Are You Loosing Reviews? Fed up of Google’s Ever Changing Guidelines? Don’t Worry Help is at Hand!
If you manage a local business; a restaurant, orthodontist or hotel, you know the importance of gaining positive reviews from real customers on 3rd party review sites like Google My business, Yelp and City Search etc.
People search online and on mobile devices for products and services saving themselves time from visiting numerous locations to find the products and services they are looking for. These motivated buyers visit 3rd party review sites to find out what others are saying about your business and often make up their minds whether or not you will get their business on other people’s experiences.
Great online reviews also act as great touch points for consumers to find you and to be drawn into your sales funnel as they also rank highly in Search Engine Result Pages (SERP’s) like Google, Bing and Yahoo.
With that being said, there has been a lot of talk and confusion of late relating to online reviews and how to get them ethically without them disappearing within a few days, or simply not appearing at all on Google My Business.
With this in mind, we have addressed the subject to clarify any misconceptions and avoid any possible penalties.
With a growing trend in mediums being used such as iPads and smart phones in business premises, there has been a direct correlation in the number of reviews being filtered out by Google and other review websites alike. This hasn’t happened my coincidence.
Review sites, especially Google My Business and Yelp from our experiences, really are taking no prisoners when it comes to filtering out reviews. It could be conceived as being slightly draconian in nature, but they are willing to lay the law down in order to keep their sites ‘spam’ free of any dodgy reviews.
We understand that 90% of the time there was no genuine intention to commit any foul play, it was simply not being aware of their often grey guidelines; however we are faced with having to play to their rules if we are to succeed online and beat our competition, there is no other way.
Take a look at our slideshare presentation:
The ABC Review Strategy
Perry Stevens is the CEO and Giovanni Greenard is the lead SEO Strategists at Blend Local Search Marketing, an innovative Internet marketing company based in Singapore. Blend Local Search Marketing specialize in helping small businesses with Website Design, Local SEO & Social Media Marketing.
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How To Get More Local Online Reviews For Your Business That Stick