“When you break down all the fluff, there are two ways to promote and market your business: dumber, slower, and expensive- or smarter, faster, and cheaper.”
Advertising has changed significantly even over the past five years. In the past advertising a business required the help of a large labor force. People would have to get in touch with ad agencies as well as television stations, publications, radio stations and more in order to advertise their products or their company. Today however posting your own advertisements online can be done for mere pennies or even better with an established relationship from a high ranking page. As such, advertising is now smarter faster and cheaper than ever before.
The problem with this new revolution in marketing and advertising is that many companies are slow to jump on the bandwagon. Many existing retailers still continue to use the old methods without embracing some of the newer methods that are available. New social media websites are emerging each and every day to help people connect and advertise, it is important to do constant research to determine areas where you can reach your customers faster.
Embracing change in technology is part of the modern business world and in order to effectively advertise for the next generation, companies must be willing to direct their focus from older styles of advertising into advertising with new media. Traditional advertising is still very effective but for businesses who are looking to generate engagement while minimizing costs, online advertisements through social media is smarter, faster and cheaper.
If you want to boost your online presence, and explore new modern ways of advertising your business, you can contact us by clicking here. Alternatively join the revolution and like us on Facebook or follow us on Twitter.
Blend Local Search Marketing PTE. LTD.
1557 Keppel Road, #03-07
Republic of Singapore 089066
Perry Stevens is the founder and CEO of Blend Local Search Marketing Ltd. He’s a tea drinker, cocoa grower and a frequent traveller.
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