What is Conversion Rate Optimization (CRO)?
Conversion rate optimization (CRO) is the due process of increasing a greater percentage of your website visitors to take the desired action.
The conversion metric will differ dependent on the site owner and the established end goals but could be considered to be having the site visitor make a call, complete a form, becoming a new customer or a patient.
The CRO process involves understanding the sales cycle and how visitors navigate through your website. What actions they take, and just as important, what prevents them from completing your predetermined goals. Let’s explore more…