Coronavirus – none of saw this black swan event coming.
However, from our side, there will be no disruptions as our team is spread over 3 continents and we all work remotely.
There are some positives to take from the situation. As your competitors may be pulling back on marketing spend and SEO, this is an opportunity to boost your SEO visibility and gain a competitive advantage during the time your competitors are pulling back.
We have actually increased the hours and given staff overtime, so we can roll out strategies we had planned for Spring for our clients. Additionally, we will be available 6 days a week, to avoid any delays in posting time-sensitive notifications on their behalf.
Effective B2C communication will be key to keeping some sense of normalcy and reduce the fear levels in these troublesome times. The only constant is change. As bad as things are now, all these thing will come to pass.
Instead of pulling back, we will stay on course, and go extra hard on boosting signals to Google now for gaining a competitive advantage over our clients competitors, so when this situation turns around, they’ll be in a stronger position than ever before in terms of gaining on those competitors who are vying for the same customers they are… As Grant Cardone best put it – “we expand while others contract!”
A Recession Looms
We have predicted an upcoming recession for over a year and publish a blog post about how to protect your business in deflationary/inflationary times back in May 2019. You can read the 11 Creative Ways of Marketing Your Orthodontic Practice in a Recession here.
It’s also important to note that Covid-19 didn’t cause the recession, it was the central banks money printing and debt policies. The coronavirus was merely the pin that pricked the ‘everything’ bubble that’s been allowed to build up by not addressing the underlining issues from 2008.
So now is the time to prepare for the worst and pray for the best.
Clients of Blend can rest assured, you’re in good hands.
If you are a business owner with time on your hands, now is the time to update your website, get your brand, SEO and digital marketing on point and position yourself to ride through these rough times and come out the other side stronger and more resilient.
“If you can keep your head when all about you
Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;!”
Rudyard Kipling, If: A Father’s Advice to His Son
Contact us today to schedule a no-obligation consultation to see if we are a good fit to grow your business when everyone else is loosing theirs.
Coronavirus Update from Blend