Question 1

What is Local Search Marketing?

Accepted Answer

Local Search Marketing is a highly effective way of attracting motivated buying customers and putting them in front of your products and services.

Most people, when looking for a product or service want to find a local business to help them solve a problem. Attracting new business here means that we are connecting with the customers who are more likely to spend money with your business.

Traditional ‘paper directories’ advertising is now defunct with the majority of savvy consumers now searching online from their desktops and with their smart phones. Local SEO companies like Blend Local Search Marketing PTE Ltd employ a wide variety of proven online strategies that including, Google My Business, 3rd Party Review sites, Directory listings and Video Marketing to ensure it’s your company that gets founds time and time again by local customers.

Question 2

What is a Local Search?

Accepted Answer

There are 2 types of local search queries. The first is conducted by simply adding a geo-targeted location modifier to the search term (a city, town or post/zip code). Lets assume you go to Google and type in the phrase  ‘local search marketing in Singapore’. The results will show local search marketing companies located in the island state.

The second type of local search is known as an ‘implicit local search’. The person searching does not use a location modifier in their search but the search engine assumes the search is local in nature and uses information associated with their account, IP address, location or smart phone to return local search results. For example, if you were in the area Gainesville GA. and did a search for ‘Orthodontists’, Google would automatically return results related to your location and not an Orthodontist in Timbuktu.

Question 3

How much does SEO cost in Singapore?

Accepted Answer

The cost of SEO can vary based on the discrepancies mentioned above. A website that requires minimal intervention in order to boost its rankings will cost less than a very involved project in a high demand market. SEO packages can range from a few hundred dollars per month for the former to several thousands of dollars per month for a more challenging project. In any case, with the right business strategy and with a favorable profit margin, SEO will pay for itself.

One of the overlooked costs of SEO is the opportunity cost associated with not applying it to your website. Falling behind in the search engine race against your competition can have significant consequences.

Question 4

How long until I start seeing results?

Accepted Answer

In a world where big companies are always trying to please their shareholders and small businesses are trying to stay afloat against industry juggernauts, seeing results as soon as possible is desired by all. It is important to realize that SEO is a process that takes time. Implementing a strategy that is compliant with the terms and specifications put forth by search engines can take from three months to over a year. This, of course, depends on how competitive a market is and how much has already been done by a business to establish a web presence.

For example, a website in a new niche with only a few players that have ‘weak’ sites can take just three or four months to rank highly for its best keywords. On the other hand, going up against established corporations in saturated markets will take longer. In any case, moving up the search engine results and being ranked for long-tail keywords can only help build your brand.

An experienced SEO agency that has a variety of case studies will be able to give you a pretty good estimate on the time-frame required for you to see results.

Question 5

How do I choose the right SEO agency?

Accepted Answer

Choosing the best SEO agency can mean the difference between increasing your market share and wasting marketing budget needlessly. In order to make the right choice, you need to know what differentiates a high-quality agency from the rest of the field.

A result-driven SEO agency will have many case studies it can show you. Past and current clients of the agency with measurable results are the best advertising a search engine optimization consultant can have. Also, testimonials and the ability for you to communicate with other clients to get confirmation as to the validity of the results should not be a problem. An agency that makes claims but is unwilling to provide proof should make you cautious.

The best Singapore-based SEO agency for your needs is one that will show you the path to success and offer a viable road map to success. They will not inflate expectations in order to get you to sign a contract. Their reputation depends on your success and having the proper vision will make the collaboration mutually beneficial.

Finally, a good SEO agency will provide a complimentary consultation where you can discuss all your needs and where you can ask any questions you may have.

Question 6

What is a Good ROI for my Orthodontic Digital Marketing Campaign?

Accepted Answer

Marketing for orthodontists should be focused on metrics. Every action that is geared towards attracting clients should be measurable in a precise way. This will lead to the best use of your allocated budget and give you insights into what you are doing right and what you need to change.

A good return on investment will depend on a lot of factors that are particular to your practice. There is no industry benchmark that tells you what your ROI should be. The benchmark will be determined based on your orthodontic practice’s operation and how competitive the field is in your area. The higher the level of competition, the more effort and outlay you will have to make in order to achieve the desired results.

Having said that, determining your return on investment as it pertains to marketing for orthodontists is straight-forward. Using your historical data, determine what the lifetime value of a patient is. This will be an average of how much your current clients spend over the long term. If you add up the total revenue for all the patients you have in your clientele, adjusted for their lifetime value. Dividing by the number of patients will give you a figure that estimates the revenue you can expect to have from each new patient, on average.

By knowing the average lifetime value of a patient, you can then subtract the amount of money you spend acquiring a lead through marketing to get your income per patient. Finally, by dividing this average income per patient by the amount you spent on marketing, you will get a rate which if you multiply by 100 will be your ROI.

To alleviate any confusion, here’s an example. You calculate your average patient lifetime value to be $6000. We’ll put the amount of money you have to spend in order to gain a client at $2000. Therefore, your income per client is $4000. If you divide that by $2000, our outlay on marketing per acquisition, you get an ROI of 2 times your marketing spend or 200%.

This can be further illustrated as follows:

New client per month x 1 = $6,000 revenue

Cost per acquisition = $2000

ROI – 200%

A more likely event would be acquiring 4 new customers per month; therefore, the figures can be extrapolated. The new figures would be as follows:

Marketing costs $2000

New clients per month x 4 = $24,000 revenue

Cost per acquisition = $500

ROI – 800%

What constitutes a good ROI will depend on how you run your practice. Calculating your ROI for your digital marketing campaigns has the benefit of pointing out changes you may need to make in your strategies so you can reduce costs and generate more leads.

Question 7

Will SEO work for my business?

Accepted Answer

The answer to this question is a little more involved than a yes or no. Search engine optimization will work for any business but it is imperative that a distinction is made so that you know what to expect.

Determining whether SEO will work for your business starts by doing some competitive research. Some of the most saturated and contested industries like insurance and finance are very difficult to enter as a smaller player. Credit card companies, banks and insurance providers allocate large portions of their marketing budgets in order to rank at the very top of search results. The same goes for e-commerce and tech giants like Amazon and AliBaba.

If your company is active in a space where the online competition is either weak or non-existent, optimizing your website for Google can skyrocket your results. If you can offer your audience helpful content relevant to their needs, the search engines will reward you by sending you traffic.

However, even in an extremely competitive market, there are ways for smaller businesses to use SEO in order to generate leads and to build their brands. The secret is in focusing your business’s search engine optimization efforts on market segments that are specialized and where the big players may not be placing great emphasis.

In short, SEO will work for your business regardless of how competitive your niche is. As long as you can adjust your strategy and your expectations to match your niche’s landscape, there is market share to be had. Finding the right SEO expert to consult with on the viability of your online efforts is the best way to approach the subject.

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