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Boost Business in Singapore with SEO in 2020
Finding the best SEO packages in Singapore is a good starting point for businesses wanting to increase their market share.
Whether your business offers products and services centered around technology, e-commerce or any other field, the advantages one gains from appearing on the top of search engine results are equally important.
Why SEO Is So Important
Consumers are using the internet more and more to conduct product research. In a recent consumer review study, over 85 percent of people stated that they read online reviews for local businesses. The numbers are showing that companies employing a content-centered strategy like blogging are getting over 50 percent more traffic.
The statistics supporting SEO-driven approaches are too numerous to mention. However, the stats all say the same thing: seo drives leads, sales and brand equity.
The first page of Google has been said to gather over 90 percent of clicks while the top 3 results on the first page get over 75 percent of all clicks. In short, if you are not high in the search engine rankings for your niche, you may as well not even have a website.
White, Gray and Black Hat SEO
Search engines put a lot of stock into trying to rank websites in a way that is helpful to users. The algorithms that govern how search results are ranked are always being tweaked in an attempt to achieve the best rankings.
Website owners are constantly trying to find ways of climbing up the search results and their SEO efforts are divided into three types. These three types are white, black and grey hat SEO.
White hat SEO consists of implementing actions that are approved by search engines and do not violate their terms and conditions. Black hat SEO, on the other hand, is a method of gaming the rankings system by using dubious and unsanctioned methods. Back hat methods include paying for things like backlinks and visits.
Grey hat SEO is an area in between the two aforementioned types of search engine optimization. In short, grey hat SEO involves using methods that are technically legal but may soon be considered black hat in an upcoming algorithm update. Although grey hat tactics are not illegal, they may damage your website’s standing if they are do not come with constant monitoring and adjustment to meet search engine standards.
Especially for businesses, anything that does not comply with Google’s rules should be avoided. Even if you are applying grey hat methods, a sudden algorithm shift can offer a significant blow to your traffic.
How to Measure SEO Performance
It’s important to know whether your SEO efforts are effective and what impact they are having on your business. This will keep you in step with your competition and allow you to adjust to what the market is doing so that you can remain on top. It will also help you evaluate an SEO agency in the case that you hire one to do your SEO for you. Let’s look at the top SEO performance metrics you need to monitor.
The most visible result of SEO is your position in the search engine rankings. To start, you need to know which keywords are important to your business via keyword research. Next, you need to know where you rank for each one before beginning your SEO efforts. Keeping tabs on how your keywords are doing on a regular basis will tell you if you are moving in the right direction and what adjustments you need to make. Keyword research is an ongoing endeavour as new keywords pop up as the campaign prevails.
A backlinks profile tells you the number and quality of links you are receiving from other websites. Google uses this to give your website value by association. If a lot of quality websites are linking to your pages, this is an indication that you are an authority in your niche.
When conducting link building, it’s always better to go for niche or local websites, as many digital marketing agencies have been penalised for link building on random websites with poor and often duplicate content. This is why it is vital to pick the right marketing agency that understands the complexities of SEO. When we are carrying out our due diligence on guest posting opportunities, there are a few factors we take into consideration from the linking website, these are:
How much monthly traffic does the website have? We can normally find these values via sem rush, or their Google analytics.
Does the website have any duplicate content? We normally use duplicatechecker.com for this.
Have they used good web design and is it easy to navigate? We want to ensure the bounce rate is pretty low, as we cant always gain access to Google analytics.
Are they a real business? We need to ensure it’s not a fake website on a link farm, or we could catch a penalty.
What is their link profile like?
Organic traffic refers to the visits to your website which happen through users’ searches online. This does not include traffic from paid ads that may appear on search engines.
With over 52 percent of internet traffic being reported in 2018 as coming from mobile devices, Google has placed a large emphasis on mobile traffic. This trend is only expected to grow and websites that are not mobile-friendly will rank below their competition.
Average Time Spent on Page
The average time users spend on your website’s pages is a measure of how engaging they find your content. This is a metric that is relative to your niche. Not all websites fall into the same time spent on page benchmark. You should strive to constantly increase the time spent on your pages and attempt to keep this metric higher than the other players in your niche.
Bounce rate is the percentage of visitors that leave your website before visiting a second page. In effect, they land on your page and click away without delving any deeper into your content. Like the average time spent on your pages, bounce rate is a relative metric. A weather website might have a much higher bounce rate than a news website. This doesn’t speak positively or negatively for either site. The goal is to have a lower bounce rate than websites that are in your field and are directly competing for your keywords.
Click-through rate (CTR) is the ratio that arises when we divide the number of clicks to your landing page by the total appearances you have in search results. If your website appears in the search results for a particular keyword 100 times and users click on it twice, then your click-through rate is 2 percent.
Your website’s domain authority (DA) is the value search engines use to determine how relevant your content is for a specific industry or subject area. This metric has a direct correlation with your site’s ranking by Google.
What is the Real Cost of Implementing SEO?
While the traffic you will be getting from having high rankings is free, you will need to hire a professional to apply all the necessary strategies. The cost of SEO varies on your website’s current condition and the amount of work necessary to boost its rankings to the levels your business requires. This is also true about the time-frame that will be necessary to achieve top rankings.
Rather than focusing on what the cost of implementing SEO is, it may be more apt to wonder what the cost of not doing so will be on your business. The opportunity cost of not conducting search engine optimization on your website can translate to lost sales and brand-building opportunities.
Customers are the lifeblood of your business. With so many people looking to the internet for purchasing goods and services, you might not only be leaving a lot of money on the table by not tending to your rankings, but you may also be putting your business in jeopardy.
Implementing SEO for Your Business
There is a learning curve that comes with mastering every aspect of SEO. It is virtually impossible for a busy entrepreneur to find the time to learn to do search engine optimization at the level required to achieve top-level results. By hiring a result-driven agency to do your SEO, you are guaranteeing that you will get the best results in the least amount of time possible.
Finding SEO Packages in Singapore is about locating a reliable and knowledgeable expert in the field with case studies and testimonials they can provide for you. Contact us today for a free consultation. We will be more than happy to listen to your business goals and tell you how we can help you achieve them through applying the best SEO practices.
Blend Local Search Marketing PTE. LTD.
1557 Keppel Road, #03-07
Republic of Singapore 089066