Facebook is constantly evolving as a platform. Since its inception and launch, the social media site has incorporated and advanced its advertising capabilities. At the same time, it has changed how organic traffic works and how many of your audience members your content will be shared with. By showing your content to fewer users organically, Facebook pushes its business users to pay in order to get their message across.
This may be a sound business practice for Facebook and its shareholders, but not for small and medium sized businesses wishing to create a community on the website.
Let’s dive in to Facebook marketing, specifically in Singapore.