You want your orthodontic practice to be visible to as many people as possible on the web, and the best way to do that is to hire Blend Local Search Marketing for a HIPAA compliant website and SEO best practices. Not only will we ensure that your company is found high in search results and converts visitors to patients, but we also have the HIPAA seal of compliance for SEO orthodontics!
The business world has drastically transformed. Gone are the days when people opened the yellow pages to find an orthodontist or got a reference from a trusted friend or family member. Today, patients can use the Internet to do extensive research to find the best fit for their needs. That’s why it’s so important part of your business plan includes the incorporation of the level of orthodontist SEO needed to put you at the top of the search results.
Now is the time you need to position your orthodontist practice to withstand a recession. The hard preparation work should be done well before the looming recession begins to hit in your area. The great news is that your local business will be stronger even if the recession never comes. Here is how to recession proof your orthodontic business so it doesn’t go the way of the dinosaur.
Marketing an orthodontic office is different from marketing any other kind of business. This is because your target demographic is very specific. While some might perceive this as a negative, it is actually a good thing because you are sure about who needs your specialist services. Have you ever considered social media marketing for your orthodontics office?
If the lyrics to the Cyndi Lauper song, “Girls Just Want to Have Fun” make you crazy every time you hear it played on your practice’s sound system, we’d like to correct that impression. Girls do like to have fun – but they love to look attractive, sexy and beautiful even more, and that’s exactly how female Invisalign patients are going to feel once their teeth are straight courtesy of a system that won’t reveal their secret.
Social networking is one of the most critical elements of marketing your orthodontic office. It provides an active, always changing, and effective way of letting people know about your services. In fact, social networking is one of the most important ways of long-term branding and building relationships available online.
Orthodontic marketing ideas might seem challenging if you aren’t used to the many exciting and successful online advertising methods available today. There are so many different options that it might be confusing if you aren’t sure where to start. That’s why we’ve broken down the best digital marketing ideas for orthodontic offices.
Each of these ideas can be integrated for your orthodontic office and adapted to meet your unique needs. As a bonus, we included a few common digital marketing myths that deserve to be busted. By the time you finish reading this article, you’ll have a better idea of how to market your office successfully.
The economy is diverging, and costs are rising. You’ve put together a successful orthodontic practise, and we have some information to even things out a bit. You need more clients walking through the door. Doing that is much more complicated than it seems. That’s why we wrote this for you. There are a few steps you can take to make the most of what you already have. Let’s take a look:
What were the biggest take-aways from twelve months of search data from 2017? How do you achieve local search domination in 2018? We’ve been crunching our orthodontist’s annual search result data and Blend’s Gio Greenard lays it all out before us.
2017 was definitely the year of the reviews. It’s often the case that Google rolls out trial runs in certain countries/areas to gauge the impact on the search engines before implementing an algorithm change across the board.
Before we start going into detail, check this out!
Have you ever experienced the blue screen of death on your computer before? The above is pretty much the SEO equivalent. Ouch!
As you can see the website in question received a major telling off from Google, and consequently put in the naughty chair (zero organic traffic) in late August/early September. When this orthodontic practice joined us in May we began to resuscitate the once buoyant website. With that being said there is an insane amount of competition for the first page on Google for an orthodontist in New York.
Congratulation – You have reached Invisalign Top 1% Provider status.
As an orthodontist, reaching Top 1% status in the Align Technology Advantage Program is no mean feat. To qualify for the Top 1% status an orthodontist has to have 800 historical qualifying Invisalign treatments and maintain another 100 semi annually.
Having attained Top 1% status an orthodontist qualifies for a number of benefits. One of the many benefits offered is the eligibility to license up to 5 available domain names that incorporate the Invisalign brand name.
Before you start investing in these Invisalign vanity URL’s, let’s look at the benefits for and against.