Content Marketing Explained
A Little Bit of History
In 1732 Benjamin Franklin published his Poor Richard’s Almanack with an advertisement on its back page page announcing the launch of his new printing business. If only he would have known about Tik Tok :)
How is Content Marketing Looking in 2021?
The General Rule of Thumb
So Where to Start?
Who is Your Audience?
What Problem Will You be Solving for Your Audience(s)?
What Makes Your Business Unique?
it’s important that you identify qualities about yourself and your company that sets you apart from the competition.
For example, how do I make my product better or different from everyone else? This is where content comes in: with thoughtful writing and relevant information for customers who want more insight into what they’re buying before making their decision (i.e., blog posts), companies can build an authentic brand identity — one of honesty and transparency while still highlighting why they are so much better at meeting customer needs versus other options out there on the market today.
What Content Formats Will You Use?
Where Will You Post Your Content?
How Will You Publish?
How to Measure Content Marketing ROI
“If you earn more in sales than you spend on content production and distribution, then it’s worth it.”
Content Marketing Tactics
Webinars are an excellent way to educate your customers and build relationships. One of their best features is convenience, which you can also use as a selling point for potential prospects who might be more interested in learning about the product or service versus taking time out from work (or other responsibilities).
Webinar attendees get immediate access to information that they would otherwise have had to go through all sorts of hoops just trying to figure it out on their own at home; plus there’s socialization with like-minded people participating online!
Perry Stevens is the founder and CEO of Blend Local Search Marketing Ltd. He’s a tea drinker, cocoa grower and a frequent traveller.
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