Marketing an orthodontic office is different from marketing any other kind of business. This is because your target demographic is very specific. While some might perceive this as a negative, it is actually a good thing because you are sure about who needs your services. Have you ever considered social media marketing for your orthodontics office?
If the lyrics to the Cyndi Lauper song, “Girls Just Want to Have Fun” make you crazy every time you hear it played on your practice’s sound system, we’d like to correct that impression. Girls do like to have fun – but they love to look attractive, sexy and beautiful even more, and that’s exactly how female Invisalign patients are going to feel once their teeth are straight courtesy of a system that won’t reveal their secret.
Orthodontic marketing might seem challenging if you aren’t used to the many exciting and successful online advertising methods available today. There are so many different options that it might be confusing if you aren’t sure where to start. That’s why we’ve broken down the best digital marketing ideas for orthodontic offices.
Each of these ideas can be integrated for your orthodontic office and adapted to meet your unique needs. As a bonus, we included a few common digital marketing myths that deserve to be busted. By the time you finish reading this article, you’ll have a better idea of how to market your office successfully.
The economy is diverging, and costs are rising. You’ve put together a successful orthodontic practise, and we have some information to even things out a bit. You need more clients walking through the door. Doing that is much more complicated than it seems. That’s why we wrote this for you. There are a few steps you can take to make the most of what you already have. Let’s take a look:
As competition gets stiffer, it becomes imperative for a business to reevaluate their annual business goals and emerging market technologies, and voice bots are today’s hottest technology. Voice controlled devices are redefining how a business communicates not just internally but also externally with its customers. Each voice-controlled assistant operates within its unique ecosystem.
What were the biggest take-aways from twelve months of search data from 2017? How do you achieve local search domination in 2018? We’ve been crunching our orthodontist’s annual search result data and Blend’s Gio Greenard lays it all out before us.
2017 was definitely the year of the reviews. It’s often the case that Google rolls out trial runs in certain countries/areas to gauge the impact on the search engines before implementing an algorithm change across the board.
Blend Local Search Marketing Launches ELOS Site Press Release
FOR IMMEDIATE RELEASE:
Blend Local Search Marketing Designs, Builds and Launches New Specialist Lingual Braces Orthodontist Membership Site for Elite Lingual Orthodontists
Intuitive design features include members map, brand pages and blog to make online portal an authority for all things “lingual” with regard to the best lingual braces specialists in the U.S. and Canada.
Singapore – January 9, 2017 – Blend Local Search Marketing PTE Ltd., a local SEO and online strategy agency focused on helping clients get found by prospective customers looking for businesses such as orthodontists, dentists and accountants, has recently designed, built and launched a new specialist lingual braces orthodontist membership site for ELOS (Elite Lingual Orthodontists Study Club, Inc.).
New Website, Even Greater Service
Beach Braces Set To Move To New Location and launch New Website
Manhattan Beach, CA- Summer brings smiles, particularly for those lucky enough to be spending their summers beachside. Beach Braces knows that now is the perfect time for their clients to get a perfect, brilliant smile to show off for summers to come. The Manhattan Beach orthodontics specialists announced recently that they will be moving to a new, purpose built residence in the South Bay area.
Congratulation – You have reached Invisalign Top 1% status.
As an orthodontist, reaching Top 1% status in the Align Technology Advantage Program is no mean feat. To qualify for the Top 1% status an orthodontist has to have 800 historical qualifying Invisalign treatments and maintain another 100 semi annually.
Having attained Top 1% status an orthodontist qualifies for a number of benefits. One of the many benefits offered is the eligibility to license up to 5 available domain names that incorporate the Invisalign brand name.
Before you start investing in these Invisalign vanity URL’s, let’s look at the benefits for and against.
If you are in orthodontics and you want to expand your online marketing presence, then you will be happy to hear about the new strategic partnership between Blend Local Search Marketing and Review Concierge. This offers some exciting new options for orthodontists to improve their performance on local searches as well as use the review management tools from Review Concierge to make sure they address any and all concerns that patients discuss in reviews. Read more
Blend Local Search Marketing CEO, Perry Stevens and Operations Manager Giovanni Greenard were recently invited to be guest on an upcoming webinar for 150 leading orthodontists.
A short survey was sent out to the members via Survey Monkey and 30 people responded. The answers were particularly interesting in getting to know the audience, find out where they needed help online and deliver a benefit driven webinar. Read more
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