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What is the Difference Between SEO and Digital Marketing

What is the Difference Between SEO and Digital Marketing?

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What is the difference between SEO and Digital Marketing? Some people think that they are interchangeable, or at least have some overlap.

Others believe them to be completely different marketing strategies.

What do you think?

Do you know what makes these two often confused practices distinct from one another aside from a few similarities? If not, read on for more information about how SEO differs from digital marketing!

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How to Promote Your Blog

How to Promote Your Blog

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The world of marketing has changed dramatically in the last decade.

Blogs have become a powerful tool for brands to reach their target audience.

With more and more people using social media networks, blogs are a great place to start when you’re looking at how your website can be more successful in the coming years.

In this post, we’ll explore some tried-and-true tips that will help market your blog successfully as well as share with you some new ways marketers are using blogs today to increase readership and conversions.

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10 ways SEO Will Assist Businesses in a Covid-19 Pandemic Recovery

10 ways SEO Will Assist Businesses in a Covid-19 Pandemic Recovery

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SEO is the most important tool for any business that wants to protect themselves from potential losses and pivot in order to stay afloat with new restrictions or preferences. Consumers want up to date information about companies handling the virus and they prepare for post-pandemic success through researching what customers will need during these difficult times.

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Core Web Vitals - Blend Local Search Marketing

Core Web Vitals | What is it and Why it Matters

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This month,  June 2021, Google will officially be using page experience and the included Core Web Vitals metrics to rank pages. So it’s well worth paying attention and preparing your website accordingly.

The three pillars of page experience are:

  1. loading performance
  2. responsiveness
  3. visual stability

Google chose these metrics to measure all aspects of user experience on the web: “loading” refers to how fast things appear on your screen; “interactivity” is about how quickly a webpage reacts when you start typing or clicking something; and finally, “visual stability” measures whether items move around while they’re being loaded into place.

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International SEO Agency

Why an Internationally Based SEO Agency is Necessary

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We live in a time post-pandemic, where the marketing narrative has shifted. It simply won’t do to communicate in what is now considered the old-fashioned way. The new is here and as merchants with products to sell and business owners with services ready you need to adapt. Customers are increasing their online buying habits tenfold; a weak SEO strategy will not cut it in the coming era.

Your marketing needs to sing in a crowded arena. An SEO agency with a track record of international communication skills and the embedded knowledge of pan country marketing is now an essential part of your marketing needs. In this post, we’ll take you through in a quick fashion why an internationally based SEO agency is necessary. Let’s get cracking.

What SEO Anyway?

In short, SEO or search engine optimization is the act of improving website visibility for relevant searches. It is the implementation of targeting online traffic to your store and being the prominent result for the search.

Why do I Need SEO Anyway?

Without SEO your content will be lost in a sea of similar content and will be unstructured.  Google is the clear leader in the search engine game. This means your website, content and products must impress on the Google algorithms or it will never show up in any visible manner. Google is a business just the same as other businesses providing services. They profit from searching, so they want return customers.  Thus, they aim to provide the best, most comprehensive search results laden with proven trustable resources as they can. They’re all about user experience and if you’re not up to date with SEO then you’ll fall by the wayside and your website and all the hard work gone into it will be wasted.

SEO allows you to optimise without spending on ads and continuous marketing. An organic approach can still be as effective as a paid campaign. It is an essential part of your online presence. Alas, It needs experts and consistency to flourish and offer decent returns in the way of bankable sales.

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Facebook Marketing Singapore

Facebook Marketing Singapore

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Facebook is constantly evolving as a platform. Since its inception and launch, the social media site has incorporated and advanced its advertising capabilities. At the same time, it has changed how organic traffic works and how many of your audience members your content will be shared with. By showing your content to fewer users organically, Facebook pushes its business users to pay in order to get their message across.

This may be a sound business practice for Facebook and its shareholders, but not for small and medium-sized businesses wishing to create a community on the website.

Let’s dive in to Facebook marketing, specifically in Singapore.

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NYC Orthodontist Case Study - Page One in 6 Months

NYC Orthodontist SEO Case Study: Page One in 6 Months (WITH ACTIONABLE STEPS)

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Whether you are the owner, a marketer in a dental office, or an aspiring SEO, you have probably invested a lot of time into trying to get more traffic to your website, potentially to no avail. 

Dental Office Marketing Walkthrough

In this case study, you will learn how we got an NYC based orthodontist, open two days a week to page 1 for numerous high volume, commercial intent keywords. We also increased his website traffic by 100% over the last 6 month period too.

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Image SEO - It's Time to Focus on More Organic Traffic

Image SEO – It’s Time to Focus on More Organic Traffic

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A thoughtful plan toward image SEO can increase your rankings and overall web performance. The tips you learn to make your photos more SEO friendly will help bring in organic search engine traffic, create better organization for your images, and be more social media friendly.

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SEO Packages Singapore

SEO Packages Singapore

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Finding the best SEO packages in Singapore is a good starting point for businesses wanting to increase their market share.

Whether your business offers products and services centered around technology, e-commerce or any other field, the advantages one gains from appearing on the top of search engine results are equally important.

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Finding the Best SEO Agency in Singapore to Grow Your Business

Finding the Best SEO Agency in Singapore to Grow Your Business 

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Finding the Best SEO Agency in Singapore

The booming business culture of Singapore offers the best incentives for brands to thrive. The city’s innovation has resulted in a healthy and competitive sector of digital marketing and SEO.

In Asia as in the rest of the world, competing brands are in need of tried and tested ways of reaching their target market.

Optimizing their business website is vital so that it can be found directly ahead of their competition and in front of the right people who are looking for the products and services they offer.

Billions of people create the online traffic of our digital marketing age. Tapping into that gigantic pool of people and owning your niche requires you to use the expert services of the best SEO agency in Singapore.

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Shoestring SEO for Small Businesses

Shoestring SEO for Small Businesses [12 Actionable Steps]

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Small businesses looking to Improve their organic ranking on Google starts with knowing about the multimedia options that they have. Words might be a notable way of getting on Google’s first page, but you can render your SEO in any media form – if you have a strategy that builds off of your core keywords.

Search technology processes all types of media, which makes SEO cheaper than ever because you aren’t limited to what you can use.

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No SEO

What Happens If You Stop Doing SEO?

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When SEO is stopped on a website, it can be difficult to reverse the momentum once rankings start to decline.

As a digital marketing professional, I often watch businesses enlist the help of a search engine optimization company for a few months and then abandon the project altogether.

They are under the impression that it won’t cause any problems.

But when you have a client that wants to stop their digital marketing campaigns, you have the data to cover the details of what the repercussions can be.

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SEO Ranking Guarantees

Why We Don’t Offer SEO Ranking Guarantees

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When marketing your business and assigning an advertising budget, you want to know that your money will be well spent and comes with SEO ranking guarantees. Just as with equipment purchased for your daily operation, you need the confidence that the promotional methods you choose will translate to paying customers. With digital marketing, is it always possible to get a guarantee that your outlay will have a specific outcome?

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Google My Business - Its Worth More Than You Think

Google My Business – It’s Worth More Than You Think!

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For smart business people who are looking to expand their digital presence, few options surpass the one presented by Google My Business. In the coming years, this already important channel will gain even more prominence.

Local search is now the primary channel for businesses to gain website traffic. Google Maps and related properties not only send qualified local traffic, but they also send people who are far into the purchasing cycle. For just about any business, what’s better than eligible customers arriving or calling due to a search?

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online marketing

Tell a Good Story

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“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” – Corey Eridon

In traditional forms of advertising we can see a big focus on telling a story so that it can connect with the customer. Connection to the customer is key and that loyalty in connection is what will eventually sell products. In new media telling a story is important as well but the main focus for advertisers who are utilizing platforms like Twitter and Facebook for advertising, is to get the customers to share stories about their products organically.

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https website url designation

5 Reasons Your Site Should be HTTPS

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In the past, simply creating a basic website and going live was an achievement. The site simply kept your business visible in a busy world. Inside the virtual world, however, technology slowly became more complex. Your website with an HTTP prefix is now an archaic designation. The trend today is converting to an HTTPS address. Don’t hesitate to take on this technology trend. There are important reasons why your site should be HTTPS designated.

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Can Local Businesses Afford Not To Be in The Google Top 3 Search Results?

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20% of Google Searches Have Local Intent

In May of 2012 Google had 11.3 Billion explicit searches – up 3% (Comscore) It’s be reported by Google that 20 percent of all searches across its properties are of local intent. And not surprisingly that figure jumps up to 40 percent when we’re talking about searches from mobile devices.

Comscore Search Report May 2012

What is more interesting to note is that 60% of local searches that take place on Google result in a sale. So now more than ever, it is clear to see customers are searching online and buying offline and if your business isn’t found in the top 3 places in Google search results you are missing out on huge profits now and in the future.

Case Studies

Elizabeth

Elizabeth is a busy working mom. She is looking to have her daughters teeth straightened and wants to find a local orthodontist. Will she:

a) Take here daughter out of school and drive around to 3 or 4 orthodontists to ‘check them out’ and have a free consultation. Along the way incurring fuel and parking costs and the loss of time from both school and work.

or

b) Search Google for an Orthodontist. View the top 3 websites, watch their videos, read their reviews, check them out on Facebook and schedule an initial consultation. All from the comfort from her home or office while enjoying a nice cup of tea.

Of course option b) wins every time.

Giovanni

Giovanni and his friends want to find a sports bar to watch the big game. Do they:

a) Walk aimlessly around the streets asking for directions and recommendations and miss the first half…

or

b) Take out the smartphones and search on Google for sports bar in their current location. They also check out foursquare for local deals and discover a sports bar nearby that has a 2-4-1 offer on bottled beer during the big game.

Again option b) wins every time and Giovanni and his friends enjoy their beers and the game while the bar owner is raking in healthy profits from his new found customers.

You customers are out there looking for your products and services online and from the mobile devices and if you’re not on page 1 of Google in the top three positions you are missing out on huge profits every single day.

 

So How Do You Get in the Top 3 Positions on Google?

– Firstly you need to claim your Google+ Local listing (formerly Google Maps and Google Places) and complete the page with your business name, address and contact details, opening times, method of payment, photos and videos.

– Secondly you need to have a website and ensure it is optimized for the keywords people are typing into Google to find your products and services.

– Thirdly you need to have a search engine optimization strategy that Google likes and will reward you with higher results on its pages.

– And fourthly you will need to get more social on the web on sites like Facebook, Twitter, Youtube, Foursquare and Pinterest.

When you take action and consistent interaction you will start seeing results in your business as more customers find you a whole lot easier.

 

Blend Local Search Marketing Are Here to Help You!

We are passionate about helping local businesses succeed online and have a proven track record getting business in the UK and USA more customers and more profits. We can help you to!

We are currently offering serious business owners a complete overview of their business online that includes: a complete website analysis, profit keywords recommendations, social media influence/engagement and search engine optimization.

We pull no punches in our reports and tell you honestly, warts and all, the exact state of your online presence. You are free to take our recommendations and hand them to your webmaster to implement or enlist our help. Either way you are under no obligation but we believe our continued help and advice will work wonders for your business.

 

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Can Local Businesses Afford Not To Be in The Google Top 3 Search Results?

Blend Local Search Marketing

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