help’ messenger at the bottom right of the screen or on our ‘Contact Us‘ page.
Blend Local Search Marketing Ltd. Overseas House 66-68 High Road, Bushey Heath, Hertfordshire WD23 1GGBlend Local Search Marketing News
/in Search & Find /by Perry StevensBlend Local Search Marketing News
Today – Monday 2 May Blend Local Search Marketing launch their new look website and officially welcome their new Director to the company.
Perry Stevens – Founder
Perry Stevens, founder of Blend Local Search Marketing has now taken up residence in Bangkok, Thailand and has assumed the position of Chief Operations Director of the company. Perry’s new role will allow him and his team to focus on all clients local search marketing, social media, video production and SEO from their new South East Asian base in one of the world’s most vibrant capital cities.
Blend Local Search Marketing – New Look Website
The new look website consolidates the key principals that Blend Local Search Marketing passionately believe in, what they can do for customers and what the customer can expect to achieve by investing in their Profit Systems for their businesses.
In a little over 18 months Blend Local Search Marketing have built a proven track record of what works, not only to get you to the top of Google in local search but to also dominate the search engines and convert new traffic to customers. All their clients without exception are not only bucking the economic downturn but actually achieving month on month growth, making bigger profits and employing new staff. That’s something we are immensely proud off.
Local Search Marketing Goes Global
Blend Local Search Marketing are now servicing clients on three continents with their local search and SEO tactics, proving that local really is the new global!
Feel free to look around the new look site, there’s a wealth of information in our blog that you can take and implement for your company benefit. Better still allow us to show you how we can help you achieve online success, convert more customers and bank bigger profits using proven local search marketing strategies.
You can contact Perry or Lee at Blend Local Search Marketing here.
Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
Local Search Marketing
Easy Back Links and Banners Solutions
/in Search & Find /by Perry StevensSEO – it’s all about Back Links!
Is your website going no where? No inbound back links? No Traffic? No sales? We have a few select tailored solutions that can help you right now! Stop trading links with other sites and put your link building efforts on auto-pilot with us!
We’ve made it affordable, quick and easy for you to get all the back links you need to boost your website and Page Rank.
• Effortlessly Build Tens Of Thousands Of Inbound Back Links Over Time
• Put Your Search Engine Optimization Link Building Efforts On Auto-Pilot
• Increase Your Ranking & Link Popularity Quickly
Why is Link Building Important?
The most important source of traffic you have to your website comes directly from search engines like Google, Yahoo! and Bing. Visitors that find your website via the search engines are more likely to purchase your product or service and best of all – organic traffic costs you nothing.
Our link building solutions are tailored to quickly and effectively put your link building efforts on autopilot. For start-ups and newly developed sites our packages can quickly and effectively establish your site within the search engines by providing thousands of inbound back links to your page and ongoing efforts to increase your Page Rank over time. This results in better Page Rank, search engine ranking, and content relevance for your site. Best of all – its very affordable for the small business budget!
Blend Article Marketing Services have 4 inexpensive solutions that are guaranteed to establish your site with the search engines, increase your Page Rank, provide 1000’s of relevant inbound back links and bring floods of traffic to your website.
We invite you to check them out…
Homepage Network Wide Link Building
“Do You Need Fast Indexing, Ranking & SEO Results?” This is a powerful solution that will bring you a boost in Page Rank and results!
If you need a powerful link campaign that will instantly get your site indexed and positions moving then this is a powerful solution for you. Our Homepage Link Building package will place your website link on the homepage of over 6000 domains across our content network. Within weeks you will see a vast increase in your search engine positions, link popularity, and visitor count from targeted keyword phrases that count.
Article Network Wide Link Building
Increase your inbound link volume with our article network wide back links! This will give you THOUSANDS of content rich pages pointing to your website.
If your site is newly developed and you need to increase your indexed pages and link count, our Article Network Wide link building can provide you with the inbound links required to jump start your search engine optimization efforts. This will create you hundreds of inbound links on each of our 6ooo+ domains – leaving you with tens of thousands of links.
Long Term Back Links Building
Auto pilot your long-term link building efforts with ease! This method will allow you to submit your website ONCE to our network and never have to resubmit it.
Although we recommend this option for all of our customers – we especially want to invite those working on a low or start-up budget. This option provides you with a simple yet effective Long Term link building effort. This product will continue to build links to your website indefinably as our network grows and builds the foundation of your search engine optimization efforts.
Network Banner Ads & Back Links
Increase your inbound links while also advertising your website to the tens of thousands of weekly visitors to our network.
For our clients that love banners we also offer a banner placement that act as static links across the network of our article pages. Your ad will appear in rotation on a domain, and stay on that domain, for a pre-defined duration of time. Not only will this build you inbound links but bring you qualified visitors to your website as well.
All of our banners are static links as we do not use java code or other scripts to plant them on the domain so you can be assured that these links will count as inbound links to your website.
NB. The Back Links Service Have Now Been Discontinued in this format.
Back Links
Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
Article Writing Service
/1 Comment/in Search & Find /by Perry StevensDon’t Have Time to Write Articles and/or Press Releases?
That’s OK, we can write them for you. We’ve made submitting articles to our privately owned domains simplicity itself. You can get started straight away for FREE here – Blend Article Marketing Service. (Discontinued)
Of course you may not want to write an article or press release if you are pushed for time, don’t like writing or would rather pay a professional to do it for you.
Introducing our 10X10 Article Writing and Submission Service.
“There’s no better proven way to put your search engine optimization and link building efforts on auto-pilot and as well as attract thousands of visitors to your website every month than article marketing”.
Before we start to research and write your articles we firstly need to get some information from you such as topic, category, keywords and your website URL. Armed with this information our team of professional writers can then write a series of eye-catching articles for you.
Each unique, 400 – 500 word, well researched article is content rich and contains the optimum keywords and phrase density favoured by the search engines.
We ensure each article title is highly relevant to your industry to attract targeted and lucrative visitors to the article pages, and finally to your website. We also include 2 one way links pointing back to your website, one at the top and one at the bottom of the article, so readers can fast track over to your website or landing page.
We then release one article per month for 10 12 months* into our privately owned article network. Each article is syndicated across our network at a rate of 10-20 sites a day. The links generated are STATIC one-way content rich inbound links to your website and will boost your search engine ranking safely and consistently over time.
We understand advanced search engine optimization tactics and have designed our technology to meet new rules and the ever-changing formulas of Google and other major search engines. You can be assured that our article marketing submission service and technology always has your best interest at heart.
Summary
*12 articles for the price of 10
*400 words per article
*Unique content – well researched
*Keyword optimized
*Submitted to our privately owned domains over a year (1 per month)
* Thousands of quality, static, one way, permanent back links
Price: A one off investment of £347
Discover more about our article marketing submission service. Click here – Article Marketing.
Start submitting your own articles and press releases right now. Click here – Blend Article Marketing Service.
Your comments and questions are welcome.
Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
20 Benefits of Local Search Marketing
/in Search & Find /by Perry StevensLocal Search Marketing
The Blend Local Search Marketing Strategy is designed to elevate your on and offline business and services so you are recognized as the go-to authority in your profession.
We believe ‘Content is King’ and unlike the some SEO companies who only build links, we bring marketing strategies to the table. We produce content that not only provide those important links back to your site but engage with your prospects, presenting you in a way that they will know, like and trust you. People, who know like and trust you, want to do business with you and refer their family and friends.
Be Local. Be Social. Blend.
Here are 20 Benefits of the Blend Local Search Marketing Strategy
1) Full 360* Marketing Strategy
2) By dominating keywords and phrases with our strategy your competition gets outranked in page 1 search results as your content pushes them out.
3) If Google changes their algorithms your campaigns do not disappear overnight because the strategy is a multi layered blend of proven disciplines.
4) The traffic that arrives at your site can be monitored and the strategy can be tweaked accordingly.
5) We provide flexibility to your online marketing. So if you have news worthy story for instance, we can post a Press Release instead of an article.
6) The video content we produced is designed so people get to know, like and trust you.
7) We upload a high volume of video content because we know how to use it and it works.
8) Search engines love consistency – we feed them with more content month after month.
9) Search engines love authority – we ensure you are the authority by volume and quality of content.
10) Your online marketing is working for you 24/7 365 days of the year. (The perfect employee).
11) The web properties we build for you are always there growing, bigger, deeper and stronger month after month, year upon year, unlike many links that are annual.
12) Exclusivity – we only work with one business in a profession in any one area.
13) You’re investing in long lasting real estate – a company asset.
14) Web property links have a high page rank value.
15) We work with your 20 best keywords and phrases including local search terms.
16) Flexibility.
17) We provide monthly reports and updates.
18) We are open and transparent in all we do for you.
19) We are real people who you can contact on a phone, Skype or IM. We can even sit down over a nice cup of tea!
20) Our success is built on your success.
Is local search marketing right for my business? I bet your competition is thinking the same thing!
Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
Blend Local Map Marketing Gold Package
/in Search & Find /by Perry StevensBlend Local Map Marketing Gold Package
Next we will create video and 5 web properties, all of which will be fully optimized to provide an endless flow of ‘Google juice’ back to your website. We will also build a blog so you can inform your customers of all your latest news, offers and services.
Monthly there after we will maintain all your web properties and invest in them further by building quality links, posting articles with links and social bookmarking everything.
This has a two fold effect of providing your website and listing with lots of juicy back links to maintain your page 1 position in local search. It also spreads your business reach all over the net generating targeted leads back to your website and listing.
Click here to see everything you will get in the Blend Local Map Marketing Gold Package.
Remember to take advantage of this amazing opening offer by contacting us now. It will not last forever and it may be gone tomorrow! Now closed! See our NEW Profit Systems.
Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
The Best Practice Local SEO for Your Business in 2012
/in Search & Find /by Perry StevensThe Best Practice Local SEO for Your Business in 2012
I have just read my New Years message from last year and got to thinking so much has changed in the Local SEO field, but at the same time nothing has really changed at all. We have just celebrated the Chinese New Year for 2555 here in Bangkok so I thought it was about time I got my skates on and my pen out!
So while the western world economy continues to stumble along, out here in Asia where I’m writing from, the economy is still growing despite natural disasters and the like.
After living and working on client Local SEO from Bangkok for nearly a year now, I really noticed how far behind business are here with their online presence. I can’t quote figures but very few local businesses have websites here, yet alone claimed there Google Place page. Believe me trying to check out a restaurant online is sometime next to impossible (it’s a tough life I lead!) There’s definitely a huge opportunity for web design companies here.
What the area lacks in websites, can’t be said for smartphones and iPads. You can’t move around Siam Square or on the Skytrain for them. Marketing for this young upwardly mobile population is the way to go! (This is only my opinion based on observations in Bangkok and other metropolitan areas. I would love to see some figures too, believe me!)
Local SEO is hotting up in the West
Last year we saw some radical changes from Google that saw some websites disappearing from the face of the earth. It’s safe to say that content is still King. Writing unique, quality content for your website or blog and posting on a regular basis should still be the foundation of your local SEO. The competition amongst local business all competing for the top spots on Google is getting fierce. We’ve seen all manner of dodgy tricks employed by some SEO companies trying to get there clients to the number position in SERP’s. Download Google’s Guide to Search Engine Optimization here.
The best advice I could give to any local business website owner would be to ensure you have great Local SEO content on your site, update regularly and be social. Yes it takes a little time, but it’s time worth investing in your company and your customers that will pay off for years to come. Don’t look for the quick fix, employing a SEO company to build you 4000 backlinks. Get the basics right on your site first and then engage with your prospects and customer using Twitter, Facebook, Youtube and Foursquare. No one is more passionate and knowledgeable about your business than you! Spend 20 minutes each morning updating these social networks, answering questions and leaving comments. You can do this while enjoying a refreshing cup of tea, you may even enjoy it and you will definitely start to enjoy the benefits it brings to your business as it grows and you get to know your customers and vice-versa.
Encourage, cajole or incentivize your customers to use your products and services instead of your competitors:
1) Use ‘check in’ with Facebook Places. Each time your customers checks in to your business, they will broadcast your business and location to all their friends. Instant viral marketing at it’s finest!
2) Make a ‘special’ for Foursquare so you can be easily found by all those mobile young things looking for a 2-4-1 offer at lunch or ‘exclusive happy hour’ from 6pm. Remember it only takes a few minutes a day. You see tea is good for you… and your business!
3) Claim your Google Place Page and complete it fully with your business name, address and telephone number. Then add more information about your company and a coupon to drive traffic to your site or physical location.
Local SEO Going Mobile
2012 will see mobile marketing come to the fore. Ensure your website is mobile friendly and you are using video to market your business and get multiple listings for your business on the first page of searches. Everyone has a smartphone now days and can view the web from just about anywhere. The trick is to make sure it’s your website, your google place and your videos that are getting views. Better still start using a text messaging service to send SMS directly to your customers. Having a slow night at your restaurant? Ping! You just sent a text message to all your customers informing them of ” today’s special offer’ you’ll never have a slow night again!
We believe in this low cost, direct marketing so much we will shortly be announcing our own SMS service for the UK market. So keep your eyes and ears peeled for the forthcoming announcement and launch.
So, I said I would let you into the secret why I haven’t posted for a while at the beginning of this article. Well, I’ve been working 13 – 16 hour days on a number of projects to help even more local businesses succeed online and to ultimately get more customers and more profits. Not only are we launching our SMS Marketing Service in the very near future but we will also be announcing our own membership site.
I’ve been in the fortunate position where I have been able to mentor a number of people in the fine arts of local SEO over the last year or so. I’ve seen the positive transformation this has had on them personally and in their businesses and naturally wanted to take it to the next level and share my knowledge with others who want to take action and create a better life for themselves and their families, it’s very rewarding. So at Blend Local Search Marketing we have been quietly but diligently, building a membership site and breaking down all our proven local SEO strategies into easy to follow guides. These will be available in written, audio and video formats. It’s taking longer than we anticipated but we are perfectionists and really want to over deliver, so our members really can benefit from them and see results fast. There will also be a forum in the members area so like minded business owners can network with us and each other. We are adding our amazing inventory of resources designed to save you hours of your time everyday. Again check back here or on our Facebook Page for the big announcement.
And if you thought two major projects wasn’t enough… we have a 3rd! We will also be announcing the 1st Blend Online Business Marketing Awards in the very near future but it’s all a bit hush-hush at the moment. And a 4th – our Free 30 page information packed online resource ebook will shortly hit viral bookshelves. Register here for an advanced copy with ebook as the subject line.
In the second half of the year we will also be announcing our exclusive Local SEO training seminars. These will be week long events for a small select group of marketing managers and business owners, to join us at one of the most exclusive hotels and resorts in Thailand to get our personal Local SEO training and mentoring. Our exclusive guest will also enjoy our business breakfasts, golf at some of the regions most desirable clubs, use of the resorts catamaran, 7 swimming pools and all the floodlit tennis courts and award winning spa facilities. You will enjoy 5 star treatment from when you land at Thailand’s International Airport until you have to leave (you may not want too!) To register your interest leave your details here with Seminar in the subject line.
Perry Stevens - Blend Local Search Marketing
So in summary I would like to say lets stop listening to all the stories of doom and gloom, stop living in fear, fear is corrosive and leads to failure! Now is the time to take a positive outlook on life and your business, it’s time to stand up and take action. 2012 is the year to be connected and be social.
My crack Local SEO team and I would love to help you in anyway we can.
Your thought, comments and questions are welcome.
See you around soon,
Perry
Local SEO in 2012
The Art of Creating Blogs That Get Results Right From Day One!
/in Search & Find /by Guest PostThe Art of Creating Blogs That Get Results Right From Day One!
Blogs are in! Blogs are omnipresent! Blogs are the future of the ‘net! All true but what is a blog… and how do you profit from it?
Purists may offer a different definition (purists usually do)… but to me, the complete capitalist, a blog is and always will be about one thing: making money. Every day. All the time.
Let me say this another way because for far too many people blogs are an unbridled (and correspondingly horrifying) excess of vanity, self-gratification, arrogance, not to mention an avalanche of incredibly boring stuff and Things You Don’t Want To Know. Yes, too many smart people use them as a cheap form of venting and therapy.
But (my recommendations in hand) you won’t. You’ll stay forever focused on the main chance: using your blog to generate prospect leads… and make money. Now… dig in. I am about to deliver an embarrass du choix for big blog bucks.
Train your readers to be responsive
The Internet is, at its best, the best interactive tool in the galaxy. But what if readers don’t understand that? Why, then, mon frere, you must remind them of their duty… you must remind them that yours is a fully interactive endeavor and that the responsibility of EVERY reader is – to respond. Ensuring this result is your #1 objective.
A blog is NOT a standard newspaper or magazine… as readers must be told and trained to use.
Consider the case of your morning newspaper. It is packed with articles. How many do you respond to? Silly question, right? Periodical readers, except on the occasions they have a bee in their bonnets and write a Letter to the Editor, never respond to articles. They just read ’em.
But a blog is essentially different. You want to bring articles and information of interest and importance to your readers; you want them to respond. In other words, blog content should trigger a continuing stream of reader commentary… and help build knowledge about these readers as well as build the relationships that deliver business effortlessly.
Establish a confidential tone from the get-go
Your readers (whether they ever say so or not) will read your blog (as opposed to a million others) because you give them interesting copy that the rest of the world cannot deliver. It’s not just that Enquiring Minds Want To Know: it’s that these minds want to know things they cannot easily get anywhere else.
Thus your tone is everything: let the reader know that yours is a fresh, new, entirely compelling voice. The more you let them know that yours is an “insider” place, a locale of smart commentary delivered with wit, insight, good humor and progressive outlook, the better.
Always use the second person — YOU! — in your blog content
Blogs are the most person-centered of media. Thus, you must always speak to your readers in the second person, that is with an explicit or implied “you” (the blog reader). This will immediately establish the right tone… and the right focus. Your readers must understand that you are writing to them, for them.
Whenever possible, too, use your blog as a means to speak to individual readers BY NAME, just like Ann Landers, the famous “gossip” columnist used to do, with such devices as “Special for Lola Mae in Seattle.” You should regard each issue as incomplete that does not address some pertinent, personal comment to at least one reader by name.
Share (select) personal data and reflections about yourself
Remember, blogs are, by definition, personal. That means you should share (some) personal information with your readers; asking them to share (some) personal data with you.
This policy, while establishing stronger and more enduring links with your readers, also has in it the seeds of embarrassment,discomfort, even disaster. Reason? It’s easy to put things in your blog about yourself which are too personal, too intimate. And by the same token, your readers might share such things with you, for publication.
Actung! Cuidado! Beware! Think long and hard before you publish. Once you hit the send key, your thought and candid revelation belong to the world.
Ask especially for reader comment on all articles you publish
As you publish such articles, ask readers to comment. As comments come in be sure to use (and then later reuse) them. What people say in reference to your blog content is worthy of publication… and your comment.
Make sure that you request responding readers to include complete name, business name (where appropriate), email address, and phone. Remember, reader comments are not so much about the substance of the comment, as they are about getting the reader to respond, tell you what interests her, and provide complete follow-up details. This is absolutely essential.
Mike Licht via Compfight
Follow up blog comments and responses at once
What more business? Following these steps ensures you will get a steady stream of the best prospect leads in the world… from people who already “know” you (or at least think they do), are interested in what you offer, and have provided you with complete follow-up details.
Thus, pick up the phone and call readers (now prospects) who respond to you… unless, of course, you have been the smartest cookie, given them your phone, and advised them to CALL you.
The telephone, you see, is essential for making your blog profitable for you. You must say and constantly reiterate the need to call you, as Jeanette McDonald sang, “I am calling you……………. will you answer true…….? Get the picture?
Last words
Face it. Blogs are here to stay. People love ’em. Thus, the real question is: will you do the necessary to ensure that the time and money you invest in your blog pays off? To ensure that it does, implement these recommendations ASP… if not sooner. Then blog your way to profits that increase as fast as your list.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online.
Republished with author’s permission by Craig Telfer
PS. Here’s my website where you can get some really good money making tips and more… www.mytrafficinjection.com
PSS. Want to know how I can be using this amazing “AUTO PILOT” marketing system? I bet you do.. sign up at NO cost anytime and get 50,000 visitors
to the site of YOUR choice: www.mytrafficinjection.com
Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
The Art of Creating Blogs That Get Results Right From Day One!
Can Local Businesses Afford Not To Be in The Google Top 3 Search Results?
/in SEO /by Perry Stevens20% of Google Searches Have Local Intent
In May of 2012 Google had 11.3 Billion explicit searches – up 3% (Comscore) It’s be reported by Google that 20 percent of all searches across its properties are of local intent. And not surprisingly that figure jumps up to 40 percent when we’re talking about searches from mobile devices.
What is more interesting to note is that 60% of local searches that take place on Google result in a sale. So now more than ever, it is clear to see customers are searching online and buying offline and if your business isn’t found in the top 3 places in Google search results you are missing out on huge profits now and in the future.
Case Studies
Elizabeth
Elizabeth is a busy working mom. She is looking to have her daughters teeth straightened and wants to find a local orthodontist. Will she:
a) Take here daughter out of school and drive around to 3 or 4 orthodontists to ‘check them out’ and have a free consultation. Along the way incurring fuel and parking costs and the loss of time from both school and work.
or
b) Search Google for an Orthodontist. View the top 3 websites, watch their videos, read their reviews, check them out on Facebook and schedule an initial consultation. All from the comfort from her home or office while enjoying a nice cup of tea.
Of course option b) wins every time.
Giovanni
Giovanni and his friends want to find a sports bar to watch the big game. Do they:
a) Walk aimlessly around the streets asking for directions and recommendations and miss the first half…
or
b) Take out the smartphones and search on Google for sports bar in their current location. They also check out foursquare for local deals and discover a sports bar nearby that has a 2-4-1 offer on bottled beer during the big game.
Again option b) wins every time and Giovanni and his friends enjoy their beers and the game while the bar owner is raking in healthy profits from his new found customers.
You customers are out there looking for your products and services online and from the mobile devices and if you’re not on page 1 of Google in the top three positions you are missing out on huge profits every single day.
So How Do You Get in the Top 3 Positions on Google?
– Firstly you need to claim your Google+ Local listing (formerly Google Maps and Google Places) and complete the page with your business name, address and contact details, opening times, method of payment, photos and videos.
– Secondly you need to have a website and ensure it is optimized for the keywords people are typing into Google to find your products and services.
– Thirdly you need to have a search engine optimization strategy that Google likes and will reward you with higher results on its pages.
– And fourthly you will need to get more social on the web on sites like Facebook, Twitter, Youtube, Foursquare and Pinterest.
When you take action and consistent interaction you will start seeing results in your business as more customers find you a whole lot easier.
Blend Local Search Marketing Are Here to Help You!
We are passionate about helping local businesses succeed online and have a proven track record getting business in the UK and USA more customers and more profits. We can help you to!
We are currently offering serious business owners a complete overview of their business online that includes: a complete website analysis, profit keywords recommendations, social media influence/engagement and search engine optimization.
We pull no punches in our reports and tell you honestly, warts and all, the exact state of your online presence. You are free to take our recommendations and hand them to your webmaster to implement or enlist our help. Either way you are under no obligation but we believe our continued help and advice will work wonders for your business.
Blend Local Search Marketing Ltd.Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
Can Local Businesses Afford Not To Be in The Google Top 3 Search Results?
Top 5 Inspirational Marketing Quotes
/in Inspirational Marketing Quotes /by Perry StevensOur Top 5 Inspirational Marketing Quote
We asked our team here at Blend Local Search Marketing for some of their favorite motivational and inspirational marketing quotes. We jotted them down on postits and stuck the up on a mac to photograph. Hope you enjoy them and let us know what is inspiring you at work or in business today.
Social Media is just a buzz word until you come up with a plan – Anon
Social Media is about sociology and psychology more than technology – B. Solis.
The future of local search is mobile. No-one leaves home without their phone – Perry Stevens.
We are currently not planning on conquering the world! – Sergey Brin.
New marketing is about the relationships, not the medium – Ben Grossman
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
Top 5 Inspirational Marketing Quotes
What is Google Places?
/4 Comments/in Search & Find /by Perry StevensBusiness Owners Only:
Who Else Wants To Unleash Your
Hidden Profits With The Ultimate
Google Places System?
I Have An Important Announcement!
RIGHT NOW – You Can Get More Customers, Increase Profits, Dominate Your Market, Focus on your Targeted Customers, and reduce your costs!
Finally The SECRETS – To Get success Online are here!
‘Google Places is Guaranteed To
Make A Positive Breakthrough In Your Business’
Dear Friend,
What is Google Places?
September 2009 was the launch of Google Places, and it has become an exciting place for business owners who maximise its potential to get a flood of new customers without paying for every click.
Business owners can update their Google Places listings page with their hours of operation, photos, exciting videos, coupons and more and this is in addition to having your website.
Why should I care as a business Owner about What is Google Places?
80% of your local customers who used to look in the local paper directories are now looking online. While some businesses blame the recession, there are exciting opportunities for smart business owners to get new customers, and go where the motivated buying market is.
Want more Profits the easy way?
The customers who used to look in paper directories are now looking online, and on their mobile phones, be honest when was the last time you used the paper directories to find a local business?
LOCAL PAPER DIRECTORIES ARE DEAD!
While your competitors are possibly wasting a fortune advertising with pay per click or trying to cut costs, you can unleash your profit potential! Why? Google places is not only where your customers are looking, by clicking the map button at the top on Google, but also Google Places appears in the natural search listings at the very top on Google! The truth is if you have a business address you must maximise your listing here or else you are handing over money to your competition.
Here is the proof: One of our customers here is at the
top of Google! Their competitors on the
same page are paying £20.00 per click! There are receiving thousands of pounds worth of enquires for FREE
Do YOU Want More Customers & More Profits?
So You want to appear at the top of local searches with Google Places?
Here is the best news; we can help you fast, why? 98% of business set them up completely wrong, and also most SEO companies are not aware of the secrets to maximize the listings here. So we can help you maximize the listing and dominate your local target market.
Get Found On mobile phones!
There are now more mobile phone searches than on the internet, and by allowing us to help you maximize your listing, it enables you to be found by the motivated buyer someone who is typing in (repossession help London) or your product or service followed by an area or post code enables you to be found by your motivated target market at the top of Google and on Mobile Phones.
“Now You Can Make A Positive Breakthrough In Your Business As Our ‘Google Places’ System Low Risk it Gives You a High Return On Investment”
Why it is vital for you business to get found here?
How do you set Google Places to maximize your listing and get to the top?
Google loves content so in order to get to the top of the Google Places you need to maximize the content of your business above your competitors, this includes making videos, and adding relevant content descriptions, adding and naming photographs, organising the right number and best online directory listings with your information. Getting the strategy right and structuring of your main target and profit keywords, not keyword stuffing! Also adding relevant links and much more. We invite you to stop asking: What is Google Places and let us transform your business
WARNING: Get any of this in the wrong order and you could suddenly be trying to swim in a sea of mud. Every business owner we have helped has set them up completely wrong but that is OK because we are here to help. Also most businesses don’t have any videos, so we decided to make easy for our clients and introduced the Bronze System.
What exactly are you going to receive when
you order bronze local search Marketing system today?
When you order today, we will get a few details from you and you are away its simple its fast its easy and before you know it you will see your maps set up and maximised and appearing more importantly you will hear the phone ringing…
Bronze Set up usually
£497.00Special Price £247.00Claim your bronze package or above and get a £247.00 video promotional video made for FREE!
Yes you get a Promotional Video made for FREE no matter what your business we can make you a video!
(standard price £247.00)
Get your video distributed to 20 video channels sites for greater customer visibility and online domination.
Having a video on your Google Places listing puts you above most of your competition!
BONUS
Bronze monthly – we continually protect your business online for only £97.00 a month!
– Ongoing Skype or telephone support.
Wouldn’t it be worth a simple easy payment to get new enquiries month on month and have all the work done for you plus get expert advice on Internet strategies?
If you are serious about getting more customers:
I am sure you would agree, any price would be worth it. After speaking with countless Internet Marketing experts, we all decided, anything less than £497 would be high-way robbery.
I concluded £497 is too much of a price for the “average” small business to pay in these hard times.
Right now, you can put your hands on Bronze System for only £247 and for our marketing roll-out save £200 off the retail price and claim a FREE video valued at £247.00 pound too!
YES! That means the price of the set up works out Free!
What do you do next?
Let me tell you what you should do next, contact us… why wait?
Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
Google Places
Social Media is About the People! Not About Your Business
/in Search & Find /by Perry Stevens“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart
Social media
Many companies focus on social media with the standpoint of increasing their business sales. In reality social media is all about increasing the notoriety of your business as well as establishing loyalty with your customers. You can certainly drive sales through social media by posting new products and offers through your Twitter page, Facebook page or any other social media account that you might have but social media isn’t all about the sales.
Establishing a direct link between your customer base and your company is the true purpose of social media. Creating engaging content and regularly responding to your customers is one of the best ways that you can provide a high-quality social media experience. Instead of continuously posting links to new products, pose questions about how your products could be improved, work on forging relationships with valuable customers, and produce promotional material that lets people feel more connected to your company.
Make it personal
By providing people with a link to your company that makes it feel more personal to them and offers a real connection to your products, you can work at establishing more loyalty. When people know how a product is made, who is working at your company and the types of ideas that you may have for the future they will be much more on board with everything that your company is planning as well as any future releases that you might have in mind for your product lines.
Taking consumer feedback online is also a great way that you can rapidly improve your products and understand some faults that might exist within your current product line. By providing this link to the people who are regularly purchasing your product and visiting your store locations, you can work at making them part of your company family I providing for them. Sales will result from this type of connection.
We would love to hear your questions and your feedback is very welcome. If you want to understand more about Social Media or get more attention for your business, feel free to contact us here.
Social Media is About the People! Not About Your Business
Seasons’ Greetings from Blend Local Search Marketing
/in Search & Find /by Perry StevensSeasons’ Greetings from Blend Local Search Marketing
Wow what a year it’s been for local search marketing! We’ve experienced unprecedented growth in our industry, within our own company and all our clients have grown, taken on new staff and reported their best years profits to date. Not bad when all we hear in the media are stories of doom and gloom! It just goes to show that if you are set in your ways and doing the same old thing, you’ll only at best, get the same results. Those with the for-sight to embrace local search marketing, use video and actively get involved with social media are reaping the benefits of getting more customers and more profits with a healthy ROI.
Next year will see the chasm between the old ways and the new ways of reaching customers getting even bigger and those businesses who embrace mobile local will be the main beneficeries.
Inside Blend Local Search Marketing
Early in 2011 saw some major changes in Blend Local Search Marketing with the appointment of Lee Bannister as the New Business Manager while the founder Perry Stevens – now Chief Operations Manager, left London behind and relocated to Bangkok, Thailand in April to oversee the day-to-day running and direction on the company. Blend are now servicing more clients in the UK and North America then ever before with a large proportion of new business coming from word of mouth from their existing client base.
Blend Local Search Marketing have a number of exciting ‘things‘ in development and will be launching a series of new initiatives in the first quarter of the new year. There are certainly some exciting times ahead both personally and professionally for the team behind Blend Local Search Marketing.
Merry Christmas from Blend Local Search Marketing
“We would like to take this opportunity to wish all our friends, families, staff and local search marketing clients and associates a very merry Christmas and a prosperous New Year!”
– Lee & Perry – Blend Local Search Marketing.
Join us Facebook. Contact us here.
Blend Local Search Marketing