This month, June 2021, Google will officially be using page experience and the included Core Web Vitals metrics to rank pages. So it’s well worth paying attention and preparing your website accordingly.
The three pillars of page experience are:
- loading performance
- visual stability
Google chose these metrics to measure all aspects of user experience on the web: “loading” refers to how fast things appear on your screen; “interactivity” is about how quickly a webpage reacts when you start typing or clicking something; and finally, “visual stability” measures whether items move around while they’re being loaded into place.