One of the important questions business executives are faced with as they decide on a marketing budget is how much is SEO per month. Estimates vary wildly depending on which marketing experts you consult. In a business marketplace increasingly dependant on internet sales opportunities, SEO sits center stage as the marketing strategy necessary for success.
SEO is defined as an online marketing strategy designed to increase targeted traffic volume and build brand awareness. The ultimate goal is to attract customers to your company’s website and eventually convert them to paying customers.
As marketing experts dip their toe in SEO waters, they realize that there are few simple answers. As an inexact science, savvy SEO experts are hesitant to guarantee anything. Unfortunately, there are simply too many variables that are out of the control of SEO experts for them to accurately predict results using exact figures.
Questions to Ask an SEO Company
- What SEO services do you offer?
- Do you have references I can call?
- What results can I expect and how long will it take?
- If I don’t get the results promised, what will you do for me?
How Much Is SEO Per Month with Typical SEO Pricing Models
One of the explanations behind the surprising cost variations for SEO services is that there are different types of services offered. There are pros and cons associated with each type of payment option. Some businesses pay by the project while others pay a retainer, spending a certain monthly rate for SEO experts. Another popular option is to pay for results with a performance model that allows clients to pay only if they rank. There is even an hourly rate quoted by some companies.
Rankpay reports that the cost of SEO projects starts at about $1000 and steadily climbs to about $5000. Many businesses elect to work on a project basis when they launch a new product.
Monthly Retainer Fee
This plan works well for companies that need to delegate the SEO responsibility completely to another company. Many small businesses elect this option since they have no one in-house who understands SEO. Fees average $1000 to $3000 per month.
Performance Pricing Model
The popularity of the performance model is not surprising. Basically, a client does not pay unless the established objectives are met. This is by far the most affordable option. The possible downside is that if the company doesn’t deliver, then you have wasted a lot of time for nothing.
Average hourly rates range from $75 to $150 per hour. On the surface, the idea of having some control over your SEO bill seems like a good idea. When considering this objective it is important to keep in mind that SEO tasks often take longer than expected.
SEO is here to stay. Contact Blend Local Search Marketing for a complimentary consultation for Singapore SEO services.
How Much is SEO per Month?