The Evolution of Orthodontic Marketing
Orthodontic marketing is evolving to become a more holistic process of reaching out to prospective local clients. SoLoMo is a term in online marketing that has surfaced relatively recently and stands for Social, Local and Mobile. The concept, however, is not new. Businesses have been combining their presence on social media with their local marketing and mobile device targeting in a consorted way for almost a decade, albeit in a more rudimentary fashion.