Even with the constant changes in Google’s search engine algorithms, keywords remain as one of the main focal points to building a successful SEO campaign. Targeting the right keywords is what allows your website to be found by the right prospects. It helps your business show up for searches that are relevant to the problems, needs, and wants of your target audience.
What were the biggest take-aways from twelve months of search data from 2017? How do you achieve local search domination in 2018? We’ve been crunching our orthodontist’s annual search result data and Blend’s Gio Greenard lays it all out before us.
2017 was definitely the year of the reviews. It’s often the case that Google rolls out trial runs in certain countries/areas to gauge the impact on the search engines before implementing an algorithm change across the board.