SEO is the most important tool for any business that wants to protect themselves from potential losses and pivot in order to stay afloat with new restrictions or preferences. Consumers want up to date information about companies handling the virus and they prepare for post-pandemic success through researching what customers will need during these difficult times.
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What is Conversion Rate Optimization (CRO)?
Conversion rate optimization (CRO) is the due process of increasing a greater percentage of your website visitors to take the desired action.
The conversion metric will differ dependent on the site owner and the established end goals but could be considered to be having the site visitor make a call, complete a form, becoming a new customer or a patient.
The CRO process involves understanding the sales cycle and how visitors navigate through your website. What actions they take, and just as important, what prevents them from completing your predetermined goals. Let’s explore more…
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It is more critical than ever nowadays to support small businesses. It is already a struggle for many small businesses to maintain a customer base and gain a significant level of profits (remember them?). Furthermore, the unexpected and unforeseen events that affect the economy is another dreadful challenge many of these companies face on Main St.
With everything being at a halt for over a month now, businesses are severely hurt. Many of these companies had a significant loss in business due to being locked down and under house arrest.
On the other hand, many of these companies were able to make some sales by delivering their customers’ orders at their homes. Other companies were able to remotely handle their office jobs at home. There were also some companies that were able to consult with their clients over the phone or virtually through conference calls.
These strategies helped these businesses but in limited ways. And as a result, thus far, these companies still endured significant losses.
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Before shelter-in-place orders end, it is vital to rethink your digital marketing to make it as strong as possible to aid your business recovery. The ending of the orders in your area will be critical because psychological research shows that it takes 66 days for consumers to develop new behavioral habits.
You must take some steps now to encourage consumers to go back to their habits that were working for you before the coronavirus pandemic began. If more than 66 days have passed, then you are going to need to encourage new digital behaviors that work in your company’s favor.