Blogging with Hummingbird

How to Blog for Business Success with Google’s Hummingbird

Blogging with HummingbirdOf  late there has been a lot of talk on and offline about Google’s new Algorithm named ‘Hummingbird‘. Hummingbird unlike Penguin and Panda is not a algorithm update, but a whole new algorithm. So what does this mean for content marketing and search results?
I reached out to the professional blogging community and asked the question “In the light of Google’s new ‘Hummingbird’ algorithm, what would you say are the top three essential blogging techniques for success?” Here are some of the replied we received:

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Online Marketing

Find Out How Batman and Robin Can Help you in Your Online Marketing Campaign

Online MarketingWhile you probably read this title and are wondering how you could ever learn something from Batman and Robin and then implement that lesson into your marketing campaigns, it is true. They have plenty of different things to them that we can take away and come up with a more successful online marketing strategy. So let’s take a quick look.

Have a Consistent Public Image

First off, the most important part about Batman is that his identity is a secret, but he puts a lot of effort into letting the public know he’s out there. Same thing should go for your company. You should come up with a public image that you would like to have, then prove that image to everyone. You want to be consistent with your branding. You Don’t see Batman trying to change his public image all of the time, so neither should you. The longer you work on your image, the stronger it will become.

Be Unique

Batman and Robin are as unique as you can get, which is why they stand out and get a lot of attention. If you are trying to attract as many people as possible in a niche where there is plenty of competition, then you are going to need to do something drastic to catch their attention. You can’t be the same as all of the other sites out there, come up with a way to attract your target audience that no one has thought of before. While this may be hard at first, after a while, you will start to understand what works and what doesn’t.

Get a Partner

You should try and find another site that is in your niche to partner up with. Most people think that everyone else in their niche is a threat and should be treated as such. This is untrue and you can come up with some truly beneficial relationships if you partner with the right people. You can come up with guest posting partnerships, to expose each other’s content to new audiences. Or you could always have a link building relationship where each of you has to post the other site’s links a few times a month. Although the links are coming from the same domain name, search engines will still count them, and those links will look more natural as well.

Try to Appeal to as Many People as Possible

Batman and Robin had ways of be able to attract everyone in Gotham city. Either by saving them, the press, or by shining a light in the sky, all of them worked. You can do the same thing. While you might not being shining a light up in the sky, you can still come up with ways to increase your visibility on the internet. Use social media, press releases, blogs, and other tools to help get as many people interested in your site as possible.

Plan Your Strategies and Go In Hard

Batman has always been very strategic, which is why he is so effective at beating bad guys. The same things works with online marketing. The longer you take to fully understand and plan your marketing strategies, the more effective they are going to be. You should be researching your competition, your audience, your conversion rates, traffic, and every other aspect of your site.

Although Batman and Robin are not online marketing specialists, they still have some pretty great lessons to teach us about how to become successful and attract more and more people overtime.

About the Author:

Ness writes articles on behalf of MakeAWebsite. They have reviews on the most popular web hosts so make sure to visit their website and read reviews if you are currently looking for the perfect provider to host your site.

blend local search

Giving Your Business The Celebrity Status Through SEO


The secret to success in almost all businesses is to get popular among the masses. Being known gives people a chance to experience your products and services. In order to give your enterprise the celebrity-like attention that it deserves on the web, what you need is the right Search Engine Optimization, otherwise known as SEO, providers to help you out.

What is SEO?

keyword researcha. This process involves different steps that enable a website to become more visible in the World Wide Web.

b. Visibility is essential because there are millions of other businessmen and websites online. It is important to stand out and get noticed so that more people would become aware of what an enterprise has to offer.

c. The techniques focus on search engines since these are the most visited spots in the internet each day. People immediately visit Yahoo, Google, and other engines in order to make queries that could help them in their daily tasks and functions.

What happens to a website that is optimized?

a. Whenever a website is optimized, it gets to have higher ranks in the results page.

b. For instance, a person is looking for the best brand of cameras. He types in the keywords “best camera brand” in the query box. The engines would then scan the entire web for sites that may contain what the person is looking for. A camera shop’s site that is optimized would have more chances of ending up at the top of the list.

c. Having high ranks is essential since market surveys reveal that nearly 80 percent of individuals no longer visit the sites that are listed after the first page.

d. A high ranking does not mean that a webpage has the best content. It is only seen as relevant because the content that it holds is properly organized and tweaked by special SEO techniques.

e. Without optimization, no matter how effective an enterprise’s products and services are, they would still end up at the bottom of the ranks. This would make it difficult for them to score potential clients.

What Is Search Engine Optimization / SEO

Why hire experts?

a. The entire process of optimization is a complex one. It requires special skills and tools to become reliable and effective enough for an enterprise.

b. When done by amateurs, it might defeat the purpose of competing against the millions of other websites in the internet.

c. Experts can effectively design a page, organize its contents, and market it effectively.

d. The money that you pay them is a useful investment since the exposure that your business could gain could definitely promise you with more sales.

These days, the internet has already become the people’s new shopping mall. Their purchasing decisions are also greatly influenced by what the different online sources has to offer. Being able to make your enterprise obtain a celebrity-like popularity status in this media can surely reward you with an abundance of profits.

Want to be a guest blogger on this site? Simply contact us here!

Blend Local Search Marketing Ltd. Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG

Tel: +44 203 114 5119


Giving Your Business The Celebrity Status Through SEO


Super SEO

Bad SEO Practices You Need To Always Avoid

Bad SEO Practices You Need To Always Avoid

I have used website SEO for my application development business site to make it rank much better over the last year, especially in my local area of Cleveland, Ohio USA. I implemented a number of strategies including keyword research for competitive and relevant search terms, appropriate keyword density per page, keywords in the title tag, minimal use of headers and a naturally conversant style of page content with just a few keywords included. These are all appropriate onsite optimization techniques or what they call “white hat” SEO. But what about the bad practices aka “black hat” SEO.  I would like to discuss some counterproductive site optimization techniques that you should always steer clear of. They can get you “red flagged” if not banned from the search indexes. If your URL isn’t visible anymore, then that defeats the purpose of even having a website to begin with.

On-Site SEO

Super SEO“A flash website” can be visually stunning, but it won’t get you very far with the search engines. They are crawling your site in search of text that will assist them with configuring your search rank. Takeaway – a picture is not worth a thousand words to a search engine, so don’t bother with this one.

“Cloaking” means designing your website so the search engines see one version and visitors see another. A word to the wise – don’t!

“Doorway pages” are highly optimized for one topic, but then redirect you to another page containing unrelated content after you click on one from the SERPs. Hint – no one likes to be tricked and that includes the search engines.

“Duplicated content” is another problem area with regard to article syndication. This is less risky and may not even carry an outright penalty. However, this can lower the ranking of the page in your site. In other words, your page that contains the article that has been syndicated on other sites now has less leverage with the search engines since it is not unique. Google, Bing and Yahoo prefer unique content.

“Hidden text” is a big no-no. The search engines will wise up to this very quickly and you could find yourself in search rank hot water.

“Keyword stuffing” is a big red flag that can get you in real trouble with the search engines. I have heard that a keyword density of more than 10% is considered to be keyword stuffing. This can get you penalized or even banned from the search indexes.

“Swap links” are also called reciprocal linking and they are one of the oldest tricks in the book. They are also very easy for the search engines to detect, so don’t waste your time here. Swap links represent a form of barter to the search engines. They want to see one way back links to your site, because this is more indicative of an endorsement of your website.

“Use of session ids in web pages” will do a very good job of creating confusion among the search engines. If the web crawler sees one session id in your web page now and a different session id when it reaches it later on, then it thinks it has found two different pages on the same site. Neither version will be ranked and further, your website will be perceived as unstable. Search engine web crawlers like to see static pages when they reach your site.

What are some examples of SEO misinformation?

Good SEO Practices

There are other boo-boos I could mention here, but I think you get the idea from what was discussed. Search engines are designed to reward those who contribute substance to the internet. Keep this in mind when you orchestrate your SEO and you will be fine. Please be sure to also visit my website to learn more about my computer repair services.

Want to be a guest blogger on this site? Simply contact us here!

Blend Local Search Marketing Ltd. Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GGTel: +44 203 114 5119

Bad SEO Practices You Need To Always Avoid

best online marketing methods

The Best Online Marketing Methods

The Best Online Marketing Methods

Attracting more people to your website is important if you want to enhance branding, increase your customers and enjoy higher profits. Of course, website promotion takes some work on your part. The good news is that you can use a variety of online marketing methods as a party of your website promotion strategy. If you’re just getting started or you need a better marketing strategy, here is a look at some of the best online marketing methods you can use for great website promotion.

Method #1 – Article Marketing

One of the top online marketing methods to use for website promotion is article marketing. This strategy works by writing articles on topics related to your website and then submitting them to an article website. When you submit your articles, you have the opportunity to add a resource box at the end of the article. Within this resource box, you can include your website address. People looking for good information on a particular subject often search for good articles that offer that information. Writing articles can help you establish yourself as an expert and you can get your website address out there, building helpful backlinks to your site.

Method #2 – Search Engine Optimization

Search engine optimization is another online marketing method you’ll definitely want to use. This method focuses on what you can do on your own website to optimize it for the search engines. You may have a great website, but if people cannot find you, you have a problem. Using SEO techniques on your website can increase your rankings on popular search engines, bringing in more targeted traffic to your website.

Method #3 – Social Media Marketing

best online marketing methodsSocial media marketing is one of the newer online marketing methods, but it’s proving to be one of the most effective. This includes using social networking and media websites like Twitter, Facebook and even Pinterest. Connecting with people is important if you want to bring them to your website and convert them into customers. Social media marketing allows you to connect with people in new ways, increasing brand recognition and bringing more visitors to your website.

Of course, these are only a few of the online marketing methods you can use to successfully promote your website. Blogging, email marketing and publishing press releases are all excellent methods that you may want to use as well. Begin using these excellent marketing methods and you’ll begin to see great results on your website, boosting visitors, conversions and profit.


Local business from London to Los Angeles can contact Blend Local Search Marketing for website builds, social media management, search engine optimization (SEO) and bespoke, turnkey Internet marketing services. We are a results driven company and do not tie you into any contracts what-so-ever. Our clients stay with us because of our level of service and the high ROI they receive. But don’t take our word for it, click here to read some of our unsolicited testimonials or contact us today to discuss how we can help you achieve and surpass your online objective.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

The Best Online Marketing Methods

how to use twitter for business marketing

How to use Twitter for Business Marketing

5 Twitter Mistakes Businesses Should Avoid

Twitter is an excellent platform for businesses to interact with customers and promote new products and services and, like most forms of social media, it relies on high quality communication and frequent updates. However, many businesses fail to understand Twitter, and aren’t able to successfully utilise the platform. Learning Twitter etiquette and avoiding some basic mistakes can ensure that a business has an effective presence on the social network.

How to use Twitter for Business Marketing

1) Make Sure It’s Active how to use twitter for business marketing

Twitter accounts require a lot of hard work and effort, and some businesses have dedicated staff working on there social media platforms. Although this is not feasible for some businesses, a Twitter account that has been created for the purpose of a few sporadic tweets has no value to customers or potential clients. Very few people will want to follow the feed and will quickly realise that it is an afterthought for the business. The Twitter account should also be advertised by the business on any other platforms that they currently have. Whether it be on the company website or through communication and documentation, a small footer linking to the Twitter account will let customers and clients know that it exists.

2) Follow Users

The quickest way to communicate to customers and clients is to follow lots of other users. New business accounts should follow other accounts that they typically would associate with their type of business. This way, new accounts can make quality tweets that may get retweeted by established accounts which will be seen by other users. It can be hard at first to reach customers directly, but a business following customers in the hopes of getting a new follower will seem strange to the customer. They will wonder why a business has chosen to follow them and read their tweets.

3) Always Be Searching

It is easy to find tweets that mention a business or a brand, even if they haven’t be sent as a ‘Mention’ or as part of a hashtag. The Twitter search function is incredibly useful, and it can be a good way to find tweets that don’t appear in the Twitter feed. It can reveal what customers or clients are saying about the business, and it gives a good opportunity to communicate with them directly if necessary.

4) Strictly For Business

Twitter accounts should always reflect the business they are representing. An account can have a voice and a personality to set it apart from other businesses, but it should never engage in conversations and arguments or have personal quips or anecdotes. This can seem unprofessional, and it may be difficult to affiliate this sort of account with the business.

5) Interact With Followers

Many telecommunication and technology companies use Twitter for customer support. Although they are limited by the 140 character count, they can reply to users with status updates or support. The support may be brief, but it lets customers know that Twitter is a viable and effective way to communicate with the company. As some simple support issues can be resolved by, for example, telling customers that there are national or local issues that are being looked at by engineers, Twitter can be an effective way to manage and deal with customer questions. Always try to reply to customers if there is a professional reason to do so.

Will Kurtz writes on wide range of marketing issues pertaining to both old and new media, always from a business perspective.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 How to use Twitter for Business Marketing

Make Super Slick Video Marketing For Your Business

How Make Video Marketing Work for Your Business

Many online entrepreneurs ignore the power of video marketing and video SEO as a tool because they believe it’s either too expensive or too complicated.  Maybe you believe that the skills required to make great video ads are genetic traits.   The truth is you don’t have to be a Spielberg to make great videos.  Best of all, you can make professional video ads for your business using tools that are 100% free.

All Video Sites - The ListCreative Commons License HH-Michael via Compfight The approach I’ll be covering today isn’t a low-budget, webcam infomercial.  Those can work, but most of us would rather not step in front of the camera.  If we did, we’d be actors not entrepreneurs. What I’m going to share with you is a method for making polished video presentations with a few powerful, free tools.

Prezi – Like PowerPoint…Just Better and Free

The best tool in my video arsenal is Prezi, an online software application that allows you to create presentations similar to PowerPoint.  The difference with Prezi is that instead of working with slides, you build your presentation on an “art board.”

When creating a presentation in Prezi, you simply upload the images you want to use then add text and shapes.  The images, text and shapes can then be “framed.”  This creates a focal point for the Prezi camera.  The frames are then connected using the path tool to emphasize text and images via pan and zoom and create transitions from one frame to the next.

This approach creates a greater sense of movement than what can be achieved with PowerPoint and creates a more cinematic experience for the viewer.

Prezi has an incredibly intuitive interface that’s easy to learn and use.  Positioning, scaling and rotating images and text is all done with the click and drag of your mouse.  There are a variety of built-in templates for creating presentations that are a great starting point but don’t be afraid to start with a blank canvas and let inspiration be your guide.

The basic edition of Prezi is free and should be all you’ll ever need to create stunning presentations for your business.  There is a small Prezi brand watermark in the lower left hand corner of presentations made with the free edition of Prezi.  If it’s a bother, you can remove it by purchasing the $59/year subscription but the logo is hardly noticeable.

Adding Narration and Music

A picture may worth a thousand words, but adding sound to your presentation is a must.  Write a script to convey your marketing message and then find some suitable music to play in the background.  You can find a large catalog of free music online at sites like  Be sure to pay attention to the creative commons licensing and be only use those tracks that are licensed for commercial use.

To edit the audio tracks together, you can use a free audio editing software tool called Audacity which can record your voice through your built-in PC microphone.  Good quality audio is important, so if you don’t like the sound you’re getting from the built-in mic then consider buying a decent computer microphone.

Once you’ve recorded your narration, you can add the music track in Audacity and export the tracks to an .mp3 file format.

Converting Your Prezi to Video with Audio

Your Prezi can’t be uploaded to YouTube or other video sharing sites without being converted to an accepted video file format.  In order to do this you will need to use screen capture software.  There are a variety of free screen capture applications available that will output to .avi, .wmv or .mp4 file formats accepted by YouTube.

To convert the Prezi you will use the screen capture software to record the Prezi as it plays along with the audio file you recorded using Audacity.   While there are plenty of free options out there for screen capture, I prefer an inexpensive tool from TechSmith called SnagIt.  It’s $49.95, but you can use it free for 30 days.  That’s plenty of time to make tons of video ads.

If your on a budget, check out CamStudio, an open-source video screen capture tool that works well.

The Process Step-by-Step

Here’s the steps one more time:

  1. Create a presentation using Prezi.
  2. Record your narration track and add background music using Audacity.
  3. Play the full screen Prezi presentation and narration mp3 at the same time and capture with SnagIt or CamStudio as an mp4 file.
  4. Upload to your YouTube channel and other video sharing sites.

The author of this article is an e-commerce store owner and big advocate of video advertising for free traffic and improved search engine rankings for your site.  Check out Rob’s info-packed e-commerce book, E-Commerce Blueprint:  The Step-by-Step Guide to Online Store Success, available at Amazon’s Kindle Store now. 

Allow us to help you dominate online for your profitable keywords using the power of video marketing. Contact Blend Local Search Marketing today!

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Video Marketing for Business

The Art of Creating Blogs That Get Results Right From Day One!

The Art of Creating Blogs That Get Results Right From Day One!

by Dr. Jeffrey Lant (Guest Blogger)

Blogs are in! Blogs are omnipresent! Blogs are the future of the ‘net! All true but what is a blog… and how do you profit from it?

Purists may offer a different definition (purists usually do)… but to me, the complete capitalist, a blog is and always will be about one thing: making money. Every day. All the time.

Let me say this another way because for far too many people blogs are an unbridled (and correspondingly horrifying) excess of vanity, self-gratification, arrogance, not to mention an avalanche of incredibly boring stuff and Things You Don’t Want To Know. Yes,  too many smart people use them as a cheap form of venting and therapy.

But (my recommendations in hand) you won’t. You’ll stay forever focused on the main chance: using your blog to generate prospect leads… and make money. Now… dig in. I am about to deliver an embarrass du choix  for big blog bucks.

Train your readers to be responsive

Blogs for BusinessCreative Commons License Brett L. via Compfight If you intend to use your blog to make money, you must train your readers to be responsive. Otherwise, you will dramatically curtail and limit your responses (and blog profits)… which is the exact opposite of what you want.

The Internet is, at its best,  the best interactive tool in the galaxy. But what if readers don’t understand that? Why, then, mon frere, you must remind them of their duty… you must remind them that yours is a fully interactive endeavor and that the responsibility of EVERY reader is – to respond. Ensuring this result is your #1 objective.

A blog is NOT a standard newspaper or magazine… as readers must be told and trained to use.

Consider the case of your morning newspaper. It is packed with articles. How many do you respond to? Silly question, right? Periodical readers, except on the occasions they have  a bee in their bonnets and write a Letter to the Editor, never respond to articles. They just read ’em.

But a blog is essentially different. You want to bring articles and information of interest and importance to your readers; you want them to respond. In other words, blog content should trigger a continuing stream of reader commentary… and help build knowledge about these readers as well as build the relationships that deliver business effortlessly.

Establish a confidential tone from the get-go

Your readers (whether they ever say so or not) will read your blog (as opposed to a million others) because you give them interesting copy that the rest of the world cannot deliver. It’s not just that Enquiring Minds Want To Know: it’s that these minds want to know things they cannot easily get anywhere else.

Thus your tone is everything: let the reader know that yours is a fresh, new, entirely compelling voice. The more you let them know that yours is an “insider” place, a locale of smart commentary delivered with wit, insight, good humor and progressive outlook, the better.

Always use the second person — YOU! —  in your blog content

Blogs are the most person-centered of media. Thus, you must always speak to your readers in the second person, that is with an explicit or implied “you” (the blog reader). This will immediately establish the right tone… and the right focus.  Your readers must understand that you are writing to them, for them.

Whenever possible, too, use your blog as a means to speak to individual readers BY NAME, just like Ann Landers, the famous “gossip” columnist used to do, with such devices as “Special for Lola Mae in Seattle.” You should regard each issue as incomplete that does not address some pertinent, personal comment to at least one reader by name.

Share (select) personal data and reflections about yourself

Remember, blogs are, by definition, personal. That means you should share (some) personal information with your readers; asking them to share (some) personal data with you.

This policy, while establishing stronger and more enduring links with your readers, also has in it the seeds of embarrassment,discomfort, even disaster. Reason? It’s easy to put things in your blog about yourself which are too personal, too intimate. And by the same token, your readers might share such things with you, for publication.

Actung! Cuidado! Beware! Think long and hard before you publish. Once you hit the send key, your thought and candid revelation belong to the world.

Ask especially for reader comment on all articles you publish

Blogs - Why Aren't You Blogging for Business? The articles you publish in your blog may be, of course, on any subject you regard as significant. But blogs by business people should be about how to run such a business with such-and-such products for maximum profit. In other words, if you’re selling automobiles… blog articles (“content”) should be germaine to this topic, above all.

As you publish such articles, ask readers to comment. As comments come in be sure to use (and then later reuse) them. What people say in reference to your blog content is worthy of publication… and your comment.

Make sure that you request responding readers to include complete name, business name (where appropriate), email address, and phone. Remember, reader comments are not so much about the substance of the comment, as they are about getting the reader to respond, tell  you what interests her, and provide complete follow-up details. This is absolutely essential. Creative Commons License Mike Licht via Compfight

Follow up blog comments and responses at once

What more business? Following these steps ensures you will get a steady stream of the best prospect leads in the world… from people who already “know” you (or at least think they do), are interested in what you offer, and have provided you with complete follow-up details.

Thus, pick up the phone and call readers (now prospects) who respond to you… unless, of course, you have been the smartest cookie, given them your phone, and advised them to CALL you.

The telephone, you see, is essential for making your blog profitable for you. You must say and constantly reiterate the need to call you, as Jeanette McDonald sang, “I am calling you……………. will you answer true…….? Get the picture?

Last words

Face it. Blogs are here to stay. People love ’em. Thus, the real question is: will you do the necessary to ensure that the time and money you invest in  your blog pays off? To ensure that it does, implement these recommendations ASP… if not  sooner. Then blog your way to profits that increase as fast as your list.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online.

Republished with author’s permission by Craig Telfer

PS. Here’s my website where you can get some really good money making tips and more…

PSS. Want to know how I can be using this amazing “AUTO PILOT” marketing system? I bet you do.. sign up at NO cost anytime and get 50,000 visitors

to the site of YOUR choice:

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119


 The Art of Creating Blogs That Get Results Right From Day One!