Before we start going into detail, check this out!
Have you ever experienced the blue screen of death on your computer before? The above is pretty much the SEO equivalent. Ouch!
As you can see the website in question received a major telling off from Google, and consequently put in the naughty chair (zero organic traffic) in late August/early September. When this orthodontic practice joined us in May we began to resuscitate the once buoyant website. With that being said there is an insane amount of competition for the first page on Google for an orthodontist in New York.