“The best way to engage honestly with the marketplace via Twitter is to never use the words “engage,” “honestly,” or “marketplace.”
So many companies and individuals get extremely hung up when it comes to connecting with their marketplace. While there are many people using Twitter for promotional materials it is very important to consider that you shouldn’t make your tweets overt advertisements.
People can get very tired of the same tweets over and over again and desire some type of engaging content in order to keep them following your page. Remember while it is important to advertise your product online is much more important to connect with your customer base to establish a brand loyalty and rapport.