Core Web Vitals | What is it and Why it Matters
This month, June 2021, Google will officially be using page experience and the included Core Web Vitals metrics to rank pages. So it’s well worth paying attention and preparing your website accordingly.
The three pillars of page experience are:
- loading performance
- visual stability
Google chose these metrics to measure all aspects of user experience on the web: “loading” refers to how fast things appear on your screen; “interactivity” is about how quickly a webpage reacts when you start typing or clicking something; and finally, “visual stability” measures whether items move around while they’re being loaded into place.
Your Pages Experience
Non intrusive interstitial pop-ups
So how does this affect you?
Core Web Vitals In a Bit More Detail
Get a Faster Web Host
Your website’s speed is a major factor in your LCP. If you’ve tried the above and are still experiencing slow browsing, it might be time for some investigation as to what could be going on with how your hosting provider optimizes their environment without breaking a sweat.
SiteGround is our web host company of choice and the only one we recommend. They constantly upgrade their platform to make it faster and more efficient. For example, at the end of last year they launched their new Ultrafast PHP which has helped reduce site load time up to 30%. More recently this year, they revamped MySQL setup in an effort for better database performance that helps dynamic sites like WordPress perform even better.
So where to start?
Wrapping it up
Perry Stevens is the founder and CEO of Blend Local Search Marketing Ltd. He’s a tea drinker, cocoa grower and a frequent traveller.
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