Phase I – Website Design and Development
We will design and build a cutting edge website to not only reflect your brand online but also ensure it’s constructed for both website visitors and search engines. All your important information will be ‘above the fold’ and the site will be easy to navigate.
All the copy for the site will be 100% unique and will also populate the site with videos, photos, logos and reviews to reinforce your brand and professional values in local search results.
Phase II – The Local & Social Set Up
Once your site is optimized for the search engines and customer conversions we are ready to move on to Phase II. In this phase we claim, clean and optimize your Google My Business (GMB) page, up to 50 business directories, maps, citations and 3rd party review sites to ensure they all have the exact match business Name, Address and Phone number (NAP’s). If we find duplicate or inaccurate listings we also clean these up at this stage too.
Discover how your business looks online here.
The search engine love ‘social signals‘ so we also claim and optimize the leading social networks to stretch your business brand. Having a strong presence on Facebook, Twitter, Pinterest, Linkedin, Instagram and Youtube is paramount today to build trust and engage with your client base and potential customers. It’s word of mouth advertising at its best! This also creates many more ‘touch points‘ for new prospects to find and review you. When done correctly, it can act a very effective way to bring hot leads into your sales funnel and to your website.
Phase III – Ongoing Local SEO, Social Media Management and Digital Marketing
Phase III starts where Phase II left off. On a monthly cycle we continue to build, engage, monitor and report on all your on/offsite properties. We engage with your fans and create unique and relevant evergreen content for your Blog Posts, Videos, Social Networks and Press Releases etc. We alert you to new reviews where a reply is needed or a management response is required (protecting your online reputation) and we continually track and monitor all your keywords and present an interactive monthly report of your online results. We also use heat-maps with analytics to tweak and refine your local search marketing strategy so you can be assured of the best possible ROI month after month.