Marketing an orthodontic office is different from marketing any other kind of business. This is because your target demographic is very specific. While some might perceive this as a negative, it is actually a good thing because you are sure about who needs your services. Have you ever considered social media marketing for your orthodontics office?
If the lyrics to the Cyndi Lauper song, “Girls Just Want to Have Fun” make you crazy every time you hear it played on your practice’s sound system, we’d like to correct that impression. Girls do like to have fun – but they love to look attractive, sexy and beautiful even more, and that’s exactly how female Invisalign patients are going to feel once their teeth are straight courtesy of a system that won’t reveal their secret.
Orthodontic marketing might seem challenging if you aren’t used to the many exciting and successful online advertising methods available today. There are so many different options that it might be confusing if you aren’t sure where to start. That’s why we’ve broken down the best digital marketing ideas for orthodontic offices.
Each of these ideas can be integrated for your orthodontic office and adapted to meet your unique needs. As a bonus, we included a few common digital marketing myths that deserve to be busted. By the time you finish reading this article, you’ll have a better idea of how to market your office successfully.
The economy is diverging, and costs are rising. You’ve put together a successful orthodontic practise, and we have some information to even things out a bit. You need more clients walking through the door. Doing that is much more complicated than it seems. That’s why we wrote this for you. There are a few steps you can take to make the most of what you already have. Let’s take a look:
Have you ever experienced the blue screen of death on your computer before? The above is pretty much the SEO equivalent. Ouch!
As you can see the website in question received a major telling off from Google, and consequently put in the naughty chair (zero organic traffic) in late August/early September. When this orthodontic practice joined us in May we began to resuscitate the once buoyant website. With that being said there is an insane amount of competition for the first page on Google for an orthodontist in New York.
FOR IMMEDIATE RELEASE:
Blend Local Search Marketing Designs, Builds and Launches New Specialist Lingual Braces Orthodontist Membership Site for Elite Lingual Orthodontists
Intuitive design features include members map, brand pages and blog to make online portal an authority for all things “lingual” with regard to the best lingual braces specialists in the U.S. and Canada.
Singapore – January 9, 2017 – Blend Local Search Marketing PTE Ltd., a local SEO and online strategy agency focused on helping clients get found by prospective customers looking for businesses such as orthodontists, dentists and accountants, has recently designed, built and launched a new specialist lingual braces orthodontist membership site for ELOS (Elite Lingual Orthodontists Study Club, Inc.).
Dr. Stephan Tisseront
With advancing technologies, having interactive, mobile friendly websites is essential for all types of businesses, including dental companies. Customers’ decisions on whether to go with a company are often heavily influenced by the information and design of a company’s website. Read more
