Marketing Your Videos With SEO
Internet Video Marketing
Google love Internet video marketing! They own Youtube and Google Video. Google bot crawls video hosting sites hundreds of times an hour so if you set up your new videos correctly, you can have them indexed and get a high rank on SERP’s in a matter of hours. Follow the guide lines below for the best results…
Video SEO 101 – To increase the performance of your Internet videos and to give them the best chance of being viewed online, follow and implement the following internet video marketing strategy 6 simple but effective steps.
1. Always use your keywords in your Youtube video titles. Research the keywords your customers are using. i.e. Cambodian Beach Safari
2. The first and last thing in your internet video description should be your website URL. Ideally link it to the page the video refers to instead of your home page. This reduces the journey time for a customer and avoids page bounce or ‘drop offs’.
a. Don’t forget to have the http:// in front of your web address as this makes it open to click through. Eg. http://www.hanuman.travel/
b. You can also use a URL shortening service so you can track the links and click through rates to see which of your internet video marketing strategies are performing best for you. Try bit.ly
3. In your unique description write 300 – 400 words and include your keywords and phrases at between 1-3%. This will give the search engines lots of information to deliver in search queries. Split your paragraphs up (white space) so it’s easier to read.
4. End your description with a 2nd clickable link to your website.
5. Youtube call keywords ‘tags’. Use 5 long tail keywords (2 to 5 words phrases) that your customers would use to find you instead of broad terms like ‘holidays, Vacation etc. Try using Google’s Keyword tool to find good keywords and alternative keywords with search figures to give you an idea of how many people are using them in searches. Separate each tag with a comma. Eg. Cambodia adventure holiday, Cambodia travel, holidays in Cambodia, Cambodia adventure travel, adventure Cambodia.
This is called ‘targeted keywords’. In the sales funnel the customer has already made a number of decisions about their intent. You are capturing then at the end of the sales cycle when they are most likely to spend money. Lower traffic but higher conversions!
Also I would recommend that your Internet video marketing strategy consists of your own Youtube channel to host your videos and allow viewers to leave comments. Assign someone in your team to regularly check and edit all your social media and answer any questions and comments.
6. Subscribe to other Youtube channels and become ‘Friends ‘ with them, ask them to sub back and become friends too. This will help raise your profile and get your videos seen. Use the ‘Bulletin’ feature to send a message to your subscribers when you upload a new video to get your videos seen
I hope you found this helpful. If you take action and make these small changes you’ll get big results.
Take Your Internet Video Marketing to the Highest Level with the Blend Video Strategy
* We produce 1 HD video with a ‘call to action’ – Include your keywords in the title, detailed description & 5 tags + 2 links. (We can also work with your existing videos)
* Uploaded to 20 video hosts sites including: Youtube, Vimeo & Google Video
* Bookmark each video 20 times including: Digg, Dropjack & Stumleupon
* Submit each video to 10 RSS feeds
This strategy creates over 600 relevant links back to your website so you will notice them popping up in organic search results resulting in less competitors on the page and infinitely more chances of being found online.
It also provides an endless flow of Google ‘juice’ back to your website helping it to rank higher in SERP’s (Search Engine Result Pages)
Example: Google the Keyword – ‘Orthodontist Specialist Manhattan Beach’ and view the organic listings for Beach Braces. Next hit the ‘Video’ tab on the left and see how Beach Braces dominate this keyword. This is just one video and one keyword! We have produced over 20 videos in 5 months for Dr. Panucci and Beach Braces and focus on over 20 keywords.
Uploading your video to 20 video channels, bookmarking them all and submitting them to RSS feed takes time and can be a hassle. Allow Blend Local Search Marketing to take all the stress and worry out of Internet video marketing for you and your business. We have a tried and tested Internet video marketing strategy and a dedicated team that get proven results waiting to help you. Contact Blend Local Seach Marketing today to get your business seen by thousands of new customers in 2011 and beyond.
Internet Video Marketing
Blend Local Search Marketing Ltd.
Overseas House, 66-68 High Road, Bushey Heath, Hertfordshire, WD23 1GG
Tel: +44 203 114 5119