Conversion rate optimization (CRO) is the due process of increasing a greater percentage of your website visitors to take the desired action.
The conversion metric will differ dependent on the site owner and the established end goals but could be considered to be having the site visitor make a call, complete a form, becoming a new customer or a patient.
The CRO process involves understanding the sales cycle and how visitors navigate through your website. What actions they take, and just as important, what prevents them from completing your predetermined goals. Let’s explore more…
https://blendlocalsearchmarketing.com/wp-content/uploads/2020/12/Conversion-Rate-Optimization-for-Websites.png7201280Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2020-12-16 19:50:002021-02-15 16:24:00Conversion Rate Optimization – Kick Off the New Year with a High Converting Website
https://blendlocalsearchmarketing.com/wp-content/uploads/2015/04/Make-Mobile-Friendly-Now.png3521720Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2015-04-17 10:30:182021-02-15 16:15:19MobileGEDDON! Is Your Website Mobile Friendly?
For Immediate Release – Singapore April 04, 2015 — Blend Local Search Marketing PTE LTD, a firm specializing in online marketing, recently designed a desktop and mobile-friendly website for Gorton & Schmohl Orthodontics, a practice in located in Larkspur Landing Circle, Marin, California. Read more
Facebook is constantly evolving as a platform. Since its inception and launch, the social media site has incorporated and advanced its advertising capabilities. At the same time, it has changed how organic traffic works and how many of your audience members your content will be shared with. By showing your content to fewer users organically, Facebook pushes its business users to pay in order to get their message across.
This may be a sound business practice for Facebook and its shareholders, but not for small and medium-sized businesses wishing to create a community on the website.
Let’s dive in to Facebook marketing, specifically in Singapore.
Blend Local Search Marketing Launches ELOS Site Press Release
FOR IMMEDIATE RELEASE:
Blend Local Search Marketing Designs, Builds and Launches New Specialist Lingual Braces Orthodontist Membership Site for Elite Lingual Orthodontists
Intuitive design features include members map, brand pages and blog to make online portal an authority for all things “lingual” with regard to the best lingual braces specialists in the U.S. and Canada.
Singapore – January 9, 2017 –Blend Local Search Marketing PTE Ltd., a local SEO and online strategy agency focused on helping clients get found by prospective customers looking for businesses such as orthodontists, dentists and accountants, has recently designed, built and launched a new specialist lingual braces orthodontist membership site for ELOS (Elite Lingual Orthodontists Study Club, Inc.).
Whether you are the owner, a marketer in a dental office, or an aspiring SEO, you have probably invested a lot of time into trying to get more traffic to your website, potentially to no avail.
Dental Office Marketing Walkthrough
In this case study, you will learn how we got an NYC based orthodontist, open two days a week to page 1 for numerous high volume, commercial intent keywords. We also increased his website traffic by 100% over the last 6 month period too.
https://blendlocalsearchmarketing.com/wp-content/uploads/2020/01/NYC-Orthodontist-Case-Study-Page-One-in-6-Months.jpg312820Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2020-01-21 12:41:052020-11-02 12:10:36NYC Orthodontist SEO Case Study: Page One in 6 Months (WITH ACTIONABLE STEPS)
[PRESS RELEASE 06-02-19] Blend Local Search Marketing have been celebrating 10 years in business by helping orthodontists smile, while building on their reputation of great work and unrivalled results.
During February 22 – 24 Blend Local Search Marketing will be exhibiting at the Association of Orthodontists Singapore Congress (#AOSC2019).
https://blendlocalsearchmarketing.com/wp-content/uploads/2019/02/AOSC2019-Ask-Us-Anything.png800800Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2019-02-06 12:31:382020-11-02 12:09:25Ask Us Anything at the Association of Orthodontists Singapore Congress
2019 has been undoubtedly one of the busiest years for SEO as Google algorithms are quickly transitioning into AI, and real-time algorithmic updates. Added to this, voice search is also starting to change the way people search.
These fast and furious changes have an impact on everything we do now and into 2020. Fortunately, we are not big corporate SEO agency, so we can respond to these changes just as quick and keep our clients sites at the top of search results.
This was reflected in our blog posts throughout the year.
In case you missed a good read, we’ve curated the best of the blog 2019 below.
https://blendlocalsearchmarketing.com/wp-content/uploads/2019/12/Best-of-the-Blog-2019.jpg10801080Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2019-12-24 16:12:262020-08-24 16:51:11Best of the Blog 2019
Finding the best SEO packages in Singapore is a good starting point for businesses wanting to increase their market share.
Whether your business offers products and services centered around technology, e-commerce or any other field, the advantages one gains from appearing on the top of search engine results are equally important.
The booming business culture of Singapore offers the best incentives for brands to thrive. The city’s innovation has resulted in a healthy and competitive sector of digital marketing and SEO.
In Asia as in the rest of the world, competing brands are in need of tried and tested ways of reaching their target market.
Optimizing their business website is vital so that it can be found directly ahead of their competition and in front of the right people who are looking for the products and services they offer.
Billions of people create the online traffic of our digital marketing age. Tapping into that gigantic pool of people and owning your niche requires you to use the expert services of the best SEO agency in Singapore.
https://blendlocalsearchmarketing.com/wp-content/uploads/2019/10/Finding-the-Best-SEO-Agency-in-Singapore-to-Grow-Your-Business.jpg312820Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2019-10-25 16:04:352020-07-23 16:00:34Finding the Best SEO Agency in Singapore to Grow Your Business
Out With the Old and In With the New – Happy New Year
December is a great time to reflect and look back on the year that has past. At Blend towers, while compiling our client’s monthly reports, we also have been crunching analytical data for the year and movement from December 2014 to December 2015.
We are pleased to report that all clients bar none are in a healthier position in SERP’s with more relevant keyword rankings, more site visitors, more positive reviews and organic v PCC spend up by a whopping 700% in some cases. Read more
https://blendlocalsearchmarketing.com/wp-content/uploads/2015/12/BLSM-Happynewyear.png600800Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2015-12-28 09:22:132020-07-10 17:35:20A Happy, Peaceful and Prosperous New Year
It’s that time of year again. Christmas will soon be upon us and we turn to thoughts of buying gifts for those nearest and dearest to us – if you haven’t already completed your Christmas shopping by the end of September! Do you find yourself buying a gift for the sake of buying a gift? Are you tired of picking up presents at the mall and being disappointed at the quality or uniqueness?
https://blendlocalsearchmarketing.com/wp-content/uploads/2015/12/34113345_s.png450450Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2015-12-17 02:54:452020-07-10 17:02:52Shop Local and a Very Merry Christmas
Websites should reflect your business and evolve with the constant changes and growth. Sometimes these changes are slow and small, other times seismic and unexpected.
Currently, businesses are doing one of two things, shuttering or pivoting to survive due to the government’s response to Covid-19.
If it is the former, you have an opportunity to capture new customers from your old competition and grow your market share.
https://blendlocalsearchmarketing.com/wp-content/uploads/2020/05/9-Quick-Wins-Blogging-Support-Small-Businesses.png788940Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2020-05-28 13:27:402020-05-28 13:33:289 Quick Wins When Blogging for Business
https://blendlocalsearchmarketing.com/wp-content/uploads/2012/10/BB_PT1_Fin.png6091586Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2012-10-27 09:45:342020-05-11 14:22:04How to Blog for Business – 14 Top Blogging Tips
https://blendlocalsearchmarketing.com/wp-content/uploads/2020/03/Covid-19-Your-Business-Survival-Guide-1.png788940Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2020-03-28 20:50:442020-05-06 11:28:52Covid-19 – Your Business Survival Guide
Before shelter-in-place orders end, it is vital to rethink your digital marketing to make it as strong as possible to aid your business recovery. The ending of the orders in your area will be critical because psychological research shows that it takes 66 days for consumers to develop new behavioral habits.
You must take some steps now to encourage consumers to go back to their habits that were working for you before the coronavirus pandemic began. If more than 66 days have passed, then you are going to need to encourage new digital behaviors that work in your company’s favor.
https://blendlocalsearchmarketing.com/wp-content/uploads/2020/04/Ways-to-Support-Local-Businesses-After-Lockdown.png788940Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2020-04-24 11:20:452020-04-24 11:20:4510 Ways SEO Will Power Business Recovery After COVID-19
As the world continues to travel through uncharted territories due to the coronavirus, there’s not one industry that hasn’t felt its wrath. COVID-19 has definitely turned the world upside down. From entertainment to housing, all industries are scrambling to find new ways to rebound or recover.
While big businesses take major hits, many small businesses take even greater hits. This is why it’s so important to support local businesses during this time. Many small business owners are fearful of their ability to recover once it’s all over. Consider some of the impactful strategies you can use in order to make a difference in your own way.
https://blendlocalsearchmarketing.com/wp-content/uploads/2020/04/Ways-to-Support-Local-Businesses-During.png788940Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2020-04-21 21:14:082020-04-21 21:14:087 Ways to Support Local Businesses During the Lockdown
When marketing your business and assigning an advertising budget, you want to know that your money will be well spent and comes with SEO ranking guarantees. Just as with equipment purchased for your daily operation, you need the confidence that the promotional methods you choose will translate to paying customers. With digital marketing, is it always possible to get a guarantee that your outlay will have a specific outcome?
Going the local route is often considered a positive change when doing business. However, there are times where going for homegrown talent is not the best decision to make. Reaching out to a company for SEO help is a better idea than sourcing local talent. Here are some compelling reasons not to jump ship and go local for an SEO agency.
https://blendlocalsearchmarketing.com/wp-content/uploads/2020/01/Why-Its-Dumb-to-Hire-a-Local-Local-SEO-Agency-or-Person-2020.jpg312820Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2020-01-13 15:10:232020-01-13 15:10:23Why It’s Dumb to Hire a Local Local SEO Agency or Person [2020]
For smart business people who are looking to expand their digital presence, few options surpass the one presented by Google My Business. In the coming years, this already important channel will gain even more prominence.
Local search is now the primary channel for businesses to gain website traffic. Google Maps and related properties not only send qualified local traffic, but they also send people who are far into the purchasing cycle. For just about any business, what’s better than eligible customers arriving or calling due to a search?
https://blendlocalsearchmarketing.com/wp-content/uploads/2020/01/Google-My-Business-Its-Worth-More-Than-You-Think.jpg312820Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2020-01-06 21:04:552020-01-06 21:09:49Google My Business – It’s Worth More Than You Think!
“The best way to engage honestly with the marketplace via Twitter is to never use the words “engage,” “honestly,” or “marketplace.”
So many companies and individuals get extremely hung up when it comes to connecting with their marketplace. While there are many people using Twitter for promotional materials it is very important to consider that you shouldn’t make your tweets overt advertisements.
People can get very tired of the same tweets over and over again and desire some type of engaging content in order to keep them following your page. Remember while it is important to advertise your product online is much more important to connect with your customer base to establish a brand loyalty and rapport.
https://blendlocalsearchmarketing.com/wp-content/uploads/2013/09/BLSM2.1.jpg600800Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2013-10-03 09:00:432019-11-14 14:29:41The Best Way to Engage Honestly with the Marketplace
“On Twitter we get excited if someone follows us. In real life we get really scared and run away.”
Isn’t it amazing how far we’ve come with social media even within just the past few years. From the initial creation of a few websites where people could connect, eventually spawned more intuitive systems such as twitter that now connect us in ways we never thought possible. Twitter has started a revolution in connecting people across classes, cultures and creeds. Ultimately a follow online could be all that it takes to open up a new online community.
https://blendlocalsearchmarketing.com/wp-content/uploads/2013/09/BLSM1.1.jpg600800Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2013-10-10 09:00:182019-11-14 14:03:08Are you a Follower?
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg
Companies today are extremely focused on building their customer base and establishing a massive market for their products. It seems as though traffic is king when it comes to online interactions and the focus for many marketing campaigns. Companies feel as though if they can draw someone to their page, they should be able to make a sale of their products. By making efforts to massively draw traffic into their page regardless of where it’s coming from, many companies are successful in making sales.
https://blendlocalsearchmarketing.com/wp-content/uploads/2014/11/logo-yext.png72188Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2014-12-16 04:27:092019-11-07 12:48:02Yext Certified Partner – The Local Business Listings Service
DO NOT Read this blog… Vocalyze! Listen, we are always on the look out for new ways to amplify our marketing messages and those of our clients. Vocalyze does exactly that!
Vocalzye is web-text-to-speech technology that creates a real-time audio stream of your blog. “It does what… it reads your blog?” Yes, but it gets even better…
Vocalyze can be easily installed on a WordPress blog as a plugin. (Also available for Blogger and Tumblr) You can download the Vocalyze WP plugin from here (no longer supported). Once you’ve configured it and installed the Toucan button on your page you’re set and ready to go. Now anyone visiting your blog can click on the button and listen to your posts instead of reading them. This is an ideal solution when you’re multi-tasking, have site-impaired visitors to your blog or at the end of a long day, like me, have just very tired eyes!
Now listen up! This is where Vocalyze gets really interesting. It also comes as an App so you can listen to any website from your smart phone – iPhone & Android. It’s a Free download and you can grab it here for iPhone. This wonderful App allows you to listen to your favorite websites or blog while you are commuting, walking the dog or like my business partner Lee, on the treadmill at the gym. It’s a great time management tool! There is also a Twitter integration feature in Vocalyze, so you could try adding your favorite comedian to your list for a few laughs.
The synthesized voice alternates between male and female and generally sounds pretty good… for a robot.
3 Ways to Listen to the Blend Blog with Vocalyze
1) On the home page of Blend Local Search Marketing you can locate the Vocalyze button above our optin box (See above). Click on the Toucan avatar and a new window will open. Now choose the blog post you would like to listen to while you type up that report. Alternatively find a second Vocalyze button in our footer. It looks like this:
2) Head to the Vocalyze website and create an account. From there you can compile your playlist. Add Blend Local Search Marketing and other favorites like Mashable, The Onion or the NYTimes Business. Easily share you favorites with friends and across your social media channels.
Blend Local Search Marketing can be easily added to “My Favorites” from the “Featured Blogs” list on the mobile and through any web browser.
3) To really leverage you’re Vocalyze listening experience download the Free App for iPhone or Android and listen to your favorite blog IE. Blend Local Search Marketing on the go. Wherever you are, you can access your playlist and listen to your content so you stay both productive and and up to date with the latest news and views from your favorite media channels.
Here is a quick video overview of Vocalyze.
Anyway that’s enough from me. If you’re still reading this why don’t you go ahead, listen to it instead (and some of our other blog posts) and leave a comment below to tell us what you think of Vacalyze.
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Posted by Perry Stevens – Chief Operations Director of Blend local Search Marketing
https://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.png00Perry Stevenshttps://blendlocalsearchmarketing.com/wp-content/uploads/2016/03/logo-blend.pngPerry Stevens2011-11-28 08:31:562019-09-09 11:39:32STOP! DO NOT Read this Blog: Be Local, Be Vocal, Vocalyze
Singapore – January 9, 2017 – 
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