Contents hide

1.1 HTTPS

1.2 Mobile-friendliness

1.3 Non intrusive interstitial pop-ups

2 So how does this affect you?

3 Core Web Vitals In a Bit More Detail

4 Get a Faster Web Host

5 So where to start?

6 Wrapping it up

This month, June 2021, Google will officially be using page experience and the included Core Web Vitals metrics to rank pages. So it’s well worth paying attention and preparing your website accordingly.

The three pillars of page experience are:

loading performance
responsiveness
visual stability

Google chose these metrics to measure all aspects of user experience on the web: “loading” refers to how fast things appear on your screen; “interactivity” is about how quickly a webpage reacts when you start typing or clicking something; and finally, “visual stability” measures whether items move around while they’re being loaded into place.

Your Pages Experience

As mentioned above, Google has a new way of sizing up your page’s user experience. Core Web Vitals is Google’s newest algorithm that will be part of their “page experience” score. Basically, their way of measuring the overall UX (user experience).

Core Web Vitals are made up of three specific factors: largest contentful paint, first input delay, and cumulative layout shift. These measurements are important for ensuring that users have a great web browsing experience.

Page experience will be a mishmash of factors that Google considers important for user experience, including:

HTTPS

Hypertext transfer protocol secure (HTTPS) is the secure version of HTTP, which is the primary protocol used to send data between a web browser and a website. HTTPS is encrypted in order to increase the security of data transfer. … Any website, especially those that require login credentials, should use HTTPS.

Mobile-friendliness

With the rise of mobile browsing, a website’s “mobile-friendliness” has become increasingly important. A way to ensure your site is optimized for these devices and browsers like Google Chrome or Apple Safari (iPhone) is by creating separate sites with different URLs that are designed specifically for viewing on smaller screens.

Non intrusive interstitial pop-ups

Google has guidelines on when and where overlays are appropriate, how they affect your engagement rates, who should use them (with caution), what they look like.

So how does this affect you?

Well, the good news is if your content quality remains high and original with little duplicate or irrelevant material on-site then Google will continue to rank highly in search results for relevant queries. However, most of us are probably going to see our rankings drop after all these years.

If you offer the best content but your website is not optimized for core web vitals, then you will still rank high. But if two or more websites have similar quality of content, THEN one deciding factor would be how well they are optimized in terms of SEO. This would apply to a lot of people!

For example: when all these niche sites get saturated with good enough articles and videos about dogs; those who know what their doing on top-of-the-line optimization should see an impact from this new Google update (and so should everyone else).

Core Web Vitals In a Bit More Detail

Core Web Vitals are composed of 3 key performance indicators:

Cumulative Layout Shift (CLS) – the amount of time it takes for all page elements to be displayed on the screen, regardless of whether they are content-related or not. The goal is that a user should not have to wait more than 100 milliseconds in total.

First Input Delay (FID) – There are many aspects to a good user experience, but FID is one of the most critical components. If it takes too long for your web page’s content to load, or if there’s any lag time between clicking on something and having that object interact with you (i.e., pressing a button), then users will begin walking away from their browser in frustration before they even try anything else! This is why Google wants to see a FID of less than 100 milliseconds.

Largest Contentful Paint (LCP) – this measures the amount of time it takes for your page’s first content area to be fully displayed on the screen and will usually take into account any images, text, or video that needs to load before displaying.

A website is a complex and beautifully designed structure. You can do lots of things to optimize the site, such as compressing images or minifying CSS/JS code as a good starting point on your core web vitals journey. Ideally you want this time to be under 2.5 seconds.

Get a Faster Web Host

Your website’s speed is a major factor in your LCP. If you’ve tried the above and are still experiencing slow browsing, it might be time for some investigation as to what could be going on with how your hosting provider optimizes their environment without breaking a sweat.

SiteGround is our web host company of choice and the only one we recommend. They constantly upgrade their platform to make it faster and more efficient. For example, at the end of last year they launched their new Ultrafast PHP which has helped reduce site load time up to 30%. More recently this year, they revamped MySQL setup in an effort for better database performance that helps dynamic sites like WordPress perform even better.

So where to start?

You can find your site’s Core Web Vitals data in the “enhancements” section of your Google Search Console account. This information is important for understanding how people interact with and experience you on both desktop computers as well as mobile devices!

Core Web Vitals data in enhancements section of Google Search Console

Chrome Lighthouse is a powerful tool to use when trying to understand why certain pages take so much longer than others. It does this by identifying which page elements are slowing down the loading time and providing access for users to optimize these items themselves, such as through deleting or adding more plugins that will help speed up slow load times.

The Chrome Lighthouse Overview combines visualizations with insightful information into what’s happening on your webpage in order for you make quick changes without having any technical knowledge of how things work behind-the-scenes!

Wrapping it up

It can be difficult to keep up with the latest in SEO and website optimization. Thankfully, there are agencies like Blend that specialize in these areas of digital marketing. We offer a range of services from technical SEO assessments to web design and development for all types of businesses.

Contact us today if you’ve been thinking about getting an expert opinion on your current online presence or need help with any other aspect of your digital marketing strategy!

Core Web Vitals

Perry Stevens

Perry Stevens is the founder and CEO of Blend Local Search Marketing Ltd. He’s a tea drinker, cocoa grower and a frequent traveller.

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Core Web Vitals | What is it and Why it Matters