Archive for category: Web Design

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creative background video designs

Video Backgrounds Are They Killing My Website, SEO and ROI?

The use of video backgrounds has become an increasingly popular web design trend in recent years. Rather than a static image, some webmasters embed a video in their site’s background. Considering that one-third of all internet activity involves watching video, you may feel compelled to use background videos. However, this web design trend can hurt your site’s ability to attract and retain visitors in several ways.

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Conversion Rate Optimization for Websites

Conversion Rate Optimization – Kick Off the New Year with a High Converting Website

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization (CRO) is the due process of increasing a greater percentage of your website visitors to take the desired action.

The conversion metric will differ dependent on the site owner and the established end goals but could be considered to be having the site visitor make a call, complete a form, becoming a new customer or a patient.

The CRO process involves understanding the sales cycle and how visitors navigate through your website. What actions they take, and just as important, what prevents them from completing your predetermined goals. Let’s explore more…

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Orthodontic Websites – Is Your Website HIPAA Compliant?

HIPAA is one of the scariest words in the medical profession. nearly every nurse and administrative staff member has a Horror Story about extraordinary actions that needed to be taken to satisfy the laws requirements. Ever since its passage in the 1990s, medical professionals have had to change their daily routine in order to accommodate this law. This concern extends past simple online and paper records and to the realm of websites. More and more medical professionals are fretting over the possibility that there website designs will not fit the strictures of the HIPAA law. These medical professionals should worry no longer. There are a number of steps that medical professionals can take in order to ensure that their best orthodontic websites meet all of HIPAA’s website regulations.

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Is Your Website ADA Compliant or Could it Get You Sued

Is Your Website ADA Compliant or Could it Get You Sued? Here’s How To Stop It From Happening

In October of 2019, the Supreme Court refused to listen to arguments in a lawsuit between Domino’s Pizza and a disability rights activist over the lack of an ADA compliant website, leading to widespread concerns that this precedent will result in a multitude of similar cases. Perry StevensPerry Stevens is the founder and CEO of […]

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web accessibility

Web Accessibility

The American Dental Association has recently released a paper to members about the important issue of web accessibility because several dentists in Texas had received letters from attorneys alleging their websites violate the Americans with Disabilities Act (AwDA).

These company websites allegedly were not accessible to individuals with disabilities such as blindness or hearing impairment. Such letters typically request the payment of some amount of money in order to avoid a lawsuit, and may also insist on prompt compliance with the law.

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