Post Google Algorithm – What Has Really Changed in Local SEO

If you’ve been concerned about the Google algorithm changes, you’ll be happy to know that the fundamentals of SEO have remained pretty much the same; however, the emphasis on online marketing, and targeting a specific audience, has been moved to being a bit more social. In fact, what business owners are finding is that by utilizing local SEO in their own marketplace, they are able to drive more targeted leads to the products and services they provide. Here we’re going to discover more about local SEO, Google places, and local search marketing that can change the way you think about marketing your business online.

* Local SEO

Quite honestly, there are a lot of business owners that simply think that having a web presence is all they need when it comes to marketing their business online. The fact is – this couldn’t be further from the truth. In order to be effective online, you will need to know exactly what your customers are searching for on a consistent basis. In order to do so, you’ll need to perform market research to find out the exact keywords that are being typed in the search engines in order to find the products and services you provide. So, how does a business owner capitalize on this type of market research?

* Google Places

First off, business owners can capitalize by targeting their local market. This can be done by utilizing platforms such as Google Places. By filling out a complete profile on Google Places, and verifying your account, you can utilize this platform to target a specific audience and drive that audience to your web presence.

You see, it’s important to understand that when creating a web presence, if you utilize broad terms to describe what it is you provide, this will more than likely provide you with broad results. If you focus on more targeted terms to describe what you provide, this will allow people within your local community to find products and services that can benefit them in their everyday lives, while benefiting your business in the form of sales.

* Local Search Marketing Company

At this point, you’re probably wondering about how you can begin this process and start targeting your local audience in order to blow your competitors away. Well, all of this can be done by choosing a local search marketing company. You’ll need to choose a company that can provide you with local search marketing, and the ability to fill out local profiles such as Google Places, Google Maps, and a variety of other local business directories, and allow this company to help you accelerate your profits by utilizing strategies and methods that have been proven to work in the local marketplace.

To be honest, the Google algorithms have done nothing more than to allow business owners to choose which way they would like to market their company’s online. If you truly want to take advantage of relevant targeted traffic, you will need to utilize local SEO in order to do so. By choosing a local search marketing company, you’ll be able to maximize your local visibility, and capitalize on the targeted relevant traffic you’ll receive as a result.

Blend Local Search Marketing are a Local SEO company based in London UK and Bangkok Thailand, servicing clients in the UK, SE Asia and USA.

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Perry Stevens

Perry Stevens is the founder and CEO of Blend Local Search Marketing Ltd. He’s a tea drinker, cocoa grower and a frequent traveller.

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