While there are many digital marketing strategies you can use for your business, content marketing is often underestimated. It’s not just a trend in marketing circles. The goal of using content is to attract members of your target audience through valuable content. This brings prospects into your marketing funnel where you can build a relationship with them or follow up with a drip marketing campaign.
It’s a big contrast to traditional push marketing strategies where you try to interrupt and get in front of your target audience with your offer. With content, you are presenting value before an offer or even asking for a sale. You are showcasing your authority, establishing your credibility, and building your brand through the content.