Improve SEO and Increase Conversions with an Annual Website Audit
The single most important factor for ranking better in search engine result pages is the onsite optimization of your websites.
Your website is your shop window to the world. If it isn’t set up correctly or has poor SEO it will not rank and your potential customers will not find you.
If your site is on page 1 of Google for the keywords your customers are using to find you but is confusing to navigate or does not communicate your message clearly, it will not convert the traffic in to paying customers.
A successful website has to be built for both the search engines and real people. Without striking the right balance, your online marketing efforts will fail and cost infinitely more as you throw good money after bad trying to reach them.
As the search engines are constantly changing their algorithms, websites have to be viewed not as a static ‘dead duck’ but as a living, breathing and evolving enterprise. You should check the health of your website annually as you would service your car or visit your dentist.
At Blend Local Search Marketing we conduct website audits to establish the good, the bad and the ugly sides of your website. Once this report is completed, we invite you to schedule a 1-hour consultation with our CEO Perry Stevens, to discus the findings, answer your questions, explain what actions need to be taken and why it is important from a place of knowledge and a professional capacity.
You can hand our comprehensive website audits to your webmaster to implement our recommendations to your site or invest in our services to take you to the next level which may include building you a new winning website from the ground up and implementing our proven local SEO strategies.
Please Note: We make this website audit service available to you absolutely free of charge.
If you are serious about your business, speak to the professionals. We have had our sleeves rolled up, and have been tinkering in the search engines for over 10 years now. Our track record speaks volumes.
Contact us here to request a complementary consultation to discuss your website audit results today.
SECTION 1
Keywords Focus
A website should be built to target relevant, searched for keywords throughout the site. Without a concentric keyword strategy it becomes almost impossible to rank for competitive, non-branded terms. Keyword research should be conducted right in the beginning, in the development phase of a website.
Language
When you create a website, it is not enough to write in your native language. It is also important to define in code the language you are using.
Title Tags
Title tags follow the website URL and is the first thing the search engines read to define a page. It is also important for the end user and should contain your keywords to improve rankings and click through rates.
Meta Descriptions
Meta descriptions should be unique and relevant to each and every page. They should be written as a descriptive ad text, with a call to action and less than 160 characters in length.
Heading Tags
Like a newspaper headline that tells you what the story is about, a H1 tag acts in the similar way in SEO and the search engines give them a lot of weight.
Content
One of the most important on-site SEO elements is text content, and search engines want to see a significant amount of unique text on each page. Does your site measure up? Will it engage and inform your readers? Will they want to share it?
Internal – External Linking and Anchor Texts
It’s very important to cross link the pages of your website using keyword rich anchor text. Pages of similar topics should cross-link to each other using they keywords of those pages as the anchor text.
Image Names and ALT Tags
For the benefit of search engines the Image file (photos) names should be descriptive words. They should accurately describe the image and if relevant should also use the page keyword.
Broken Links
If the search engines encounters too many broken links on a site they may deem that the site is a poor user experience, which can cause a reduced crawl rate/depth, and both indexing and ranking problems.
Page Load Speed
In 2010, page load speed officially became a part of the Google search ranking algorithm. For usability reasons, best practices dictate that a web page should load within 1-2 seconds on a typical DSL connection.
Sitemap
Sitemaps are a way to tell Google about pages on your site they might not otherwise discover. In its simplest terms, a XML Sitemap is a list of the pages on your website. Creating a Sitemap helps ensure Google crawl all your website pages.
Robot.txt File
Search engines crawl the web link-to-link and broken links can cause SEO problems for a website. When Google is crawling a site and hits a broken link, the content of your robots.txt file tells the search engine crawlers how they should visit your site.
Duplicate Content
Search engines do not like duplicate content as it leads to a poor user experience, content quality issues and even penalties from Google. If you have duplicate content, you need to do everything you can to eliminate it asap.
Website Redirects
Does your www. redirect to your non-www or vice versa? If not you have a duplicate website that will be severely damaging to your website rankings.
SECTION 2
Local Search
As a bricks and mortar company, most searches you get will have a local intent. We will look at your site to see if it has been set up correctly for ‘Local Search’
NAP
Your business Name, Address and Phone number should be on every page. The best way to do this is with a Schema markup. All the major search engine have come together to provide markups to improve the display of search results.
KLM File
A KLM file will alert via Google Earth your exact coordinates in which your business is located.
Geo Mata Tag
A Geo Meta Tag should be in the head of your home page. This will help search engines locate and pin-point your geographical position.
Rel Author and Rel Publisher
Rel author code should be in the head of your website. This is especially important when blogging as you author profile photo will appear in search results.
Contact Us Page
Your Contact Us page should be optimized for your area and keywords. It should also include all the information needed for visitors to easily contact you in multiple ways.
Mobile Website
Is your website responsive and set up correctly for viewing on smart phones, tablets and iPads? This is the future of local search.
SECTION 3
Social Media
The search engines want to social signals and endorsements so it is imperative that visitors to your site can share your content socially, by integrating sharing features throughout your website and blog posts etc. and also linking to your social networks.
Your website audit will be emailed to you. Please check your spam folder if it hasn't arrived in your inbox in the next few minutes. To request a complementary consultation to discuss your Website Audit, Contact us here.
Website Audit