Marketing an orthodontic office is different from marketing any other kind of business. This is because your target demographic is very specific. While some might perceive this as a negative, it is actually a good thing because you are sure about who needs your services. Have you ever considered social media marketing for your orthodontics office?
If the lyrics to the Cyndi Lauper song, “Girls Just Want to Have Fun” make you crazy every time you hear it played on your practice’s sound system, we’d like to correct that impression. Girls do like to have fun – but they love to look attractive, sexy and beautiful even more, and that’s exactly how female Invisalign patients are going to feel once their teeth are straight courtesy of a system that won’t reveal their secret.
Social networking is one of the most critical elements of marketing your orthodontic office. It provides an active, always changing, and effective way of letting people know about your services. In fact, social networking is one of the most important ways of long-term branding and building relationships available online.
We are please to announce the 10 winners of our 10 Years in Business celebration Giveaway.
2 Nights at a Mini Suite including breakfast at Royal Cliff Hotels Group + Amazon Alexa Echo + an Exclusive Blend Local Search Marketing T-shirt.
Orthodontic marketing might seem challenging if you aren’t used to the many exciting and successful online advertising methods available today. There are so many different options that it might be confusing if you aren’t sure where to start. That’s why we’ve broken down the best digital marketing ideas for orthodontic offices.
Each of these ideas can be integrated for your orthodontic office and adapted to meet your unique needs. As a bonus, we included a few common digital marketing myths that deserve to be busted. By the time you finish reading this article, you’ll have a better idea of how to market your office successfully.
The economy is diverging, and costs are rising. You’ve put together a successful orthodontic practise, and we have some information to even things out a bit. You need more clients walking through the door. Doing that is much more complicated than it seems. That’s why we wrote this for you. There are a few steps you can take to make the most of what you already have. Let’s take a look:
It was way back in January 2008, and I distinctly remember talking to a Dutch banker on the little island of Don Dhet (Laos) in the middle of the Mekong River who was telling me about his sudden redundancy from his City of London high finance job.
Around that time, I was living in Shoreditch, near The City and the words ‘redundancy’ and ‘banker’ never appeared in a sentence together. As we all know now, this was the start of a global recession that unfortunately continues to this day.
In the past, simply creating a basic website and going live was an achievement. The site simply kept your business visible in a busy world. Inside the virtual world, however, technology slowly became more complex. Your website with an HTTP prefix is now an archaic designation. The trend today is converting to an HTTPS address. Don’t hesitate to take on this technology trend. There are important reasons why your site should be HTTPS designated.
The use of video backgrounds has become an increasingly popular web design trend in recent years. Rather than a static image, some webmasters embed a video in their site’s background. Considering that one-third of all internet activity involves watching video, you may feel compelled to use background videos. However, this web design trend can hurt your site’s ability to attract and retain visitors in several ways.
As competition gets stiffer, it becomes imperative for a business to reevaluate their annual business goals and emerging market technologies, and voice bots are today’s hottest technology. Voice controlled devices are redefining how a business communicates not just internally but also externally with its customers. Each voice-controlled assistant operates within its unique ecosystem.
What were the biggest take-aways from twelve months of search data from 2017? How do you achieve local search domination in 2018? We’ve been crunching our orthodontist’s annual search result data and Blend’s Gio Greenard lays it all out before us.
2017 was definitely the year of the reviews. It’s often the case that Google rolls out trial runs in certain countries/areas to gauge the impact on the search engines before implementing an algorithm change across the board.
Before we start going into detail, check this out!
Have you ever experienced the blue screen of death on your computer before? The above is pretty much the SEO equivalent. Ouch!
As you can see the website in question received a major telling off from Google, and consequently put in the naughty chair (zero organic traffic) in late August/early September. When this orthodontic practice joined us in May we began to resuscitate the once buoyant website. With that being said there is an insane amount of competition for the first page on Google for an orthodontist in New York.
Singapore, Republic of Singapore – Vast online presence translates to higher return on investments and better business reputation. However, it can be hard to create web pages without getting buried over thousands of similar ones on the internet. Blend Local Search Marketing PTE LTD provides full internet marketing campaign with the goal of landing page design at the top of search engine results.
Today a Bitcoin is worth $3,400 and rising. It is also now one of many cryptocurrencies holding around 45% of the total market capitalization of $124,000,000,000. So, no small change but I believe we are just getting started.
New York, NY – We can all appreciate a beautiful smile with perfectly positioned, healthy teeth when we see one. The specialty of medicine that deals primarily with the diagnosis, prevention, and correction of malpositioned teeth and the jaw is called Orthodontia. Also known as orthodontics and dentofacial orthopedics, it is one of the most demanded professions in medicine requiring special training for a dentist to qualify as an orthodontics. Located in New York City in New York, the Schulhof Center has the most advanced Orthodontic offices also serving New Jersey. This exceptional orthodontics practice just announced the launch of their new and improved website, designed and developed by Blend Local Search Marketing.
The American Dental Association has recently released a paper to members about the important issue of web accessibility because several dentists in Texas had received letters from attorneys alleging their websites violate the Americans with Disabilities Act (AwDA).
These company websites allegedly were not accessible to individuals with disabilities such as blindness or hearing impairment. Such letters typically request the payment of some amount of money in order to avoid a lawsuit, and may also insist on prompt compliance with the law.
Blend Local Search Marketing Launches ELOS Site Press Release
FOR IMMEDIATE RELEASE:
Blend Local Search Marketing Designs, Builds and Launches New Specialist Lingual Braces Orthodontist Membership Site for Elite Lingual Orthodontists
Intuitive design features include members map, brand pages and blog to make online portal an authority for all things “lingual” with regard to the best lingual braces specialists in the U.S. and Canada.
Singapore – January 9, 2017 – Blend Local Search Marketing PTE Ltd., a local SEO and online strategy agency focused on helping clients get found by prospective customers looking for businesses such as orthodontists, dentists and accountants, has recently designed, built and launched a new specialist lingual braces orthodontist membership site for ELOS (Elite Lingual Orthodontists Study Club, Inc.).
We are introducing Blend Local Reviews, a proven system to get more online business reviews that reflect what all your great customers are saying about you in person.
How do you generate more online local reviews?
What do you do if some one leaves your business a bad review?
We have a software solution that improves your relationship with your customers. It ignites great word-of-mouth, and helps your business market itself.
It’s easy to implement, it’s easy to use and can be set up in an afternoon or we can even do that for you… at no extra charge!
New Website, Even Greater Service
Beach Braces Set To Move To New Location and launch New Website
Manhattan Beach, CA- Summer brings smiles, particularly for those lucky enough to be spending their summers beachside. Beach Braces knows that now is the perfect time for their clients to get a perfect, brilliant smile to show off for summers to come. The Manhattan Beach orthodontics specialists announced recently that they will be moving to a new, purpose built residence in the South Bay area.
Congratulation – You have reached Invisalign Top 1% status.
As an orthodontist, reaching Top 1% status in the Align Technology Advantage Program is no mean feat. To qualify for the Top 1% status an orthodontist has to have 800 historical qualifying Invisalign treatments and maintain another 100 semi annually.
Having attained Top 1% status an orthodontist qualifies for a number of benefits. One of the many benefits offered is the eligibility to license up to 5 available domain names that incorporate the Invisalign brand name.
Before you start investing in these Invisalign vanity URL’s, let’s look at the benefits for and against.
Singapore SEO – Blend Local Search Marketing, a marketing agency focused on increasing orthodontists organic local business listings in search engines such as Google, has announced that they will be rolling out a new website for their company to showcase their services. The website will be mobile responsive with adaptive elements and will also go into greater detail on marketing for orthodontists.
“Orthodontists just do not have time to market themselves effectively” said Perry Stevens, the owner of the Singapore SEO company, “They need to spend time performing high quality services for their patients and making sure they are getting the highest quality treatment. That is their focus, as it should be. Most of these people have no desire to learn the often complex intricacies that goes into online marketing. That is something I totally get, and that is why my agency provides marketing services specifically for these individuals. We take it off their plate, and they can rest easy knowing they have an entire team of professionals on board to help grow their businesses using sound marketing practices.”
Out With the Old and In With the New – Happy New Year
December is a great time to reflect and look back on the year that has past. At Blend towers, while compiling our client’s monthly reports, we also have been crunching analytical data for the year and movement from December 2014 to December 2015.
We are pleased to report that all clients bar none are in a healthier position in SERP’s with more relevant keyword rankings, more site visitors, more positive reviews and organic v PCC spend up by a whopping 700% in some cases. Read more
Increase Your WordPress Website Security
Since WordPress is one of the most popular content management systems, it gets a lot of attention from hackers who want to exploit your website and its resources. WordPress website security is not something that can be taken lightly. If your website is compromised, it can get you blacklisted in search engines, cause irreparable damage to your business and ruin the credibility you have worked so hard to maintain. Read more
Blend Moves Hosted Domains to Siteground
FOR IMMEDIATE RELEASE:
June 11, 2015
Blend Local Search Marketing Moves Hosted Domains to Siteground
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