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While you probably read this title and are wondering how you could ever learn something from Batman and Robin and then implement that lesson into your marketing campaigns, it is true. They have plenty of different things to them that we can take away and come up with a more successful online marketing strategy. So let’s take a quick look.
Have a Consistent Public Image
First off, the most important part about Batman is that his identity is a secret, but he puts a lot of effort into letting the public know he’s out there. Same thing should go for your company. You should come up with a public image that you would like to have, then prove that image to everyone. You want to be consistent with your branding. You Don’t see Batman trying to change his public image all of the time, so neither should you. The longer you work on your image, the stronger it will become.
Batman and Robin are as unique as you can get, which is why they stand out and get a lot of attention. If you are trying to attract as many people as possible in a niche where there is plenty of competition, then you are going to need to do something drastic to catch their attention. You can’t be the same as all of the other sites out there, come up with a way to attract your target audience that no one has thought of before. While this may be hard at first, after a while, you will start to understand what works and what doesn’t.
Get a Partner
You should try and find another site that is in your niche to partner up with. Most people think that everyone else in their niche is a threat and should be treated as such. This is untrue and you can come up with some truly beneficial relationships if you partner with the right people. You can come up with guest posting partnerships, to expose each other’s content to new audiences. Or you could always have a link building relationship where each of you has to post the other site’s links a few times a month. Although the links are coming from the same domain name, search engines will still count them, and those links will look more natural as well.
Try to Appeal to as Many People as Possible
Batman and Robin had ways of be able to attract everyone in Gotham city. Either by saving them, the press, or by shining a light in the sky, all of them worked. You can do the same thing. While you might not being shining a light up in the sky, you can still come up with ways to increase your visibility on the internet. Use social media, press releases, blogs, and other tools to help get as many people interested in your site as possible.
Plan Your Strategies and Go In Hard
Batman has always been very strategic, which is why he is so effective at beating bad guys. The same things works with online marketing. The longer you take to fully understand and plan your marketing strategies, the more effective they are going to be. You should be researching your competition, your audience, your conversion rates, traffic, and every other aspect of your site.
Although Batman and Robin are not online marketing specialists, they still have some pretty great lessons to teach us about how to become successful and attract more and more people overtime.
About the Author:
Ness writes articles on behalf of MakeAWebsite. They have reviews on the most popular web hosts so make sure to visit their website and read reviews if you are currently looking for the perfect provider to host your site.