Establishing yourself as a professional and reputable business owner with 9 easy to implement marketing tips for orthodontists. It is essential for a long-term career in any city or state.
When you want to build your clientele or if you are looking to establish your practice in a new location, there are a few ortho marketing tips and tricks to keep in mind.
Implementing these orthodontist marketing tactics is a sure-fire way to maximize your ability to reach prospective patients and loyal clients online.
Build Relationships With Local Professionals
Building relationships with other professionals in the dental industry is a great way to expand your reach while establishing your own practice.
Network with other dentists and orthodontists near you for future referral opportunities. When you network with other professionals in the same industry as you, it is much easier to receive patient referrals from those in need of your services, especially if you are new to a town or city.
Show Referring Orthodontists That You Appreciate Them
Any time an orthodontist, dentist, or another professional you know sends you a new patient, it is important to show your thanks and appreciation. Send a gift basket, personalized note, or even a gift to any professional you know who is referring patients to your office.
Maintaining a good rapport with other dentists and orthodontists can go a long way as you continue to grow and expand your current practice.
Educate Others About Services That Orthodontists Provide
It is important to educate not only those in your profession, but also those in your local area about the importance of an orthodontist.
Educate members of the community of the importance of an orthodontist and why it is so essential to work with an orthodontist for specific procedures and surgeries.
Information is essential when it comes to attracting new prospective clients and patients who are interested in learning more about the types of services orthodontists provide.
Create an Online Presence
Create an online presence to better represent yourself as a professional orthodontist or the owner of an orthodontist practice. An online presence typically consists of an official website, blog, and pages or accounts on multiple social media platforms. Some of the most popular social networks include Facebook, Instagram, and Pinterest.
Determine which networks are optimal for you based on the type of updates, content, and promotions you intend to share with locals in your neighborhood, as well as your current followers.
Using your online presence is not only a great way to establish yourself in any line of work or industry, but it is an effective method of garnering new followers and prospective patients.
Share information, useful content, and even referral program details with the use of your social media accounts to spread the word of your practice and experience as an orthodontist.
Use Patient Testimonials to Establish Yourself
Testimonials go a long way for new local businesses that are unknown and still in the process of establishing themselves.
Use real, authentic, and verifiable testimonials on your website, official blog, and even within social media marketing campaigns you intend to launch to promote your orthodontic practice.
Patient testimonials not only provide prospective patients with valuable insight into the type of services you provide, but it is also a way for others to learn more about your chair-side manner and the customer service you deliver.
While building a reputation for a new business or orthodontist practice overnight is never easy, it is possible to chip away at earning a positive reputation by working directly with patients and putting any satisfactory testimonials you receive on display.
Create a Referral Program for Your Patients
One way to build a bond with your patients while establishing trust between you both is to create a referral program.
Referral programs for patients incentivize them to refer their own family members, friends, and co-workers to your orthodontist practice.
Oftentimes, referral programs may offer a discount, cash, or even free services for the referrals that current patients provide. Not only is a referral program motivating, but it is also a way for your patients to feel more thrilled about using your services and referring them to others in their everyday lives.
Show Your Patients That You Care
Show your patients that you care about their happiness and overall wellbeing by creating a welcoming and unique environment for your orthodontist practice.
Some dentists and orthodontists may include toys, games, and televisions for families and individuals alike to enjoy. Consider updating your waiting room’s decor, adding electronics, providing free wi-fi, and even offering snacks or beverages for those who are currently in the waiting room.
Providing amenities and a welcoming, calming, and relaxing environment is a way to help patients feel at ease, especially if they have reservations about making and attending dental appointments.
Creating a warm and soothing atmosphere for your patients is also a way to attract those who are apprehensive about getting orthodontic work done or visiting any form of a dentist whatsoever.
Launch Orthodontic Marketing Campaigns
Launch online marketing campaigns to promote your orthodontist office. Use PPC (pay-per-click) ad services, social media marketing, email marketing, or even content marketing to spread the word of your business and the services you currently offer.
Spend time learning more about the orthodontic community and niche online. Use tools such as Google Trends to research various keywords, phrases, procedures, and typical surgeries that are most common in the orthodontist industry. Research trending topics and subjects that are most relevant to the types of services you offer and the type of work your patients typically request or require from you.
Use social media platforms such as Facebook Ads and Instagram Ads to launch online campaigns for your orthodontist office using A/B testing. With A/B testing, launch multiple online advertisements simultaneously on any budget without the risk of overspending or launching an advertisement that falls short of expectations.
You can also utilize social media platforms to track, collect, and interpret data you receive from each individual campaign you launch.
Set Your Orthodontist Office Apart From Local Competition
Set your orthodontist office apart from the local competition or any other orthodontist office you have ever visited in the past.
When you want to truly leave a lasting and memorable impression, create a unique and original atmosphere in your orthodontist office and practice.
Use a unique color scheme that stands out from the competition while also implementing an aesthetic for your orthodontic practice as a whole. Invest in comfortable furniture, funky rugs, and unique (Insta-friendly) decor pieces that are sure to stand out to all of your patients and those who spend any time in your waiting room.
Creating a presence for your orthodontist practice does not have to feel stressful and overwhelming, even if you are inexperienced with online marketing. Our marketing tips for orthodontists are designed specifically for you to reach the locals in your neighborhood while also presenting a positive and relevant message to those in need of orthodontic treatment.
Are you looking to implement a new marketing strategy for your own orthodontist practice?
Give Blend Local Search Marketing a call today for your complimentary consultation with our SEO professionals and to discover how we can take your practice’s online presence to the next level of success.
9 Easy to Implement Marketing Tips for Orthodontists