What is the difference between SEO and Digital Marketing? Some people think that they are interchangeable, or at least have some overlap.
Others believe them to be completely different marketing strategies.
What do you think?
Do you know what makes these two often confused practices distinct from one another aside from a few similarities? If not, read on for more information about how SEO differs from digital marketing!
Search engine optimization (SEO) can best be described as an umbrella term that encompasses all of your efforts in helping Google rank any website page containing relevant content related to keywords and phrases likely to drive traffic back onto it while keeping visitors within the site’s walls longer than usual with persuasive offers like making sure there is plenty of text copy.
The Meaning of SEO (Search Engine Optimization)
Search Engine Optimization (SEO) is a set of tools and best practices to help improve your website’s ranking on search engines like Google.
SEO strategy focuses mainly on getting the page in line with specific keywords or phrases, so it can reach higher rankings for them. This will lead visitors from other sites that have similar content being ranked lower to visit yours instead.
With the right On-page optimization, you can make sure pages are more readable by making use of headlines, subheadings and rich media that work together seamlessly while also including links to other pages.
All these things combined allow readership rates to be improved which ultimately leads to better traffic numbers and returning site visitors.
On Page Optimization
The website must be easily readable and structured for the Googlebot (Google’s web crawling bot, sometimes called a “spider”).
Website pages must have original, quality, and relevant content for targeted keywords.
The On-page Optimizations focus is on quality and genuine content, Internal Links structure, External Links structure; Site performance, and Keyword Density, which are related to your page’s subject matter.
Publishing new blogs posts are also important because they allow for new content which will keep the website fresh and constantly evolving along with your company.
Relevant Titles & Meta Descriptions should not exceed 100 characters including spaces but no hyperlinks or images.
Images should be optimized by providing descriptive ALT tags.
Off Page Optimization
Off-Page Optimization focuses on Facebook, Twitter, LinkedIn and other social networking sites in order to increase a business’ presence.
Backlinks management is vital so that one’s site doesn’t look spammy by having only links from low-quality websites linking back to it.
Instead acquiring mixed quality of backlinks allows visitors to see more credibility with the sources leading them there.
The Off-page optimization focus is on creating visibility through active engagement via different channels such as blogging/articles or large networks like Facebook, Twitter, et cetera where users can create posts themselves without relying solely upon SEO specialists who have created those pages before.
Understanding Digital Marketing
Digital marketing is the use of digital tools to market products and services. It’s just what any other form of marketing would be, but instead, it uses these new technologies which have made things a whole lot easier for companies looking to get their message out there on social media platforms like Facebook or Twitter.
The real question here then becomes “what are all these different digital tools?” That answer will depend largely on your own personal needs as an organization because you may not want every type available if they offer too much overlap with each other in terms of skill sets necessary, so think carefully about how they can help you reach your goals before deciding whether one tool fits better than another.
Traditional Marketing Vs Digital Marketing
Traditional marketing relies on tools like newspapers and magazines. In contrast with this type of advertising is digital marketing which leverages SEO by creating content that people want such as infographics or videos.
Traditional marketing relies on tools and mediums like:
- Print media – newspaper, Magazines, Direct Mail
- Broadcast Media – TV, Radio
Digital marketing is made up of tools like:
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- SMM (Social Media Marketing)
- Content marketing like blogging, articles or video creation
- Email marketing
- Online PPC advertising – Pay-per-click, Google, Facebook and YouTube Ads
- Mobile Marketing (ads targeting mobile devices)
- Affiliate marketing
Main Difference Between SEO And Digital Marketing
The two terms, SEO and Digital Marketing may sound similar to one another, but they are actually very different. Here we will discuss the differences between them in order for you to better understand what each entails.
SEO stands for Search Engine Optimization which is a process that works on modifying your website so it can be found by search engines like Google, Yahoo or Bing upon entering keywords relevant to your business into their respective search bars, with proper grammar usage of course!
If done correctly, this should rank higher than other competitors who have not taken such action yet. On the other hand, digital marketing also known as SEM (Search Engine Marketing) focuses more on delivering ads through social media platforms Facebook Ads, Instagram Ads or YouTube Ads. These advertisements usually show up before videos or in your page feeds.
SEO as a Tool of Digital Marketing
SEO or Search Engine Optimization is an important tool in the digital marketing sector. It is used to build up your website’s foundations by optimizing it for search engines. This will set you on the right track for all other marketing activities that are required later.
Free Organic Traffic – SEO Vs Digital Marketing – Paid Traffic
Organic traffic is the best kind of website visit, and it’s free. SEO generates organic traffic by trying to get your site on first page search engine results for keywords you want people looking up in Google.
Digital Marketing focuses more on paid advertising that has a set budget so they have full control over where their ads are being shown – which can be good if you’re only interested in getting eyeballs but bad if quality leads are what you need most from visitors coming to your homepage and landing pages.
SEO Cost Vs Digital Marketing Cost
SEO is a cheaper (and also more effective) form of digital marketing because it only requires one-time costs in the beginning to properly optimize your site. After that, you can sit back and watch search engine results as they climb!
SEO specialists charge on average between $2K and $3K per month for their services – which may sound like a lot, but this will pay off quickly with an increase in organic traffic which will provide a healthy ROI since these experts know what works best and where.
Digital Marketing has higher monthly fees than SEO: up to 5% of revenue or even higher if advertising budgets allow for it ($500 – $2000+). This type of marketing involves many different aspects including content creation, email blasts, social media management etc., all requiring monthly payment from clients in addition to set-up and management fees.
Online advertising is a valuable tool for any company with strong enough marketing skills, but it can also be an expensive venture that requires constant upkeep to keep up appearances.
For example, the cost of being located on Google’s first page or Facebook’s ad placement depends solely on how much money you are willing to spend and whether your business has reached its budget limit yet.
Once this threshold is crossed, companies need to rely more heavily upon their budgets in order maintain online presence and continue receiving traffic from potential customers through ads placed elsewhere across social media sites like Twitter, YouTube or LinkedIn.
It’s also important to note, once your budget has been maxed out, the leads will stop unless you increase the advertisement spend.
Search Engine Optimization is the process of optimizing your site to be ranked higher in search engine result pages.
Digital Marketing on the other hand includes SEO but utilizes different strategies for marketing purposes as well like paid advertising and social media management. Understanding these two processes can help you better market yourself online!
In this blog, we looked at what is the difference between SEO and Digital Marketing. We also discussed how organic traffic, paid ads, website optimization, and social media all play a role in getting your business found online.
Perhaps you’re already doing one or more of these things to attract customers. If not though, don’t worry! Our team of experts are ready and waiting to partner with you on an SEO or digital marketing plan that will help get your company ranked where it belongs – on page 1 for relevant search terms.
Share your successes when applying these techniques to improve digital marketing performance by commenting below so other businesses can learn from them too!
The first step to get help with your website SEO and/or your digital marketing is to contact us here. We would love to hear from you and explore how we can help your business succeed online. Schedule a no obligation call today.
What is the Difference Between SEO and Digital Marketing?