Directory Marketing = 5* Google Juice for Local Search

The Next Big Thing in Local Search will Not Be Search Engines.

It will be online directories. Need confirmation? Try this little test. Go to your search engine of choice, Google, Yahoo or Bing etc. and type in a well known city name along with “restaurants” in the search box. Example “Brighton Restaurants”. A staggering 9 out of the first 10 generic results are for directories, not restaurants.

Brighton directory listing on Google

Why? Search engines realize that human powered directories with specialized knowledge can do a better job of leading users through the final phase of the search process. So specialized directory publishing will be the next big opportunity in online local search.

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It’s important to have your business listed in as many online directories as possible. There are literally thousands out there but submitting your contact details, opening times, Keyword rich bio, photographs, videos, voucher etc. is time consuming and tedious, besides your too busy doing what you do best, running your business.

Blend Local Search Marketing provide this service for you as part of our Google Page 1 Domination strategy. Building up over time, a network of authority directory pages in the correct and relevant directories for your business. These listings in turn provide strong back links directly to your website, create high search results in specific categories and locations and even top positioning on competitor listings. They are also 5* search engine optimisation Google juice and are also the intelligent integration of local search results.

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Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

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2 replies
  1. admin
    admin says:

    The Google 7 pack in Local Search is certainly the first and formost important result in search. But how do you get in the 7 pack?

    By appearing in as many directories as possible, all with rich content about your business. This actually pushes you to the top of the 7 pack.

  2. Bill McCabe
    Bill McCabe says:

    When I do a search for “Brighton Restaurants” in Google the first thing I see is Google local business results (Google 7-Pack). It seems to me this is far more important than 2nd tier business directories, right?

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