How Health and Medical Websites Rely on Google
The nature of the topic of health makes Google a very valuable tool for medical professionals running their own health and medical sites. Prospective patients turn to the largest search engine in the world to find more information about their health issues or cosmetic procedures they would like to undertake.
Understanding how Google ranks your practice’s website and what places a health-related website above the competition is essential to placing your services in front of your target audience so that they may come in contact with you.
The Evolution of Orthodontic Marketing
Orthodontic marketing is evolving to become a more holistic process of reaching out to prospective local clients. SoLoMo is a term in online marketing that has surfaced relatively recently and stands for Social, Local and Mobile. The concept, however, is not new. Businesses have been combining their presence on social media with their local marketing and mobile device targeting in a consorted way for almost a decade, albeit in a more rudimentary fashion.
SEO vs. Social Media: How to Measure ROI for Your Orthodontic Marketing
The internet landscape provides several avenues via which to apply orthodontic marketing for your practice. As an orthodontist, you have the opportunity to build your brand and generate leads for your business by selecting the best strategy for your bottom line. However, choosing to implement a set of actions with a measurable return on investment is as important as the exposure you will receive from these actions.
While there are many digital marketing strategies you can use for your business, content marketing is often underestimated. It’s not just a trend in marketing circles. The goal of using content is to attract members of your target audience through valuable content. This brings prospects into your marketing funnel where you can build a relationship with them or follow up with a drip marketing campaign.
It’s a big contrast to traditional push marketing strategies where you try to interrupt and get in front of your target audience with your offer. With content, you are presenting value before an offer or even asking for a sale. You are showcasing your authority, establishing your credibility, and building your brand through the content.
You want your orthodontic practice to be visible to as many people as possible on the web, and the best way to do that is to hire Blend Local Search Marketing for a HIPAA compliant website and SEO best practices. Not only will we ensure that your company is found high in search results and converts visitors to patients, but we also have the HIPAA seal of compliance for SEO orthodontics!
Marketing an orthodontic office is different from marketing any other kind of business. This is because your target demographic is very specific. While some might perceive this as a negative, it is actually a good thing because you are sure about who needs your specialist services. Have you ever considered social media marketing for your orthodontics office?
If the lyrics to the Cyndi Lauper song, “Girls Just Want to Have Fun” make you crazy every time you hear it played on your practice’s sound system, we’d like to correct that impression. Girls do like to have fun – but they love to look attractive, sexy and beautiful even more, and that’s exactly how female Invisalign patients are going to feel once their teeth are straight courtesy of a system that won’t reveal their secret.
Orthodontic marketing ideas might seem challenging if you aren’t used to the many exciting and successful online advertising methods available today. There are so many different options that it might be confusing if you aren’t sure where to start. That’s why we’ve broken down the best digital marketing ideas for orthodontic offices.
Each of these ideas can be integrated for your orthodontic office and adapted to meet your unique needs. As a bonus, we included a few common digital marketing myths that deserve to be busted. By the time you finish reading this article, you’ll have a better idea of how to market your office successfully.
The economy is diverging, and costs are rising. You’ve put together a successful orthodontic practise, and we have some information to even things out a bit. You need more clients walking through the door. Doing that is much more complicated than it seems. That’s why we wrote this for you. There are a few steps you can take to make the most of what you already have. Let’s take a look:
As competition gets stiffer, it becomes imperative for a business to reevaluate their annual business goals and emerging market technologies, and voice bots are today’s hottest technology. Voice controlled devices are redefining how a business communicates not just internally but also externally with its customers. Each voice-controlled assistant operates within its unique ecosystem.
What were the biggest take-aways from twelve months of search data from 2017? How do you achieve local search domination in 2018? We’ve been crunching our orthodontist’s annual search result data and Blend’s Gio Greenard lays it all out before us.
2017 was definitely the year of the reviews. It’s often the case that Google rolls out trial runs in certain countries/areas to gauge the impact on the search engines before implementing an algorithm change across the board.
Blend Local Search Marketing Launches ELOS Site Press Release
FOR IMMEDIATE RELEASE:
Blend Local Search Marketing Designs, Builds and Launches New Specialist Lingual Braces Orthodontist Membership Site for Elite Lingual Orthodontists
Intuitive design features include members map, brand pages and blog to make online portal an authority for all things “lingual” with regard to the best lingual braces specialists in the U.S. and Canada.
Singapore – January 9, 2017 – Blend Local Search Marketing PTE Ltd., a local SEO and online strategy agency focused on helping clients get found by prospective customers looking for businesses such as orthodontists, dentists and accountants, has recently designed, built and launched a new specialist lingual braces orthodontist membership site for ELOS (Elite Lingual Orthodontists Study Club, Inc.).
New Website, Even Greater Service
Beach Braces Set To Move To New Location and launch New Website
Manhattan Beach, CA- Summer brings smiles, particularly for those lucky enough to be spending their summers beachside. Beach Braces knows that now is the perfect time for their clients to get a perfect, brilliant smile to show off for summers to come. The Manhattan Beach orthodontics specialists announced recently that they will be moving to a new, purpose built residence in the South Bay area.
Congratulation – You have reached Invisalign Top 1% Provider status.
As an orthodontist, reaching Top 1% status in the Align Technology Advantage Program is no mean feat. To qualify for the Top 1% status an orthodontist has to have 800 historical qualifying Invisalign treatments and maintain another 100 semi annually.
Having attained Top 1% status an orthodontist qualifies for a number of benefits. One of the many benefits offered is the eligibility to license up to 5 available domain names that incorporate the Invisalign brand name.
Before you start investing in these Invisalign vanity URL’s, let’s look at the benefits for and against.
If you are in orthodontics and you want to expand your online marketing presence, then you will be happy to hear about the new strategic partnership between Blend Local Search Marketing and Review Concierge. This offers some exciting new options for orthodontists to improve their performance on local searches as well as use the review management tools from Review Concierge to make sure they address any and all concerns that patients discuss in reviews. Read more
For Immediate Release – Singapore April 04, 2015 — Blend Local Search Marketing PTE LTD, a firm specializing in online marketing, recently designed a desktop and mobile-friendly website for Gorton & Schmohl Orthodontics, a practice in located in Larkspur Landing Circle, Marin, California. Read more
Blend Local Search Marketing CEO, Perry Stevens and Operations Manager Giovanni Greenard were recently invited to be guest on an upcoming webinar for 150 leading orthodontists.
A short survey was sent out to the members via Survey Monkey and 30 people responded. The answers were particularly interesting in getting to know the audience, find out where they needed help online and deliver a benefit driven webinar. Read more