Support Local Business Saturday

How Can You Support Local Business This Holiday Season

Are you a small business owner or manager? If you answered yes, you are in this exclusive club of people who drive our economy. You are one of the 15.6 million Main Street business people that contribute roughly 52% of the US GDP. If that does make you proud, you have a chance to support other people like you to feel proud.

There are those of us that are celebrating a century in the industry. At Blend, we are celebrating 10 great years of service. There are also those who are starting. All of us offer something valuable. If we don’t support each other, we will leave our friends in the community who are relatively new here to the big bad wolves of the street.

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Orthodontic Marketing Through Social Networking

Orthodontic Marketing Through Social Networking

Social networking is one of the most critical elements of marketing your orthodontic office. It provides an active, always changing, and effective way of letting people know about your services. In fact, social networking is one of the most important ways of long-term branding and building relationships available online.

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https website url designation

5 Reasons Your Site Should be HTTPS

In the past, simply creating a basic website and going live was an achievement. The site simply kept your business visible in a busy world. Inside the virtual world, however, technology slowly became more complex. Your website with an HTTP prefix is now an archaic designation. The trend today is converting to an HTTPS address. Don’t hesitate to take on this technology trend. There are important reasons why your site should be HTTPS designated.

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creative background video designs

Video Backgrounds Are They Killing My Website, SEO and ROI?

The use of video backgrounds has become an increasingly popular web design trend in recent years. Rather than a static image, some webmasters embed a video in their site’s background. Considering that one-third of all internet activity involves watching video, you may feel compelled to use background videos. However, this web design trend can hurt your site’s ability to attract and retain visitors in several ways.

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Google penalty

Is Paying and SEO Agency Worth It? [Case Study Included]

Before we start going into detail, check this out!

Google penalty

Have you ever experienced the blue screen of death on your computer before? The above is pretty much the SEO equivalent. Ouch!

As you can see the website in question received a major telling off from Google, and consequently put in the naughty chair (zero organic traffic) in late August/early September. When this orthodontic practice joined us in May we began to resuscitate the once buoyant website. With that being said there is an insane amount of competition for the first page on Google for an orthodontist in New York.

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Blend Local Reviews – Get More Online Reviews for Your Business

We are introducing Blend Local Reviews, a proven system to get more online business reviews that reflect what all your great customers are saying about you in person.

How do you generate more online local reviews?

What do you do if some one leaves your business a bad review?

We have a software solution that improves your relationship with your customers. It ignites great word-of-mouth, and helps your business market itself.

It’s easy to implement, it’s easy to use and can be set up in an afternoon or we can even do that for you… at no extra charge!

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Yext Certified Partners

Yext Certified Partner – The Local Business Listings Service

Yext Certified PartnersSINGAPORE – Blend Local Search Marketing advanced the cost-efficiency value of its innovative and proven-productive  online marketing strategies  today with the announcement of joining the rapidly growing Yext Certified Partners network. Read more

Social Media Administrator

Wanted – Social Media Administrator

Wanted – Looking for a dynamic individual to join our amazing social media team.

Social Media AdministratorOur ideal candidate must have a keen interest, understanding and experience in social media marketing and promotion on networks such as; Facebook, Twitter, Youtube, Linkedin, Google+ and Pinterest.

Be able to add blog posts to WordPress sites and complete basic onsite SEO.

You must also have English as your first language and be great with communication, both verbal and written.

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hostgator logo

Hostgator Customer Service and Hosting Review

hostgator logoI’ve hosted sites in the USA with Hostgator for getting on for 5 years years now. First with their Babycroc Hosting and more recently VPS. In all that time I’ve been a loyal brand ambassador and affiliate. I believed in their product, loved their customer support and was very happy with the service provided.

A couple of months ago all that changed. Sites were disabled without any prior notice for ‘cashe’ plugin issues.

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conversion rates

Conversion Rates

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg


Companies today are extremely focused on building their customer base and establishing a massive market for their products. It seems as though traffic is king when it comes to online interactions and the focus for many marketing campaigns. Companies feel as though if they can draw someone to their page, they should be able to make a sale of their products. By making efforts to massively draw traffic into their page regardless of where it’s coming from, many companies are successful in making sales.
However if the end game is sales, does it not make more sense to reach out to a small customer base to ensure continuous sales and a higher conversion rate?
Continuous sales are every startup companies dream. It will take a long time to build up a customer base to the point where a company can feel comfortable enough to expand. While many companies are making efforts to simply branch out and find new customers they forget about their existing customers for whom they could sell extra products.
Focusing more so on the conversion rate for the sale involves a bit more work than simply directing traffic.

A good social media account will be able to establish real interaction and loyalty with new customers so that a company has a much better shot at the conversion rate for continuous sales. Drawing traffic into your website is a great way to help boost your websites ranking, get your name out there and gained more notoriety, however it is the sales that will ensure the longevity of your business.
If you are a company that is struggling for sales turned to social media accounts and methods that you can use to connect with your customer base. Looking into social media management as well as online newsletters as a strategy for connecting with customers is a great way to double your conversion rate and double your sales through existing customers and visitors to your website.
If you need anymore helpful tips you can read our blog, or alternatively contact us today to see how we can help your business grow online.
Blend Local Search Marketing Ltd, Overseas House 66-68 High Road, Bushey Heath Hertfordshire WD23 1GG,  Phone: +44 203 114 5119
Conversion Rates

Modern Advertising

“When you break down all the fluff, there are two ways to promote and market your business: dumber, slower, and expensive- or smarter, faster, and cheaper.”


Advertising has changed significantly even over the past five years. In the past advertising a business required the help of a large labor force. People would have to get in touch with ad agencies as well as television stations, publications, radio stations and more in order to advertise their products or their company. Today however posting your own advertisements online can be done for mere pennies or even better with an established relationship from a high ranking page. As such, advertising is now smarter faster and cheaper than ever before.


The problem with this new revolution in marketing and advertising is that many companies are slow to jump on the bandwagon. Many existing retailers still continue to use the old methods without embracing some of the newer methods that are available. New social media websites are emerging each and every day to help people connect and advertise, it is important to do constant research to determine areas where you can reach your customers faster.

Many companies are experiencing great results from social media advertising. The advantage to using social media advertising is that you can very easily connect with your customer base online and is very inexpensive. Any user driven creative business page on Facebook or on Twitter, it really only costs your time. For large companies, social media management can require paid staff in order to keep track of advertising campaigns and customer messages, smaller companies can keep this up throughout the working day.

Embracing change in technology is part of the modern business world and in order to effectively advertise for the next generation, companies must be willing to direct their focus from older styles of advertising into advertising with new media. Traditional advertising is still very effective but for businesses who are looking to generate engagement while minimizing costs, online advertisements through social media is smarter, faster and cheaper.

If you want to boost your online presence, and explore new modern ways of advertising your business, you can contact us by clicking here. Alternatively join the revolution and like us on Facebook or follow us on Twitter.

Blend Local Search Marketing Ltd, Overseas House 66-68 High Road, Bushey Heath Hertfordshire WD23 1GG,  Phone: +44 203 114 5119
                                                                     Modern Advertising


Social marketing

Are you a Follower?

“On Twitter we get excited if someone follows us. In real life we get really scared and run away.”

Social marketing

Isn’t it amazing how far we’ve come with social media even within just the past few years. From the initial creation of a few websites where people could connect, eventually spawned more intuitive systems such as twitter that now connect us in ways we never thought possible. Twitter has started a revolution in connecting people across classes, cultures and creeds. Ultimately a follow online could be all that it takes to open up a new online community.

Twitter is also heavily used by celebrities, television shows and the news media to connect their content directly to users as well as hear feedback from members of the general public. With interfaces like twitter our idols, our news and the consumer businesses that we use every day are much more accessible.

As annoying as it may be to have someone constantly looking over your shoulder and following you, on Twitter this type of mentality is encouraged and celebrated. Keeping up on tweets and sharing tweets is what helps to gain you more followers. As much as we might hate having real-life stalkers, online stalkers can make us feel good and appreciated for the content that we are posting.


Because of these feelings it seems as though the twitter pages with the most online “power” are that with the most followers and supporters. Still it is amazing just how much a single tweet can spread throughout the community. With just one good insight, you can start a trend and trends happen on twitter hourly if not daily. While it is advantageous to build a large following so that content that you post on twitter is seen by a large community, you would be surprised just how far good content can go even if you are starting with just a few followers on your twitter page.

Understanding the best strategies for Twitter is really important for your business, so you should it wisely. In case you need more help, feel free to give us a comment or contact us here.

Blend Local Search Marketing Ltd Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG Phone: +44 203 114 5119 Fax: +44 208 421 9883

Are you a Follower? 

marketing online

The Best Way to Engage Honestly with the Marketplace

“The best way to engage honestly with the marketplace via Twitter is to never use the words “engage,” “honestly,” or “marketplace.”

marketing online

So many companies and individuals get extremely hung up when it comes to connecting with their marketplace. While there are many people using Twitter for promotional materials it is very important to consider that you shouldn’t make your tweets overt advertisements.

People can get very tired of the same tweets over and over again and desire some type of engaging content in order to keep them following your page. Remember while it is important to advertise your product online is much more important to connect with your customer base to establish a brand loyalty and rapport.

Connect with your audience

Producing some promotional materials or even something as simple as answering some user questions online can really help to connect and make you more honest and engaging in your own marketplace. Social media is something that you have to work at it you may want to consider even using management systems to stay on top of all of the incoming tweets that you might get in a day.

Social media is not something that you can just automate or post out once a day. You need to make yourself available to respond to tweets and also to treat engaging content regularly. So many companies try to force interaction by asking questions and simply posting statements over and over again on their page. By producing excellent and engaging content for your Twitter page this is how you can form interaction.

When and how to tweet

Making timely responses, re-tweeting users posts and replying when they ask questions or all in good practice to developing a brand loyalty online. Twitter is a tool that is meant to be used for interaction and interaction isn’t something that should be forced. The best way to sell products using Twitter and beginning an interaction with the fan base is by not letting people realize that you are trying to sell them anything at all. A great product will sell itself with great marketing strategy.

There are plenty of ways to do online marketing but if you don’t know how to do it wisely you could be harming your business. Contact us today to boost your online presence.

Blend Local Search Marketing Ltd Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG Phone: +44 203 114 5119 Fax: +44 208 421 9883

The best way to engage honestly with the marketplace 

social media

Social Media is About the People! Not About Your Business

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”

social media

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

Social media

Many companies focus on social media with the standpoint of increasing their business sales. In reality social media is all about increasing the notoriety of your business as well as establishing loyalty with your customers. You can certainly drive sales through social media by posting new products and offers through your Twitter page, Facebook page or any other social media account that you might have but social media isn’t all about the sales.

Establishing a direct link between your customer base and your company is the true purpose of social media. Creating engaging content and regularly responding to your customers is one of the best ways that you can provide a high-quality social media experience. Instead of continuously posting links to new products, pose questions about how your products could be improved, work on forging relationships with valuable customers, and produce promotional material that lets people feel more connected to your company.

Make it personal 

By providing people with a link to your company that makes it feel more personal to them and offers a real connection to your products, you can work at establishing more loyalty. When people know how a product is made, who is working at your company and the types of ideas that you may have for the future they will be much more on board with everything that your company is planning as well as any future releases that you might have in mind for your product lines.

Taking consumer feedback online is also a great way that you can rapidly improve your products and understand some faults that might exist within your current product line. By providing this link to the people who are regularly purchasing your product and visiting your store locations, you can work at making them part of your company family I providing for them. Sales will result from this type of connection.

We would love to hear your questions and your feedback is very welcome. If you want to understand more about Social Media or get more attention for your business, feel free to contact us here.

Blend Local Search Marketing Ltd Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG Phone: +44 203 114 5119 Fax: +44 208 421 9883

Social Media is About the People! Not About Your Business

Google Algorithms – Penguin and Panda – What Has Really Changed in Local SEO?

Post Google Algorithm – What Has Really Changed in Local SEO

If you’ve been concerned about the Google algorithm changes, you’ll be happy to know that the fundamentals of SEO have remained pretty much the same; however, the emphasis on online marketing, and targeting a specific audience, has been moved to being a bit more social. In fact, what business owners are finding is that by utilizing local SEO in their own marketplace, they are able to drive more targeted leads to the products and services they provide. Here we’re going to discover more about local SEO, Google places, and local search marketing that can change the way you think about marketing your business online.


* Local SEO

Local SEOQuite honestly, there are a lot of business owners that simply think that having a web presence is all they need when it comes to marketing their business online. The fact is – this couldn’t be further from the truth. In order to be effective online, you will need to know exactly what your customers are searching for on a consistent basis. In order to do so, you’ll need to perform market research to find out the exact keywords that are being typed in the search engines in order to find the products and services you provide. So, how does a business owner capitalize on this type of market research?


* Google Places

First off, business owners can capitalize by targeting their local market. This can be done by utilizing platforms such as Google Places. By filling out a complete profile on Google Places, and verifying your account, you can utilize this platform to target a specific audience and drive that audience to your web presence.

You see, it’s important to understand that when creating a web presence, if you utilize broad terms to describe what it is you provide, this will more than likely provide you with broad results. If you focus on more targeted terms to describe what you provide, this will allow people within your local community to find products and services that can benefit them in their everyday lives, while benefiting your business in the form of sales.


* Local Search Marketing Company

At this point, you’re probably wondering about how you can begin this process and start targeting your local audience in order to blow your competitors away. Well, all of this can be done by choosing a local search marketing company. You’ll need to choose a company that can provide you with local search marketing, and the ability to fill out local profiles such as Google Places, Google Maps, and a variety of other local business directories, and allow this company to help you accelerate your profits by utilizing strategies and methods that have been proven to work in the local marketplace.

To be honest, the Google algorithms have done nothing more than to allow business owners to choose which way they would like to market their company’s online. If you truly want to take advantage of relevant targeted traffic, you will need to utilize local SEO in order to do so. By choosing a local search marketing company, you’ll be able to maximize your local visibility, and capitalize on the targeted relevant traffic you’ll receive as a result.

Blend Local Search Marketing are a Local SEO company based in London UK and Bangkok Thailand, servicing clients in the UK, SE Asia and USA.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Skype: BlendLSM Email: here


Local SEO

Exclusive for UK Businesses – Blend SMS Marketing

Regular readers to this blog will know we have been working on a number of new projects, one being our new SMS marketing service – Blend SMS Marketing.

We quietly and successfully launched Blend SMS Marketing in the first week of April and it’s proving to be a big hit with the early adopters.

So What is Blend SMS Marketing?

Quite simply it is a text messaging service for UK business that allows them to send out individual and group SMS messages to their customers.

Their are no contracts, commitments or any software to download. You can sign up for your free account and take up our offer of 10 free texts and test it out for yourself in minutes.

Who is SMS Marketing for?

If you are a bar owner or restauranteur, imagine being able to send out a group text at the push of a button to alert your customers of today’s ‘special offer’ and fill your seats in next to no time.

Maybe you are a window cleaner and need a cost effective way to notify your customers of your next visit. You can with Blend SMS Marketing and all from your easy to manage desktop control panel.

Or if you need bums on seats, notify customers of ‘today’s deal’ or confirm appointments, the easiest and most cost effective way of reaching people today is text messaging as no one leaves home without their phone. In most cases SMS messages are opened and read within 20 seconds of being sent so there has never been a faster or direct way of connecting with your customers.

We are inviting our readers to try the Blend SMS Marketing service for free. If you are a business owner in the UK we have limited time offer where you can claim 10 free texts and try out our service at absolutely no cost to you. After the trail, you can invest as little as 5 pounds sterling to start your own text messaging campaign. You’ll soon discover it really is the lowest cost, high ROI direct marketing medium available today.

And please remember there are no contacts, commitment on your part or any software to download. It’s as easy as 1, 2, 3. Simply copy and paste or import your numbers, type your offer (e.g buy one and get one free when you show this text message” and press send. Yes it’s that easy! Click here to get started with SMS Marketing and claim your 10 Free texts today!

Blend SMS Marketing

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Skype: BlendLSM

Blend SMS Marketing

Internet Marketing Resources

Internet Marketing Resources

We could all do with a little help online from time to time so today I thought I’d share some of my Internet Marketing Resources with our readers.
I committed 26 of my Internet marketing resources to a PDF and aptly titled it ‘The A2Z of Cool Internet Marketing Resources, Websites and Apps” so it was easy to share and syndicate on document sharing sites like
You can find it below and download it for future reference, embed it in your website or read it directly from the page.
Incidently, using the and/or similar sites, is a great way to repackage and position your content, spread your messages, build links back to your site and drive new traffic to your website.
If you have old content of PDF’s on your hard drive you can quickly get them up online and get them working for you at next to no cost.
Remember to use your keywords in the title and in the keyword field then away you go, no description to write or like videos, long upload times.
Internet Marketing Resources
In less than 24 hours our shared document was seen almost 200 times (see above) on Slideshare alone. We actually uploaded it to a further 20 similar document sharing sites like scribd and docstoc but there is no way of telling how many times it has been downloaded or embedded into other sites without paying for the Pro version of the service on Slideshare.
Low and behold! Those nice people at Slideshare sent me an email after reaching 100 views and offered a free 1 month Pro Account so I can find out where those views are coming from: )
document sharing
So now I hope you have seen the power of document sharing for getting your message out to a new audience and driving traffic back to your website or offer. Document sharing also makes good SEO as I’ve seen some of them appearing on page 1 of Google, which is always a good thing too!
If you like this great Internet marketing resource and found it of value, post it to your friends or share it on Facebook, twitter or all your other favorite social networks.

A2Z of Cool Internet Marketing Resources Websites & Apps

View more documents from Perry Stevens

internet marketing resources

About the author of The A2Z of Cool Internet Marketing Resources, Websites and Apps

Perry is the founder and Chief Operations Director of Blend Local Search Marketing. He’s guest blogs on other SEO and Marketing websites, drinks tea, loves travel and currently lives in Bangkok, Thailand.
To get your business seen online so your website brings in more customers and more profits contact Team Blend Today!

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Internet Marketing Resources

The Best Practice Local SEO for Your Business in 2012

The Best Practice Local SEO for Your Business in 2012

OK, it’s been a while since I wrote my last blog post or even anything Local SEO related. There are reasons for that, and I’ll come to them shortly.

I have just read my New Years message from last year and got to thinking so much has changed in the Local SEO field, but at the same time nothing has really changed at all. We have just celebrated the Chinese New Year for 2555 here in Bangkok so I thought it was about time I got my skates on and my pen out!

So while the western world economy continues to stumble along, out here in Asia where I’m writing from, the economy is still growing despite natural disasters and the like.

After living and working on client Local SEO from Bangkok for nearly a year now, I really noticed how far behind business are here with their online presence. I can’t quote figures but very few local businesses have websites here, yet alone claimed there Google Place page. Believe me trying to check out a restaurant online is sometime next to impossible (it’s a tough life I lead!) There’s definitely a huge opportunity for web design companies here.

What the area lacks in websites, can’t be said for smartphones and iPads. You can’t move around Siam Square or on the Skytrain for them. Marketing for this young upwardly mobile population is the way to go! (This is only my opinion based on observations in Bangkok and other metropolitan areas. I would love to see some figures too, believe me!)

Local SEO is hotting up in the West

Last year we saw some radical changes from Google that saw some websites disappearing from the face of the earth. It’s safe to say that content is still King. Writing unique, quality content for your website or blog and posting on a regular basis should still be the foundation of your local SEO. The competition amongst local business all competing for the top spots on Google is getting fierce. We’ve seen all manner of dodgy tricks employed by some SEO companies trying to get there clients to the number position in SERP’s. Download Google’s Guide to Search Engine Optimization here.

The best advice I could give to any local business website owner would be to ensure you have great Local SEO content on your site, update regularly and be social. Yes it takes a little time, but it’s time worth investing in your company and your customers that will pay off for years to come. Don’t look for the quick fix, employing a SEO company to build you 4000 backlinks. Get the basics right on your site first and then engage with your prospects and customer using Twitter, Facebook, Youtube and Foursquare. No one is more passionate and knowledgeable about your business than you! Spend 20 minutes each morning updating these social networks, answering questions and leaving comments. You can do this while enjoying a refreshing cup of tea, you may even enjoy it and you will definitely start to enjoy the benefits it brings to your business as it grows and you get to know your customers and vice-versa.

Encourage, cajole or incentivize your customers to use your products and services instead of your competitors:

1) Use ‘check in’ with Facebook Places. Each time your customers checks in to your business, they will broadcast your business and location to all their friends. Instant viral marketing at it’s finest!

2) Make a ‘special’ for Foursquare so you can be easily found by all those mobile young things looking for a 2-4-1 offer at lunch or ‘exclusive happy hour’ from 6pm. Remember it only takes a few minutes a day. You see tea is good for you… and your business!

3) Claim your Google Place Page and complete it fully with your business name, address and telephone number. Then add more information about your company and a coupon to drive traffic to your site or physical location.

Local SEO Going Mobile

2012 will see mobile marketing come to the fore. Ensure your website is mobile friendly and you are using video to market your business and get multiple listings for your business on the first page of searches. Everyone has a smartphone now days and can view the web from just about anywhere. The trick is to make sure it’s your website, your google place and your videos that are getting views. Better still start using a text messaging service to send SMS directly to your customers. Having a slow night at your restaurant? Ping! You just sent a text message to all your customers informing them of ” today’s special offer’ you’ll never have a slow night again!

We believe in this low cost, direct marketing so much we will shortly be announcing our own SMS service for the UK market. So keep your eyes and ears peeled for the forthcoming announcement and launch.

So, I said I would let you into the secret why I haven’t posted for a while at the beginning of this article. Well, I’ve been working 13 – 16 hour days on a number of projects to help even more local businesses succeed online and to ultimately get more customers and more profits. Not only are we launching our SMS Marketing Service in the very near future but we will also be announcing our own membership site.

I’ve been in the fortunate position where I have been able to mentor a number of people in the fine arts of local SEO over the last year or so. I’ve seen the positive transformation this has had on them personally and in their businesses and naturally wanted to take it to the next level and share my knowledge with others who want to take action and create a better life for themselves and their families, it’s very rewarding. So at Blend Local Search Marketing we have been quietly but diligently, building a membership site and breaking down all our proven local SEO strategies into easy to follow guides. These will be available in written, audio and video formats. It’s taking longer than we anticipated but we are perfectionists and really want to over deliver, so our members really can benefit from them and see results fast. There will also be a forum in the members area so like minded business owners can network with us and each other. We are adding our amazing inventory of resources designed to save you hours of your time everyday. Again check back here or on our Facebook Page for the big announcement.

And if you thought two major projects wasn’t enough… we have a 3rd! We will also be announcing the 1st Blend Online Business Marketing Awards in the very near future but it’s all a bit hush-hush at the moment. And a 4th – our Free 30 page information packed online resource ebook will shortly hit viral bookshelves. Register here for an advanced copy with ebook as the subject line.

In the second half of the year we will also be announcing our exclusive Local SEO training seminars. These will be week long events for a small select group of marketing managers and business owners, to join us at one of the most exclusive hotels and resorts in Thailand to get our personal Local SEO training and mentoring. Our exclusive guest will also enjoy our business breakfasts, golf at some of the regions most desirable clubs, use of the resorts catamaran, 7 swimming pools and all the floodlit tennis courts and award winning spa facilities. You will enjoy 5 star treatment from when you land at Thailand’s International Airport until you have to leave (you may not want too!) To register your interest leave your details here with Seminar in the subject line.

local seo

Perry Stevens - Blend Local Search Marketing

So in summary I would like to say lets stop listening to all the stories of doom and gloom, stop living in fear, fear is corrosive and leads to failure! Now is the time to take a positive outlook on life and your business, it’s time to stand up and take action. 2012 is the year to be connected and be social.

My crack Local SEO team and I would love to help you in anyway we can.

Your thought, comments and questions are welcome.

See you around soon,


social media marketing services

Local SEO in 2012

Seasons’ Greetings from Blend Local Search Marketing

Seasons’ Greetings from Blend Local Search Marketing

Local Search Marketing

Wow what a year it’s been for local search marketing! We’ve experienced unprecedented growth in our industry, within our own company and all our clients have grown, taken on new staff and reported their best years profits to date. Not bad when all we hear in the media are stories of doom and gloom! It just goes to show that if you are set in your ways and doing the same old thing, you’ll only at best, get the same results. Those with the for-sight to embrace local search marketing, use video and actively get involved with social media are reaping the benefits of getting more customers and more profits with a healthy ROI.

Next year will see the chasm between the old ways and the new ways of reaching customers getting even bigger and those businesses who embrace mobile local will be the main beneficeries.


Inside Blend Local Search Marketing

Early in 2011 saw some major changes in Blend Local Search Marketing with the appointment of Lee Bannister as the New Business Manager while the founder Perry Stevens – now Chief Operations Manager, left London behind and relocated to Bangkok, Thailand in April to oversee the day-to-day running and direction on the company. Blend are now servicing more clients in the UK and North America then ever before with a large proportion of new business coming from word of mouth from their existing client base.

Blend Local Search Marketing have a number of exciting ‘things‘ in development and will be launching a series of new initiatives in the first quarter of the new year. There are certainly some exciting times ahead both personally and professionally for the team behind Blend Local Search Marketing.

Merry Christmas from Blend Local Search Marketing

Local Search Marketing

“We would like to take this opportunity to wish all our friends, families, staff and local search marketing clients and associates a very merry Christmas and a prosperous New Year!”

– Lee & Perry – Blend Local Search Marketing.

Join us Facebook. Contact us here.


Blend Local Search Marketing



Are Business Directories a Good Source of Free Advertising?

Are Business Directories a Good Source of Free Advertising?

Here at Blend Local Search Marketing we are passionate about finding the best possible sources for advertising and marketing your business on the Internet.  This is in order to increase you position in major search engine’s results, and ultimately to increase customer enquiries.  So in this article written by Wampit guest blogger – James Stevens, we are going to focus on the world of free advertising and  business directories and how they can benefit your company on the Internet.

The Internet has created many new and innovative ways for people to advertise and market their business for free.  These range from producing and hosting a promotional video, through to participating and networking in forums to get your business known and trusted amongst your target market.

Business directories have been a popular source of free advertising over the last 10 years, i.e. free advertising sites that allow business owners to create a profile for their company that is then added to the directory (usually by category or keyword).  These business directory profiles (advert listings) are then returned in search results on the site for people looking for a business, product or service.

Traditionally these business directories relied on people knowing about their service in order to search for and find businesses directly.  However, in more recent times it’s a well published fact that about 80% of Internet searches are now actioned in the major search engines (Google / Yahoo / Bing), with Google taking about 80% of this proportion.

Today, the quality business directories have evolved with this trend by organising and serving their content in a search engine friendly format – they do this by:

–        Creating a unique page for every advertiser, e.g.

–        Internally linking to these pages via category and location structures, e.g. ‘Plumbers’ or ‘London

–        Submitting the unique page’s URL to search engines via XML Sitemaps (basically a file with a list of up to 50,000 URLs in)

This means the content that these sites own can now be crawled and indexed by major search engines more easily.  So for example, when someone types ‘Plumber in London’ in Google then links to pages owned by the business directories that match this search entry have the potential to be displayed in Google’s search results.

The obvious benefit of this process is that the person looking for a business or service can land on an advert without knowing about that site or searching in it directly.

So Does This Mean I Should Advertise On All Business Directories?

Absolutely Not – basically like a lot of other free advertising services on the Internet, there are varying levels of quality and service.  A few years ago it was a popular SEO strategy to list your business on as many sites as you could, in order to gain links to your site.  However, this strategy has changed recently and even more so since the Google Panda updates earlier this year (changes to Google’s search in the pursuit of displaying quality results and relevancy) – so now it’s important to only associate your business website with quality and trusted free advertising services.

So What Are The Top Business Directories?

The best free advertising services are ones that are established, operate ethical and best practice processes, and are trusted by its users.  The major search engines favour human-edited business directories, i.e. so the content it holds is of the highest quality.

The following sites are quality and human edited free advertising services based in the UK: business directories

1.     Yell

2.     My Local Services

3.     FreeIndex

4.     Thomson Local

In Conclusion

We recommend adverting your company on these quality sites, however, there are a few golden rules you must follow when actioning this marketing strategy:

1.     Add well written content to each one describing your business / services

2.     Don’t copy text from your website or other sites – unique content only

3.     Link to your own website from the business profiles to make it easier for potential customers to visit your site

4.     Keep the content up-to-date throughout the year, and add details about any special offers / discounts you’re running

It’s as simple as that, and should take you no longer than a couple of hours to get your site noticed on the best quality UK business directories.

Claim your Free business listing on Wampit – a leading global advertising service today!

About the Author: James Stevens works as freelance blogger and has a passion for all things business and Internet related. He’s recently worked with various business marketing companies – you can read his Google+ profile here. You can now list your business on Wampit in the UK, USA, Canada, Australia and EU.

Free Advertising with Wampit Business Directories

STOP! DO NOT Read this Blog: Be Local, Be Vocal, Vocalyze

Be Local, Be Vocal, Vocalyze

DO NOT Read this blog… Vocalyze! Listen, we are always on the look out for new ways to amplify our marketing messages and those of our clients. Vocalyze does exactly that!

vocalyzeVocalzye is web-text-to-speech technology that creates a real-time audio stream of your blog. “It does what… it reads your blog?”  Yes, but it gets even better…

Vocalyze can be easily installed on a WordPress blog as a plugin. (Also available for Blogger and Tumblr) You can download the Vocalyze WP plugin from here. Once you’ve configured it and installed the Toucan button on your page you’re set and ready to go. Now anyone visiting your blog can click on the button and listen to your posts instead of reading them. This is an ideal solution when you’re multi-tasking, have site-impaired visitors to your blog or at the end of a long day, like me, have just very tired eyes!

Now listen up! This is where Vocalyze gets really interesting. It also comes as an App so you can listen to any website from your smart phone – iPhone & Android. It’s a Free download and you can grab it here for iPhone. This wonderful App allows you to listen to your favorite websites or blog while you are commuting, walking the dog or like my business partner Lee, on the treadmill at the gym. It’s a great time management tool! There is also a Twitter integration feature in Vocalyze, so you could try adding your favorite comedian to your list for a few laughs.

The synthesized voice alternates between male and female and generally sounds pretty good… for a robot.


3 Ways to Listen to the Blend Blog with Vocalyze


1)    On the home page of Blend Local Search Marketing you can locate the Vocalyze button above our optin box (See above). Click on the Toucan avatar and a new window will open. Now choose the blog post you would like to listen to while you type up that report. Alternatively find a second Vocalyze button in our footer. It looks like this:


2)    Head to the Vocalyze website and create an account. From there you can compile your playlist. Add Blend Local Search Marketing and other favorites like Mashable, The Onion or the NYTimes Business. Easily share you favorites with friends and across your social media channels.

Blend Local Search Marketing can be easily added to “My Favorites” from the “Featured Blogs” list on the mobile and through any web browser.

3)    To really leverage you’re Vocalyze listening experience download the Free App for iPhone or Android and listen to your favorite blog IE. Blend Local Search Marketing on the go. Wherever you are, you can access your playlist and listen to your content so you stay both productive and and up to date with the latest news and views from your favorite media channels.

VocalyzeHere is a quick video overview of Vocalyze.

Unable to display content. Adobe Flash is required.

Anyway that’s enough from me. If you’re still reading this why don’t you go ahead, listen to it instead (and some of our other blog posts) and leave a comment below to tell us what you think of Vacalyze.


Posted by Perry Stevens – Chief Operations Director of Blend local Search Marketing

Contact Us here.


Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Your WordPress Ping List

Your WordPress Ping List

Wordpress Ping ListWhat is a Ping? What is a WordPress Ping List? Why do I need to Ping my blog? In this post we are going to be looking at Search Engines or rather we are going to be looking at an easy way to notify them of any changes you’ve made to your website or blog. I mean, why wait for the search engines to ‘crawl’ your site when you can notify them by pinging your blog?

To notify the search engines of the new changes to your website or blog you need to ‘Ping’ them.

Basically a Ping is a push button way to say to the search engine ‘Hey! Look over here, we’re new, relevant and we have something you should take a look at!’

The best way to do that if you have a WordPress blog is to cut and paste the following WordPress ping list of over 25 ping services into your WordPress Blog Update Services Field.

We’ve also made a short video literally showing you ‘over my shoulder’ the exact steps you need to take to do this.

Unable to display content. Adobe Flash is required.

WordPress Ping List

Add Your Your WordPress Ping List to Your Blog

Your WordPress Blog Update Services Field can be found by accessing your WordPress Admin Dashboard or backend. Scoll down the page and search the left hand side column until you find: Settings > Writing > Update Services Field.

Cut and paste the WordPress ping list from above and then hit the save button. Next time you make a change to your blog or publish a new post or page to your website, it will automatically ‘ping’ it to all the search engines allowing greater visibility for your site.

When you publish a new post, WordPress automatically notifies the Ping site update services. (Pingomatic is the only service set by default).

For more about this, see Update Services on the Codex. Remember to separate multiple service URLs with line breaks or commas.

A Word of Warning! – Don’t manually ping your blog without making changes or updates to it as this can be seen by the search engines as spammy and black hat. Once is enough when you make an update and this will be automatic so, it’s literally set and forget!

The search engine love to see relevant and regularly updated blogs, so now is the time to take action! You now know what a Ping is, you have a WordPress Ping list and know the importance of why you should Ping your blog, so post a new article today!


Video Update on Power of Your WordPress Ping List

Watch this video below to see the proof of the speed of this actual post ‘Your WordPress Ping List‘ appearing on the first page of Google SERP’s (Search Engine Result Pages) for it’s main keywords.

Unable to display content. Adobe Flash is required.

If you found this Wordpres Ping List and this post of value, please ‘share’ or ‘Like‘ on Facebook, tweet on Twitter and leave a comment below.

Feel free to Contact Us if you need any questions answered. We’re always happy to help.

Post by Perry Stevens Movember 2011.


Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Twitter: BlendLSM


WordPress Ping List

It’s Movember – We Need Your Help to Raise Awareness of Prostate Cancer

Our Chief Operations Director – Perry Stevens is teaming up with his fellow Mo Bros, LA based actor Marc Crumpton to grow a hairy upper lip for Movember, but don’t worry, it’s all for a good cause.

Marc ‘Crumpy’ Crumpton (Los Angeles) and Perry Stevens (Bangkok) are growing hairy upper lips to raise awareness and some money for The Prostate Cancer Charity throughout the month of Movember.

Oh yeah, they are both going to look pretty stupid doing it: )


What is Movember, we hear you cry!

Above a short video by Perry explaining what Movember is all about and how you can get involved!

During the month of November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces around the world. The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men.

On Movember 1st, both Perry and ‘Crumpy’ registered at with clean-shaven faces and then for the rest of the month, they will grow, groom, trim and wax their way into the annals of fine moustachery.

Mark Crumpton

They need your support, our Mo Sistas and Mo Bros, to help them raise funds by seeking out donations for their Mo-growing efforts.

They aim to raise a modest £500 collectively for their Movember team – City of Mo Fo’s.

Visit their Official Movember Page  and make a donation to Perry or Crumpy or collectively or for the team – City of Mo Fo’s..

Go team City of Mo Fo’s!!

Perry Stevens


How Else Can You Support!

Mo Bros – if you want to join their team and help raise Mo money and awareness they would be happy to see you and welcome you into the City of Mo Fo’s.

Click here to join City of Mo Fo’s Official Movember Page or make a donation.

Click here and ‘Like’ the City of Mo Fo’s Official Facebook Movember Page.

Please help us raise awareness and Mo money for The Prostrate Cancer Charity by Retweeting, Liking and Sharing on Twitter and Facebook with your friends.

The Prostate Cancer Charity is a charity registered in England and Wales (1005541)

So What is Google Places and Why Does Your Business Need to Claim it!

Google Places

Google is the largest search engine in the world with nearly 70% of the market share. This single fact alone makes it vitally important that your business claims its Google Places Page. It’s the most important directory listing you should have and it’s free. Secondly it should be correctly optimized so it will get found on the first page of Google. Then when prospects are looking for your products and services from their desktops or smart phone it’s you they are find and not your competition.

What is Google Places?

If you have gone to a Google Places Page that is empty or has little information on it you will notice how unprofessional it looks. This is a poor reflection on the company you don’t want, so ensure your Google Places Page is filled out completely with all your companies’ information and you will attract more customers.

You will need to add your company name, address, zip/post code, telephone, fax and website. Also include your opening times, payment methods, category and lots of photos and videos.


‘People don’t do business with businesses they do business with people!’

Use photos and videos on your Google Places Page to show customers that you are real, personable and trustworthy. Also show photos of the inside and outside of your shop, restaurant or office so people can easily recognize and find it.

Videos can be like your own TV commercial but hosted online and available to see 24/7. They can also be FAQ’s or customer testimonials that will help win over new customers.

Getting all this right will give you the edge over your competition so you get the business you need not only to survive but also prosper in today’s market.


Still not sure if you need to be on Google Places?

Lets look at some interesting local search marketing facts and figures about Google Places and the future of local search:

* 97% of consumers search for local businesses online. (Google)

* Google dominate as the primary site used to search for local businesses with 74% market share.

* 59% of consumers report using Google every month to look for a good local business.

* 71% of searchers report they value the information provided in local search results.

* 60% of online searchers report that they notice images and logos on local search results more. However less than half the businesses that have claimed their Google Places Page haven’t included them.

* Only 20% of businesses have added a video to their local Google Places listing

Google have now integrated Google Places listings into organic SERP’s (Search Engine Result Pages) but when your Google Places Page is optimized correctly you can still reach the top spots.

Google PlacesThe Future of Local Search is Mobile

According to a 2010 Google study, 1 in 3 mobile searches are local, and 61 percent of those users actually called the business. So it is vitally important that your Google Places Page is optimized for mobile with your company name, address, website and telephone number.

* 33 percent of mobile users are looking to access local content relevant to their GPS positioned location (eMarkerter, August 2011).

* 77.1 Million mobile subscribers use local content on a mobile device accounting for 33% of all mobile subscriptions.

* Only 5% of business who have claimed their Google Places Page have added a mobile coupon to their local listing

There is a huge opportunity for your business to jump ahead of the competition. More and more local searches are now being conducted, not on desktops but on smart phones. So as technology moves forward we have to stay ahead of the competition to. The release of the iPhone 4S is the game changer, here’s why…

The iPhone S4 comes with Siri voice recognition integrated into its operating system. This in short means it can answer questions and perform actions across multiple Apps. With a single voice command, Siri can control Apps and search Google Places Maps.

Google PlacesThis will revolutionize local mobile search, making it both simpler and user friendly. By simply speaking a command like ‘florist near me’ Siri uses your geo-targeted location to perform a local search of florists in your immediate area leveraging the Google Places Maps database of local businesses. It will also search for listings and reviews from other sites like Yelp and City Search.

It delivers a list of results from within the App, then allows the smart phone user to speak another command ‘get directions’.

So to ensure your local search listing gets picked up by Siri it is now more important then ever to ensure your Google Places Page is fully completed with your company name, address, telephone number and website.

You should be in the correct categories and include the keywords your customers use to find you such as Orthodontist or Florist. The description field should also be SEO friendly and include your keywords, photos named with your keywords and videos have your name address and telephone number in their description (and hosted on Youtube).

It’s important to maintain your other listings on Yelp and City Search etc and encourage reviews for all your local directory listings including Google Places.

So there’s no doubt that the smartest business decision you can make today is to claim your Google Places Page and get it completed correctly and fully optimized with your essential business information.

Blend Local Search Marketing can do this for you and will even make you a video to promote your company online. For more information of what Blend can do for you click here.

Summary: Claim your Google Places and other online local directory listings ( Yelp, Yellow Pages, Qype, City Search, etc.) ASAP. Complete them with relevant information about your businesses and its physical location.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 Google Places

What is Google Places?

Business Owners Only:

Who Else Wants To Unleash Your
Hidden Profits With The Ultimate
Google Places System?


Google Places

I Have An Important Announcement!

RIGHT NOW – You Can Get More Customers, Increase Profits, Dominate Your Market, Focus on your Targeted Customers, and reduce your costs!

Finally The SECRETS – To Get success Online are here!

  • Gain More Customers
  • Increase profits
  • Dominate Your Market
  • Focus on your motivated buyers and your best customers

‘Google Places is Guaranteed To
Make A Positive Breakthrough In Your Business’


Dear Friend,

What is Google Places?

September 2009 was the launch of Google Places, and it has become an exciting place for business owners who maximise its potential to get a flood of new customers without paying for every click.

Business owners can update their Google Places listings page with their hours of operation, photos, exciting videos, coupons and more and this is in addition to having your website.


Why should I care as a business Owner about What is Google Places?

80% of your local customers who used to look in the local paper directories are now looking online. While some businesses blame the recession, there are exciting opportunities for smart business owners to get new customers, and go where the motivated buying market is.

Want more Profits the easy way?

The customers who used to look in paper directories are now looking online, and on their mobile phones, be honest when was the last time you used the paper directories to find a local business?


Google Places

While your competitors are possibly wasting a fortune advertising with pay per click or trying to cut costs, you can unleash your profit potential! Why? Google places is not only where your customers are looking, by clicking the map button at the top on Google, but also Google Places appears in the natural search listings at the very top on Google! The truth is if you have a business address you must maximise your listing here or else you are handing over money to your competition.

Here is the proof: One of our customers here is at the
top of Google! Their competitors on the
same page are paying £20.00 per click!  There are receiving thousands of pounds worth of enquires for FREE
Do YOU Want More Customers & More Profits?

Google Places

So You want to appear at the top of local searches with Google Places?

Here is the best news; we can help you fast, why? 98% of business set them up completely wrong, and also most SEO companies are not aware of the secrets to maximize the listings here. So we can help you maximize the listing and dominate your local target market.

Get Found On mobile phones!
There are now more mobile phone searches than on the internet, and by allowing us to help you maximize your listing, it enables you to be found by the motivated buyer someone who is typing in (repossession help London) or your product or service followed by an area or post code enables you to be found by your motivated target market at the top of Google and on Mobile Phones.

“Now You Can Make A Positive Breakthrough In Your Business As Our ‘Google Places’ System Low Risk it Gives You a High Return On Investment”


Why it is vital for you business to get found here?

  • Your buying target market is looking here for your products and services
  • 80% of your ideal customers are looking here and the best thing 75% of your competitors are not targeting here yet so hurry and claim those extra profits
  • Appear at the top of Google and get an explosion of new enquires
  • Connect with more customers due to the explosion in mobile phone searches you can get found here too!
  • Push your competitors down the page on Google as the listings appear above the normal listings.

How do you set Google Places to maximize your listing and get to the top?

Google loves content so in order to get to the top of the Google Places you need to maximize the content of your business above your competitors, this includes making videos, and adding relevant content descriptions, adding and naming photographs, organising the right number and best online directory listings with your information. Getting the strategy right and structuring of your main target and profit keywords, not keyword stuffing!  Also adding relevant links and much more. We invite you to stop asking: What is Google Places and let us transform your business

WARNING: Get any of this in the wrong order and you could suddenly be trying to swim in a sea of mud. Every business owner we have helped has set them up completely wrong but that is OK because we are here to help. Also most businesses don’t have any videos, so we decided to make easy for our clients and introduced the Bronze System.

What exactly are you going to receive when
you order bronze local search Marketing system today?

When you order today, we will get a few details from you and you are away its simple its fast its easy and before you know it you will see your maps set up and maximised and appearing more importantly you will hear the phone ringing…

Bronze Set up usually  £497.00 Special Price £247.00

Claim your bronze package or above and get a £247.00 video promotional video made for FREE!

Yes you get a Promotional Video made for FREE no matter what your business we can make you a video!


  1. Bronze System Local Search Marketing System – includes Set up and enhancement of the Google Place maps & placement listing to connect with more customers.
  2. Your very own Gmail account set up within Google enabling us access to your map listing and set up of all directories, and activate them so you can get on running your business.
  3. Expert setting up of your business details, on Google Places to maximise your potential.
  4. Your business added to 50 of the very best business directories. Not just your name but we list many of your products and services too this is where real people are searching for your products and services.
  5. Your very own commercial made promoting your business and its services.
    (standard price £247.00)
  6. Here is an example video and a website we made for a client>> Google Places
  7. Get your video distributed to 20 video channels sites for greater customer visibility and online domination.

    Having a video on your Google Places listing puts you above most of your competition!


  • Free internet expert website review not from designers or programmers point of view put from an expert point of you for profits!
  • Free expert website analysis for your primary target market revealing the profits you could be missing out on
  • Every 3 months we make your business a new video as long as you are a member of the bronze system!

Bronze monthly – we continually protect your business online for only £97.00 a month!

  • Google is always changing when it changes we change to help you!
  • Damage Limitation- We manage and maintain your Google Place listing and the other Online Directories we have set up for you. We monitor reviews and alert you to any negative comments so you can make a management response turning any negatives into positives.
  • We add 25 Directory listings per month- to help you stay at the top of Google
  • We update your top 5 local directories with current seasonal offers and coupons enabling you to shout out your message and get more customers
  • Every 90 days we produce a new video promoting your products and services. Your video will be uploaded to 20 video hosting sites; it is then bookmarked and submitted to 10 RSS feeds. Why? This means 1 video can be accessed from 2000 places! This helps your business connect with a greater number of customers and boosts your chances of profits.
  • Not only that it produces multiple listings on Google knocking your competitors of the page, and creates thousands of links back to your website, which helps your site rank higher in Google.

– Ongoing Skype or telephone support.

Wouldn’t it be worth a simple easy payment to get new enquiries month on month and have all the work done for you plus get expert advice on Internet strategies?

If you are serious about getting more customers:
I am sure you would agree, any price would be worth it. After speaking with countless Internet Marketing experts, we all decided, anything less than £497 would be high-way robbery.

I concluded £497 is too much of a price for the “average” small business to pay in these hard times.

Right now, you can put your hands on Bronze System for only £247 and for our marketing roll-out save £200 off the retail price and claim a FREE video valued at £247.00 pound too!

YES! That means the price of the set up works out Free!

What do you do next?

Let me tell you what you should do next, contact us… why wait?

  • Contact us by sending us an email or by clicking this link and we will make you your FREE video.
  • To see a free video on the bronze system go to the bronze system page and enter your name and email

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Google Places