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conversion rates

Conversion Rates

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg

BLSM4.1

Companies today are extremely focused on building their customer base and establishing a massive market for their products. It seems as though traffic is king when it comes to online interactions and the focus for many marketing campaigns. Companies feel as though if they can draw someone to their page, they should be able to make a sale of their products. By making efforts to massively draw traffic into their page regardless of where it’s coming from, many companies are successful in making sales.
However if the end game is sales, does it not make more sense to reach out to a small customer base to ensure continuous sales and a higher conversion rate?
Continuous sales are every startup companies dream. It will take a long time to build up a customer base to the point where a company can feel comfortable enough to expand. While many companies are making efforts to simply branch out and find new customers they forget about their existing customers for whom they could sell extra products.
Focusing more so on the conversion rate for the sale involves a bit more work than simply directing traffic.

A good social media account will be able to establish real interaction and loyalty with new customers so that a company has a much better shot at the conversion rate for continuous sales. Drawing traffic into your website is a great way to help boost your websites ranking, get your name out there and gained more notoriety, however it is the sales that will ensure the longevity of your business.
If you are a company that is struggling for sales turned to social media accounts and methods that you can use to connect with your customer base. Looking into social media management as well as online newsletters as a strategy for connecting with customers is a great way to double your conversion rate and double your sales through existing customers and visitors to your website.
If you need anymore helpful tips you can read our blog, or alternatively contact us today to see how we can help your business grow online.
 
Blend Local Search Marketing Ltd, Overseas House 66-68 High Road, Bushey Heath Hertfordshire WD23 1GG,  Phone: +44 203 114 5119
 
Conversion Rates

Modern Advertising

“When you break down all the fluff, there are two ways to promote and market your business: dumber, slower, and expensive- or smarter, faster, and cheaper.”

BLSM5.1

Advertising has changed significantly even over the past five years. In the past advertising a business required the help of a large labor force. People would have to get in touch with ad agencies as well as television stations, publications, radio stations and more in order to advertise their products or their company. Today however posting your own advertisements online can be done for mere pennies or even better with an established relationship from a high ranking page. As such, advertising is now smarter faster and cheaper than ever before.

 

The problem with this new revolution in marketing and advertising is that many companies are slow to jump on the bandwagon. Many existing retailers still continue to use the old methods without embracing some of the newer methods that are available. New social media websites are emerging each and every day to help people connect and advertise, it is important to do constant research to determine areas where you can reach your customers faster.

Many companies are experiencing great results from social media advertising. The advantage to using social media advertising is that you can very easily connect with your customer base online and is very inexpensive. Any user driven creative business page on Facebook or on Twitter, it really only costs your time. For large companies, social media management can require paid staff in order to keep track of advertising campaigns and customer messages, smaller companies can keep this up throughout the working day.

Embracing change in technology is part of the modern business world and in order to effectively advertise for the next generation, companies must be willing to direct their focus from older styles of advertising into advertising with new media. Traditional advertising is still very effective but for businesses who are looking to generate engagement while minimizing costs, online advertisements through social media is smarter, faster and cheaper.

If you want to boost your online presence, and explore new modern ways of advertising your business, you can contact us by clicking here. Alternatively join the revolution and like us on Facebook or follow us on Twitter.

Blend Local Search Marketing Ltd, Overseas House 66-68 High Road, Bushey Heath Hertfordshire WD23 1GG,  Phone: +44 203 114 5119
 
 
                                                                     Modern Advertising
 
 
 
 

 

Social marketing

Are you a Follower?

“On Twitter we get excited if someone follows us. In real life we get really scared and run away.”

Social marketing

Isn’t it amazing how far we’ve come with social media even within just the past few years. From the initial creation of a few websites where people could connect, eventually spawned more intuitive systems such as twitter that now connect us in ways we never thought possible. Twitter has started a revolution in connecting people across classes, cultures and creeds. Ultimately a follow online could be all that it takes to open up a new online community.

Twitter is also heavily used by celebrities, television shows and the news media to connect their content directly to users as well as hear feedback from members of the general public. With interfaces like twitter our idols, our news and the consumer businesses that we use every day are much more accessible.

As annoying as it may be to have someone constantly looking over your shoulder and following you, on Twitter this type of mentality is encouraged and celebrated. Keeping up on tweets and sharing tweets is what helps to gain you more followers. As much as we might hate having real-life stalkers, online stalkers can make us feel good and appreciated for the content that we are posting.

 

Because of these feelings it seems as though the twitter pages with the most online “power” are that with the most followers and supporters. Still it is amazing just how much a single tweet can spread throughout the community. With just one good insight, you can start a trend and trends happen on twitter hourly if not daily. While it is advantageous to build a large following so that content that you post on twitter is seen by a large community, you would be surprised just how far good content can go even if you are starting with just a few followers on your twitter page.

Understanding the best strategies for Twitter is really important for your business, so you should it wisely. In case you need more help, feel free to give us a comment or contact us here.

Blend Local Search Marketing Ltd Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG Phone: +44 203 114 5119 Fax: +44 208 421 9883
 

Are you a Follower? 

marketing online

The Best Way to Engage Honestly with the Marketplace

“The best way to engage honestly with the marketplace via Twitter is to never use the words “engage,” “honestly,” or “marketplace.”

marketing online

So many companies and individuals get extremely hung up when it comes to connecting with their marketplace. While there are many people using Twitter for promotional materials it is very important to consider that you shouldn’t make your tweets overt advertisements.

People can get very tired of the same tweets over and over again and desire some type of engaging content in order to keep them following your page. Remember while it is important to advertise your product online is much more important to connect with your customer base to establish a brand loyalty and rapport.

Connect with your audience

Producing some promotional materials or even something as simple as answering some user questions online can really help to connect and make you more honest and engaging in your own marketplace. Social media is something that you have to work at it you may want to consider even using management systems to stay on top of all of the incoming tweets that you might get in a day.

Social media is not something that you can just automate or post out once a day. You need to make yourself available to respond to tweets and also to treat engaging content regularly. So many companies try to force interaction by asking questions and simply posting statements over and over again on their page. By producing excellent and engaging content for your Twitter page this is how you can form interaction.

When and how to tweet

Making timely responses, re-tweeting users posts and replying when they ask questions or all in good practice to developing a brand loyalty online. Twitter is a tool that is meant to be used for interaction and interaction isn’t something that should be forced. The best way to sell products using Twitter and beginning an interaction with the fan base is by not letting people realize that you are trying to sell them anything at all. A great product will sell itself with great marketing strategy.

There are plenty of ways to do online marketing but if you don’t know how to do it wisely you could be harming your business. Contact us today to boost your online presence.

Blend Local Search Marketing Ltd Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG Phone: +44 203 114 5119 Fax: +44 208 421 9883

The best way to engage honestly with the marketplace 

social media

Social Media is About the People! Not About Your Business

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”

social media

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

Social media

Many companies focus on social media with the standpoint of increasing their business sales. In reality social media is all about increasing the notoriety of your business as well as establishing loyalty with your customers. You can certainly drive sales through social media by posting new products and offers through your Twitter page, Facebook page or any other social media account that you might have but social media isn’t all about the sales.

Establishing a direct link between your customer base and your company is the true purpose of social media. Creating engaging content and regularly responding to your customers is one of the best ways that you can provide a high-quality social media experience. Instead of continuously posting links to new products, pose questions about how your products could be improved, work on forging relationships with valuable customers, and produce promotional material that lets people feel more connected to your company.

Make it personal 

By providing people with a link to your company that makes it feel more personal to them and offers a real connection to your products, you can work at establishing more loyalty. When people know how a product is made, who is working at your company and the types of ideas that you may have for the future they will be much more on board with everything that your company is planning as well as any future releases that you might have in mind for your product lines.

Taking consumer feedback online is also a great way that you can rapidly improve your products and understand some faults that might exist within your current product line. By providing this link to the people who are regularly purchasing your product and visiting your store locations, you can work at making them part of your company family I providing for them. Sales will result from this type of connection.

We would love to hear your questions and your feedback is very welcome. If you want to understand more about Social Media or get more attention for your business, feel free to contact us here.

Blend Local Search Marketing Ltd Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG Phone: +44 203 114 5119 Fax: +44 208 421 9883

Social Media is About the People! Not About Your Business

Internet Marketing Resources

Internet Marketing Resources

We could all do with a little help online from time to time so today I thought I’d share some of my Internet Marketing Resources with our readers.
I committed 26 of my Internet marketing resources to a PDF and aptly titled it ‘The A2Z of Cool Internet Marketing Resources, Websites and Apps” so it was easy to share and syndicate on document sharing sites like Slideshare.net.
You can find it below and download it for future reference, embed it in your website or read it directly from the page.
Incidently, using the Slideshare.net and/or similar sites, is a great way to repackage and position your content, spread your messages, build links back to your site and drive new traffic to your website.
If you have old content of PDF’s on your hard drive you can quickly get them up online and get them working for you at next to no cost.
Remember to use your keywords in the title and in the keyword field then away you go, no description to write or like videos, long upload times.
Internet Marketing Resources
In less than 24 hours our shared document was seen almost 200 times (see above) on Slideshare alone. We actually uploaded it to a further 20 similar document sharing sites like scribd and docstoc but there is no way of telling how many times it has been downloaded or embedded into other sites without paying for the Pro version of the service on Slideshare.
Low and behold! Those nice people at Slideshare sent me an email after reaching 100 views and offered a free 1 month Pro Account so I can find out where those views are coming from: )
document sharing
So now I hope you have seen the power of document sharing for getting your message out to a new audience and driving traffic back to your website or offer. Document sharing also makes good SEO as I’ve seen some of them appearing on page 1 of Google, which is always a good thing too!
If you like this great Internet marketing resource and found it of value, post it to your friends or share it on Facebook, twitter or all your other favorite social networks.

A2Z of Cool Internet Marketing Resources Websites & Apps

View more documents from Perry Stevens

internet marketing resources

About the author of The A2Z of Cool Internet Marketing Resources, Websites and Apps

Perry is the founder and Chief Operations Director of Blend Local Search Marketing. He’s guest blogs on other SEO and Marketing websites, drinks tea, loves travel and currently lives in Bangkok, Thailand.
To get your business seen online so your website brings in more customers and more profits contact Team Blend Today!

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Internet Marketing Resources

Using the Google Keyword Tool for Research

Google Keyword Research

In this post we are going to be looking at how Google can help you get your website ranking high in search engine result pages (SERP’s). Of course we can discuss ‘Competitor Analysis’ and ‘Reverse Engineering’ but that is a another post entirely. Today we are going to look at the benefits of using targeted keywords and how to find the very ones your prospects are typing into search engines to find you.

Click here to go directly to Google Keyword Tool

Google are the biggest search engine in the world with over 60% of the market share. They also provide email services such as gmail, social networks like buzz, local search profiles – Google Places and analyitics tools to track the traffic on your website or blog.

keyword research

 

 

 

 

 

 

 

They also have what is known as Adwords – Google Keyword Tool that allow you so view and analyize data to find the volumes, cost and location of keywords or tags that people use to search for anything and everything online.

As we know, next no-one uses Yellow Pages anymore and besides you would never get this kind of analyitical information from thumbing through the big yellow book. (80% of searches are now done online)

The Keyword Tool is an invaluable tool when setting up a website, starting a PPC (pay per click) Adwords campaign or snooping on your competitors. And the best thing is… it’s free.

There are other similar tools out there, some free and some you have to pay a monthly service or buy some software. It’s good to use 2 or 3 of these to dig deep and crunch the data when you start to get more serious about your Internet Marketing. For now however, Google Keyword Tool is a great place to start.

With the Google Keyword Tool you can set up your website or campaign using the correct keywords to attract the maximum amount of organic traffic for your service or offer. It also shows other relevant keywords that you may want to use but never even thought about.

You can check out Google Keyword Tools here.

Alternatively, if you want a website building and optimizing with the correct keywords and keyword phrases to attract tons of free organic traffic by the search engines contact Perry at Blend Local Search Marketing. I’M Always happy to help!

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Happy New Year from Blend Local Search Marketing

I would like to take this opportunity to personally wish all our clients, subscribers and visitors to this blog a very happy and prosperous new year.

Last year was a great year for Blend Local Search Marketing as we grew steadily throughout the year and can now boast of a client base on three continents, Europe, North America and South East Asia. The former is where I am writing this post from this morning – the beautiful and rugged island archipelago Koh Chang in Thailand.

Perry – Koh Chang Thailand 2011

Blend have worked closely with our clients throughout the year and share in their success when they tell us they have more new customers, more sales and profits than the previous year. Not bad at all considering the state of the world economy! We promise our clients new and old, to continue to innovate and reach more customers online with our Internet marketing strategies throughout 2011 and beyond.

Feel free to contact us if you would like more information or help with marketing your business online, staff training, local search marketing and search engine optimization etc.

Here’s to your success in 2011

Perry Stevens – Head of Internet Marketing – Blend Local Search Marketing.

PS. We all know Google loves video sharing sites, after all they own Youtube and Google Video, but did you know that Google bots crawl video sites hundreds of times and hour? Did you also know that Google will list your new video in search engine result pages (SERP’s) in less than an hour and rank it very high?

And did you also know Google will list the same video more than once in SERP’s as long as it is posted to other video hosting sites like Daily Motion or social networking sites like Facebook

I will be posting a blog tomorrow that will help you with your Internet video marketing. Implement the strategy on all your new and old videos and be ahead of 99% of the others who don’t do it and reap the results – more listings on SERP’s, more traffic to your website and more customers finding your business over your competition.

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Buying and Hosting Your Domain Name

10 Things I Wish I Knew When I Started Internet Marketing

No 2. Hostgator

Before you even start to build your own website there are two things you will need. The first is a domain name and the second is a website hosting company.

A good place to purchase your domain name from is Namecheap. You can get all your .com’s, .nets and .co.uk’s  there. Always remember to have you keyword in your domain title i.e. LibertiesRestaurant.com, RoyalCliffBeachResort.com or BlendLocalSearchMarketing.com.

Namecheap also offer a free Whoisguard. Did you know that when you register your domain, your name, address and phone number are readily made available to anyone that requests it via a whois search? Whoisguard privacy protection allows you to keep your information private, as it should be. Don’t let spammers and telemarketers compromise your privacy. Get Whoisguard protected free with Namecheap.

Before you purchase  your domain, Google ‘Namecheap discount code’. Use this code if applicable to save a few dollars on your purchase. Once you have purchased your new domain name, you need to host it somewhere. Never host your domain where you bought it. (Never keep all your eggs in one basket!)

HostGator is one of the world’s top 10 largest web-hosting companies with more than 2,500,000 hosted domains around the globe. They have over 400 employees to provide you with superior around the clock support. They are the perfect choice whether you are looking for business, personal, or even Fortune 500 hosting.

Hostgators web hosting plans come with a 45-day money back guarantee, 99.9% uptime guarantee and are fully guaranteed by the owner himself.

From experience I can tell you they have unparalleled telephone support and 500+ ‘how to’ and training videos, over 600 articles and an active forum.

Did you know servers use a huge amount of energy? Hostgator shared servers are all wind powered and they purchase certified renewable energy credits so they are actually reversing the environmental impact the amount of electricity used on powering and cooling their servers. So by hosting your domain on Hostgator you will not only have the assurance of top quality hosting and customer service but you’ll also be doing your bit for the environment.

Why not let Blend Local Search Marketing take the hassle out of registering ane hosting your domain? We can build you a custom WordPress website and host it on hostgator for you. Contact Perry now for a no obligation quote.

 

Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

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Blend Members Market

Subscribe to the Blend Members Market Area for Free and receive invaluable and exclusive videos, articles, resources, tools, hints, tips, reviews, events and contacts to help your business promote itself online.

The information is also suitable for newbies to online promotion a seasoned Internet Marketing professionals.

Subscriptions will always be free, we will never charge you a penny… ever! You have my personal guarantee –

perry stevensPerry Stevens.

 

* Do you want to have a website built without getting ripped off?

* Are you serious about getting more traffic to your website and turning them into customers?

* Do you want to discover how video marketing can allow prospects to know, like and trust you?

If the answer to these questions is yes than you are in the right place.

* Who doesn’t want a fully functional website for their business that doesn’t break the bank?

* Who doesn’t want more targeted traffic to their website with a accountable ROI?

* Why wouldn’t you want to know the simple video marketing strategy that will have prospects buying from you so you don’t have to sell?

 

All this and more, much more will be free and available for our members but first of all…

I would also like to take this opportunity to give you my Skype name, which is PerrytheImp. I know a lot of marketeers charge a fortune for 1-2-1 calls but, for now I’m happy to help you with your Internet Marketing for free.

So if you have a question about Video Marketing, Local Search, Directory Marketing, SEO, Article Marketing, Link Building, Banner Ads, Web Design & Build, Domain Names & Web Hosting, Press Releases, Blogs, Social Media, Social Bookmarking, WordPress or even recommendations to great hotels and beaches in Thailand… Skype me!

You can also email at blendlsm@googlemail.com or leave a comment in the members area.

Looking forward to speaking with you soon and remember don’t hesitate to contact me if you have a question or query.

IM always happy to help!

Perry ; )

 

 

 

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Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

Local or Social… It’s a Media Revolution

Local or Social… it’s a Media Revolution

Social Media is having a massive impact on the way we connect with others, market our businesses and sell to local and global markets. But like all things there is a right way and a wrong way to do things. It’s not called Social Media for nothing… and that’s where some people get it wrong.

Social is as social does. It does exactly what it says on the tin! It’s social, it’s not called selling media. The first rule of social media is that you never sell anything. The second rule of social media is you never sell anything and the third rule… you get the picture.

Social media is a way of connecting, networking, sharing, engaging, highlighting, informing and influencing. It’s all these things and a whole lot more but never selling. Well, not in the old way!

Imagine if you will a long lost friend contacts you and invites you over for dinner. You accept and a few days later your friend is seating you at his table. You make small talk over the starters and before the main course arrives he tries to sell you an insurance policy, gets you to buy into a dodgy business venture or offers you a once in a life time opportunity to join a MLM scheme. How uncomfortable is the rest of the dinner going to be?

It’s the same with social media. It doesn’t matter if it’s Facebook, Linkedin, Twitter, Youtube or any other network, never ever sell on these platforms. Instead engage and build relationships, pass on sound advice, jokes, news and videos of cats up trees. Be active and post comments, reply to comments, give things away for free, start groups and fan pages, subscribe to other channels and support your online friends.

Those in your social network will know what you do if you have completed your profile correctly and when the time is right they will approach to buy from you so you never have to sell to them.

Most people do business with others within a 20 mile radius of their place of work or home. Social media allows you to broaden your social circle and reach more people. It also allows you to reach your friends friends. Friends talk so good recommendations are very important in social media. After all who would you rather do business with, a stranger or a friend or of a friend?

Be Local, Be Social, Blend

If you would like more information about any of the issues in this article please leave a comment below. We promise never to try and sell you insurance, a dodgy business venture or MLM.

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Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119

 

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