NYC Orthodontist SEO Case Study: Page One in 6 Months (WITH ACTIONABLE STEPS)
Dental Office Marketing Walkthrough
- Analyse the first page of Google
- Get some quick enquiries with our ‘barnacle’ ranking techniques
- Help Google crawl your site
- The importance of keyword research
- The ‘divide and conquer’ website rankings technique.


The Challenge
First a little background story. We typically, amongst other things, analyse the difficulty in ranking a website based on the niche and the location. Needless to say, New York City and the dental niche combined is one of the toughest combinations going! Our client is a leading orthodontist based in New York a few days per week (which presents more of a challenge), with no previous sustained rankings for this satellite office, either via Google search or maps. For the most part, terms were all on page four or nowhere to be seen.
- Increased traffic
- If you have your page set up correctly, more email sign-ups
- With correct conversion analysis implementations, more bookings and calls
- A general perception with patients of you being the leader in your field. This is especially true when combined with a killer review acquisition strategy that we also implemented with this case study simultaneously
Quick Disclaimer – Be Patient
Know Your Enemy
Difficulty Level – Low


These professional tips below will help you convert all this new found traffic into paying customers.
Conversion Rate Optimisation
Difficulty level – Low
- We made all telephone numbers clickable
- All emails clickable
- Increased the font size to a minimum of 16x for mobile users

Difficulty Level – Low
Treat Each Page as its Own Website/Entity
Difficulty Level – Medium

- Orthodontist NYC
- NYC orthodontist
- Best Orthodontist NYC
- Orthodontist New York
- Top orthodontist in NYC
- URL
- Page title
- H1
- Content
- Upper East Side orthodontist
- Upper East Side orthodontics
- Lingual braces NYC
- Invisible braces NYC
- Hidden braces NYC
- Incognito braces NYC
- Click on the blue button names ‘Full Report’ then on pages click on any of the URL’s (pages) keywords you want to review.






Difficulty Level – Medium


Difficulty Level – Medium



Conclusion
Perry Stevens is the founder and CEO of Blend Local Search Marketing Ltd. He’s a tea drinker, cocoa grower and a frequent traveller.
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