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Websites should reflect your business and evolve with the constant changes and growth. Sometimes these changes are slow and small, other times seismic and unexpected.
Currently, businesses are doing one of two things, shuttering or pivoting to survive due to the government’s response to Covid-19.
If it is the former, you have an opportunity to capture new customers from your old competition and grow your market share.
During these turbulent times, communication is key to keep your customers informed of your current situation and offers.
Your business blog is a great tool to reach your customer base, local community, stretch your brand and capture the attention of your competitors (ex)customers.
Here’s a link to a blog post I wrote about blogging some 8 years ago: https://blendlocalsearchmarketing.com/how-to-blog-for-business-14-top-blogging-tips/.
All the fundamentals still hold true today, although this post could do with reformatting and updating somewhat to reflect where we are now. One day I’ll find the time to do it.
9 Ways to Win When Blogging for Business
In the mean-time, here are 9 points, some quick wins to take your blogging to the next level…
- Check out what other people in your niche are blogging about, and do it better. You don’t have to reinvent the wheel, just make it better!
- Write in your voice and write for real people and not search engines.
- Keep paragraphs short and punchy, use sub-headings and bullet points to make it easy for the reader to digest while get your main points across. Kinda like the way I wrote this short article!
- Always finish with a call to action (C2A). IE. Tell your readers what you want them to do next. “Take a FREE website audit to increase conversions and improve search rankings”. (link to your product or service page, make it easy for your readers). Oh Okay then… https://blendlocalsearchmarketing.com/website-audit/
- Use at least one image in the blog post and name the photo before you upload it to your site. The name of the photo should be a short description of the image and if possible include your keyword. Eg. “Woman holding a bottle of almond milk”. This helps with SEO and accessibility for people with site impairments as they have tools to read websites.
- If possible, embed a video into your blog. One of the easiest metrics Google use to measure the validity and relevance of your post is how long site visitors spend on your page. If they read and then watch a video for 2, 5 or 10 minutes, Google will take note and will rank your post higher in search results pages.
- No fluff or filler, just killer content. There is no set length to aim for but 500 words should be your minimum word count.
- Add value! Answer peoples questions and queries.
- At the end of your post, before publishing, put yourself in the shoes of the customer and ask yourself “what else could I do to add more value to the post?”
Okay, now over to you. Get writing, add more value and land more clients!
If you need help with your website to position it for success in the ‘new normal‘ (we hate that term as much as you do!) or so it converts more traffic to paying customers, contact us here.
9 Quick Wins When Blogging for Business