Going the local route is often considered a positive change when doing business. However, there are times where going for homegrown talent is not the best decision to make. Reaching out to a company for SEO help is a better idea than sourcing local talent. Here are some compelling reasons not to jump ship and go local for an SEO agency.
For smart business people who are looking to expand their digital presence, few options surpass the one presented by Google My Business. In the coming years, this already important channel will gain even more prominence.
Local search is now the primary channel for businesses to gain website traffic. Google Maps and related properties not only send qualified local traffic, but they also send people who are far into the purchasing cycle. For just about any business, what’s better than eligible customers arriving or calling due to a search?
Finding the Best SEO Agency in Singapore
The booming business culture of Singapore offers the best incentives for brands to thrive. The city’s innovation has resulted in a healthy and competitive sector of digital marketing and SEO.
In Asia as in the rest of the world, competing brands are in need of tried and tested ways of reaching their target market.
Optimizing their business website is vital so that it can be found directly ahead of their competition and in front of the right people who are looking for the products and services they offer.
Billions of people create the online traffic of our digital marketing age. Tapping into that gigantic pool of people and owning your niche requires you to use the expert services of the best SEO agency in Singapore.
SEO vs. Social Media: How to Measure ROI for Your Orthodontic Marketing
The internet landscape provides several avenues via which to apply orthodontic marketing for your practice. As an orthodontist, you have the opportunity to build your brand and generate leads for your business by selecting the best strategy for your bottom line. However, choosing to implement a set of actions with a measurable return on investment is as important as the exposure you will receive from these actions.
“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” – Corey Eridon
In traditional forms of advertising we can see a big focus on telling a story so that it can connect with the customer. Connection to the customer is key and that loyalty in connection is what will eventually sell products. In new media telling a story is important as well but the main focus for advertisers who are utilizing platforms like Twitter and Facebook for advertising, is to get the customers to share stories about their products organically.
“When you break down all the fluff, there are two ways to promote and market your business: dumber, slower, and expensive- or smarter, faster, and cheaper.”
Advertising has changed significantly even over the past five years. In the past advertising a business required the help of a large labor force. People would have to get in touch with ad agencies as well as television stations, publications, radio stations and more in order to advertise their products or their company. Today however posting your own advertisements online can be done for mere pennies or even better with an established relationship from a high ranking page. As such, advertising is now smarter faster and cheaper than ever before.
20% of Google Searches Have Local Intent
In May of 2012 Google had 11.3 Billion explicit searches – up 3% (Comscore) It’s be reported by Google that 20 percent of all searches across its properties are of local intent. And not surprisingly that figure jumps up to 40 percent when we’re talking about searches from mobile devices.
What is more interesting to note is that 60% of local searches that take place on Google result in a sale. So now more than ever, it is clear to see customers are searching online and buying offline and if your business isn’t found in the top 3 places in Google search results you are missing out on huge profits now and in the future.
Elizabeth is a busy working mom. She is looking to have her daughters teeth straightened and wants to find a local orthodontist. Will she:
a) Take here daughter out of school and drive around to 3 or 4 orthodontists to ‘check them out’ and have a free consultation. Along the way incurring fuel and parking costs and the loss of time from both school and work.
b) Search Google for an Orthodontist. View the top 3 websites, watch their videos, read their reviews, check them out on Facebook and schedule an initial consultation. All from the comfort from her home or office while enjoying a nice cup of tea.
Of course option b) wins every time.
Giovanni and his friends want to find a sports bar to watch the big game. Do they:
a) Walk aimlessly around the streets asking for directions and recommendations and miss the first half…
b) Take out the smartphones and search on Google for sports bar in their current location. They also check out foursquare for local deals and discover a sports bar nearby that has a 2-4-1 offer on bottled beer during the big game.
Again option b) wins every time and Giovanni and his friends enjoy their beers and the game while the bar owner is raking in healthy profits from his new found customers.
You customers are out there looking for your products and services online and from the mobile devices and if you’re not on page 1 of Google in the top three positions you are missing out on huge profits every single day.
So How Do You Get in the Top 3 Positions on Google?
– Firstly you need to claim your Google+ Local listing (formerly Google Maps and Google Places) and complete the page with your business name, address and contact details, opening times, method of payment, photos and videos.
– Secondly you need to have a website and ensure it is optimized for the keywords people are typing into Google to find your products and services.
– Thirdly you need to have a search engine optimization strategy that Google likes and will reward you with higher results on its pages.
– And fourthly you will need to get more social on the web on sites like Facebook, Twitter, Youtube, Foursquare and Pinterest.
When you take action and consistent interaction you will start seeing results in your business as more customers find you a whole lot easier.
Blend Local Search Marketing Are Here to Help You!
We are passionate about helping local businesses succeed online and have a proven track record getting business in the UK and USA more customers and more profits. We can help you to!
We are currently offering serious business owners a complete overview of their business online that includes: a complete website analysis, profit keywords recommendations, social media influence/engagement and search engine optimization.
We pull no punches in our reports and tell you honestly, warts and all, the exact state of your online presence. You are free to take our recommendations and hand them to your webmaster to implement or enlist our help. Either way you are under no obligation but we believe our continued help and advice will work wonders for your business.
Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
Can Local Businesses Afford Not To Be in The Google Top 3 Search Results?
The Best Practice Local SEO for Your Business in 2012
I have just read my New Years message from last year and got to thinking so much has changed in the Local SEO field, but at the same time nothing has really changed at all. We have just celebrated the Chinese New Year for 2555 here in Bangkok so I thought it was about time I got my skates on and my pen out!
So while the western world economy continues to stumble along, out here in Asia where I’m writing from, the economy is still growing despite natural disasters and the like.
After living and working on client Local SEO from Bangkok for nearly a year now, I really noticed how far behind business are here with their online presence. I can’t quote figures but very few local businesses have websites here, yet alone claimed there Google Place page. Believe me trying to check out a restaurant online is sometime next to impossible (it’s a tough life I lead!) There’s definitely a huge opportunity for web design companies here.
What the area lacks in websites, can’t be said for smartphones and iPads. You can’t move around Siam Square or on the Skytrain for them. Marketing for this young upwardly mobile population is the way to go! (This is only my opinion based on observations in Bangkok and other metropolitan areas. I would love to see some figures too, believe me!)
Local SEO is hotting up in the West
Last year we saw some radical changes from Google that saw some websites disappearing from the face of the earth. It’s safe to say that content is still King. Writing unique, quality content for your website or blog and posting on a regular basis should still be the foundation of your local SEO. The competition amongst local business all competing for the top spots on Google is getting fierce. We’ve seen all manner of dodgy tricks employed by some SEO companies trying to get there clients to the number position in SERP’s. Download Google’s Guide to Search Engine Optimization here.
The best advice I could give to any local business website owner would be to ensure you have great Local SEO content on your site, update regularly and be social. Yes it takes a little time, but it’s time worth investing in your company and your customers that will pay off for years to come. Don’t look for the quick fix, employing a SEO company to build you 4000 backlinks. Get the basics right on your site first and then engage with your prospects and customer using Twitter, Facebook, Youtube and Foursquare. No one is more passionate and knowledgeable about your business than you! Spend 20 minutes each morning updating these social networks, answering questions and leaving comments. You can do this while enjoying a refreshing cup of tea, you may even enjoy it and you will definitely start to enjoy the benefits it brings to your business as it grows and you get to know your customers and vice-versa.
Encourage, cajole or incentivize your customers to use your products and services instead of your competitors:
1) Use ‘check in’ with Facebook Places. Each time your customers checks in to your business, they will broadcast your business and location to all their friends. Instant viral marketing at it’s finest!
2) Make a ‘special’ for Foursquare so you can be easily found by all those mobile young things looking for a 2-4-1 offer at lunch or ‘exclusive happy hour’ from 6pm. Remember it only takes a few minutes a day. You see tea is good for you… and your business!
3) Claim your Google Place Page and complete it fully with your business name, address and telephone number. Then add more information about your company and a coupon to drive traffic to your site or physical location.
2012 will see mobile marketing come to the fore. Ensure your website is mobile friendly and you are using video to market your business and get multiple listings for your business on the first page of searches. Everyone has a smartphone now days and can view the web from just about anywhere. The trick is to make sure it’s your website, your google place and your videos that are getting views. Better still start using a text messaging service to send SMS directly to your customers. Having a slow night at your restaurant? Ping! You just sent a text message to all your customers informing them of ” today’s special offer’ you’ll never have a slow night again!
We believe in this low cost, direct marketing so much we will shortly be announcing our own SMS service for the UK market. So keep your eyes and ears peeled for the forthcoming announcement and launch.
So, I said I would let you into the secret why I haven’t posted for a while at the beginning of this article. Well, I’ve been working 13 – 16 hour days on a number of projects to help even more local businesses succeed online and to ultimately get more customers and more profits. Not only are we launching our SMS Marketing Service in the very near future but we will also be announcing our own membership site.
I’ve been in the fortunate position where I have been able to mentor a number of people in the fine arts of local SEO over the last year or so. I’ve seen the positive transformation this has had on them personally and in their businesses and naturally wanted to take it to the next level and share my knowledge with others who want to take action and create a better life for themselves and their families, it’s very rewarding. So at Blend Local Search Marketing we have been quietly but diligently, building a membership site and breaking down all our proven local SEO strategies into easy to follow guides. These will be available in written, audio and video formats. It’s taking longer than we anticipated but we are perfectionists and really want to over deliver, so our members really can benefit from them and see results fast. There will also be a forum in the members area so like minded business owners can network with us and each other. We are adding our amazing inventory of resources designed to save you hours of your time everyday. Again check back here or on our Facebook Page for the big announcement.
And if you thought two major projects wasn’t enough… we have a 3rd! We will also be announcing the 1st Blend Online Business Marketing Awards in the very near future but it’s all a bit hush-hush at the moment. And a 4th – our Free 30 page information packed online resource ebook will shortly hit viral bookshelves. Register here for an advanced copy with ebook as the subject line.
In the second half of the year we will also be announcing our exclusive Local SEO training seminars. These will be week long events for a small select group of marketing managers and business owners, to join us at one of the most exclusive hotels and resorts in Thailand to get our personal Local SEO training and mentoring. Our exclusive guest will also enjoy our business breakfasts, golf at some of the regions most desirable clubs, use of the resorts catamaran, 7 swimming pools and all the floodlit tennis courts and award winning spa facilities. You will enjoy 5 star treatment from when you land at Thailand’s International Airport until you have to leave (you may not want too!) To register your interest leave your details here with Seminar in the subject line.
So in summary I would like to say lets stop listening to all the stories of doom and gloom, stop living in fear, fear is corrosive and leads to failure! Now is the time to take a positive outlook on life and your business, it’s time to stand up and take action. 2012 is the year to be connected and be social.
My crack Local SEO team and I would love to help you in anyway we can.
Your thought, comments and questions are welcome.
See you around soon,
Local SEO in 2012
Local Search Marketing, Your Business and The 2012 London Olympics
Are You a Winner?
Be a winner with Local Search Marketing! There is an amazing, once in a life-time opportunity opening up for London businesses especially if those business are located in the East London boroughs of Hackney, Greenwich, Tower Hamlets, Newham and Waltham Forest.
In case you haven’t heard (where have you been?), the 2012 Olympic Games are being held in London from 27 of July followed by the Paralympics until 9 September.
Thousands of athletes and millions of people will descend on the capital and will need products and services that you can provide as a business owner. So now is the time to make sure your business is ready for this huge influx of people and to ensure that it benefits from this rare opportunity.
Most visitors to London 2012 Olympic Games will be searching on websites for the products and services they will need during their stay long before they get of the plane at Heathrow.
To win the Local Search Marketing game, the first thing to do is to claim your Google Place page and ensure you complete every section. This will include you business name, address and telephone number, a business description, opening hours, payment methods, photos, videos and much more.
This is the single most important thing you can do for your business today, Olympics or no Olympics. Why? Because it can catapult you to page 1 of Google in local search. Do you want to be on page one of Google?
Optimize Your Website or Blog with Local Search Marketing Content.
When people search for products and services near the Olympic venues you need to ensure that it is your content that gets seen in the Search Engine Result Pages (SERP’s).
You can do this by making sure you include your location, full address, postcode and phone number in all your posts and pages.
Of course, not everyone speaks English, so why not get some of your web pages translated to one or two other languages. If you have built your blog on WordPress you can easily install a Translation plug-in.
Make it easy for people visiting your site and your business and you will be rewarded especially when you competitors are doing nothing to take advantage of this wonderful opportunity.
Sell Your Self and Your Business With Video
Everyone loves video and they are very easy to make and share online. You can record yourself selling the virtues of your business and upload it to Youtube.
If you are not comfortable in front of the camera get a member of staff or a friend to do it for you. Better still if you can speak another language or have family of friends that can, ask them to do this also. Then upload all the videos to Youtube.
Once you have uploaded your video(s) use a title with a local search keyword in it. Also remember to include a link to your website in the description. For more information about optimizing videos on Youtube click here.
Search Engine Optimization (SEO)
It goes without saying that your website needs to be seen by as many people as possible, so it is essential to ensure every page is optimized for the search engines with your local geo targeted keywords.
Once you’re on-page optimization is complete you can look at off-the-page optimization to help rank your site even higher. This can include many things from online Press Releases, Videos, Social Media and Directories. Consistently building relevant links to your website will ensure it stays at the top of Google for all your keyword search terms.
Converting Website Traffic to Paying Customers
It isn’t as simple as having a number one website on Google if people can’t navigate the site, find where you are or even call you. You’re site needs to convert that traffic into customers.
You’re website not only needs to be optimized for the search engine with keywords your prospects use to find you but also optimized for converting them into customers.
*If your business requires people to visit you (i.e. restaurant, car hire, guest house) can they find you? Do you have a map on your website with your specific location and clear directions?
*Is your address clearly visible? Can people find your phone number? Does anyone pick up the phone when it rings? If not maybe you can hire a Telephone Answering service or use Skype.
*Do you check and respond to emails?
*Do you have an email opt in form on your website? Maybe you could encourage people to opt in by offering them some free advice about the area or service.
If people visit to your site but can’t find a way to contact you, they will move on and once they are off your site you have lost them for good. With just a few tweaks and a little bit of testing you can optimize your conversions and increase your profits.
More Local Search Marketing and Social Media Marketing
These are all great ways to find, engage and socialize with your customers and offer them exclusive deals through each channel.
I would recommend you start to implement some or all of these recommendations today because before we know it, the 2012 Olympic Games will be but a distant memory. One that will leave your business a gold medal winning enterprise for having taken part if you get things moving now!
However, remember that building up a strong Internet and social media presence is a Marathon not a race. It takes time to grow and nurture online relationships but when done correctly will pay dividends for a long, long time.
Blend Local Search Marketing can set up and manage all your social media channels and implement proven winning Internet marketing strategies that will get you more customers and more profits. Contact us today to discover how we can help you.
Local Search Marketing
Hosting and Installing a WordPress Blog
I am fortunate enough to be able to do a lot of of traveling and I also spend a considerable amount of time online but it always surprises me when I find a business that doesn’t have a website. After all, online is where customers are searching for products and services and a website is your shop window to the world.
I, like most people, ran a company many years ago and I wanted to get my business seen online and needed a website building. I didn’t know anything about DNS, HTML, PHP, CSS, Style Sheets and all the other coding scripts and tech babble so I bought ‘Building a Website for Dummies’.
I struggled to get my head around the simplest of ideas and I could see this was going to take a forever to figure out and build a functional and good looking website. Time I didn’t have as I was running a business. I wasn’t a designer or a coder.
A long story short, a friend built me a websites instead. All well and good but I often wanted to change or add new content to my site. This was expensive and I couldn’t always get hold of him so the updates were not very timely.
This I found very frustrating but made me determined to find a solution to my problem. I knew there was a way of being in control of my own site and business. What I needed was to have the ability to update my website as often as I wanted and do so without breaking the bank. That’s when I discovered WordPress. If you’ve had similar experiences read on…
The perfect fusion between, design, functionality and SEO.
WordPress is an open source web blog, meaning literally thousands of people and companies contribute to developing the style and functionality of the code and do so continually.
No 2 WordPress’s are ever be the same as there are thousands of designs, widgets, plugins and themes to mix and match. They are totally customizable and incredibly search engine and design friendly. They really are the perfect fusion between, design, functionality and SEO (Search Engine Optimization).
You can have a free WordPress and host it on their platform or a self hosting wordpress giving you unlimited functionality. To self host your WordPress (it’s what I would recommend) all you need to do is purchase a domain name from a domain name company like Namecheap. (more about domain names and web hosting in future posts) Once you have your domain name for example: www.mywordpress.com you need to host it somewhere. Never purchase a domain name and host it with the same company. It’s like having all your eggs in one basket!
I highly recommend Hostgator as the hosting company for your domain. They have round the clock customer service that is second to none and dozens of fantastic training videos. So if you want to learn how to carry out just about any task on your website by literally watching over someone’s shoulder, you can start/pause and teach yourself very easily using these video tutorials. Hostgator are also committed to providing greener solutions for their servers. With their certified Renewable Energy Credits (REC’s) in wind power, HostGator is not just neutralizing their environmental impact, they’re actually reversing it. So by hosting your website with them you’ll be making a positive impact on the environment too.
You will need to point the DNS (Domain Name Servers) to your servers and wait for it to propergate. When this is done (it can take a few minutes or up to a day) look for the Fantastico DeLuxe logo or Hostgator’s WordPress Quickinstall in your control panel. Click on one of the logos and follow the easy instruction and in less than a minute you will have a live WordPress blog style website. Now all you need to do is customize it for your business and optimize it for the search engines. (More about how to do this in future posts)
It really is that easy, I mean if I can do it just about anybody can! And as I say, there are excellent training videos showing you how to do it, each and every simple step of the way.
If you would like help building or designing a WordPress Website or you require some assistance purchasing a domain name and hosting, contact Perry at Blend Local Search Marketing. I’m always happy to help!
We are always interested in what you have to say, so please leave your comments and questions below.
Important Note: I like to be open and transparent so I want to make you aware that if you click on some of the links in this article you will be taken to third party sites where if you buy a product or service I may be paid an affiliate fee. I only recommend products and services that I am happy to use myself and be associated with so you can be sure of the same level of service.
- Things to Check While Hiring a Web Design Service
- What Is Open Source Website Design
Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
Local SEO Case Study
In our first case study for Local Search Marketing by Blend, we are going to have a look at Perry’s Aquatic Centre.
Perry’s Aquatic Centre is a tropical, marine and cold-water fish shop in Lincolnshire. The business has been around for over 18 years but had no website.
Blend started by discussing with the owner what they wanted to achieve with an online presence and together decided on what search terms they wanted to be found by. We then build a Blog website that allowed the owners to manage content and communicate with their customers on a regular basis in the future.
In less than two weeks Blend had positioned Perry’s Aquatic Centre on Page 1 of Google and within three weeks had 7 out of 10 listings for the keyword search terms. A further 4 listings were recorded on Page 2 of Google.
The first new customer the website produced purchased goods from the centre with a ‘Print-off and Present’ voucher on the second weekend after the websites launch.
Blend also opened an affiliate account with Amazon and built an online store on the website. This generates a revenue stream of passive income for the owners. In other words they earn money for doing nothing. Amazon looks after all the sales and posts Perry’s Aquatic Centre a commission check every month. All they have to do is cash it.
Above The end-of-week 1 screen shots using the keywords ‘Aquatics Centre Lincoln’. The search term turns up 151,000 listings. Notice Perry’s Aquatic Centres website has yet to rank on Google Page 1 but directory listing are present.
Above At the end of week 3, Perry’s Aquatic Centre completely dominates Google Page One with 7 out of 10 local search listings including #1 and #2. There is also a map, directions and the company’s telephone number and full postal address.
It also has two video listings further down that catch the eye of the searcher. Also notice the #2 listing is indented. If you click on ‘show more results’ button another 5 pages of Perry’s Aquatic Centre are opened.
The methods we use to blend local search and market this company give the searcher rich content and relevant information on the business and the competitors are completely blown out of the water.
To skyrocket your business, generate more leads, gain new customers and make more sales contact Blend now.
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Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
Dominate Page 1 of Google in Local Organic Search With a No Cost Website Analysis and Keyword Research Report from Blend.
These days it isn’t enough to be on Page 1 of Google, you need to completely dominate it!
If you share page 1 of Google with other competing businesses in your sector you still only get part of the market share. By completely dominating it you get the lions share.
Did you know that over 80% of website traffic is the result of search engines? If you want to increase the number of visitors to your website it is crucial that you have a top search engine position for the keywords your customers are using for search.
Most SEO experts optimize one static website. Blend creates multiple listings outside of your website to dominate Google Page 1 using keyword phrases your customers use when searching.
At No Cost to You, Blend will run a website analysis and keyword research report showing you exactly where your business is visible on the net. This will include the optimum keyword phrases your customers use to find you, monthly searches, cost per click (CPC), Local search competition and domination viability. Then we will email you our analysis report along with the recommendations of how we can market your company on the net, increase your ranking, improve your websites traffic dramatically, eliminate your online competition and produce a high ROI.
We exclusively provide our Local Search and Google Page 1 Domination tactics to only one company in its business sector. Don’t let it be your competition.
To Get Your No Cost Website Analysis & Keyword Research Report Today Complete the Form Below or follow this link to see how Google Page 1 Domination looks.
‘Get 12 months for the price of 10 with this exclusive offer’.
We look forward to running your report.
Perry Stevens – Founder of BLEND Local Search Marketing
This Offer is Now Closed
Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
The Local Search Marketing Monster
Geo Loco – The Local Search Marketing Monster is the new face and blue furry body of Blend Local Search Marketing’s new 20 part online viral video campaign – The Geo Loco Show.
During the first seasons series of videos, all less than one minute in duration, Geo Loco answers the top 20 frequently asked questions about Local Search Marketing with a focus on small and medium sized businesses.
The GEO Loco Show
Season 1 Show 1
In addition to the 20 viral videos, Geo Loco will feature in out-takes and blooper videos taken from the set of the two day shoot in London.
Perry Stevens explains further “The videos are fun but they do have a serious intent. The idea of the videos series is to introduce, educate and explain the benefits of local and social search marketing to small and medium sized business owners/managers in a non techie, entertaining and informative way”.
Geo Loco was born to be the alternative antidote to all the noise, slick presentations and so-called experts of Local Search Marketing. Of course behind the big blue hairy monster is Blend Local Search Marketing, a real company with real clients who have benefited from Blends Local Map Strategy and other online local search marketing solutions such as video, web 2.0 and social networks’.
Discover how your business can be get seen online, attract new customers and benefit from local search marketing using video and an arsenal of other tried and tested SEO and SEM strategies we use to dominate Google in SERP’s (search engine results pages).
25% and growing of all Internet traffic is from videos. Do you want to be in a dead end street staring at a wall or cruising down a super highway?
This is really a call to action. You’re online and watching video of a puppet. If you’re are watching it, you can bet your bottom dollar others are too. Now just imagine instead of watching a blue furry puppet you were watching a video that sells the benefits of your business, product or service.
Blend Local Search Marketing has a successful 20 X 20 Video Strategy that is designed to dominate in SERP’s and establish you as the Go-To business expert in your profession.
Here is what we do in 5 easy steps…
* We produce 20 videos.
* We host each video on 20 video sites
* We bookmark each video on each hosting site to 20 social bookmarking sites
* We submit each video on each site to 10 RSS feeds
* We Ping each and every video submission.
You win big when Blend implement their 20 X 20 Video Strategy. Here are just 7 amazing benefits…
1) 1000’s of high ranking and permanent back-links that you own pointing to your website
2) Each video is optimized with your keywords and phrases
3) Each video description is optimized with your keywords and phrases
4) Your videos pop up all over the place in organic search results.
5) Your videos get muliple listings in organic search results.
6) Your videos will dominate in Youtube Videos, Google Videos, Yahoo! Videos and many, many more.
7) All these ‘satelite’ videos give you more chances of being seen online and funnel traffic back to your website.
In a later post we will provide a case study so you can see for yourself how our video strategy dominates search results for our clients.
Thinking about starting to use online video to market your company?
* Do you want to establish yourself as the expert in your field?
* Want to dominate search results for your keywords?
* Do you want 1000’s of quality and permanent back-links that you own?
Don’t be a puppet, Contact Us Today.
Look out for Geo Loco – The Local Search Marketing Monster! Watch more videos and subscribe to The Geo Loco Show on Youtube.
The Geo Loco Show is recorded using Flip Video mino HD. Discover Flip Video Here
FYI – Inspiration for Geo Loco comes from Animal ‘The Muppets’, Mr. T. ‘The A Team’, Yoda ‘Star Wars’, Zig and Zag, Fraggle Rock, Motley Crue and of course Robert DeNiro.
Be Local. Be Social. Blend.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
Local Map Marketing Services
Blend Local Search Marketing have created an affordable stategy for listing local businesses in the Google Local Map 7 Pack in organic local search page 1 results.
“Your business can feature in the Google Local Map 7 Pack in organic local search with or without a website!”
Google Local Listings have made internet marketing a level playing field for businesses. Now you can compete and beat the big corporations at their own game by implementing an inexpensive local search engine marketing solution. Those who take advantage of this opportunity sooner, rather than later will make the greater returns on investment.
Does your business show up in the Google Local Map 7 Pack? If not, read on to learn how your business can be listed in Google Local Maps in organic local search.
Blend Local Search Marketing have developed an affordable internet marketing strategy that gets your business visible where customers are searching; on the net and on Google Local Maps… it’s called Blend Local Map Marketing (BLMM)
Are you disillusioned with the ROI with your Yellow Pages advertising?
Are you confused by SEO and internet marketing information overload?
Are you paying a fortune for CPC (cost per click) Google Adwords?
“If you are serious about having your business in the Google Local Map 7 Pack and on page 1 of organic local search this is going to be the easiest business decision you have ever had to make”.
Type in any ‘service’ and a ‘city’ into Google i.e. cycle shop Lincoln, restaurant Brighton or orthodontist Leeds. This is how your potential customers will find you. Do you want new customers to find you?
Google page 1 shows the same results for the local search. You’ll notice Google local maps have 7 spots (A to G) to the right of the map, below there are 10 organic listings and to the right (and sometimes above) are paid advertisements (CPC).
Here’s the thing… If you are not in the Google Local Map 7 Pack or page 1 of organic local search no one is going to find you. Page two is rarely looked at. The reality is if you are not on page one you are NEVER going to get any business from Google. However, one point to remember is that you don’t even need to have a website.
So why choose the Blend Local Map Marketing service for your effective local search engine marketing solutions? Well we really believe that we have simply put together the strongest local search marketing package available today at the most affordable price. Your success is our success.
Do you want more quality leads?
Do you want to get new customers and engage with existing ones?
Do you want to increase sales?
Get your business in the Google Local Map 7 Pack and be on the first page of organic local search and you will get more leads, engage with customers and skyrocket sales. Well, that’s exactly what we’ll do for you. We’ll get YOU seen in the right place, by the right people so you can convert these qualified leads into sales and build ongoing relationships with them.
Be Seen Where the People Look!
Online local search is the new Yellow Pages and a whole lot more. A whopping 86% of adults now use search engines such as Google to look up information, products and services from local businesses. A reported 80% of all income is spent within a few miles of their homes or place of work. A strategic internet marketing campaign is now imperative to the success of running a thriving business in today’s market and even more so as Google roll out Social Search.
“Someday is not a day of the week”.
Many small businesses have been slow to respond to this shift from traditional media, so NOW is the time to invest in Blend Local Map Marketing and beat your competition to the top spots.
Blend’s Unique Service.
Blend Local Map Marketing will create a customized business profile and optimize your listing for the highest possible ranking in the Google Local Map 7 Pack. We use the correct keyword phrases that your customers use to find you. This ensures that when a consumer uses the internet or a mobile devise and searches for YOUR business or service in YOUR location you WILL be found. 75% of searchers do business with listings they find on the first page. BLMM will ensure you are there.
Does Yellow Pages, cost per click and traditional print media advertising seem like you’re throwing good money away? With local search marketing you are actively investing in your business and building up online real estate, a real company asset.
Here’s Exactly What You Get
An optimized custom business listing in Google Local.
10 UK Business Listings including Bing, AOL and Ask.
10 social bookmarks
A 60 second slideshow video – optimised with 5 keyword phrases and submitted up to 10 video platforms
Your own fully optimized Youtube Channel
1 custom Twitter profile – optimised with 100 organic followers
1 Flickr or Photobucket profile – optimized and loaded with your photographs
1 Facebook Group Page – including all your videos, photos, links and business details.
1 Web 2.0 custom lens – fully optimized with your videos, photos, links and business details
1 Blog – including all videos, photos, links and business details.
Your top 20 keyword phrases
50 UK Business Directory listing submissions
100 Monthly hand built links across City Directories and Industry Specific Directories. Including – videos, photos, business details and links to your website
Monthly detailed reports emailed directly to you.
Here is a list to some of the directories we post to:
Yelp, Dmoz, Qype, HotfrogUK, Ufindus, Scoot, Smilelocal, Bizwiki, Wampit, Yellowpages, Freebusinnessdirectorylisting, Blueboomarang, UKsmallbusinnessdirectory, Business-directory-uk…
Your Bonus – We will set up something else for you. We don’t want to give all our secrets away here but this will give you more links, more customers and possibly another listings in organic results below the Google Local Map.
Allow me to introduce myself. My name is Perry (that’s me in the photo) I manage the team at Blend and you have my personal guarantee of the work we will be doing for you to get you in the Google Local Map 7 Pack and listed on page 1 of organic local search results. When you make your order you will get my direct line and Skype so you can have constant communicate with me so you know what we are doing for you. I’ll also give you ideas and advice (on and off line) how you can help improve your rankings.
The Winning Strategy
Blend Local Map Marketing comes in three packages Gold, Silver and Bronze. We recommend the Gold Package as it’s designed to give the best possible return on investment. The Silver Package is very good value for those on a tighter budget or in a market that has little online competition. The Bronze package allows you to claim your Google local listing before someone else does and creates your instant web footprint to be found by your customers.
Click here for your package elements and price plan.
Satisfaction is guaranteed. Your success is our success. We can’t get you on Google page 1 over-night; it takes time to move up the rankings. It will depend on the competitiveness of your market as to how long it will take to get you ranked on page 1 in local search. However with diligent SEO practise on our part and if you’re patient and trust the process you will eventually reach page one.
We do not insist on a monthly contract so if you are not satisfied with the service we provide you can cancel anytime. If at anytime you cancel the agreement we will discontinue our local search optimization service. It’s our goal to get you to page one of Google in local search so you can begin turning a search in to a sale. The sooner we start, the sooner your listing will show up.
Google can change their algorithms at any time so we may have to implement new optimisation tactics to achieve the same results. I would like to thank you for your business and rest assured the team at Blend are working on your behalf to help your business succeed beyond all expectations in these competitive and difficult times.
Read the ‘Think Local’ Report by Rachel Rosmarin at Forbes.
Blend Local Search Marketing & SEO Dictionary
We like to be open and transparent when communicating with our clients and customers. Therefore, we have compiled the essential list of words and phrases used regularly in the local search marketing and search engine optimisation industries.
Please scroll down the list for the keyword definition.
Algorithm – An algorithm is a set of finite, ordered steps for solving a mathematical problem. Each Search Engine uses a proprietary algorithm set to calculate the relevance of its indexed web pages to your particular Query. The result of this process is a list of sites ranked in the order that the search engine deemed most relevant. Search engine algorithms are closely guarded in order to prevent exploitation of algorithmic results. Search algorithms are also changed frequently to incorporate new data and improve relevancy.
Algorithmic Results – Algorithmic results are the ranked listings search engines provide in response to a Query. They are often referred to as Organic Listings in contrast to Paid Listings because their rank is based on relevancy rather than advertising revenue paid to the search engine. However, paid listings do appear alongside algorithmic results in many search engines, provided they are relevant. Improving a website’s unpaid algorithmic results is known as Organic or Natural Search Engine Optimisation.
Alt Tag/Alt Text – An alt tag is the HTML text that appears while an image is loading or when a cursor is positioned over an image. Alt text is useful in Search Engine Optimisation because it can include keywords that a search engine looks for in response to a query.
Analytics – Analytics refers to all the technology, programming, and data used in Search Engine Marketing to analyze a website’s performance or the success of an Internet marketing campaign.
Anchor Text – Also known as link text, anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on anchor text activates a Hyperlink to another web site. Anchor text is very important in Search Engine Optimisation because search engine algorithms consider the Hyperlink keywords as relevant to the Landing Page.
Backlinks – Also known as back link, backward link, or inbound links, backlinks are all of the links on other websites that direct the users who click on them to your site. Backlinks can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.
Banned – Also known as delisted or blacklisted, a banned site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Banned sites are ignored by search engines.
Banner Ad – A banner ad is a rectangular graphic advertisement. Banner ads are one of the commonest forms of online advertising. Their sizes vary, but most measure 468 pixels wide by 60 pixels high. Clicking on a banner ad will direct you to the advertiser’s website or a designated Landing Page.
Black Hat SEO – Black hat SEO is the term used for unethical or deceptive optimisation techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index.
Blacklisted – Also known as banned or delisted, a blacklisted site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Blacklisted sites are ignored by search engines.
Broken Link – Also known as a dead link, a broken link is a link that no longer points to an active destination or Landing Page. Search engines dislike broken links. Keeping all of your site’s links active is an important part of ongoing optimization.
Canonicalization – In web search and search engine optimization (SEO), URL canonicalization deals with web content that has more than one possible URL. Having multiple URLs for the same web content can cause problems for search engines – specifically in determining which URL should be shown in search results.
Click Fraud – Click Fraud is the illegal practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster of a site that earns money from each click of the advertising links it publishes pays individuals a small fee to click those links. Companies thus pay for advertising to clients who had no intention of buying from them. Some companies have filed class action lawsuits alleging that ad publishers such as Google and Yahoo! have failed to aggressively confront click fraud because they benefit from increased CPC revenue.
Click-Through – Click-through refers to a single instance of a user clicking on an advertising link or site listing and moving to a Landing Page. A higher Click-Through Rate (CTR) is one of the primary goals of Search Engine Optimisation.
Click-Through Rate (CTR) – Click-through rate is the percentage of users who click on an advertising link or search engine site listing out of the total number of people who see it, i.e. four click-throughs out of ten views is a 40% CTR.
Cloaking – Cloaking is the presentation of alternative pages to a search engine Spider so that it will record different content for a URL than what a human browser would see. Cloaking is typically done to achieve a higher search engine position or to trick users into visiting a site. In such cases cloaking is considered to be Black Hat SEO and the offending URL could be Blacklisted. However, cloaking is sometimes used to deliver personalized content based on a browser’s IP address and/or user-agent HTTP header. Such cloaking should only be practiced with a search engine’s knowledge or it could be construed as black hat cloaking.
Content-Centric – Google and other major search engines have decided to go content-centric; the more places you have your content, the more traffic you generate. Social Bookmarking, blog reviews and comments are all good ways to go Content-Centric.
Contextual Link Inventory (CLI) – Search engines/advertising networks use their contextual link inventory to match keyword-relevant text-link advertising with site content. CLI is generated based on listings of website pages with content that the ad-server deems a relevant keyword match. Ad networks further refine CLI relevancy by monitoring the Click-Through Rate of the displayed ads.
Conversion – Conversion is the term used for any significant action a user takes while visiting a site, i.e. making a purchase, requesting information, or registering for an account.
Conversion Analytics – Conversion analytics is a branch of Analytics concerned specifically with conversion-related information from organic and paid search engine traffic, such as the keywords converts used in their queries, the type of conversion that resulted, landing page paths, search engine used, etc.
Conversion Rate – Conversion rate is the next step up from Click-Through Rate. It’s the percentage of all site visitors who “convert” (make a purchase, register, request information, etc.). If three users buy products and one user requests a catalogue out of ten daily visitors, a site’s conversion rate is 40%.
Cost-Per-Acquisition (CPA) – Cost-per-acquisition (CPA) is a return on investment model in which return is measured by dividing total click/marketing costs by the number of Conversions achieved. Total acquisition costs ÷ number of conversions = CPA. CPA is also used as a synonym for Cost-Per-Action.
Cost-Per-Action (CPA) -In a cost-per-action advertising revenue system, advertisers are charged a Conversion-based fee, i.e. each time a user buys a product, opens an account, or requests a free trial. CPA is also known as cost-per-acquisition, though the term cost-per-acquisition can be confusing because it also refers to a return on investment model.
Cost-Per-Click (CPC) – Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it can at times lead to Click Fraud.
Cost-Per-Thousand (CPM) – Also known as cost-per-impression or CPM for cost-per-mille (mille is the Latin word for thousand), cost-per-thousand is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for every 1,000 users who see their ads, regardless of whether a click-through or conversion is achieved. CPM is typically used for Banner Ad sales, while Cost-Per-Click is typically used for text link advertising.
Crawler – Also known as Spider or Robot, a crawler is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.
De-listed – Also known as banned or blacklisted, a de-listed site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. De-listed sites are ignored by search engines.
Description Tag – Also known as a meta description tag, a description tag is a short HTML paragraph that provides search engines with a description of a page’s content for search engine Index purposes. The description tag is not displayed on the website itself, and may or may not be displayed in the search engine’s listing for that site. Search engines are now giving less importance to description tags in lieu of actual page content.
Directory – A directory is an Index of websites compiled by people rather than a Crawler. Directories can be general or divided into specific categories and subcategories. A directory’s servers provide relevant lists of registered sites in response to user queries. Directory Registration is thus an important method for building inbound links and improving SEO performance. However, the decision to include a site and its directory rank or categorisation is determined by directory editors rather than an Algorithm. Some directories accept free submissions while others require payment for listing. The most popular directories include Quip, Yelp, Yahoo! And Dmoz.
Doorway Page – Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on doorway pages as a softer form of Cloaking or Spam. However, doorway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.
Dynamic Content – Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web pages that remain the same for all visitors in every context contain “static content.” Many e-commerce sites create dynamic content based on purchase history and other factors. Search engines have a difficult time indexing dynamic content if the page includes a session ID number, and will typically ignore URLs that contain the variable “?”.Search engines will punish sites that use deceptive or invasive means to create dynamic content.
Flash Optimisation – Flash is a vector graphics-based animation program developed by Macromedia. Most corporate sites feature Flash movies/animation, yet because search engine Crawlers were designed to index HTML text, sites that favour Flash over text are difficult or even impossible for crawlers to read. Flash Optimisation is the process of reworking the Flash movie and surrounding HTML code to be more “crawlable” for Search Engines.
Gateway Page – Also known as a doorway page or jump page, a gateway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on gateway pages as a softer form of Cloaking or Spam. However, gateway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.
Geographical Targeting – Geographical targeting is the focusing of Search Engine Marketing on states, counties, cities and neighbourhoods that are important to a company’s business. One basic aspect of geographical targeting is adding the names of relevant cities or streets to a site’s keywords, i.e. ‘Bournemouth beachside restaurants’. Another important element of geo-targeting is increasing your site’s presence on Local Search engines.
Geographic Segmentation – Geographic segmentation is the use of Analytics to categorize a site’s web traffic by the physical locations from which it originated.
Google AdSense – Google AdSense is an ad-serving program operated by Google that provides relevant text, image, and video-based advertisements to enrolled site owners. Advertisers register via Google AdWords and pay for ads on a Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action basis. This revenue is shared with Google AdSense host sites, typically on a PPC basis (which sometimes leads to Click Fraud). Google uses its search Algorithms and Contextual Link Inventory to display the most appropriate ads based on site content, Query relevancy, ad “quality scores,” and other factors.
Google AdWords – Google AdWords is the Keyword Submission program that determines the advertising rates and keywords used in the Google AdSense program. Advertisers bid on the keywords that are relevant to their businesses. Ranked ads then appear as sponsored links on Google Search Engine Results Pages (SERPS) and Google AdSense host sites.
Graphical Search Inventory (GSI) – Graphical Search Inventory is the visual equivalent of Contextual Link Inventory. GSI is non-text-based advertising such as Banner Ads, pop-up ads, browser toolbars, animation, sound, video and other media that is synchronized to relevant Keyword queries.
Gray Hat SEO – Gray hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others. Such techniques include Doorway Pages, Gateway Pages, Cloaking and duplicate content.
Hidden Text – Hidden text is a generally obsolete form of Black Hat SEO in which pages are filled with a large amount of text that is the same colour as the background, rendering keywords invisible to the human eye but detectable to a search engine Crawler. Multiple Title Tags or HTML comments are alternative hidden text techniques. Hidden text is easily detectable by search engines and will result in Blacklisting or reduced Rank.
Hit – A Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server’s access log. If a user visits a page with four images, one hit will be recorded for each graphic image file plus another for the page’s HTML file. A better measure of traffic volume is the number of pages/HTML files accessed.
HTML – The acronym HTML stands for Hyper Text Markup Language, the authoring language used to create pages on the World Wide Web. HTML is a set of codes or HTML tags that provide a web browser with directions on how to structure a web page’s information and features.
Hyperlink – Also known as link or HTML link, a hyperlink is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimisation Strategy.
Hyper Local – A new term used to refer to someone or something that is the best at connecting people, locally.
Index – An index is a Search Engine’s database. It contains all of the information that a Crawler has identified, particularly copies of World Wide Web pages. When a user performs a Query, the search engine uses its indexed pages and Algorithm set to provide a ranked list of the most relevant pages. In the case of a Directory, the index consists of titles and summaries of registered sites that have been categorized by the directory’s editors.
Inbound Links – Also known as back link, backward link, or backlinks, inbound links are all of the links on other websites that direct the users who click on them to your site. Inbound links can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.
Impression – Also known as a page view, an impression is a single instance of an online advertisement being displayed. Search engines and ad networks use impression statistics to charge advertisers on a Cost-Per-Thousand (CPM) basis.
Internet Marketing – On a fundamental level, Internet marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, Internet marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site’s Position, Page Rank and Click-Through Rate.
Internet Marketing Consultant – Also known as SEO professionals or SEO specialists, Internet marketing consultants use their knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank.
Internet Promotion – Also known as search engine promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and Page Rank.
Keyword – Also known as search terms or query terms, keywords are the word(s) or phrase(s) a user enters into a search engine’s Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the searched keywords. One of the most important SEO Strategies companies can employ is to optimise their site pages with content that contains targeted keywords relevant to their products or industry.
Keyword Marketing – Keyword marketing is the use of keyword-optimised content and keyword-specific Link Text to emphasize a site’s relevancy to those terms and thereby increase Rank for related web queries. Keyword marketing can also be done through keyword-based ad programs such as Google AdSense. Keyword marketing is an essential component of Search Engine Optimisation.
Keyword Submission – Keyword submission is an all-inclusive term for the keyword research/selection, bid cost assessment and budgeting that companies undertake to begin Pay-Per-Click keyword campaigns with advertising networks such as Google AdWords.
Landing Page – The landing page is the page on which a visitor “lands” after clicking a search engine listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link. The landing page can be a site’s homepage, but is usually a page designed to appeal to users who Click-Through a specific ad or link. Landing pages are also used to monitor site traffic and measure an advertising campaign’s success. Well-designed landing pages that are relevant to a user’s keyword query will improve Conversion Rates and play a critical role in Search Engine Marketing.
Latent Semantic Indexing Latent Semantic Indexing (LSI) is an approach to understanding keywords in the context of the words on the entire webpage. It is one of the latest techniques that the Google Algorithm has recently put more emphasis upon when determining its main ranking factors
Link – Also known as hyperlink or HTML link, a link is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimisation Strategy.
Link Baiting – Link baiting is the creation of content that incites users to link to your page from another website. The types of link bait vary tremendously, but they include highly informative articles or news stories, useful resources and sometimes controversial or sensationalistic content. Link baiting is a White Hat SEO technique used to help a site improve its Link Popularity and Page Rank. Some sites use link baiting as the centrepiece of a Website Marketing campaign. Link Baiting is another term given to natural & viral link building.
Link Exchange – A link exchange is a quid pro quo arrangement or reciprocal link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.
Link Farm – A link farm is a webpage or group of webpages that exist solely to increase the number of Backlinks in a site’s link network. A link farm is meant to increase a site’s PageRank or popularity and thus improve its search engine Position. However, link farms are considered a form of Spam and sites that rely on them are penalized by search engines.
Link Popularity – Link popularity is the measure of how popular a webpage is by the number of Backlinks it has. However, link popularity is not solely a matter of quantity. Page Rank is achieved when Backlinks are located on reputable, relevant sites rather than so-called Link Farms. Most search engines use link popularity as a factor in their Algorithmic Results.
Link Text – Also known as anchor text, link text is the visible, clickable text between the HTML anchor and tags. Clicking on link text activates a Hyperlink to another web site. Link text is very important in Search Engine Optimisation because search engine algorithms consider the hyperlink keywords as relevant to the Landing Page.
Listings – Listings are the indexed sites that appear in ranked order on a Search Engine Results Page in response to a user Query.
Local Maps – A Google map shown in local organic search. Also known as the Google 7 pack.
Local Search – Local search refers to both the addition of geographical keywords (cities, streets, etc.) to Search Terms and the use of Yellow Pages-type Search Engines such as Google Maps, Yahoo! Local and AskCity to find business services in a particular zip code. Search Engine Placement Services use local SEO to help traditional “brick and mortar businesses” connect with customers in their community.
Marketing Analytics – Marketing analytics is a branch of Analytics concerned specifically with marketing-related information from organic and paid search engine traffic, such as Unique Visitors, keyword-generated sales, Cost-Per-Click advertising, Click Fraud, Search Engine Marketing, etc.
Meta Description Tag – Also known as a description Tag, a meta description tag is a short HTML paragraph that provides search engines with a description of a page’s content for search engine Index purposes. The meta description tag is not displayed on the website itself, and may or may not be displayed in the search engine’s listing for that site. Search engines are now giving less importance to meta description tags in lieu of actual page content.
Meta Keywords Tag – A meta keywords tag provides search engines with a list of keywords that are relevant to a webpage. This can improve search engine Rank for a page by ensuring it’s properly indexed. However, search engines are now giving less importance to meta keywords tags in lieu of actual page content.
Meta Robots Tag – A meta robots tag (named for a search engine Crawler or Robot) lets page authors prevent their webpages from being added to a search engine’s Index. Alternatives to a meta robots tag are Robots.txt files and password protection.
Meta Search Engine – A meta search engine derives its listings by running user queries through multiple other search engines and then summarizing the results. A meta search engine does not maintain its own Index. Listings are displayed by meta search engines either in aggregate or categorised by search engine source. An example of a meta search engine is Dogpile.com which uses Google, Yahoo!, Bing and Ask.
Meta Tags – Meta tags are HTML tags placed in a webpage that contain information for Crawlers and web browsers. Types of meta tag information include page descriptions (Description Tag), page-relevant keywords (Meta Keywords Tag), whether a page can be indexed (Meta Robots Tag), copyright, page refresh dates and redirection instructions.
Natural Listings (or Natural Optimisation) – Also known as organic listings, natural listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Natural listings can contain Paid Listings, but only if they fulfil the same requirements as natural listings. The best way to improve a site’s natural listing Position is through Natural Search Engine Optimisation.
Natural Search Engine Optimisation – Also known as natural optimisation, organic search engine optimisation or white hat SEO, natural search engine optimisation is the use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, Page Rank and Click-Through Rate. Because about 80% of web users look at Natural Listings first, natural SEO offers a much greater chance of long-term business success than Paid Listings or Pay-Per-Click ad campaigns.
Optimisation Services – Also known as Internet promotion, site optimisation, or search engine placement service, optimisation services are all of the methods a Search Engine Optimisation Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.
Organic Listings (or Organic Optimisation) – Also known as natural listings, organic listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Organic listings can contain Paid Listings, but only if they fulfil the same requirements as organic listings. The best way to improve a site’s organic listing Position is through Natural Search Engine Optimisation.
Outbound Links – Outbound links are all links from a particular webpage that lead to other pages, including pages in the same domain. An excessive number of outbound links can damage a site’s Search Engine Positioning because a Spider may perceive it as a Link Farm.
Page Rank (or PR) – PageRank is a link analysis algorithm developed by Google founders Larry Page and Sergey Brin. A number from one (lowest) to ten (highest) is assigned to a webpage as a measure of its importance, specifically the likelihood that a user will arrive at that page by randomly clicking Links. PageRank is not the same thing as Rank.
Paid Inclusion – Paid inclusion is an advertising program offered by some search engines in which a page is guaranteed inclusion in the Index in exchange for a fee. Unlike Paid Placement, the rank of paid inclusion pages is determined solely by the search engine Algorithm. Paid inclusion sites may or may not be branded as advertisements depending on Search Engine policy.
Paid Listings – Paid Listings, as opposed to Natural Listings or Organic Listings, are sites that appear on a Results Page because money was paid to the search engine for inclusion and/or position. Paid listings are used as an all-inclusive term for the practices of Paid Inclusion and Paid Placement.
Paid Placement – Paid placement is a program in which advertisers’ listings are guaranteed to appear on a Results Page when particular Keywords are searched. The ranking of paid placement listings is determined by competitive bidding. Unlike Paid Inclusion listings, paid placement listings are usually displayed separately from Natural Listings and are labelled as advertisements or sponsored links. Google and Yahoo! Search Marketing are two of the largest paid placement search networks.
Pay-Per-Click (PPC) – Also known as cost-per-click or pay-for-performance, pay-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it has at times led to Click Fraud.
Ping – The term ping has a lot of different meanings. In ‘blog speak’ ping is a tool that you can use to test if a particular host is reachable across an IP network.
Position – Also known as rank, position is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top ten position will often employ a Professional Search Engine Optimisation company. Consumer studies have shown that most search engine users click only on sites that occupy the top ten positions on page one.
Position Reporting – Position reporting is the monitoring of daily changes in search engine Position for indexed URLs that have been optimised for specific keywords by a Search Engine Optimisation Company. Position reporting is also used to generate a Search Engine Ranking Report.
Professional Search Engine Optimisation – Professional search engine optimization is the modification of a website by an SEO company in order to increase its Position and Page Rank and improve its Click-Through Rate and Conversion Rate.
Query – A query is a question or instance of questioning. A search engine query is a user’s request for the information (i.e. webpages) in a search engine’s Index that is most relevant to a Keyword or set of Search Terms. Query is sometimes used to mean the actual keywords a user enters in a search box.
Rank – Also known as position, rank is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top-ten rank will often employ a Professional Search Engine Optimisation company. Consumer studies have shown that most search engine users click only on sites that occupy a top-ten rank.
Reciprocal Link Exchange – A reciprocal link exchange is a quid pro quo arrangement or link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.
Registration – Also known as search engine registration or search engine submission, registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Registration is a basic but important part of Search Engine Optimisation.
Results Page – Also known as search engine results page, the results page is the collection of ranked Listings displayed in response to a search engine Query.
Robot – Also known as Crawler or Spider, a robot is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.
Robots.txt – Also known as robots exclusion protocol, Robots.txt is a text file stored in a site’s root directory that tells a search engine Crawler which site pages and sub-folders should not be included in the search engine Index. However, there is no guarantee that a Crawler will comply with this request. Robots.txt is an alternative to a Meta Robots Tag or password protection.
SEO Professional – Also known as Internet marketing consultant or SEO specialist, SEO professionals use their knowledge of Search Engine Optimisation Strategy to improve their clients’ Position and Page Rank.
SEO Services – SEO services are all of the tools used by a Professional Search Engine Optimisation company, including Analytics and Keyword Marketing.
SEO Specialist – Also known as Internet marketing consultant or SEO professional, SEO specialists use their knowledge of Search Engine Optimisation Strategy to improve their clients’ Position and Page Rank.
SEO Strategies – SEO strategies are the techniques used in Search Engine Optimisation to improve a site’s Position and Page Rank and increase its Click-Through Rate. A few SEO strategies are keyword research and content writing, optimized HTML code, and improved Geographical Targeting.
Search Engine – A search engine is a website that enables users to Query an Index of stored webpages gathered by a Crawler for information relevant to specific criteria expressed via a Keyword or Search Terms. The Rank of information/websites on the corresponding Search Engine Results Pages is determined by relevancy as measured by the search engine’s Algorithm and/or payment made to the search engine by indexed sites. Sites ranked solely by relevancy are known as Natural Listings or Organic Listings in contrast to Paid Listings. Popular search engines include Google, Yahoo! and Bing.
Search Engine Marketing (SEM) – Search engine marketing is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimisation.
Search Engine Optimisation (SEO) – Search engine optimisation is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of SEO strategies such as directory and search engine Submission, website optimisation, content writing and improved Link quality.
Search Engine Optimisation Company (SEO Company) – A search engine optimisation company employs SEO Strategies to improve a website’s Search Engine Placement.
Search Engine Optimisation Consultants – Also known as SEO professionals or SEO specialists, search engine optimisation consultants analyze a website’s Position and Keyword strength and offer solutions for improvement.
Search Engine Optimisation Software Systems – Search engine optimisation software systems enable marketers to generate site data and automatically customize Submission schedules. However, automated submissions should generally be avoided in favour of submissions catered to each search engine’s rules.
Search Engine Optimisation Strategy – Search engine optimisation strategy refers to the specific optimisation plan an SEO company employs for the site promotion of an individual client.
Search Engine Placement – Search engine placement means the tactics used by Site Optimisation firms to improve their clients’ Rank. The term search engine placement is sometimes used to mean the Position of a website on a Results Page.
Search Engine Placement Services – Also known as Internet promotion, optimisation services or site optimisation, search engine placement services are all of the methods a Search Engine Optimisation Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.
Search Engine Positioning – The term search engine positioning can be used in two different ways. The first is to describe the ordering process of indexed websites being ranked by a search engine Algorithm in response to a Query. The second refers to the use of Search Engine Optimisation to achieve a higher search engine Position.
Search Engine Promotion – Also known as Internet promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and PageRank.
Search Engine Ranking Report – A search engine ranking report is a monthly, weekly or daily report of the Position of a company’s website Listing in relation to their top Keywords. Position Reporting enables companies to monitor the success of an SEO strategy or Cost-Per-Click advertising campaign.
Search Engine Registration – Also known as search engine submission or web submission, search engine registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Search engine registration is a basic but important part of Search Engine Optimisation.
Search Engine Results Page (SERPs) – Also known as a results page, the search engine results page is the collection of ranked Listings displayed in response to a search engine Query.
Search Engine Submission – Also known as search engine registration or web submission, search engine submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Search engine submission is a basic but important part of Search Engine Optimisation.
Search Terms – Also known as keywords or query terms, search terms are the word(s) or phrase(s) a user enters into a search engine’s Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the search terms that were queried. One of the most important SEO Strategies companies can employ is to optimize their site pages with content that contains targeted search terms relevant to their products or industry.
Shopping Search – Shopping search engines or search engines with a shopping feature (such as Google Product Search) allow users to comparison shop by providing lists of sellers and prices in response to a product Query. Some shopping search sites require Paid Inclusion or offer Paid Placement.
Site Optimisation – Also known as Internet promotion, optimisation services or search engine placement service, site optimisation refers to all of the methods a Search Engine Optimisation Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.
Spam – Spam refers to any and all Search Engine Marketing techniques that violate search engine guidelines or attempt to gain increased Rank for a site using content that is irrelevant, deceptive or of little value to users. Types of spam include Hidden Text, content that contains nonsensical Keyword repetition, deceptive Cloaking or numerous Doorway Pages that redirect users to the same Landing Page. If a search engine detects spamming the offending site will be Blacklisted or lose Position. Spam is a Black Hat SEO technique.
Spider – Also known as Crawler or Robot, a spider is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.
Submission – Also known as search engine registration or search engine submission, submission is the providing of a URL to a Directory or Search Engine for inclusion in its Index. Submission is usually free but can also require payment. Submission is a basic but important part of Search Engine Optimisation.
Title Tags – A title tag is an HTML tag which contains a sentence of text describing the contents of its associated webpage. Title tags are a very important part of Search Engine Optimisation because they are frequently used as the text links that lead to sites from a search engine’s Results Page. The best title tags contain strategic keywords that will help a site be indexed properly and appeal to human search engine users.
Thematic PR Links – Links from relevant directories back to your site.
Three-Way Link Exchange – A three-way link exchange is a Reciprocal Link Exchange established between three domains. However, unlike a two-way link exchange, not all three sites link to each other. Page A links to Page B and Page B links to Page C and Page C links to Page A. Page B does not post a reciprocal link to Page A and Page C does not post a reciprocal link to Page B. Three-way link exchanges are used by owners of multiple websites to increase the Link Popularity and Page Rank of new or smaller sites.
Unique Visitor – A Unique visitor is a web traffic measuring term which means the registering of at least one hit on one page of a web site from a unique IP address during a specified report period (typically anywhere from twenty-four hours to a month). A subsequent hit(s) by the same IP address is not counted as a unique visitor during that report period. Unique visitor count can be an effective way of measuring the success of an SEO strategy.
Web Analytics – Web analytics is a branch of Analytics that uses web traffic records to study the behaviour of website visitors. Data such as Unique Visitors, Hits, page views, and the connection between Landing Pages and Conversion Rates are used to improve a website or marketing campaign.
Website Marketing – Also known as Internet marketing, website marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, website marketing is known as Search Engine Optimisation (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site’s Position, Page Rank and Click-Through Rate.
Website Optimisation – Also known as search engine optimisation, website optimisation is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of optimisation strategies such as directory and search engine Submission, Keyword Marketing and improved Link quality.
Website Promotion – Website promotion refers to the marketing aspects of Search Engine Optimisation, such as Keyword Submission, Paid Inclusion, and other techniques to increase a site’s exposure.
Website Promotion Services – Also known as search engine marketing, website promotion services is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimisation.
Website Submission – Also known as search engine registration or search engine submission, website submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Website submission is a basic but important part of Search Engine Optimisation.
White Hat SEO – Also known as natural search engine optimisation or organic search engine optimization, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, Page Rank and Click-Through Rate. White hat SEO does not involve the use of Cloaking, Spam or any other Black Hat SEO techniques.
XML – XML is an acronym for Extensible Markup Language, a simple and flexible text-based programming language used in conjunction with HTML. XML is useful for data exchange and the creation of customized tags.
XML Feed – An XML feed is a form of Paid Inclusion or Search Engine Submission in which an XML document is used to provide a search engine with information about multiple web pages. An XML feed is particularly useful for multimedia sites or database sites that draw a variety of relevant search queries.
If you know of any other word or phrase that you think should be included on this list, please let us know.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
Local Search Explained Video Pt. 2-2
We hope you enjoyed Local Search Explained Video Pt. 1-2 posted a couple of days ago. Click here And the Oscar Goes to… Local Search if you haven’t.
So you may have won a major award and are basking in the glory, or you may be basking in someone else’s glory. Maybe you’re still at the party but now it’s back down to business of Local Search.
In Part 2 we cover the subjects of photographs, directory, links, blogs, comments, reviews, RSS feeds, mobile devices and reporting.
We ensure every photograph is named with your chosen keyword phrase
Load photographs to social network sites
Load photographs to photo hosting sites
Load photographs to micro blogs
Include photographs in video slide shows
Completing all fields in directories and get to the top of Google’s 7 pack in local search results.
We build one way and two way back links to relevant sites like yours.
Regularly test the links to ensure they are not broken.
We will design, build, host and maintain your WordPress blog
We’ll ping your website or blog to more than 50 sites systematically.
We write comments in relevant blogs , posts and forums with a hyperlink back to your site.
We will advice you on how to engage with your customers to add comments.
We write positive reviews ensuring they are keyword density rich.
We will advice you on how to engage with your customers to add reviews.
News, Article, Comment & RSS Feeds
RSS Feeds or Really Simply syndication are a quick and easy way to get the news that matters most to you, as soon as it is published.
These feeds contain headlines, links and descriptions and are updated as the website is updated with new stories.
We will optimise your blog for RSS feeds.
We take your PR stories and press releases & post them in the correct format to the appropriate syndication site.
A well crafted press release will be seen by hundreds of thousands of journalists in over 170 countries.
An effective step to reach journalists, editors, newspapers, TV, radio stations and Internet sites.
Increase the SEO of your website.
We will create and manage your ad for smart phones.
We have an open and transparent policy
Monthly itemised time sheets
Video view reports
Viewed minutes, viewer attention span/drop-off embed tracking, geo-graphic‘s, referring sites & search terms, stream quality , data filter by region, date range, embed and category
Traffic statistics & analytics
Blog Tracking Reports
Number of Hits and Unique Visits
Blend provide comprehensive service in SEO, Internet marketing and Google Page 1 Domination in Local Search.
Our aim is to:
a) Have your company dominate Page 1 of Google in Local Search – eliminating your online competition.
b) Building quality internet real estate that is deep, long lasting and a company asset.
c) Provide a professional service with an excellent ROI for your company
Blend provide their Google Page 1 Domination in Local Search tactics exclusively to only one company in your business sector. Don’t let it be your competition. Contact us now, before your competition does.
‘those who take advantage of this opportunity sooner rather than later will make the biggest returns on investment’.
Discover the right Profit System for you here Now!
Dominate Google Page 1 with Local Search Now!
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119
Blend have launched their FREE website analysis and keyword phrase report today.
Blend Local Search Marketing are an internet marketing consultancy specializing in local search marketing and Google page 1 domination.
In today’s fast moving technolocial world, it isn’t enough to be indexed on page 1 of Google in local or organic search. You need to completely dominate it for the keyword phrases and terms used by your customers when searching online.
If you share page 1 of Google with other businesses in your field you still only get part of the market share. By completely dominating it you get the lions share. Those who take advantage of this opportunity sooner rather than later will make the biggest returns on investment.
Why are keyword phrases important?
A keyword is way to broad…
For instance, if you Google the word ‘Security’ you get 569,000,000 page results, but what are you really looking for? Security in a relationship, security gate or a security alarm?
Keyword phrases of between 2 and 4 words produce more focused results. ie. ‘Yacht security specialists’ – 77,400 results.
Factor in Local Search using a town or city name – ‘Yacht security specialists Brighton’ and the results are a manageable 5510.
Perry the founder of Blend Local Search Marketing picks up the thread ‘We run reports for businesses on keyword phrases by getting into the mindset of the customers and their search habits. Time and time again we look at beautiful websites that have been SEO’d for a single word or phrase only to discover in the data that it is not a phrase that has ever been used in a search. So while the MD may see his website sitting pretty at the no.1 spot in Google, no-one else is ever going to find it, it’s dead in the water.’
Blend SEO your website using the proven keywords your customer use to search and ensure you have the correct local search listings.
Outside of your website we build a rich mix of supporting links, web 2.0 pages and media including: Social Bookmarks, Social Networks, Directories, Classifieds, Videos, Photographs, Link Building, Blogs, Pings, Articles, Comments, News, Reviews, Press Releases and other Rich Media.
This heady combination of web 2.0 and link building increase your web footprint, drive traffic to your site and provides lots of Google juice to keep it high is search results for years to come.
For instance, it’s important to have your business listed in as many relevant online directories as possible. There are literally thousands out there but submitting your contact details, opening times, payment terms, keyword rich bio, photographs, videos, voucher etc. is time consuming and tedious, besides your too busy doing what you do best, running your business.
Blend Local Search Marketing provide this service for you as part of our Google Page 1 Domination strategy.
You want video?
You should because Google love it (in fact they actually bought Youtube) Blend Local Search Marketing produce videos in house through our sister company IMP Film Co. so you can have professional media content at a realistic prices and then have it hosted on dozens of video platforms.
Blend will take care to grow and nourish you internet presence month by month and provide a detailed monthy report of the progress.
To take advantage of the Blend FREE Website Analysis and Keyword Phrase Report, enter your details here.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119