web accessibility

Web Accessibility

The American Dental Association has recently released a paper to members about the important issue of web accessibility because several dentists in Texas had received letters from attorneys alleging their websites violate the Americans with Disabilities Act (AwDA).

These company websites allegedly were not accessible to individuals with disabilities such as blindness or hearing impairment. Such letters typically request the payment of some amount of money in order to avoid a lawsuit, and may also insist on prompt compliance with the law.

This kind of litigation is expensive to fight and an unnecessary cost for any local business. Also, just because you may be ‘hit; once, doesn’t stop you from being ‘hit’ again unless you take some immediate action and make your website inclusive for all.

Dental websites seem to be a target of late, but the same ‘drive-by’ litigation tactics could be experienced by any small business with a web presence.

Making Your Website Accessible to All

web accessibilityIn order to avoid costly, stressful litigation it would be prudent to ensure your website first removes barriers that prevent interaction with, or access to it by people with disabilities. When websites are correctly designed, developed and edited, all visitors have equal access to information and functionality.

You can find out more about web accessibility here.

In some cases, for old websites or if your web designer has disappeared it maybe a case of having a new website developed to the current standards with inclusive accessibility.

In less dramatic scenarios you can make an ‘Accessibility‘ link in the footer of your website that directs to a web page called “Accessibility.” This new page would typically be located below the Contact Us tab on the main menu.

On the Contact Us page, add the additional text below or something similar depending on your business or industry:

We are committed to continuously improving access to our goods and services by individuals with disabilities. If you are unable to use any aspect of this website because of a disability, please call [insert your company phone number] and we will provide you with prompt personalized assistance.

Web Accessibility Page Example

[Insert your company name] are continuously working to improve the accessibility of content on our website. Below, you’ll find a few recommendations to help make your browsing experience more accessible:

If you have trouble seeing web pages, the US Social Security Administration offers these tips for optimizing your computer and browser to improve your online experience.

If you are looking for mouse and keyboard alternatives, speech recognition software such as Dragon Naturally Speaking may help you navigate web pages and online services. This software allows the user to move focus around a web page or application screen through voice controls.

If you are deaf or hard of hearing, there are several accessibility features available to you.

Closed Captioning

Closed captioning provides a transcript for the audio track of a video presentation that is synchronized with the video and audio tracks. Captions are generally visually displayed over the video, which benefits people who are deaf and hard of hearing, and anyone who cannot hear the audio due to noisy environments. Most of our video content includes captions. Learn how to turn captioning on and off in YouTube.

Volume Controls

Your computer, tablet, or mobile device has volume control features. Each video and audio service has its own additional volume controls. Try adjusting both your device’s volume controls and your media players’ volume controls to optimize your listening experience.

If the recommendations above do not meet your needs, we invite you to contact us at [insert your company phone number] for assistance.

The American Dental Association’s ‘Accessibility‘ web page can be referenced here.

It is also important that you have some versed in helping people with disabilities in your place of work and on the phone. Filling in forms and providing further information makes for an all inclusive service.

If you are looking for a cutting edge web design and development with built in web accessibility as a standard feature, contact us today. We are here to help you!

Web Accessibility



Elite Lingual Orthodontists Study Club Logo

Press Release – Launch of Lingual Braces Membership Site

Blend Local Search Marketing Launches ELOS Site Press Release


Blend Local Search Marketing Designs, Builds and Launches New Specialist Lingual Braces Orthodontist Membership Site for Elite Lingual Orthodontists

Intuitive design features include members map, brand pages and blog to make online portal an authority for all things “lingual” with regard to the best lingual braces specialists in the U.S. and Canada.

Elite Lingual Orthodontists Study Club Logo - Lingual BracesSingapore – January 9, 2017 – Blend Local Search Marketing PTE Ltd., a local SEO and online strategy agency focused on helping clients get found by prospective customers looking for businesses such as orthodontists, dentists and accountants, has recently designed, built and launched a new specialist lingual braces orthodontist membership site for ELOS (Elite Lingual Orthodontists Study Club, Inc.).

ELOS has been marketed as the best way to find a lingual braces expert, and its website – located at mylingualbraces.com – represents a membership roster comprised of professionals who have been through a highly selective process, including many recognized speakers and educators in lingual orthodontics in the U.S. and Canada.

Blend Local Search Marketing designed ELOS’ membership site to reflect the organization’s expertise in all things “lingual” with regard to the best lingual braces specialists in America and Canada, incorporating key design features such as a members map, brand pages and blog.

Perry Stevens - CEO Blendlocalsearchmarketing“Traditionally, 80-percent of customers searching for something used to look in paper-based directories such as the Yellow Pages, but now very few people use that antiquated method to find local business like orthodontists, dentists and accountants,” says Perry Stevens, CEO of Blend Local Search Marketing. “That’s where we come in for clients such as Elite Lingual Orthodontists, creating websites that not only connect with customers but establish and stretch a business brand online to achieve more qualified customers for them.

“Put simply, we are helping ELOS’ target customer find their services at the top of Google when searching for lingual orthodontists.”

The Meet the Doctors members map section Blend Local Search Marketing created for ELOS’ new site boasts an intuitive filtering system that allows visitors to search by regions in the United States and Canada, divided amongst Midwest Region, Northeast Region, South Region, West Region, Canada and All. A graphical user-movable map is joined by descriptions of the practices found in ELOS’ membership roster, their addresses and clickable “Read What This Orthodontist Has to Offer” buttons for additional information.

Brand pages on the ELOS site include information about the companies getting behind the lingual braces revolution, such as Harmony Braces, while an informative Blog section showcases such hot topics as “The Sublime Subtlety of Lingual Braces 2017” and “Seven Things You Should Know About Lingual Braces.” The site’s design was finished off by Blend Local Search Marketing with About Lingual Braces, Before & After, FAQ, Reviews and Contact sections.

Blend Local Search Marketing PTE, Ltd. is headquartered at 1557 Keppel Road #03-07 in Singapore and can be reached by here. For more information visit www.BlendLocalSearchMarketing.com. For more information concerning Elite Lingual Orthodontists visit www.MyLingualBraces.com or email info@MyLingualBraces.com.

Press Release – Launch of Lingual Braces Membership Site





Blend Local Reviews – Get More Online Reviews for Your Business

We are introducing Blend Local Reviews, a proven system to get more online business reviews that reflect what all your great customers are saying about you in person.

How do you generate more online local reviews?

What do you do if some one leaves your business a bad review?

We have a software solution that improves your relationship with your customers. It ignites great word-of-mouth, and helps your business market itself.

It’s easy to implement, it’s easy to use and can be set up in an afternoon or we can even do that for you… at no extra charge!

Blend Local Reviews – Get More Online Reviews for Your Business


Here’s how it works!

business woman working on local reviewsFirstly: We use a pro-active automated process to capture feedback and generate good reviews, You just ask your customers for feedback via email, capture it and publish it to your site and request they put in a good word for you on one of the online review sites; Google My Business, Yelp or Facebook etc.

Second: You get alerts if your customers are unhappy so you can take care of them before they leave a poor review. You’ll get a notice whenever a customer leaves feedback about your business. If the feedback isn’t great, you’ll have the chance to make the experience right for the customer. It turns out it’s a great way to increase customer loyalty.

Finally: Wouldn’t it be great if the software was easy to implement and seamless to use no matter how many locations your business has?

It is! Once you complete the three-step process we’ll provide you with all the tools you’ll need including a custom dashboard, email templates and customization templates.

If you don’t have a point of sale system we’ll provide you with a turnkey email capture mechanism.

So why not try a software solution developed by industry experts with years of practical knowledge of local online marketing and years of experience helping companies grow their business.

Want five stars and the best local reviews? Blend Local Reviews will get you five stars. Contact us today!


dr-panucci - New Website

New Website and New Address for Beach Braces

New Website, Even Greater Service

Beach Braces Set To Move To New Location and launch New Website

dr-panucci - New WebsiteManhattan Beach, CA- Summer brings smiles, particularly for those lucky enough to be spending their summers beachside. Beach Braces knows that now is the perfect time for their clients to get a perfect, brilliant smile to show off for summers to come. The Manhattan Beach orthodontics specialists announced recently that they will be moving to a new, purpose built residence in the South Bay area.

Beach Braces recently announced that they would be launching a redesign to their website by Blend Local Search Marketing as well, in order to reflect their growing business in the South Bay area. But with all of these changes, the company vows to maintain their friendly, fun environment and top shelf services to the area. Beach Braces is a leading Invisalign Elite provider, along with Invisalign Teen, Esthetic (clear) Braces, traditional metal braces, and Lingual Braces.

“We pride ourselves on providing not only the latest in orthodontic technology, but the best service in the area as well,” beams Dr. Patricia Panucci, of Beach Braces. “Our new office is only the next step forward in our goal to keep providing the highest quality orthodontic care in our region. We might be getting a new office for our growing practice, but it’s just going to help us to keep providing the best care in a family-based setting, and the latest orthodontic technology.”

Recent trends in orthodontics have seen a growing number of patients seeking near invisible ways to straighten teeth. Although Invisalign is a front runner for this type of service, it isn’t the only option. Invisalign systems consist of a series of aligners that must be put on and removed for eating, brushing, and flossing. By contrast, Lingual Braces are lower maintenance. Lingual Braces are traditional metal braces that fit behind the teeth, making them invisible to the eye. Unlike Invisalign, Lingual Braces are not removed for eating, brushing, or flossing.

Beach Braces provides a fun and caring atmosphere for their patients, taking the stress out of orthodontist visits. The combination of the website redesign and the opening of their new office in May 2016, Dr. Panucci and her team hope to provide the latest in orthodontic technology to new and returning patients alike. Beach Braces’ mission is to provide radiant, lasting smiles to the entire Southern California area.

We wish Dr. Panucci and the Beach Braces team continued success at the new office and with their new website.

New Website and New Address for Beach Braces

Invisalign Top 1% - Marketing for Orthodontists

Should I License an Invisalign Brand Domain Name?

Congratulation – You have reached Invisalign Top 1% status.

As an orthodontist, reaching Top 1% status in the Align Technology Advantage Program is no mean feat. To qualify for the Top 1% status an orthodontist has to have 800 historical qualifying Invisalign treatments and maintain another 100 semi annually.

Invisalign Advantage Program

Having attained Top 1% status an orthodontist qualifies for a number of benefits. One of the many benefits offered is the eligibility to license up to 5 available domain names that incorporate the Invisalign brand name.

Before you start investing in these Invisalign vanity URL’s, let’s look at the benefits for and against.

Benefits for having Invisalign vanity URL’s

Invisalign Top 1% - Marketing for OrthodontistsBrand recognition

Ride on the back of Invisalign’s strong brand name and mutli-million dollar marketing budget.


Something worth shouting about! Having treated over 800 orthodontic patients with Invisalign also makes you the most experienced of orthodontic specialist using clear aligners.

Exact match keyword/domain name

An example of an exact match domain is someone searching for “Invisalign Lincoln” and getting Invisalign.Lincoln as the first search result. Have one or more keywords directly in your website URL can give you a boost in search rankings.

More chances to have more real estate on the first page of Google for competitive keywords

More web properties = more chances of getting found online.

The case against Invisalign vanity URL’s

The cost of buying a domain, hosting and building a website (or five)

The entry cost of buying a domain name, building a website with unique content and hosting your website runs into 1000’s of dollars.

The cost of maintaining a website(s) and ongoing SEO

Websites are like teeth and need constant care and attention. On and off page SEO isn’t cheap if you are serious about ranking your site. Another huge investment.

New websites carry ‘no weight’ in search

A new website carries no authority in search so linking it to your main business website will have little to no impact.

Links are low quality due to young age of sites

Links from your Invisalign branded domain to your business website carry little to no ‘Google juice’.

No authority value for new sites

A new Invisalign branded domain has no Page Rank

Could take around 6 months or more to rank on page one for particular keyword

Dependent on your competition, your new Invisalign branded website could take months to start getting found online as it slowly climbs in the rankings.

Keyword may have no search volume

The keywords (Invisalign/city or town – city or town/Invisalign) may not have anyone using them to search for clear aligners in your area. If no one is using the keywords and even if you rank number one for the term, you will not see any traffic, new customers or ROI.

Keeping up your advantage

If you don’t maintain your current new Top 1% status (treating 100 new patients with Invisalign every six months), you’ll loose your license to use the Invisalign vanity URL’s along with the considerable investment in time and money you put into building and maintaining them.

In Conclusion

Each orthodontic office is different. If you follow the guidelines above you will quickly identify if having an Invisalign branded URL is a worthwhile investment for your business.

You may find, updating your existing website, building authority and posting new, unique, evergreen content on a regular basis to your blog actually increases your rankings and site visitors.

We believe in most cases, a better allocation of budget for long term returns would be to focus on getting more 5 star patient reviews on Google (GMB), Facebook and Yelp. These 3rd party endorsements will help you convert more people looking for Invisalign in your area and give you more chances of getting noticed online without the need for an Invisalign branded domain name.

And in case you are wondering “What if I purchase an Invisalgn branded URL and forward it to my business website without building a website?” Save your cash. There is no benefit from doing this at all! If ranking a website was that easy we would all own a hundred domain names and point them at our ‘money’ site. There’s no gaining the system!

Blend Local Search Marketing specialize in SEO and 360° Marketing for orthodontist. Click here to contact us and discover how we can help you grow your business ethically online.

Invisalign® is a registered trademark and logo of Align Technology Inc.

Singapore SEO Company Blend Local Search Marketing – Press Release

Singapore SEO – Blend Local Search Marketing, a marketing agency focused on increasing orthodontists organic local business listings in search engines such as Google, has announced that they will be rolling out a new website for their company to showcase their services. The website will be mobile responsive with adaptive elements and will also go into greater detail on marketing for orthodontists.

“Orthodontists just do not have time to market themselves effectively” said Perry Stevens, the owner of the Singapore SEO company, “They need to spend time performing high quality services for their patients and making sure they are getting the highest quality treatment. That is their focus, as it should be. Most of these people have no desire to learn the often complex intricacies that goes into online marketing. That is something I totally get, and that is why my agency provides marketing services specifically for these individuals. We take it off their plate, and they can rest easy knowing they have an entire team of professionals on board to help grow their businesses using sound marketing practices.”

Blend Local Search Marketing will be specializing in a range of various marketing services for orthodontists. This includes web design where they will help private practices to update their designs to be more visually appealing across devices, as well as providing search engine optimization services to help rank the newly designed client website high in Google for “buyer” keywords.

These services will be launched from the newly rolled out website that Blend Local Search Marketing has and promoted through various funnels such as content marketing and SEO done to the site to reach new orthodontic practices with their services.

Singapore SEO – Local with a Global Reach

While based out of Singapore, Blend Local Search Marketing will be taking on clients in the international space, already claiming several orthodontic practice owners in the United States amongst their roster of search engine optimization clients.

The website relaunch will showcase more of these clients as examples of their work, and they will use content marketing to reach new professionals in the industry. This will include new press releases, blog posts, and articles within journals and on industry websites pertaining to running and growing an orthodontics practice.

Perry Stevens - CEO Blend Local Search Marketing - Singapore SEOFor more information about Blend Local Search Marketing, you can visit their website at: http://www.blendlocalsearchmarketing.com/

About Blend Local Search Marketing

Started in 2008 by Perry Stevens, the company originally was based out of the United Kingdom. It has since expanded internationally, following Perry Stevens in to ASEAN. The company is based out of Singapore, although Perry heads his team from remote locations around the world to service the roster of clients Blend has in the orthodontics space. For more information about Blend Local Search Marketing, feel free to visit their About page.

Singapore SEO Company Blend Local Search Marketing – Press Release

BLSM Happy new year

A Happy, Peaceful and Prosperous New Year


Out With the Old and In With the New – Happy New Year

December is a great time to reflect and look back on the year that has past. At Blend towers, while compiling our client’s monthly reports, we also have been crunching analytical data for the year and movement from December 2014 to December 2015.

We are pleased to report that all clients bar none are in a healthier position in SERP’s with more relevant keyword rankings, more site visitors, more positive reviews and organic v PCC spend up by a whopping 700% in some cases. Read more

Shop Local and Merry Christmas

Shop Local and a Very Merry Christmas


It’s that time of year again. Christmas will soon be upon us and we turn to thoughts of buying gifts for those nearest and dearest to us – if you haven’t already completed your Christmas shopping by the end of September! Do you find yourself buying a gift for the sake of buying a gift? Are you tired of picking up presents at the the mall and being disappointed at the quality or uniqueness?

Read more

Securi - Wordpress Website Security

WordPress Website Security

Increase Your WordPress Website Security

Since WordPress is one of the most popular content management systems, it gets a lot of attention from hackers who want to exploit your website and its resources. WordPress website security is not something that can be taken lightly. If your website is compromised, it can get you blacklisted in search engines, cause irreparable damage to your business and ruin the credibility you have worked so hard to maintain. Read more

Website Hosting with Siteground

Press Release: Secure Website Hosting with Siteground

Blend Moves Hosted Domains to Siteground

Website Hosting with SitegroundFOR IMMEDIATE RELEASE:

June 11, 2015

Blend Local Search Marketing Moves Hosted Domains to Siteground

Blend Local Search Marketing, a company that specializes in Internet marketing and Local SEO (search engine optimization), has transferred all of its existing hosted domains to Siteground. Read more

Get More Reviews

A Strategic Partnership to Get More Online Reviews

Review Concierge_sloganIf you are in orthodontics and you want to expand your online marketing presence, then you will be happy to hear about the new strategic partnership between Blend Local Search Marketing and Review Concierge. This offers some exciting new options for orthodontists to improve their performance on local searches as well as use the review management tools from Review Concierge to make sure they address any and all concerns that patients discuss in reviews. Read more

Gorton & Schmohl Orthodontics Launch New Cutting Edge Website

For Immediate Release – Singapore April 04, 2015 — Blend Local Search Marketing PTE LTD, a firm specializing in online marketing, recently designed a desktop and mobile-friendly website for Gorton & Schmohl Orthodontics, a practice in located in Larkspur Landing Circle, Marin, California. Read more

Dr. Stephan Tisseront

PRESS RELEASE: Blend Local Search Marketing Builds Interactive Website for Tisseront Orthodontics

Tisseront Orthodontics Launch New Look Website

PRESS RELEASE – For Immediate Release 27 April 2015

Dr. Stephan Tisseront

Dr. Stephan Tisseront

With advancing technologies, having interactive, mobile friendly websites is essential for all types of businesses, including dental companies. Customers’ decisions on whether to go with a company are often heavily influenced by the information and design of a company’s website. Read more

Make Mobile Friendly Now

MobileGEDDON! Is Your Website Mobile Friendly?

Google’s “MobileGEDDON” update is coming 21st. April 2015

Read more

Yext Certified Partners

Yext Certified Partner – The Local Business Listings Service

Yext Certified PartnersSINGAPORE – Blend Local Search Marketing advanced the cost-efficiency value of its innovative and proven-productive  online marketing strategies  today with the announcement of joining the rapidly growing Yext Certified Partners network. Read more

Social Media Administrator

Wanted – Social Media Administrator

Wanted – Looking for a dynamic individual to join our amazing social media team.

Social Media AdministratorOur ideal candidate must have a keen interest, understanding and experience in social media marketing and promotion on networks such as; Facebook, Twitter, Youtube, Linkedin, Google+ and Pinterest.

Be able to add blog posts to WordPress sites and complete basic onsite SEO.

You must also have English as your first language and be great with communication, both verbal and written.

Although you must have the above abilities, full and ongoing training will be provided for our in-house systems and strategies that keep our team and clients on the cutting edge of this evolving and exciting medium.

We can offer the right candidate:

  • Up to 20 hours per week (and more after training)
  • Flexible hours to suit your lifestyle
  • Ability to work from home (or the beach)
  • Bonuses and incentives

If you can consistently deliver happiness, PM your resume, remuneration expectations, include your experience to date and tell us why we should hire you.

Click here to get in the Blend!

Web Hosting

Wanted – Social Media Administrator

Happy Half Christmas

Happy Half Christmas!

Happy Half ChristmasYo Ho Ho

I wanted to take this opportunity at this special time of year, to thank each and everyone in team Blend for their hard work and dedication that goes a long way towards delivering happiness to our amazing clients.

I know I don’t say it enough, so today on Half Xmas (June 25th) #halfxmas I want to express my gratitude for what we have achieved together and wish you continued health and happiness now and for the second half of the year before it’s ‘Full’ Christmas or as most people call it… Christmas!

I would also like to take this opportunity to thank our wonderful clients for staying with us. It may sound corny but it’s true, and besides it’s #halfxmas, but we really value your custom and continued support and look forward to delivering even bigger and better things down your online chimney over the second half of the year. We love getting real results for you and fighting for your corner of the web.

So a merry half Christmas to one and all. May you and your families have a sunny half Xmas and there is peace on earth.

Perry Stevens – CEO – Blend Local Search Marketing PTE LTD.

Connect with Perry on Google+

Business Owners – Where Do You Need Help Online?

Blend Local Search Marketing CEO, Perry Stevens and Operations Manager Giovanni Greenard were recently invited to be guest on an upcoming webinar for 150 leading orthodontists.

A short survey was sent out to the members via Survey Monkey and 30 people responded. The answers were particularly interesting in getting to know the audience, find out where they needed help online and deliver a benefit driven webinar. Read more

hostgator logo

Hostgator Customer Service and Hosting Review

hostgator logoI’ve hosted sites in the USA with Hostgator for getting on for 5 years years now. First with their Babycroc Hosting and more recently VPS. In all that time I’ve been a loyal brand ambassador and affiliate. I believed in their product, loved their customer support and was very happy with the service provided.

A couple of months ago all that changed. Sites were disabled without any prior notice for ‘cashe’ plugin issues.

After this happened 2 or 3 times I decided to move from babycroc to a more robust VPS hosting package. So I went from paying less than $200 per annum to investing over $155 per month. I though this premium service and price would give me the robust platform I needed for my business and that of my clients sites too.

Hostgator had to set up the install of the VPS twice as the first had no functionality at all (obviously no one there end tested it).

A week or so later they added a Quickinstall feature at my request that was missed off the original install. Again they had to do this twice. A simple test would of shown the fist attempt didn’t work and showed a 404 message.

Then the sub-domain feature proved not to work and another call, ticket and live chat went in.

Then 2 weeks ago, Hostgators data centre went down along with most of their sites. Communication was impossible so I took to twitter with much of their customer base. They repeated the same mantra about everything will be up soon etc. This went on for best part of the day. Needles to say I and many others were not impressed with their service or the cowardly way they mismanaged it.

This week after only talking to them the day before as to why I’d been invoiced for the same amount for the VPS two days apart, I woke to find my account had been suspended. After another lengthy wait on a telephone call and live chat did I discover my payment was applied to another account.

After 20 minutes of waiting for a response from ‘Live Chat’ (do me a favor!) and calling their telephone number simultaneously, I turned on my Camtasia screen recording software to record the proceedings that consequently kept me hanging on the line listening to some inane jazz for best part of an hour before I got to speak to a ‘live’ Hostgator customer service representative by the name of Albert.

I’ve asked for compensation for this clusterf**k of events from the last 4-6 weeks but they don’t take any responsibility and are somewhat arrogant in their stance. I only want my site to have close to 100% up-time as possible and be able to talk to someone in Hostgator customer services without loosing valuable hours of my life, is that to much to ask?

What’s really laughable about Hostgator is their promise of 24/7 customer support and live chat that at best is over 30 minutes just to answer the phone to over 90 minutes waiting for a live chat representative. I’ve calculated I’ve wasted over 15 hours over the last month waiting for their response. With all that being said, the people I’ve eventually spoke to have been very good, just wish I could have got hold of them sooner.

More Honest Reviews on Hostgator

I took to the net to see what other people have been saying about Hostgators customer services and hosting and finally after wading through dozens of BS affiliate reviews that are not worth reading, I eventually found some interesting articles and insightful comments from the likes of Joost de Valk of WordPress SEO fame and Nicole Henderson at WHIR amongst others.

I’d be interested to hear your experience with Hostgator customer service and hosting. I’d also like to hear from anyone who knows of an exceptional hosting company in Singapore of Hong Kong. I’m sure if the NSA are all over Google, Yahoo, Facebook and the like, they will also be snooping into the data centers of the large hosting companies like Hostgator in the land of the free.

Hostgator Customer Service and Hosting Review

Global, Local, Social - Singapore

Going Global, Local, Social

We are proud to announce the incorporation of Blend Local Search Marketing PTE Ltd.

With the continued growth and success of our business with have moved our operations from the UK to Singapore to reflect the truly global reach of our brand and company ethos.

Global, Local, Social - SingaporeThe Republic of Singapore (Lion City) is a sovereign city-state in Asia and is widely regarded as one of the safest places to conduct business. The banks have strong liquidity, so it’s a naturally safe place for us to invest and grow our business.

For those who follow Blend’s CEO on twitter, you will already know, the daily insider business marketing paper – The Global Local Social, is about marketing local businesses online in their geographical location, wherever that may be in the real world. That global vision is about to be a reality.

Blend Local Search Marketing have a strong association with the UK and USA and see Asia as the next natural growth area for our business. Blend’s Director Perry Stevens pick up the story “I am extremely happy to announce the incorporation of Blend Local Search Marketing PTE Ltd. in Singapore. It’s no secret that I have lived in Thailand for over three years and look forward to spending more time in Singapore, it is a phenomenal country to do business in”.

“When I started this business over 5 years ago from my apartment in London, I never knew, a few short years later, I would be where we are today.  It’s been a fantastic experience and incredible journey to date. Incorporating in Singapore is a new chapter of the company and I relish the challenges ahead to take it to the next level while over delivering on our client’s expectations”.

What does it mean for new and existing clients?

On the face of things nothing changes. For existing clients we still have the same wonderful and dedicated team working on your accounts to get the online results you deserve. Our accounts team (Naomi) will contact you shortly with our new banking details.

For new customers, in the UK, USA or Asia, you can expect a high level of service, attention to detail and a high ROI. Singapore is one of the safest places for international business so you can rest assured you’re in good hands from your first introduction to Blend and your continued online success.

For business enquiries contact us here or join Perry Stevens on Google+ here.

Blend Local Search Marketing PTE. LTD.

1557 Keppel Road, #03-07, Republic of Singapore – 089066
Reg No. 201403071G

Going Global, Local, Social

Blogging with Hummingbird

How to Blog for Business Success with Google’s Hummingbird

Blogging with HummingbirdOf  late there has been a lot of talk on and offline about Google’s new Algorithm named ‘Hummingbird‘. Hummingbird unlike Penguin and Panda is not a algorithm update, but a whole new algorithm. So what does this mean for content marketing and search results?
I reached out to the professional blogging community and asked the question “In the light of Google’s new ‘Hummingbird’ algorithm, what would you say are the top three essential blogging techniques for success?” Here are some of the replied we received:

Dechay Watts

Dechay WattsThe intent behind Hummingbird is to really connect people searching for information with the best possible content available. The more relevant your blog topics are to humans and the better they answer real questions, the more successful your blog will be.  Google isn’t trying to make SEO more tricky or difficult. It’s trying to make search better for the user by returning more accurate results. So, be honest with what your target audience really wants to hear and don’t try to “trick” the search engines with overanalyzing keyword reports or forcing the issue of “ranking #1” for a word. Top 3 techniques:
  1. Listen to the questions people ask your sales team and provide answers in a blog post. Here are two examples of blogs that take this approach. These two posts are the most successful blogs for both of these companies simply because they provide honest, helpful insight into commonly asked questions.

Blogging for Hummingbird

 Blogging for Business

1. Pay attention to the news in your industry to identify trends or challenges. Write blog posts that offer solutions to what others deem a challenge.
2. Poll your customers or clients and ask them what they would like you to cover. This is a great way to be authentic in the information you include in your posts and improve your position as a thought leader to your customer base.

Dechay Watts is the Chief Content Strategist at SPROUT Content. Connect with Sprout Content on Google+ here.
—– x —–

Ivan Widjaya

Ivan WidjayaHere’s my top 3 blogging techniques for success:

1. Stop focusing on your main keyword and everything technical that comes with it – e.g. keyword density. Just like PageRank, it’s no longer relevant today. As Hummingbird is essentially a “conversational search engine”, you should focus on long tail keywords.

2. Focus on your audience: Write on what many people in your industry want to know about.

3. Blog like a real blogger: In my opinion, a blog post – including one in a business blog – should be conversational and semi-formal on certain extent. This will help your posts to “align” with the Hummingbird engine.

Ivan Widjaya, Owner of Noobpreneur.com Connect with him on Google+ here.

—– x —–

Chris Kreinczes

Chris KreinczesVery briefly, I would have to query how you define “success”.

For commercial success:

1. Intriguing headline which doesn’t give too much away.
2. Short article length which gets to the point quickly
3. Obvious and enticing links to other relevant articles at the end/during the article the reader is currently on

However, at Springwise we also pay heed to these guidelines:

1. Objectivity and integrity
2. Conveying maximum information in a short article while maintaining a sense of style (easier said than done)
3. Being selective an only publishing the best material, rather than blitzing a huge wealth of content.

Chris Kreinezes is the Managing Director of Springwise, a London-based independent innovation firm, that scans the globe for the most promising new business ideas.

—– x —–

I would like to thank all who contributed to this article with their invaluable professional insights. Perry@Blend

How to Blog for Business Success with Hummingbird

online marketing

Tell a Good Story

“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” – Corey Eridon

online marketing

In traditional forms of advertising we can see a big focus on telling a story so that it can connect with the customer. Connection to the customer is key and that loyalty in connection is what will eventually sell products. In new media telling a story is important as well but the main focus for advertisers who are utilizing platforms like Twitter and Facebook for advertising, is to get the customers to share stories about their products organically.

It can take some time to really get a company and their products to this point. It takes establishing brand loyalty and intense focusing on people within a products target market and area demographic. To target these groups many online marketers are turning to local SEO to produce engaging promotional material that targets people within a company’s demographic or their local area.

When a company has found a group of people or a local market that is extremely loyal it’s very important that they continue to market their new products to this group directly and this is what local search marketing is all about. By taking the time to focus posts on social media at a local audience and with customers directly, customers can begin to feel that loyalty connection with the company. When the loyalty grows stronger customers may begin to organically start talking about products as they are released and recommending them to friends and family.

As customers begin to talk about a companies products this is perhaps one of the best ways to see an increase in sales. Perhaps one of the most effective types of advertising is word of mouth advertising. We may see products each and every day and not even consider trying them until we hear about the same product from someone in our peer group. The same can be said when someone shares a product on Facebook. Getting a share and allowing customers to market your products for you is one of the greatest results that can come from social media marketing beyond increased sales numbers which will certainly follow.

Blend Local Search Marketing Ltd, Overseas House 66-68 High Road, Bushey Heath Hertfordshire WD23 1GG,  Phone: +44 203 114 5119

Tell a Good Story 

Online Marketing

Find Out How Batman and Robin Can Help you in Your Online Marketing Campaign

Online MarketingWhile you probably read this title and are wondering how you could ever learn something from Batman and Robin and then implement that lesson into your marketing campaigns, it is true. They have plenty of different things to them that we can take away and come up with a more successful online marketing strategy. So let’s take a quick look.

Have a Consistent Public Image

First off, the most important part about Batman is that his identity is a secret, but he puts a lot of effort into letting the public know he’s out there. Same thing should go for your company. You should come up with a public image that you would like to have, then prove that image to everyone. You want to be consistent with your branding. You Don’t see Batman trying to change his public image all of the time, so neither should you. The longer you work on your image, the stronger it will become.

Be Unique

Batman and Robin are as unique as you can get, which is why they stand out and get a lot of attention. If you are trying to attract as many people as possible in a niche where there is plenty of competition, then you are going to need to do something drastic to catch their attention. You can’t be the same as all of the other sites out there, come up with a way to attract your target audience that no one has thought of before. While this may be hard at first, after a while, you will start to understand what works and what doesn’t.

Get a Partner

You should try and find another site that is in your niche to partner up with. Most people think that everyone else in their niche is a threat and should be treated as such. This is untrue and you can come up with some truly beneficial relationships if you partner with the right people. You can come up with guest posting partnerships, to expose each other’s content to new audiences. Or you could always have a link building relationship where each of you has to post the other site’s links a few times a month. Although the links are coming from the same domain name, search engines will still count them, and those links will look more natural as well.

Try to Appeal to as Many People as Possible

Batman and Robin had ways of be able to attract everyone in Gotham city. Either by saving them, the press, or by shining a light in the sky, all of them worked. You can do the same thing. While you might not being shining a light up in the sky, you can still come up with ways to increase your visibility on the internet. Use social media, press releases, blogs, and other tools to help get as many people interested in your site as possible.

Plan Your Strategies and Go In Hard

Batman has always been very strategic, which is why he is so effective at beating bad guys. The same things works with online marketing. The longer you take to fully understand and plan your marketing strategies, the more effective they are going to be. You should be researching your competition, your audience, your conversion rates, traffic, and every other aspect of your site.

Although Batman and Robin are not online marketing specialists, they still have some pretty great lessons to teach us about how to become successful and attract more and more people overtime.

About the Author:

Ness writes articles on behalf of MakeAWebsite. They have reviews on the most popular web hosts so make sure to visit their website and read reviews if you are currently looking for the perfect provider to host your site.

Blend Local Search Marketing - We're Hiring!

We’re Hiring!

Blend Local Search Marketing - We're Hiring!

We Want: A dynamic individual to join our team who will report to our Social Media Manager.

You will ideally have experience with online B2C marketing, Blogging, WordPress and the leading Social Networks (Facebook, Twitter, Pinterest, Youtube & Google+ etc.) this will be a distinct advantage although full training and ongoing support will be given to the right candidate.

The motivated individual we seek must be able to read and write English as a first language, have a positive ‘can do’ attitude, be reliable and have access to a laptop and an Internet connection (This is a remote position)

Flexible Working Conditions and a Whole Lot More…

We offer flexible hours, locations, development and remuneration dependent on experience.

To Apply:  Wow us! Send your 1 page application letter telling us why we should hire you and including links to any previous related work or websites you have worked on to: impecommerce @ gmail (dot) com

Deadline: 8 November 2013

Good Luck!

We’re Hiring!

conversion rates

Conversion Rates

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg


Companies today are extremely focused on building their customer base and establishing a massive market for their products. It seems as though traffic is king when it comes to online interactions and the focus for many marketing campaigns. Companies feel as though if they can draw someone to their page, they should be able to make a sale of their products. By making efforts to massively draw traffic into their page regardless of where it’s coming from, many companies are successful in making sales.
However if the end game is sales, does it not make more sense to reach out to a small customer base to ensure continuous sales and a higher conversion rate?
Continuous sales are every startup companies dream. It will take a long time to build up a customer base to the point where a company can feel comfortable enough to expand. While many companies are making efforts to simply branch out and find new customers they forget about their existing customers for whom they could sell extra products.
Focusing more so on the conversion rate for the sale involves a bit more work than simply directing traffic.

A good social media account will be able to establish real interaction and loyalty with new customers so that a company has a much better shot at the conversion rate for continuous sales. Drawing traffic into your website is a great way to help boost your websites ranking, get your name out there and gained more notoriety, however it is the sales that will ensure the longevity of your business.
If you are a company that is struggling for sales turned to social media accounts and methods that you can use to connect with your customer base. Looking into social media management as well as online newsletters as a strategy for connecting with customers is a great way to double your conversion rate and double your sales through existing customers and visitors to your website.
If you need anymore helpful tips you can read our blog, or alternatively contact us today to see how we can help your business grow online.
Blend Local Search Marketing Ltd, Overseas House 66-68 High Road, Bushey Heath Hertfordshire WD23 1GG,  Phone: +44 203 114 5119
Conversion Rates