How to Promote Your Blog
The world of marketing has changed dramatically in the last decade.
Blogs have become a powerful tool for brands to reach their target audience.
With more and more people using social media networks, blogs are a great place to start when you’re looking at how your website can be more successful in the coming years.
In this post, we’ll explore some tried-and-true tips that will help market your blog successfully as well as share with you some new ways marketers are using blogs today to increase readership and conversions.
This is key to success with your blog.
Impress readers by providing great information they won’t find anywhere else; overwhelm them with value so there are no doubts about whether or make it worth their while reading any post on your site. Then get an emotional reaction from those who read what you’ve written. They’ll talk about how much they love all things related to your blog everywhere!
Creating high-quality content is not a walk in the park. It’s time consuming, expensive and requires expertise that can only be obtained through years of practice or intense schooling (depending on your project).
Fortunately for us, there are plenty of tools out there to help make this process easier! One such tool we use regularly is Grammarly which easily checks articles plagiarism as well as readability within seconds – making my job much less frustrating.
Here are a few things you can do to give your content an edge:
Readers love hearing personal anecdotes that show how what they’re reading relates back to the author’s experience and expertise.
Make it conversational with no fluff, stay true to your voice! Provide examples of this in action by including some interesting material from other authors, such as interviews or a series of posts on related topics. Write about stuff you find relevant to your life or business, so people will relate more easily.
Use short but useful tutorials, videos, case studies, reviews, list, posts and podcasts etc. Try everything and see what resonates best you’re your readers.
Find Out Your User’s Interests
Check out your competitors and take a look at their most popular posts or use keyword tools (like SEMRush).
Also, be sure to check your Google Analytics to see what topics are the hottest for you on social media as well as in search engines like Bing and Yahoo!
Visuals are a great way of sprucing up blog posts for maximum impact.
Try to incorporate eye-catching photos, infographics & videos whenever possible by using high-quality material that’s been created exclusively by YOU!
Always keep it original – don’t copy anything from other sites.
Syndicate Your Content
Content syndication is the process of re-sharing your content on other popular and established platforms. This could be a network, another blog or media house. The two which are easy to work with are LinkedIn and Medium because you can syndicate several posts per week on these sites!
LinkedIn now has 756 million users. And it’s good news for us because that means there’s still a lot of untapped potential on LinkedIn, right?
You can easily take advantage too! Just repost your best stuff to the platform and you’ll see some serious traction in no time at all.
For example, we will copy this post-word-for-word it’s bound to get more views, and is proof that NO ONE is posting anything interesting these days!
Get Active on Popular Forums
If you’re an expert in your industry or niche and want to build quality networks of individuals who are interested, follow this advice: be active on popular forums within your niche. – post queries, feedbacks or updates about what’s happening with you so that other members will keep checking up.
On a popular forum, you can share the knowledge of your industry or area and also get feedback from others who have experience with it as well.
You’ll be able to build relationships by becoming active which could lead to synergistic benefits like increased followers on social media or more traffic for your blog!
As an extra, you can also leave helpful comments on other people’s blogs. A few simple acts of kindness can really change someone’s day.
Leave them a comment on their blog to let them know you’re thinking about or sharing it with your network, but always try and add to the discussion. You never know what might happen!
Update and Upgrade Old Content
A few years ago, we updated every single post on our site. This helped boost our overall traffic by 30.71% compared to the previous year.
Updating content can help increase your audience size. Now, this was only 30.71%. However, it means thousands of more visitors yearly which isn’t bad!
Re-read the entire blog post to determine what is missing or weak. Add those elements and then reword any phrases that need improvement for clarity, conciseness, or flow of ideas. You may also want to rearrange some sentences so they don’t sound repetitive. This is especially important if you cover YMYL topics such as finance and medical etc.
In fact, Google’s Quality Raters Guidelines mention it specifically!
You can find outdated pages like “Top 10 Turntables Under $500 for 2020” and update them with more current information
But how do we find out which of those pages are just holding everything back? The answer is surprisingly simple! Simply type into your browser site:www.yoursitehereintitle 2020*. You’ll see a page with every single one of the soon-to-be-obsolete 2018 web pages on it for example and then you can get rid of them right away so they will not cause any more harm or weigh down your SEO rankings too much for next year’s set deadlines!
Network with Fellow Bloggers
Many bloggers don’t interact with their fellow bloggers. There’s a famous phrase in the blogging industry that says, “Sharing is Caring”. The success of your blog today relies on how influential it is among the social media crowd.
In order to get better social media attention for their blogs, many new or struggling entry-level blogger is turning to other experienced and successful groups as well as influencers who have more followers than they do themselves in hopes of getting some shares from those bigger channels which can oftentimes lead back into people discovering them through these connections and building up traffic again!
The first step to networking with other bloggers is following them on Facebook or Twitter as well as regularly commenting on their latest blog posts with your feedback, which will increase the chances of getting quality links for you in return.
You can also network by creating a list and finding 7-8 blogs related to yours that are popular within your industry. Ensure these websites accept guest contributions because this may be an opportunity for you – if they give full control over what content appears.
Build Your Subscribers
If you’re serious about growing your blog, a strong email marketing list is absolutely paramount. You need to own it and use it to your full advantage. Through your list, you can build powerful connections and market your work in a trustworthy space.
To make the most of email marketing, you obviously need to gain those subscribers. You need to find a good email marketing tool. You need a platform where you can store customers’ data (name/email) so that they subscribe for future content through their inboxes as well as send emails out on an automated basis with personalized messages.
We recommend Mailchimp. It’s a great place to start building a list and grow it over time.
We’ve covered a lot of ground today. I hope you found it helpful and are excited to put these ideas into action in your own blog posts or digital marketing strategy.
If so, let us know by leaving a comment below right now. And if not, please contact us for more information on how our SEO agency can help make this happen!
How to Promote Your Blog
Perry Stevens is the founder and CEO of Blend Local Search Marketing Ltd. He’s a tea drinker, cocoa grower and a frequent traveller.
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